Jodie Comer has officially been named the ‘most beautiful woman in the world’, according to an ancient scientific theory.
Not only does the classic phrase claiming that beauty is in the eye on the beholder render it tricky to determine who is objectively the most beautiful human, but now, in an age where the amount of followers someone has on social media, and the hundreds of adoring comments under photos, could have you thinking it’s virtually anyone, who is taking the title?
Well, according to what is an ancient – and rather savage – scientific theory, actress Jodie Comer has come out on top.
And you can’t argue with science.
The 29-year-old Liverpool-born actress is the star of the stage and screen, and has won multiple awards throughout her career – most notably for her role as Villanelle in Killing Eve – and now, Comer can add the title of ‘most beautiful woman in the world’ to her list of achievements.
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Jodie Comer has been named ‘most beautiful woman in the world’ according to science / Credit: Jodie Comer (via Instagram)
It’s all based on The Golden Ratio of Beauty Phi, which was calculated through the undertaking of somewhat questionable and subjective research, before being “pioneered by ancient Greeks”, and then eventually employed by a Harley Street surgeon.
The Golden Ratio of Beauty Phi apparently measures physical perfection, and when analysing people, it takes into account someone’s eyes, eyebrows, nose, lips, chin, jaw and facial shape to give them a percentage rating.
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The mathematical equation – which was called the extreme and mean ratio by ancient Greek mathematician, Euclid – is also used in architecture and art too.
The theory therefore gave Jodie Comer a rating of 94.52%, making her top the list.
The 29-year-old Liverpool-born actress’s title is based on the Golden Ratio of Beauty Phi / Credit: Jodie Comer (via Instagram)
Zendaya, Bella Hadid, and Beyonce are some of the other names to feature in the top 10 list.
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Dr Julian De Silva – the professional behind the top 10 list, who runs the Centre For Advanced Facial Cosmetic and Plastic Surgery in London – said Jodie Comer was “the clear winner” when all elements of the face were measured for physical perfection.
He explained: “She had the highest overall reading for the positioning of her nose and lips, with a score of 98.7%, which is only 1.3% away from being the perfect shape.
“Jodie also had the highest score for her nose width and length and she was near the top for the shape of her lips and the position of her eyes, and her chin is beautifully shaped and her overall face shape is really strong.
“The only element she was marked down for was her eyebrows, which achieved an average score of 88%.”
Tens of thousands queue for exclusive new Selfridges Jellycat toy
Daisy Jackson
Selfridges has today unveiled a brand-new, exclusive Jellycat toy – and it’s proving so popular an online queue has had to be put in place.
At the time of writing, a whopping 28,000 people are currently in a virtual queue to purchase the adorable new Jellycat character, with a wait time of more than an hour.
Today, Selfridges debuted a world-exclusive toy for the department store – a plushie version of its iconic yellow bag.
The Jellycat Amuseables toy comes in a soft yellow fabric, with the signature Jellycat smile, plus corded handles and legs.
And it does function as a miniature bag too, perfect for storing other pieces from your collection.
It’s been launched to celebrate a milestone 25 years of partnership between the two brands.
The Jellycat Amuseables Selfridges Bag. Credit: The Manc GroupThe Jellycat Amuseables Selfridges Bag. Credit: The Manc Group
The Selfridges x Jellycat exclusive retails at £48 – and its price has done absolutely nothing to deter people from shopping.
As well as being stocked online, the Selfridges bag soft toy is available in store in Exchange Square and at the Trafford Centre in Manchester, as well as in Birmingham and London.
Judd Crane, Selfridges Executive Director, Buying and Brand, said: “We are very proud to be part of Jellycat’s incredible story, as one of the brand’s first stockists, launching at Selfridges in 2000,” reports The Industry.Fashion.
The current queue on the Selfridges website for the Jellycat exclusive
“We have watched the Jellycat brand, and family, evolve as its loyal and inclusive community of fans and collectors continues to grow and grow. Twenty five years later, Jellycat is a firm favourite with our customers, who come to us for characters and experiences which make their day brighter.
“The Selfridges yellow bag is perhaps the most recognisable part of our brand personality, and we are excited be able to share it with Jellycat!”
You can pick up the Jellycat Amuseables Selfridges Bag in-store and online from today.
To celebrate 25 years of @Jellycat and @Selfridges, there’s a brand new character on the shelf and she’s beautiful 🥹💛 📍 Available now at both Selfridges Exchange Square and Trafford Centre #manchester#selfridges#jellycat#jellycatcollection#manc
There’s a FREE Children in Need event coming to MediaCityUK
Thomas Melia
An all-new and completely free to enjoy Children in Need event is making its way to MediaCityUK later this November, and it’s bringing along some iconic brands.
Everyone’s favourite yellow bear is returning to Manchester to take over MediaCityUK and rename it Pudsey’s Piazza for one night only.
Pudsey Bear is heading down to MediaCityUK and he’s bringing all the best activities, games, famous food, live music and more for four hours of FREE family-oriented fun.
You can expect to see Pudsey and the team alongside a whole host of celebrities, brand partners and lots of friends when Children in Need hosts its celebration later this November.
Some of the brands which have been announced include staple high street bakery Greggs, a collaboration between McDonald’s and its sports counterpart, Fun Football UK.
DJ AG is just one of the special guests preparing to take over MediaCityUK this November for Children in Need (Credit: Supplied)
Also joining the bill is viral TikTok potato-loving duo Spud Bros, who will be serving up their famed jacket potatoes with an array of fillings to choose from inside their recognisable big red van.
Greggs will be bringing a huge double-decker bus to Pudsey’s Piazza at MediaCityUK with treats on hand throughout this evening celebration, as well as interactive games for you to play.
You’ll also be able to catch a glimpse of a replica Red Arrows jet, which will be situated on the piazza all night long courtesy of aerial experts Royal Air Force.
If that wasn’t enough for you, your night will be soundtracked by the one and only viral nomad music maker DJ AG, who’ll be playing out tunes as part of a charity livestream at the bandstand.
MediaCityUK is the home of BBC Children in Need, so it’s only fitting that Pudsey would throw one of his biggest parties yet right here in Greater Manchester.
Pudsey and his friends are transforming MediaCityUK into Pudsey’s Piazza on Friday, 14 November from 4pm to 8pm, and they’re encouraging anyone to come along, especially since it’s FREE.
Emily Sergeant -
12th October 2022 
