Grey Milk, the Manchester-based independent clothing brand born in lockdown, has launched a second collection just in time for autumn.
After the overwhelming success of Grey Milk’s first collection (which appeared in quarantine), the brand has amassed 17.5k followers on Instagram; creating great anticipation for a new range.
The brand has become known for its retro designs and girly prints – and Grey Milk’s second set has officially been confirmed as the ‘Wildflowers’ collection.
“I didn’t expect at all the first range to blow up the way it did” says Gwen, who singlehandedly runs Grey Milk.
But whilst the success was rewarding, she was also worried that it may be a one-off due to more people being active online during the lockdown.
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When creating the second range, Gwen continued with the brand’s iconic girly prints and retro designs. She also decided to play with some new colour palettes and made the iconic milk carton graphic a staple print for the garments.
“I started out quite anxious and overwhelmed in terms of do I just stick with what works, do I do something new, do I take a risk…?” she wondered.
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“I just dropped all of that and just decided I need to just go with my gut and do stuff that feels really fun and new.”
The Wildflowers collection’s influences are clear in the forest green of the Orla Dress or the added layer of warmth provided by the Jerry Tights.
Yet, each piece still contains Grey Milk’s signature vibrant and upbeat designs as Gwen wanted to create transitional pieces that “give people a way to dress colourfully but also warmly”.
Gwen is not only the creative force behind Grey Milk but responsible for everything – from manufacturing and shipping the garments to promoting them on social media.
Rather than being constantly open for orders, she has decided to limit the Wildflowers collection through a series of drops, allowing her more time to create each item to perfection.
“I’m really keen to help people understand that waiting a few weeks for a garment shouldn’t be unusual,” Gwen told us.
“We’ve got so used to expecting things to arrive the same week or the next day, and not a lot of people know how much work goes into making quality clothes”
The overwhelming success of Grey Milk shows how independent online brands are continuing to gain popularity whilst high street stores are struggling as a result of the pandemic.
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The next drop of Grey Milk’s Wildflowers collection is on 30 September at 8pm BST.
Manchester City finally release special Year of the Horse collection for Lunar celebrations
Danny Jones
Manchester City have officially launched their new ‘Year of the Horse’ kit, along with several other items in their latest lifestyle range.
The collection, which has been released as part of the Lunar New Year Celebrations, was leaked online in late 2025 before being officially teased earlier this year, but now Man City have fully unveiled the limited edition clothing items.
It follows the commercial success of their previous Chinese New Year-inspired kits and wider fashion lines over the last few seasons.
For anyone not up to speed on their Zodiac calendar knowledge, 2026 is officially (you guessed it) the year of the horse, hence this choice for the new ‘Capsule Collection’.
“Set in earthy, neutral tones, the limited-edition Year of the Horse Capsule Collection captures both the stillness of vintage Chinese portraiture and the motion of a team in full stride.”
Revolving around a grey and almost beige colour palette, the full drop includes a new pre-match ‘Anthem’ jacket, a dark graphic design tee, a baseball cap, as well as a soft horse plushie.
The focal point, however, is obviously the jersey itself – though it remains to be confirmed whether or not the special seasonal strip will be worn in any games this campaign as other one-off/special limited edition shirts have been in the past.
The price points range from £15 for the soft toy to £90 for the adult shirt, with the aforementioned Puma KING Anthem zip-up jacket already available in six colours.
What do you make of the latest lifestyle collection, Blues?
Somewhat fittingly, the Year of the Horse and other items finally debuted on the same day that their local rivals across the other side of town, Manchester United, released some new threads of their own: the second Adidas x The Stone Roses collection.
As for this years Lunar celebrations, the official plans for here in Manchester city centre have now been revealed. You can find out more down below.
Manchester United officially launch second Adidas fashion collab with The Stone Roses
Danny Jones
After several weeks of teasers, the latest fashion collab between Adidas, Manchester United and The Stone Roses has officially revealed.
We have no doubt this one will be lapped up just as quickly as the first.
Following images of the new Stone Roses x Man United kit and the focal point of this new collection being leaked online earlier this month, the second drop by Adidas has now been unveiled in full.
Releasing another stylistic video to the tune of the legendary Manc band’s famous anthem, ‘I Wanna Be Adored’, players both past and present from the men’s and women’s team star in the launch video.
As you can see, not only did the players get involved with the shoot as expected, but the clip also includes a snippet of archive footage featuring a young Ian Brown in a short but profound talking head.
The Stone Roses frontman, and indeed other members of the band, have never made their love of United a secret – none more so than the late, great Gary ‘Mani’ Mounfield – and the supporters have also shared plenty of it back.
Be it through ‘This Is The One’ being chosen by Gary Neville as the official walk-out song at Old Trafford and various chants sung to Stone Roses tunes, to the previous collab back in February 2024, the two iconic cultural brands pretty much go hand in hand.
Besides the next multi-coloured paint-splashed shirt, which leaked first, as well as a new bucket hat (again, very era appropriate), there are scarves, a graphic design t-shirt, two sets of shorts and even two different pairs of shoes.
Images of the white Stone Roses trainers also popped up in leaks across various Man United fan accounts on social media, but few had seen the black ZX 600 Adidas trainers until now.
What do you make of the latest batch of lifestyle fashion from the club?
Meanwhile, with just days left in the transfer window, it remains to be seen whether new interim manager Michael Carrick will be rewarded for his first two wins against the top two in the league with any reinforcements before the end of January – but there are some rumblings…
Daisy Bradbury -
10th September 2020 
