The energy drink that went so viral supermarkets had to put security tags on them is now available in Aldi – and there have been mad scenes in shops across the UK.
Prime, which was created by YouTubers KSI and Logan Paul, had shoppers queueing up outside shops from the crack of dawn when it launched in October.
The energy drink was initially only sold in Asda, where demand was so high the supermarket giant had to introduce a three-bottle limit on all purchases.
It also had to start putting security tags on them to prevent anyone stealing bottles of Prime, which were selling on eBay for hundreds of pounds.
There have been similar scenes outside Aldi stores today, with shoppers seen queueing outside from 5am to buy the £1.99 drink.
One person joked that they ‘drop kicked a granny and threw a child out of the window’ to buy a bottle, saying their local store sold out in just 20 minutes.
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Others have reported their local branch of Aldi selling out of Prime within just three minutes.
Aldi shared the news yesterday, tweeting: “THIS IS NOT A DRILL. @PrimeHydrate will be in stores from tomorrow! You’ll be able to grab one of each flavour while stocks last! @KSI meet you there?”
KSI – a YouTube star turned boxer and rapper – responded: “Na I can’t, I’m training but glad there’s other options besides just Asda now.”
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THIS IS NOT A DRILL 🚨 @PrimeHydrate will be in stores from tomorrow! You'll be able to grab one of each flavour while stocks last! @KSI meet you there? pic.twitter.com/rRZWvTVlVO
Prime is available in Aldi in three different flavours – Blue Raspberry, Lemon and Lime and Ice Pop.
But once again, there are rules on how much you can actually buy.
Aldi is limiting shoppers to one of every flavour of Prime from today, which it’s rolling out as part of its Specialbuy offers.
Aldi said: “The viral hydration drink created by two popular YouTube stars, KSI and Logan Paul, is available to buy for just £1.99 in Aldi stores nationwide on 29th December.
“The drink will be a Specialbuy – and as with all Specialbuys, once they’re gone, they’re gone!
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“The supermarket is expecting high demand so a purchase limit of one of each variant per customer has been set to ensure as many people as possible get the opportunity to buy the product.”
One shopper said their local Aldi ran out of Prime within four minutes, comparing it to the golden tickets in Charlie and the Chocolate Factory.
Managed to get the last two bottles of Prime this morning at 8.04am in #aldi The store had only been open 4 minutes and it had all gone! Reminded me of the movie Charlie and the Chocolate Factory and the rush for the golden ticket 😂 @PrimeHydration@AldiUKpic.twitter.com/EgFqdYO03d
The Prime Tracker Twitter account, which helps people track down the drinks, has been sharing videos and photos from around the country.
It’s shown checkouts full of the colourful bottles, queues winding across car parks, and what appears to be videos of full-grown adults snatching drinks off children.
Erling Haaland breaks yet another Premier League record after nine-goal thriller
Danny Jones
Erling Haaland has broken his umpteenth record since arriving in the Premier League and donning a Manchester City shirt, becoming the fastest player to reach 100 goals in the competition.
Let’s be honest, are any of us surprised?
While yet another goal from Haaland and entering himself into the 100 club was a notable narrative on the night, the real headline, however, was that scoreline, as City barely escaped by the skin of their teeth.
Despite persisting questions surrounding the Blues’ defence, it was nevertheless a landmark moment for the Norwegian number nine, who remains the most prolific striker on the planet. Here’s how he did it:
Commenting on the achievement on social media, the big blonde bagsman simply wrote, “When football takes you to places you could never have imagined” – signing off with a ‘100’ emoji, of course.
Despite it being reiterated that he doesn’t think too much about the various milestones he continues to surpass with each passing game, he admitted he knew about this particular one and was visibly chuffed with being in such good company.
For context, it took Haaland 111 matches to score his 100th goal in the division, which is 13 appearances quicker than the next fastest Premier League legend, Alan Shearer, who took 124 games to reach the tally when the modern era of the top flight first began three decades ago.
You can see who else has achieved the feat and how fast here:
Even more impressively, this wasn’t the only rather incredible statistic that came from the fixture either, as he walked away with a frankly ridiculous bit of pedigree among the strikers’ union.
As well as his opening goal, which well and truly opened the floodgates (at both ends, as it turned out), Haaland was caught offside in a PL away game for the first time in more than TWO whole years, the last occasion being against Sheffield United in August 2023.
To quote a post we saw on X, “Do you know how crazy a stat this is?…”
If you didn’t manage to catch the game on Tuesday night, we seriously recommend you watch the many highlights from the win over Fulham down below.
More Metrolink disruption expected as further tram strikes have been scheduled
Danny Jones
Further disruption to the Bee Network is now expected during an already full-on time of year, as more Metrolink tram strikes have been scheduled over the festive period.
Put in the simplest terms, members of Unite the Union have said: “The dispute is over driver fatigue and fears that their shift patterns and lack of rest breaks are putting them and passengers at risk.”
As a result, they have now pencilled in protests on 19, 20 and 31 December, holding walkouts from their usual timetable.
A largely empty St Peter’s Square tram stop is a fairly rare sight to see. (Credit: The Manc)
In addition to the other pair of strikes planned for this coming weekend (5-7 Dec), the latest trio have been specifically timed in and around key dates on the city’s calendar.
As well as the return of Manchester’s firework display on St. Peter’s Square, the walk-outs will also coincide with a Manchester City fixture at the Etihad Stadium, as well as notable live music gigs like Jools Holland and Manc band, Doves.
Naturally, tens upon tens of thousands are set to use the Bee Network and trams, in particular, to travel to these events – reiterating just how important properly investing and staffing the Metrolink and other arms of Manchester’s public transport service is.
The most recent update from the union continues: “Unite has repeatedly raised issues with management, but has been told there is no funding available for improvements to working patterns.”
Their General Secretary, Sharon Graham, said as part of the most recent statement: “Driver fatigue is a serious problem. Our members are raising serious concerns about their and their passengers’ safety, but Metrolink management is burying its head in the sand.
“Management must sort this problem out once and for all. It can’t try to fob drivers off by putting profits before safety.”
Here are some of the scenes from the demonstrations earlier this year:
⏰HAPPENING NOW; when Transport for Greater Manchester wouldn't come to the table SO the strikers brought the table (*and chairs) to them! We're ready when you are TfGM. pic.twitter.com/io1OFHED8I
Union members have also clarified their position surrounding ‘fatigue’; it isn’t just the fear of possible risks in operating a tram whilst being “exhausted”, but both the wider mental and physical toll that working the current shift patterns has on workers.
One driver quoted as saying: “My colleagues are tired, but the fatigue is also giving them cold-like symptoms and many have been going off sick with stress, which adds to problems with staffing levels.”
So, if you’re planning on using the Metrolink this holiday season when travelling around for Christmas shopping or even just going home, make sure to keep the strike dates in mind.
Elsewhere, the Bee Network has also provided more information on the designs to bring tram lines to Stockport town centre. Read more down below.