Jodie Comer has officially been named the ‘most beautiful woman in the world’, according to an ancient scientific theory.
Not only does the classic phrase claiming that beauty is in the eye on the beholder render it tricky to determine who is objectively the most beautiful human, but now, in an age where the amount of followers someone has on social media, and the hundreds of adoring comments under photos, could have you thinking it’s virtually anyone, who is taking the title?
Well, according to what is an ancient – and rather savage – scientific theory, actress Jodie Comer has come out on top.
And you can’t argue with science.
The 29-year-old Liverpool-born actress is the star of the stage and screen, and has won multiple awards throughout her career – most notably for her role as Villanelle in Killing Eve – and now, Comer can add the title of ‘most beautiful woman in the world’ to her list of achievements.
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Jodie Comer has been named ‘most beautiful woman in the world’ according to science / Credit: Jodie Comer (via Instagram)
It’s all based on The Golden Ratio of Beauty Phi, which was calculated through the undertaking of somewhat questionable and subjective research, before being “pioneered by ancient Greeks”, and then eventually employed by a Harley Street surgeon.
The Golden Ratio of Beauty Phi apparently measures physical perfection, and when analysing people, it takes into account someone’s eyes, eyebrows, nose, lips, chin, jaw and facial shape to give them a percentage rating.
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The mathematical equation – which was called the extreme and mean ratio by ancient Greek mathematician, Euclid – is also used in architecture and art too.
The theory therefore gave Jodie Comer a rating of 94.52%, making her top the list.
The 29-year-old Liverpool-born actress’s title is based on the Golden Ratio of Beauty Phi / Credit: Jodie Comer (via Instagram)
Zendaya, Bella Hadid, and Beyonce are some of the other names to feature in the top 10 list.
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Dr Julian De Silva – the professional behind the top 10 list, who runs the Centre For Advanced Facial Cosmetic and Plastic Surgery in London – said Jodie Comer was “the clear winner” when all elements of the face were measured for physical perfection.
He explained: “She had the highest overall reading for the positioning of her nose and lips, with a score of 98.7%, which is only 1.3% away from being the perfect shape.
“Jodie also had the highest score for her nose width and length and she was near the top for the shape of her lips and the position of her eyes, and her chin is beautifully shaped and her overall face shape is really strong.
“The only element she was marked down for was her eyebrows, which achieved an average score of 88%.”
A pop-up ‘sunshine booth’ is landing in Manchester to combat winter blues
Emily Sergeant
A sunshine booth shining special SAD lighting is coming to Manchester this week to combat those winter blues.
As the rain continues to pour down outside and the colder days really begin to set in as autumn draws to a close, Holland & Barrett, the UK’s leading health and wellness retailer, says it’s on a mission to help the nation stay well this winter.
With the days getting shorter and darker, the average Brit will see around nine hours less of sunlight than in peak summer.
The drop in daylight, coupled with both the drop in temperature and the onset of the usual common cold season, can often be found to take a toll on our mental and physical wellbeing, leaving us feeling a little more dull than we’d like to be – which is why Holland & Barrett’s ‘Sunshine Booth’ will be popping up across UK high streets to brighten Brits’ winter wellness routines.
The brightly coloured Sunshine Booth has been crafted with expert lighting, using the lighting featured in SAD lamps.
A pop-up sunshine booth is landing in Manchester to combat winter blues / Credit: Pixnio
It’s designed to mimic effects of natural light to help customers feel relaxed and refreshed.
Landing inside Holland & Barrett’s store over at the Trafford Centre later this week, the retailer is inviting customers to pop in and spend up to 20 minutes inside the calming booth to ‘pause and recharge’.
Those looking to brighten their day can pop into Holland & Barrett at the Trafford Centre this Friday (7 November) to visit the Sunshine Booth, with no prior appointment or ticket required.
Not only that, but the first 10 customers who visit will receive a Holland & Barrett goody bag worth £50, packed with products to support winter wellness, boost your immune system, and provide you with additional energy.
Fancy it then? The Sunshine Booth will be in the Trafford Centre’s Holland & Barrett this Friday 7 November from 10am through to 8pm.
Featured Image – David Parry/PA Media Assignments (Supplied)
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Tens of thousands queue for exclusive new Selfridges Jellycat toy
Daisy Jackson
Selfridges has today unveiled a brand-new, exclusive Jellycat toy – and it’s proving so popular an online queue has had to be put in place.
At the time of writing, a whopping 28,000 people are currently in a virtual queue to purchase the adorable new Jellycat character, with a wait time of more than an hour.
Today, Selfridges debuted a world-exclusive toy for the department store – a plushie version of its iconic yellow bag.
The Jellycat Amuseables toy comes in a soft yellow fabric, with the signature Jellycat smile, plus corded handles and legs.
And it does function as a miniature bag too, perfect for storing other pieces from your collection.
It’s been launched to celebrate a milestone 25 years of partnership between the two brands.
The Jellycat Amuseables Selfridges Bag. Credit: The Manc GroupThe Jellycat Amuseables Selfridges Bag. Credit: The Manc Group
The Selfridges x Jellycat exclusive retails at £48 – and its price has done absolutely nothing to deter people from shopping.
As well as being stocked online, the Selfridges bag soft toy is available in store in Exchange Square and at the Trafford Centre in Manchester, as well as in Birmingham and London.
Judd Crane, Selfridges Executive Director, Buying and Brand, said: “We are very proud to be part of Jellycat’s incredible story, as one of the brand’s first stockists, launching at Selfridges in 2000,” reports The Industry.Fashion.
The current queue on the Selfridges website for the Jellycat exclusive
“We have watched the Jellycat brand, and family, evolve as its loyal and inclusive community of fans and collectors continues to grow and grow. Twenty five years later, Jellycat is a firm favourite with our customers, who come to us for characters and experiences which make their day brighter.
“The Selfridges yellow bag is perhaps the most recognisable part of our brand personality, and we are excited be able to share it with Jellycat!”
You can pick up the Jellycat Amuseables Selfridges Bag in-store and online from today.
To celebrate 25 years of @Jellycat and @Selfridges, there’s a brand new character on the shelf and she’s beautiful 🥹💛 📍 Available now at both Selfridges Exchange Square and Trafford Centre #manchester#selfridges#jellycat#jellycatcollection#manc
Emily Sergeant -
12th October 2022 
