There’s a new kid on the block preparing to supply Manchester with stylish streetwear.
The MILK Project – an up-and-coming clothing label from Wythenshawe – has confirmed its big launch on April 10; generating huge hype across social media in the process.
Finer details have been kept safely under wraps for many months, but the attire has managed to cultivate a reputation that’s turned MILK into one of Greater Manchester’s most anticipated clothing drops of 2021 so far.
https://www.instagram.com/p/CKesJ6qh3W3/
After three years in the works, MILK is officially joining Manchester’s streetwear scene next month – aiming to unite the public in the process.
“I wanted to build a place that was full of hope and positive energy,” says Joseph, the brains behind the brand.
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For him – and hopefully many others – The MILK Project will be a voice for the people.
Their quirky cow and carton logo is set to inject some much-needed fun into wardrobes, with owners apparently having their fingers right on the pulse of Manchester’s artistic, eclectic streetwear scene.
Joseph says he’s tapped into his roots when creating his expressive and courageous clothing brand.
“I run the brand on my own from a small box room on a Wythenshawe Council Estate,” says Joseph.
“I grew up in this area and have seen the culture first-hand.”
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At the centre of the brand is inclusivity.
“The MILK Project is non-exclusive,” Joseph explains.
“Everything we make and sell is unisex and made with kindness at the core of its heart.”
The brand, which aims to empower its audience, has the tagline ‘be the best version of moo’ – hoping to make people feel appreciated and happy in themselves after what has been a difficult year.
“I’m ecstatic to finally launch The MILK Project on April 10th,” says Joseph.
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“I’m even more ecstatic to see people wearing these garments with confidence!”
There’s only a few days left until the funky pieces arrive online. But in the meantime, you can follow MILK’s Instagram for updates and behind-the-scenes content.
Style
Drama Call opening first-ever flagship shop in Manchester
Danny Jones
Streetwear superstars Drama Call are opening their new flagship store and first-ever permanent site in Manchester city centre this weekend.
Expect massive queues and lots turning up wearing the increasingly recognisable starry logo.
Already a much-loved brand not just here in 0161 but across the nation at large, the native independent business turned street-style favourites and UK fashion phenomenon are no strangers to HUGE pop-ups in their hometown.
However, they’ve never had a mainstay location anywhere in the country, let alone Greater Manchester – well, until now, that is…
Credit: Press shots (supplied)
Debuting in the Northern Quarter this Sunday, the venue located on Tib Street will effectively serve as Drama Call‘s new HQ.
The local label has done everything from popping up vans with Manc rapper Aitch to collaborating with Man United for multiple limited edition collections, so it only felt like a matter of time before they’d make a big brick-and-mortar splash in our fair city.
Most notably, they’re also taking over the same unit as the Sheep Shop, a former skate shop and legendary urban clothing tastemaker of the 90s; they were one of the first places in Britain to stock famous names like Stüssy, Supreme, Carhartt, The North Face and many more.
With that in mind, it feels only fitting that they carry on the trendsetting tradition from the same premises, and just spitting distance from the likes of Note, as well.
And that’s not all, either: before the full launch, they’ll also be holding an exclusive cash-only shirt swap event, where a limited number of certain collector’s items will be sold for as little as £10.
Other things to note are the additions of signed vinyls by homegrown artists such as the aforementioned Aitch and even The Smiths.
In fact, the store will also feature strictly Mancunian exclusives, too.
Everything from polo shirts and tees to branded mugs, matchboxes and other accessories will be available in-store only.
NQ is bound to be buzzing across launch weekend, with doors officially opening to the public on Sunday, and we wouldn’t be surprised if you see people camping outside the front well ahead of time.
What a moment the Manc shopping scene is having right now.
Featured Images — Publicity pictures (supplied via Pear)
Style
Keo play Projekts: garage and grunge revivalists crush Manchester skatepark for new music video
Danny Jones
This past Thursday evening, fast-rising rock band Keo took over Projekts MCR skatepark for a special pop-up gig and to film a brand-new music video for their latest single, ‘Pistol’, starring some of their biggest fans here in Manchester.
In fact, it didn’t take long for us to suss out that plenty of them had flocked from far and wide to be there, and let’s say we’re sure they’ll say it was worth the journey.
We caught Keo’s well-attended festival set inside the Woodlands at Kendal Calling 2025, not to mention their completely sold-out show at the O2 Ritz back in March – their biggest headline date up to that point – and we’re more certain than ever that they’re going to be absolutely massive.
And if they keep up doing more memorable stuff like this, it’s just a matter of how soon…
Packing out Projekts to the point that people were literally hanging off fences and standing on electrical boxes at the side of the street to try and get a peek at the post-punk, grunge and garage rockers, some of their most enthusiastic young fans had been waiting outside the location as early as noon.
For context, doors opened six hours later, and the boys didn’t come on until 7:30pm.
Those who signed up to Keo‘s mailing list were sent information regarding securing a spot at the one-off performance earlier this month.
While you would have seen the place fill up even if they were just standard concert tickets, the fact that the band were taping the whole thing to use as the visuals for their newest single, as mentioned, meant that Keo’s avid followers were literally clamouring AND clambering to get the best view position possible.
Turning the popular skaters’ hub’s central bowl into a makeshift stage, with lights, camera, booms and various crew surrounding the entire venue, it was a surreal experience to say the least.
And, of course, they were absolutely brilliant – just as they were at the Ritz at the start of the year and Kendal before that, playing a short but sweet set that left everyone wanting more and choruses of punters chanting Keo long after the final song.
We can’t wait to see how the video itself turns out, especially seeing how much the people who wrapped around them and the skatepark were lost in the moment, and we’re also looking forward to them headlining Neighbourhood Fest in Manchester city centre this October.
You can grab a ticket to see them and the rest of the NBHD lineup right HERE, but until then, give the full studio version of ‘Pistol’ a play and get ready for their debut album.
Daisy Bradbury -
19th March 2021 
