“There was absolutely nowhere one could go to buy simple, functional and climate-friendly abayas or hijabs… unless one wants to wear the thin black abaya and freeze in the harsh UK winter months.”
Shahida could see there was a style obstacle for Manchester’s Islamic community. And she thought she knew how to fix it.
In 1995, she embarked on a mission to develop style-conscious yet wearable Islamic clothing – working with her husband Altaf to launch Abayas Boutique – and the city’s leading luxury ‘House of Hijab’ was born.
Today, the Rusholme-based clothing brand is the go-to spot for garments that conform to Islamic guidelines without compromising on style, specialising in beautiful hijabs and abayas that are fashion-forward; with chic options made from luxurious fabrics.
The business idea originated from Shahida’s need for an abaya that allowed her to feel confident, and she enlisted the help of her fashion designer husband to create one.
What started as a simple idea soon skyrocketed to popularity in Greater Manchester.
“Word spread and my friends were placing orders for customised abayas and hijabs – we were inundated with orders from the local community,” Shahida explained.
Abayas Boutique is now run as a family business, with their eldest daughter assisting Shahida and Altaf in creating the garments.
The brand puts a new spin on what Islamic clothing usually entails, adopting luxurious and trendy designs that still allow for modest dressing.
“We offer exclusive stylish designs for the modern Muslim woman demonstrating that conformity to Islamic guidelines need not compromise on elegance and style”, says Shahida.
The abayas and hijabs from the brand also befit any occasion, whether it’s a casual streetwear composition or a more formal style.
The founding couple are proud Mancunians – Altaf was born and bred in Longsight whereas Shahida has lived in Manchester for most of her life – and they’re both dedicated to catering for the city’s Muslim communities and style-conscious students.
Rather than being inspired by the city, they firmly believe that they’ve made a difference to Manchester’s fashion scene.
“We have paved the way to modest fashion and luxury abaya fashion,” says Shahida.
“We are literally bringing the trends and so forth to the city.”
Abayas Boutique has recently launched their Ramadan spring collection, which adopts flowy silhouettes and pastel colours that are befitting of the spring weather whilst still in keeping with their luxurious style.
“We are in Ramadan right now, so clients are looking to purchase one or more of a fancier abaya to wear for Eid or to gift,” states Shahida, who is keen to provide customers with only the best of luxury modest Islamic wear for this occasion.
“Our new collection’s inspiration has been derived from distinct fusions of different periods in history, cultural art and fashion, as well as cultural trends.”
What people are wearing at Parklife 2025 – ruffles, leopard print, and not much else at all…
Daisy Jackson
Parklife is back, which means festival fashion is back, and Manchester has absolutely delivered on its outfit trends once again.
Every year in the fields of Heaton Park, tens of thousands of music-lovers flock to the biggest party of the year.
And Manchester loves an excuse to get dressed up, whether it’s donning a pair of hot pants, the latest trainers, or something as tiny as a bikini.
Gone are the days where people would just wear jeans to a festival – especially Parklife, which has always delivered a more rave-inspired outfit.
Of course, the inevitable plastic poncho has featured pretty heavily in this year’s Parklife wardrobes.
And we did spot one guy wearing an ankle tag as an accessory…
But here are five other outfits trends we spotted around Parklife this year.
Leopard print
Outfit trends at Parklife 2025 – leopard print
Whoever said leopard print is a neutral is my kinda person, and this is one outfit trend you cannot get away from at Parklife.
We spotted the same pair of sequinned leopard micro-shorts about 300 times on day one of the festival, as well as some other variations on the legendary animal print.
There were leopard print bikini tops, leopard print jeans, leopard print two-pieces and plenty more in between, and they all looked amazing.
Ruffle skirts and frilly shorts
Outfit trends at Parklife 2025 – ruffle skirts
Manchester got the memo – tiny ruffle skirts and frilly shorts are the ultimate festival outfit essential this year, if Parklife is anything to go by.
These have been absolutely everywhere, whether it’s lace-trimmed hot pants or pretty white tennis skirts.
Ideally paired with a little chain belt, we’ll be seeing a lot more ruffles and frills today I reckon.
Cowboy boots
Outfit trends at Parklife 2025 – cowboy boots
Mixed feeling about cowboy boots at a festival – on the one hand, they look absolutely 10/10 gorgeous stunning amazing chic cool.
But on the other hand THINK OF THE BLISTERS. What happened to a sensible wellington boot?!
We saw a lot of people walking around barefoot with their cowboy boots in hand by the end of night one, but at least they looked cute before then.
Sports shirts
Outfit trends at Parklife 2025 – football shirts
It looked like a day out at an American football game out there are Parklife – the trend for colourful, Varsity football shirts was all over the place.
The girls were out in bold red, green, pink and all sorts of other colours, matching their sports shirts with tiny shorts and boots.
Big fan of this one.
Crochet
A festival style as old as time, little crochet shrugs have been making a healthy comeback in the fields of Parklife in 2025.
As well as crochet cardigans we’ve spotted a lot of mini dresses and bikini tops too.
It’s taken over from the trend from a few years ago where everyone squeezed into a full-body fishnet suit and is a much more bohemian twist.
A local indie fashion brand is cleaning tired old trainers while handing out free shoes and ice cream
Danny Jones
A Manchester-based fashion brand is looking to give back to the community with a wholesome new initiative that will see a charitable trainer cleaning service swapped for a brand-new pair of shoes and free ice cream.
Nope, this is not a scam or some kind of prank, just a local indie label doing some lovely for the community and an important a crucial UK non-profit.
In case you’ve not come across the name before, we’re talking about rising sneaker makers KayKrepz, who are behind the increasingly popular model known as the ‘Kezy’, available in a select few colours.
Sneaker heads may have already spotted a select few pairs out on the streets of Manchester, where the designer’s story begins, but we have a very strong feeling you won’t get many other opportunities to get your hands on a pair of these for free.
The ‘Kezy’ in Earth GreenAnd in CreamA very fresh pair of creps, it has to be said – and who could say no to free shoes designed right here in Manchester? (Credit: Supplied)
Speaking to The Manc, creator Kezi told us that building a bit of a community and supporting the local area is just as important as growing the brand itself.
“I really wanted to have a shoe brand that people can afford to buy that are also still comfortable as well as look and feel nice, plus it’s a good way to gather unwanted items to give to Centrepoint.” We couldn’t agree more.
For anyone unfamiliar with Centrepoint, who have a big base here in Greater Manchester, they are a nationwide charity that combats rough sleeping and specialises in youth homelessness, in particular.
It goes without saying that collecting free articles of clothing is an integral part of their work.
So, with that in mind, Kezi and co will be holding ‘The Sweet Swap’, where those who attend can exchange their unwanted, old shoes for a free pair of KayKrepzAND a scoop of premium ice cream.
This is all in return for a free shoe cleaning service which will see those same trainers traded in, given some much-needed TLC, before being donated directly to Centrepoint. Love it.
We’ll back pretty much any small business trying to make it in our region, but it’s fair to say getting behind causes like these is especially easy.
Including the new ‘Butterscotch’ model, the Kezy shoe is usually priced at £69.99, making it arguably one of the most affordable high-end, top-quality trainers on the market at the moment.
Naturally, there will only be a limited number of pairs available and shoes handed in must be of a good enough quality to be passed on via the charity; KayKrepz’s Street Swap scheme will be operating on a strictly first-come, first-served basis.
Taking place on Sunday, 1 June at All Saints Park (M15 6BW). You can reserve your limited free tickets right now from the event page HERE.
Just make sure to leave your name and shoe size when signing up.
Daisy Bradbury -
30th April 2021 
