“There was absolutely nowhere one could go to buy simple, functional and climate-friendly abayas or hijabs… unless one wants to wear the thin black abaya and freeze in the harsh UK winter months.”
Shahida could see there was a style obstacle for Manchester’s Islamic community. And she thought she knew how to fix it.
In 1995, she embarked on a mission to develop style-conscious yet wearable Islamic clothing – working with her husband Altaf to launch Abayas Boutique – and the city’s leading luxury ‘House of Hijab’ was born.
Today, the Rusholme-based clothing brand is the go-to spot for garments that conform to Islamic guidelines without compromising on style, specialising in beautiful hijabs and abayas that are fashion-forward; with chic options made from luxurious fabrics.
The business idea originated from Shahida’s need for an abaya that allowed her to feel confident, and she enlisted the help of her fashion designer husband to create one.
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What started as a simple idea soon skyrocketed to popularity in Greater Manchester.
“Word spread and my friends were placing orders for customised abayas and hijabs – we were inundated with orders from the local community,” Shahida explained.
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Abayas Boutique is now run as a family business, with their eldest daughter assisting Shahida and Altaf in creating the garments.
The brand puts a new spin on what Islamic clothing usually entails, adopting luxurious and trendy designs that still allow for modest dressing.
“We offer exclusive stylish designs for the modern Muslim woman demonstrating that conformity to Islamic guidelines need not compromise on elegance and style”, says Shahida.
The abayas and hijabs from the brand also befit any occasion, whether it’s a casual streetwear composition or a more formal style.
The founding couple are proud Mancunians – Altaf was born and bred in Longsight whereas Shahida has lived in Manchester for most of her life – and they’re both dedicated to catering for the city’s Muslim communities and style-conscious students.
Rather than being inspired by the city, they firmly believe that they’ve made a difference to Manchester’s fashion scene.
“We have paved the way to modest fashion and luxury abaya fashion,” says Shahida.
“We are literally bringing the trends and so forth to the city.”
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Abayas Boutique has recently launched their Ramadan spring collection, which adopts flowy silhouettes and pastel colours that are befitting of the spring weather whilst still in keeping with their luxurious style.
“We are in Ramadan right now, so clients are looking to purchase one or more of a fancier abaya to wear for Eid or to gift,” states Shahida, who is keen to provide customers with only the best of luxury modest Islamic wear for this occasion.
“Our new collection’s inspiration has been derived from distinct fusions of different periods in history, cultural art and fashion, as well as cultural trends.”
Best dressed at Parklife 2024 as heavens open for day two
Daisy Jackson
The weather has well and truly turned on Parklife, but that’s not stopped the best-dressed in the city pulling out all the stops.
As the festival enters its second day and the sunshine is replaced by classic Mancunian drizzle, the most common accessory is the classic plastic poncho.
But beneath that you’ll spot trends like crochet two-pieces, hot pink skirts, football shirts, paisley-print mini skirts, fishnets, and plenty of cowboy hats.
Outfits seem to get brighter, bolder and more creative every year and this year is no different.
Brands that dominate include the affordable fast fashion retailers like Shein, BooHoo and PrettyLittleThing, among a few vintage finds.
Parklife is now entering its Sunday line-up, with headliners like Doja Cat, Kaytranada and TSHA performing today.
Let’s just hope the rain clears up enough for all of these gorgeous festival-goers to be able to whip their coats off again.
The best-dressed at Parklife 2024 – day two
Love these neon tassels, shaggy jacket and cowboy hatA sheer camo two-piece and cute butterfly crop topCrochet sets and cowboy hatsThis pink-and-orange combo with the blue hair is divineThe best-dressed couple at Parklife 2024These gorgeous girls nailed the Parklife briefObsessed with the holographic pink pants and sports jersey with mini skirtThese tiny ruffle skirts with chunky leather boots and jackets were a 10/10 lookHere come the ponchos…Now THIS is how you do uninhibited festival fashionTop-to-toe paisley paired with some very sensible walking shoesEasy guy to spot in the crowd hereAll-over denim made our list of the best-dressed at ParklifeHot pink fits at Parklife 2024A small shout-out for our new The Manc Group hoodies…
Everything inside the Sephora VIP goodie bags worth more than £1,000
Daisy Jackson
Sephora opening in Manchester has been causing a bit of a stir, with more than 2,000 people queueing up this week to try and nab a free goodie bag.
And while the presents being handed out to the public are pretty impressive, it’s nothing compared to the VIP goodie bags given out at the store’s official launch on Wednesday.
A number of celebrities, influencers, press and other special guests were invited to have a sneak peek of the huge new shop at the Trafford Centre before its official opening to the public.
At the glittering celebration, VIPs were given a glimpse at the huge range of products on offer inside Sephora’s first UK store outside of London.
Those in attendance included actor and TV presenter actor Katie Mcglynn, TV personality Caroline Thomas, actress Alex Fletcher and radio one presenter Natalie O’Leary, Real Housewives of Cheshire, Love Island personalities, and professional footballer Courtney Duffus.
Special guests of Sephora were then sent home with the goodie bag to end all goodie bags, stuffed full of full-sized cult products.
And having totted up the value of everything inside, we can confirm that each goodie bag is worth more than a grand (£1092.93, to be exact). Wowsers.
Olaplex No.3Viral hair product minisBrazilian Bum Bum CreamJust a few of the cult items inside the Sephora VIP goodie bags. Credit: The Manc Group
Viral products inside include Makeup By Mario lipstick, Olaplex, Brazilian Bum Bum Cream, Glossier You perfume, and MorrocanOil hair treatments.
There are also TikTok sensations like the Dr Jart Tiger Grass treatment, which comes out of its tub green but magically turns beige on the skin, cancelling out redness.
And Tarte’s take on the revolutionary tubing mascara, which comes off your lashes with only water and a wipe, was also chucked in.
The most high-value items in the Sephora goodie bags were an Elemis Pro-Collagen Marine Cream worth £64, Caudalie’s brightening serum at £52, and a Neom candle for £38.