Native Youth: The Manc fashion brand on a sustainability mission

What started as a menswear brand has blossomed into a brand with some of the city’s most eco-friendly and versatile offerings.

Daisy Bradbury Daisy Bradbury - 30th July 2021

Some clothing labels do things a little differently to others. Native Youth is the perfect case in point.

Manchester born-and-bred, this fashion company has its finger on the pulse in terms of modern street style – but there’s more to this trendy brand than meets the eye.

Native Youth has recently placed a much greater emphasis on becoming a sustainable style solution, whilst still maintaining its origins as a streetwear brand inspired by contemporary culture.

The result? Gorgeous garments that both look and feel upmarket, yet are made with the best of intentions.

When asked about the brand’s origins, Marketing Manager Dre said: “Native Youth initially launched with menswear in 2013, before adding womenswear in 2015.


“Since launch we have had sustainable pieces in our collections, but [only recently] expanded our marketing team [and] started to get the message out.”

Native Youth’s SS21 collection currently sits at 27% sustainable, which is a percentage that keeps growing with every new season.


The brand says its “long-term, never-ending goal is to become the most sustainable [they] can” and has been introducing new production methods to achieve their aims, “continuously improving and maintaining relationships with SEDEX approved factories”.

Simply put, the brand’s philosophy is: People before product.

Native Youth isn’t only known for its sustainable collection of clothes, but modern, trendy take on the unisex wardrobe has also put them on the map within Manchester.


Functionality and practicality are definitely at the forefront of these designs.

As Native Youth gears up for their AW21 season, make sure you keep your eyes peeled on their Instagram for sneak peeks and information about their launch dates and sustainability efforts.

Their entire collection can be shopped on the Native Youth website, and items are also stocked by Urban Outfitters and ASOS.