Dame Deborah James has inspired Andrex, M&S, and more retailers to add bowel cancer symptoms to packs of toilet roll.
Leading toilet roll manufacturer Andrex, and retail giant M&S are two of the first companies to partner with charity Bowel Cancer UK as part of the #GetOnARoll campaign, and in doing so, have both committed to adding the symptoms of bowel cancer and lifesaving information to millions of toilet roll packages stocked on shelves across the UK.
The two companies have also made significant donations to the leading bowel cancer charity – with Andrex pledging a £65,000 donation, and M&S committing a £50,000 sum.
Both Andrex and M&S have been inspired to make the change to packaging by journalist, podcast host, and campaigner, Dame Deborah James – better known as the Bowel Babe – who was diagnosed with incurable bowel cancer back in 2016, which she has since announced is terminal.
Almost half of adults in the UK can’t name a single symptom of bowel cancer. Get behind our new campaign today and ask your supermarket to add them to their loo roll packaging and help save lives: https://t.co/NmjBdWTaeHpic.twitter.com/sxCQY40lwl
Since receiving the tragic news that her cancer was terminal, and setting up the BowelBabe Fund, Dame Deborah has gone on to raise a whopping £6.7 million and counting for Cancer Research UK to raise awareness and “fund clinical trials and research into personalised medicine for cancer patients”.
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She has also been using her final days to support Bowel Cancer UK’s campaign, and encourage other supermarkets and retailers to follow in the footsteps of Andrex and M&S.
“It’s the start of things to come,” Dame Deborah said on Instagram.
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“I think we should do a big shoutout to other companies now saying ‘Come on! Where’s your signs and symptoms?’
“We need like actual information signposted on those loo rolls [and] I’m hoping that lots of the other big brands will now go yeah, hang on, this makes massive sense – this is what we need to be doing and I can’t wait to see that happen.”
Deborah James was presented with a Damehood for services to charity by Prince William last month / Credit: Deborah James (via Instagram)
Bowel Cancer UK says it launched the groundbreaking #GetOnARoll campaign as almost half of adults in the UK can’t name a single symptom of bowel cancer, despite it being the fourth most common cancer, and it says that knowing the symptoms, and acting on them, means that bowel cancer can be diagnosed earlier when it is more treatable and curable.
Fewer than 40% of people are diagnosed with bowel cancer at the earliest stages, and the charity says “we can change this and ultimately save more lives”.
📣 We’re calling for every supermarket to put our signs and symptoms where people need to see them most – on their loo roll packaging.
The charity added: “Changes in bowel habit and blood in your poo are two bowel cancer symptoms that happen while you’re on the toilet so that’s why we’re calling on supermarkets to put symptoms on their own brand loo roll packaging – where people need to see them most.
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“We urgently need to get supermarkets to follow suit.”
You can find out more about the Bowel Cancer UK #GetOnARoll campaign here.
Flashbacks: The timelapse of the Trafford Centre construction that’s gone viral
Danny Jones
The Trafford Centre might look like some decadent Roman emperor’s palace or as if it was plucked from the heart of Ancient Grecian city, but as anyone old enough to remember it’s opening and/or construction will tell you, it seems strange to think its not even been around for three decades yet.
As Greater Manchester’s and one of the North West’s most famous shopping centres full stop, the iconic attraction first began being built back in 1996, when John Major was Prime Minister, Manchester United were still Premier League champions, Britpop was at its peak and George Michael was number one.
It’s fair to say that a lot has changed since then and although Oasis might be back come 2025, The Trafford Centre and surrounding area are pretty unrecgonisable compared to nearly 30 years ago.
All told, it took approximately 27 months to erect the neo-classical epicentre of all things shopping, leisure, food and fanciness – and here’s what the process looked like:
With the initial 14 million sq ft shopping centre being completed in September 1998 following approximately 810 days of work, The Trafford Centre debuted to the Manc public and beyond.
It took more than 3,000 builders to bring the 60 hectare site to life at the peak of construction and since then the plot has only grown bigger, bolder and more ambitious over time.
Present day, it has everything from cinema screens and a mini Legoland to a Sea Life location, multiple bowling alleys and countless other forms of entertainment beyond just rows of shops and restaurants – hence why it remains busy pretty much year-round.
Back then, British celebrities, popular local names of note, politicians, dignitaries and prominent figures from the retail industry got to visit as part of exclusive preview events in the days before its launch date.
You can see the spectacle and fascination surrounding the official opening event here:
Seems surreal watching this today but the construction of the Trafford Centre was a huge moment not just for 0161 but all of the North.
But of course, the entire complex itself has seen multiple extensions over the years, including massive developments such as Barton Square and The Great Hall.
At the outset, it cost more than £600 million to build The Trafford Centre; the major renovations mentioned above which took place in 2008 cost another £100m and the Trafford Palazzo revamp around a decade later came in at around £75m.
There has and always will be lots of money put behind this intruguing monument to modern consumerism, and big brands will continue to flock to open units within the huge expanse whenever they can: some of the most recent being Archie’s, Flying Tiger, Sephora, Tiffany, Gymshark and more.
We’ll admit the aesthetic still makes us double-take from time to time (though not as much as confused Londoners visiting for the first time), but it’s not like this part of the world hasn’t boasted plenty of other curiosities in the past…
Featured Images — Charles Bowring (via Wikimedia Commons)/The Manc Group
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‘Nothing is eternal’: Is Pep Guardiola hinting at the end of Manchester City’s supremacy?
Danny Jones
Pep Guardiola looks to have suggested that more than a decade of Manchester City’s supremacy and Premier League dominance at the very least might be coming to an end.
Speaking in his post-match press interviews after City were knocked out of the Champions League by serial European Cup winners Real Madrid, Guardiola cut a somewhat more deflated figure than usual following the 3-1 defeat.
A Kylian Mbappe hattrick which was closed out within an hour of play was enough to stretch the aggregate score to 6-3 over the two legs and Madrid doubling their lead across the tie proved yet again why, not unlike City domestically over the last decade, they’re the kings of the continental competition.
In contrast, however, Pep seemed to accept the loss much more easily than perhaps we’ve seen in the past and rather than appearing familiarly frustrated or defiant in the press conference; instead, he seemed rather reflective, responding to one reporter: “Nothing is eternal”.
🗣️ "Nothing is eternal" – Pep Guardiola.
🔵 Subscribe to our Manchester City page on BBC Sounds for the latest interviews. #MCFC#bbcfootball
Insisting that they have to decide whether a significant rebuild is needed to keep competing at the very top level consistently as they have done since the 54-year-old arrived back in 2016, he argued that it is only with that they’ll be able to determine what comes next.
As for the result itself, he made no bones about Carlo Ancelotti’s side having “deserved it”, stating simply that “the best team won” and that fans and players alike have to “accept the reality: they were better.”
Having been a familiar foe for Pep long before he arrived in Manchester, both at Barcelona and Bayern Munich – not to mention City having faced Los Blancos a dozen times before Tuesday night since 2012 – there have been less surprising outcomes for supporters to come to terms with.
“With time, the club and everyone is going to accept what it is but for now we have 30/40 games for the Premier League next season to try and be here [in the Champions League] and to improve. Nothing is eternal”, said the Catalan coaching genius.
On the other hand, he also went on to add that it was merely a reflection on the night itself and not what his team have achieved in recent years.
He went on to remark that “when we were playing outstanding it hurt more” to be knocked out of the UCL when he felt they deserved to stay in it, but still insisted: “We have been unbelievable and we have to try step by step to get better from today.” Tonight just wasn’t the night.
Who knows? Perhaps it was just some more melodrama from a manager with an undeniable flare for pageantry and playing into/in the face of narratives when he doesn’t come out on top – which hasn’t happened all that often until their dip in form this season.
Plus, there’s certainly still plenty for him and the fans to be positive about; not only has the arrival of their ‘Egyptian Prince’ and the media’s Mo Salah successor, Omar Marmoush, got plenty of people excited – especially after that first-half hattrick against Newcastle – but so too have the other January signings.
In fact, for all of his downplaying in this particular presser (which you can hear in full HERE), it felt like there were only upsides after their victory over Newcastle, even going so far as to dub new signing Nico Gonzalez a ‘mini-Rodri‘.
You can watch the highlights from the game down below:
Pep is right, nothing is eternal – but sometimes you just come up against talents like Mbappe and there’s very little anyone can do about it.
Emily Sergeant -
22nd June 2022 
