Scott Thomas and Eden Thomas didn’t seem like the obvious choices to head up a health brand. Especially in the middle of a pandemic.
Scott was putting on parties for a living and running a PR agency – becoming a TV star in his own right via Love Island and Mancs in Mumbai – whilst Eden was jet-setting across the world in the cockpit of an airplane.
But after the world went into lockdown, the pair became the faces of fitness in Manchester.
In August 2020, Scott and Eden launched a movement called ‘Food4Thoughts’ – building a membership community that’s now 600-strong.
In the space of eight months, the company has hired 15 full-time members of staff, taken over a tannery in Stockport as an office space, and transformed the physical and mental wellbeing of hundreds of local people beyond recognition.
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Food4Thoughts results
The rapid progress has come as a surprise – even to the owners. But with a bespoke diet plan allowing members to enjoy their favourite guilt foods in moderation – it’s easy to understand how Food4Thoughts achieved instant popularity.
Not only do members get their own mentor, nutritionist and fitness guru supporting them every step of the way – they also enjoy access to their own bespoke plan, which flexibly fits around whatever they want to eat.
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“If you want a glass of wine every night – we’ll make it work,” Scott explains.
“Want a Maccies on the weekend? We’ll make it work.
“It’s all about finding the balance and the best plan for you.”
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After acquiring a reputation as something of a party boy in his younger days, Scott decided to go teetotal – committing himself to eating better and finding other enjoyments outside of tearing it up on the weekends.
He began streaming his fitness journey online, but was stopped in his tracks when his lifelong friend Eden spotted him tucking into ‘rabbit food’ day after day.
Eden carefully explained to Scott that a boring diet wasn’t necessarily the best way to get fitter – and the duo began working closely together on a tailored plan.
The results surpassed Scott’s expectations, and he realised they could turn it into a brand – a support service giving people a means to count calories, make smarter choices and see better results in a shorter space of time.
An idea that began in Scott’s kitchen in summer 2020 has now blossomed into a community of likeminded people who want to get themselves fitter, faster – whilst making fewer diet sacrifices.
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“With Food4Thoughts you can achieve your goals by having the foods you love,” Scott explains.
“The fad diets – keto, whatever it is – all basically bundle up same thing in a different way: Calorie deficit.
“What we do is give people the tools they need. It’s about breaking down myths and preconceptions in the diet world.
“Some of the transformations we’ve seen have been remarkable – both physically and mentally.”
With more firepower behind the brand, fresh focus will be placed on marketing planning and software in the months ahead, with Food4Thoughts preparing to move away from pure Zoom calls and set up outdoor sessions for members such as bootcamp and retreats.
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The company is also looking at building a coaching academy and getting nutritionists on board in the future.
“We’ve already a got a strong team of powerful, knowledgeable and supportive people,” Scott explains.
Watch co-founder Scott Thomas talk about Food4Thoughts on The Manc Podcast.
Style
Drama Call drop latest limited edition Manchester United collection
Danny Jones
Viral Manchester streetwear brand Drama Call has finally revealed its latest limited edition Man United collection, and it’s gone down an instant hit with fashionistas and football fans alike.
Better yet, they’re hosting a special pop-up store right outside Old Trafford, so expect massive queues.
Led by a special white jersey inspired by United‘s 1991 anniversary away shirt, the extremely anticipated release is the third they’ve done in tandem with the club, with the Manc company’s reputation having grown significantly over the years.
Now worn by stars such as Aitch, who models as the cover star of the campaign, these drops see hundreds, if not thousands, flock to get their hands on the casualwear – and this newest batch is set to be no different.
As you can see, while the new Drama Call x Man United collection would no doubt sell out online, the local label sticks to keeping the buzz with in-person pop-ups and often surprise locations in and around Greater Manchester.
In this instance, the usual crowds that surround the Drama Call van will be gathering right outside the official Manchester United Megastore for one day only this week.
Oh, and in case you didn’t already guess, it’s first-come, first-served and yes, you have to be very quick.
Besides the twist on the classic and already highly collectable kit design, the collection features a retro ’90s style track jacket, black pullover hoody, and two Drama Call stamped MUFC t-shirts – one black, one white and both with the iconic striped Adidas sleeves.
This isn’t the only big crossover they’ve unveiled in 2025, either, having teamed up with Adidas earlier this year for a very cool sneaker drop.
Big queues of 'sneakerheads' are expected in Manchester city centre tomorrow as a local fashion brand has teamed up with @adidasoriginals for a big collab. 👟
Once again, the Drama Call x Man United pop-up shop will be opening from 7pm this Thursday only and trust us, the stock won’t last for long.
There may be an opportunity to cop some clobber at a future date, but for now, this is your only opportunity for early access if you’re a big fan of their stuff or just a dyed-in-the-wool Red who fills their wardrobe with pretty much anything Man United.
We expect there’ll be a few going for that kit.
Limited edition footy shirts are all the rage at the moment, especially in the music world, but there’s also a rugby jersey that’s caught our eye recently.
Featured Images — Manchester United/Drama Call (press shots)
Style
Sale Sharks drop Haçienda-inspired away kit for the 2025/26 season
Danny Jones
Local rugby side Sale Sharks have just released their new away kit for the 2025/26 season, taking inspiration from Manchester’s legendary nightclub, The Haçienda.
The Greater Manchester club have a great run with Macron as their suppliers, with the Italian sportswear manufacturer coming on board in 2021, but this might be one of their best shirts yet.
After teasing the latest jersey with a ‘This is OUR NORTH’ trailer on Wednesday, 20 August, ahead of the Premiership Rugby season getting underway next month, supporters were excited to see what the pair had come up with for their latest design.
Turns out, they had every reason to be, as the 25/26 Sale Sharks kit has gone down as an instant hit, with the rich, almost wine coloured number integrating that iconic Haçienda pattern.
With Sharks men’s and women’s stars Carmen Castellucci, recent signing Nathan Jibulu, Nikita Prothero, Sam Dugdale, and Ernst van Rhyn all getting involved for the kit reveal, the new away shirt went on sale this Thursday morning (10 Aug).
Aside from the recognisable chevron pattern, which nods to the famous Mancunian music venue and the city’s storied clubbing scene, the launch video was filmed within a special exhibition in honour of the man behind The Haçienda and co-founder of Factory Records, the one and only Tony Wilson.
Plenty of tourists have visited the city to see the Tony Wilson Exhibition at the Smolensky Gallery – the showcase having just ended this past July – but this short shoot looks to help extend the celebrations of his legacy.
As for the kit itself, Sale Sharks and Macron have gone for another very Mancunian colour scheme, it would seem, choosing magenta and Bordeaux hues as a tribute to another one of our most famous creations: Vimto.
You’ve just got to love a kit with multiple hometown references.
It might not be full-on black and yellow (Man City already did that a couple of years ago), but it’s still an eye-catching pattern and colour combo.
Other little touches that will no doubt please fans include the embossed print depicting a shark fin at the bottom of the shirt and the date 1861 – the year the rugby union team was founded.
While plant-based ‘super food’ sponsor BOL takes pride of place in the front of the female jerseys, the men’s team remain with Toshiba, and the shirts themselves are made from Eco Fabric: 100% polyester derived from post-consumer recycled plastic.
So, what do you make of the new and very Manc away shirt, Sale Sharks fans? All we know is it’s been a great summer for kits all-round.
The Manc -
9th April 2021 
