“There was absolutely nowhere one could go to buy simple, functional and climate-friendly abayas or hijabs… unless one wants to wear the thin black abaya and freeze in the harsh UK winter months.”
Shahida could see there was a style obstacle for Manchester’s Islamic community. And she thought she knew how to fix it.
In 1995, she embarked on a mission to develop style-conscious yet wearable Islamic clothing – working with her husband Altaf to launch Abayas Boutique – and the city’s leading luxury ‘House of Hijab’ was born.
Today, the Rusholme-based clothing brand is the go-to spot for garments that conform to Islamic guidelines without compromising on style, specialising in beautiful hijabs and abayas that are fashion-forward; with chic options made from luxurious fabrics.
The business idea originated from Shahida’s need for an abaya that allowed her to feel confident, and she enlisted the help of her fashion designer husband to create one.
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What started as a simple idea soon skyrocketed to popularity in Greater Manchester.
“Word spread and my friends were placing orders for customised abayas and hijabs – we were inundated with orders from the local community,” Shahida explained.
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Abayas Boutique is now run as a family business, with their eldest daughter assisting Shahida and Altaf in creating the garments.
The brand puts a new spin on what Islamic clothing usually entails, adopting luxurious and trendy designs that still allow for modest dressing.
“We offer exclusive stylish designs for the modern Muslim woman demonstrating that conformity to Islamic guidelines need not compromise on elegance and style”, says Shahida.
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The abayas and hijabs from the brand also befit any occasion, whether it’s a casual streetwear composition or a more formal style.
The founding couple are proud Mancunians – Altaf was born and bred in Longsight whereas Shahida has lived in Manchester for most of her life – and they’re both dedicated to catering for the city’s Muslim communities and style-conscious students.
Rather than being inspired by the city, they firmly believe that they’ve made a difference to Manchester’s fashion scene.
“We have paved the way to modest fashion and luxury abaya fashion,” says Shahida.
“We are literally bringing the trends and so forth to the city.”
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Abayas Boutique has recently launched their Ramadan spring collection, which adopts flowy silhouettes and pastel colours that are befitting of the spring weather whilst still in keeping with their luxurious style.
“We are in Ramadan right now, so clients are looking to purchase one or more of a fancier abaya to wear for Eid or to gift,” states Shahida, who is keen to provide customers with only the best of luxury modest Islamic wear for this occasion.
“Our new collection’s inspiration has been derived from distinct fusions of different periods in history, cultural art and fashion, as well as cultural trends.”
Chanel fashion show in Manchester brought a staggering £8m boost to the city
Daisy Jackson
The total value of the massive Chanel fashion show in Manchester has been revealed, along with that the amount it cost in public money.
Early analysis of the global event, which saw Thomas Street in the Northern Quarter shut down and turned into a runway, suggests it generated a whopping £8m impact for the local economy.
And it’s estimated that the value it’s had for the city overall through national and international media coverage will be worth at least £100m.
Chanel’s Metiers d’Art fashion show was held earlier this month and had the city in a flurry of excitement, with celebrities spotted including Hugh Grant, Tilda Swinton and Kristen Stewart.
They, along with names like Aitch, Bugzy Malone and Alexa Chung, were seen leaving fancy hotels and partying at venues like Salford Lad’s Club and Victoria Baths.
And now Marketing Manchester has valued the direct impact of the 600 Chanel guests and staff for the show to be worth £8m in direct income.
That includes staying in hotels for three to four days, spending in the local economy while they were here, and other expenditure like venue hire.
The Chanel show in Manchester is expected to attract even more investment, jobs and opportunities for Mancs too.
A main criticism of the show was how much it was costing the city to shut down one of its busiest streets for the week – the answer is nothing at all.
The council has confirmed that Chanel met all the associated costs, including cleaning, road closures, and recompensing the businesses affected by the event, with no cost to Manchester’s public purse.
In addition to that, 50 fashion students from Manchester Metropolitan University were invited to work backstage at the Chanel show, dressing models and supporting rehearsals.
Council Leader Cllr Bev Craig said: “The Chanel event is one of the highlights in the global fashion calendar and the choice of Manchester as the host city received international acclaim.
“But for us it was never about the glitz and glamour – events such as this help cement Manchester’s reputation on a global stage and come with both direct benefits, through the money spent within our economy while they are here but also indirect benefits by showcasing the city and helping to capture investment, jobs, visitors and attention, all of which open up opportunities for Manchester residents and communities.”
Victoria Braddock, Managing Director of Marketing Manchester, said: “The scale of the impact of the Chanel Métiers d’art show in Manchester will be felt for years to come.
“The global media coverage of the event has put a spotlight on Manchester and its rich heritage in textiles and home of iconic music, which will drive conversations about the city and bring new visitors.
“The £8m economic impact is a welcome boost across accommodation, restaurants, and attractions, and demonstrates the importance of global events in the city.”
Sephora to open megastore at Manchester’s Trafford Centre next spring
Daisy Jackson
Beauty fans rejoice – Sephora has finally announced plans to open a store in Manchester, and soon.
The world-famous retailer, which stops luxury skincare and makeup brands as well as cult items, has secured a spot in the Trafford Centre.
This will be the third UK store for Sephora, which currently has two shops down in London.
And after a fair bit of teasing and plenty of rumours, they’ve confirmed that their next megastore will be right here in Greater Manchester.
The brand have shared an image of hoardings inside the Trafford Centre, plastered in Sephora’s black and white branding.
The signs read: “Manchester, you called it. Our first Northern store in 2024.”
Sephora says it will ‘redefine the beauty landscape in the North with an extraordinary product range that caters to the diverse needs of beauty enthusiasts’.
Cult brands stocked at Sephora include Huda Beauty, Charlotte Tilbury, The Ordinary, Glossier and Makeup by Mario.
Sephora wrote on Instagram: “You heard correctly — Sephora is coming to the TRAFFORD CENTRE, MANCHESTER.
“Get your shopping baskets ready as we’re on our way up north! More to be revealed soon, see you in 2024…”
The Trafford Centre shared: “You asked, we listened! The wait is over….your @sephorauk opens late Spring 2024.”
Sarah Boyd, managing director of Sephora UK, said: “We are extremely excited to bring Sephora to Manchester, one of the most vibrant cities for beauty in the UK.
“Expanding our presence beyond London is something that consumers have been screaming out for, and we are listening hard to them when deciding where to go next.
“The Trafford Centre, known for its iconic atmosphere and diverse retail offering, is the perfect location for our third store.”
Russell Loveland, managing director at Pradera Lateral – Trafford Centre’s Asset Managers, said: “This iconic beauty giant already has a cult following, and our own social media has been blowing up with enquiries from excited customers eager for Sephora to open.
“We are very proud Sephora chose the Trafford Centre for its next location, which will be its first store in the North of England, and know it will be a fantastic success and a great addition to our strong international brand lineup.”
One person commented on Sephora’s Instagram post: “This is the best news I’ve heard all year!”
Another said: “OMG ITS HAPPENING, STAY CALM”
And someone wrote on Trafford Centre’s post: “Omg omg can’t wait.”