The energy drink that went so viral supermarkets had to put security tags on them is now available in Aldi – and there have been mad scenes in shops across the UK.
Prime, which was created by YouTubers KSI and Logan Paul, had shoppers queueing up outside shops from the crack of dawn when it launched in October.
The energy drink was initially only sold in Asda, where demand was so high the supermarket giant had to introduce a three-bottle limit on all purchases.
It also had to start putting security tags on them to prevent anyone stealing bottles of Prime, which were selling on eBay for hundreds of pounds.
There have been similar scenes outside Aldi stores today, with shoppers seen queueing outside from 5am to buy the £1.99 drink.
One person joked that they ‘drop kicked a granny and threw a child out of the window’ to buy a bottle, saying their local store sold out in just 20 minutes.
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Others have reported their local branch of Aldi selling out of Prime within just three minutes.
Aldi shared the news yesterday, tweeting: “THIS IS NOT A DRILL. @PrimeHydrate will be in stores from tomorrow! You’ll be able to grab one of each flavour while stocks last! @KSI meet you there?”
KSI – a YouTube star turned boxer and rapper – responded: “Na I can’t, I’m training but glad there’s other options besides just Asda now.”
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THIS IS NOT A DRILL 🚨 @PrimeHydrate will be in stores from tomorrow! You'll be able to grab one of each flavour while stocks last! @KSI meet you there? pic.twitter.com/rRZWvTVlVO
Prime is available in Aldi in three different flavours – Blue Raspberry, Lemon and Lime and Ice Pop.
But once again, there are rules on how much you can actually buy.
Aldi is limiting shoppers to one of every flavour of Prime from today, which it’s rolling out as part of its Specialbuy offers.
Aldi said: “The viral hydration drink created by two popular YouTube stars, KSI and Logan Paul, is available to buy for just £1.99 in Aldi stores nationwide on 29th December.
“The drink will be a Specialbuy – and as with all Specialbuys, once they’re gone, they’re gone!
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“The supermarket is expecting high demand so a purchase limit of one of each variant per customer has been set to ensure as many people as possible get the opportunity to buy the product.”
One shopper said their local Aldi ran out of Prime within four minutes, comparing it to the golden tickets in Charlie and the Chocolate Factory.
Managed to get the last two bottles of Prime this morning at 8.04am in #aldi The store had only been open 4 minutes and it had all gone! Reminded me of the movie Charlie and the Chocolate Factory and the rush for the golden ticket 😂 @PrimeHydration@AldiUKpic.twitter.com/EgFqdYO03d
The Prime Tracker Twitter account, which helps people track down the drinks, has been sharing videos and photos from around the country.
It’s shown checkouts full of the colourful bottles, queues winding across car parks, and what appears to be videos of full-grown adults snatching drinks off children.
Liam Gallagher says he’s ‘ready’ to make a surprise appearance at the World Cup final
Danny Jones
Liam Gallagher has said that he is “ready” to play at the World Cup final should England make it all the way to the last two later this month.
He may have just been having some fun on social media as usual, but you never know – after all, we never actually thought we’d see him and his brother reconcile, but look how that turned out…
In his words, he may have “Irish blood”, but the Manchester-born Britpop and rock icon has an English heart, and after one person online said it’d only be right for him to fly out for the conclusive fixture if Thomas Tuchel’s side make it all the way, he gave a typically off-the-cuff response:
You could argue there’s not much in this besides an impromptu comment from a famously keyboard-happy lead singer, but stranger things have happened.
For instance, it may have come after a gradually increasing barrage of old tweets, pestering and a bit of positive peer pressure in full view of the public eye, but we did at long last get to witness an Oasis reunion with the ‘Live ’25’ world tour; however surreal it felt, it’s soon set to be relived in a documentary.
This reply comes as a response to LG’s initial post on X, in which he wrote: “It’s hard work that singing Harry Kane cmon ENGLAND cmon WONDERWALL.”
It also isn’t the only time he stoked the fire of this still only pie-in-the-sky idea, either, as after another user similarly asked if he’d fly out and sing it at the final, he simply responded, “Oh I’ll show Harry how it’s done.”
He’s not the only one to have made a rather big public proclamation this tournament, either.
The England and Man United legend set himself up for a fall.
As for the 53-year-old musician, he also jokingly quipped at the expense of those less keen on the idea with just as straightforward a clap-back: “Stop crying your heart out.”
Now, obviously, we’re taking this one with a big pinch of salt (enough to season ‘some lasagneee’, you could say), but who knows? There’s been plenty of big and strange showbiz stuff happening at this year’s competition in North America.
Maybe we all need to just keep tagging the Burnage boys, FIFA, England and the official World Cup page as much and hope for at least some kind of Oasis-centric surprise.
Come on, just imagine how much this would go OFF if even one of the Gallagher brothers was in the crowd, let alone this unthinkable hypothetical…
ITV to be bought out by Sky in transformational British broadcasting deal worth £1.6 billion
Danny Jones
In a watershed moment for British broadcasting, Sky has reached a transformational agreement worth more than £1.6 billion to buy out ITV in a landmark takeover deal.
With Sky already owned by US telecommunications corporation Comcast, this is set to be one of the biggest shakeups in TV and streaming for some time.
Talks actually started last November, but the process to complete a buyout like this has obviously taken a significant amount of time and money already.
It’s also worth noting that the deal is still pending full approval from the relevant regulators; nevertheless, it’s fair to say that it could change the face of the British media giants – who are based here in Greater Manchester over at MediaCity – but might signal a significant overhaul of our media landscape.
The Sky Group have assured there will be no immediate change to popular shows and will not be put behind a paywall at present (for now, anyway), with ITV still under a free-to-air service until 2034 as part of its public licensing contract.
Aquisitons/mergers of this size like this don’t come around very often, at least not across this side of the pond, with the growing Disney’s growing multinational monopolisation being one of the biggest examples of conglomerates mopping up major networks and huge brands over the past decade.
Writing in a statement, Sky said: “The UK media market is undergoing a profound and rapid transformation, and as competition for audiences intensifies, scale matters more than ever in order to compete with global streaming giants and YouTube in the UK.
“Viewers will continue to enjoy the shows they know and love, such as Coronation Street, Emmerdale, Love Island, I’m a Celebrity… Get Me Out of Here!, This Morning, Loose Women, Lorraine and News at Ten – alongside major live sporting events.”
That lattermost example feels particularly poignant at the moment, as this also means that the likes of ITV’s impressive World Cup coverage will come under the Sky umbrella in the near future.
ITV agrees sale of media and entertainment business to Sky for up to £1.6bnhttps://t.co/UtgO9REejy
It’s being seen as an ambitious attempt to shake up traditional terrestrial telly and digital platforms, with the ‘old guard’, as it were, having to move forward and fast to keep up with the mercurial market becoming evermore dominated by streaming services.
Of course, there are plenty raising questions and concerns over yet another domestic institution becoming deeper and deeper entwined with big American business; on the other hand, former ITV chairman Sir Peter Bazalgette, who still owns shares, says the deal was “essential” for its survival.
ITV will also receive £1.2bn in cash and Sky’s Love Productions business in return for ownership of their media and entertainment arm, whose shows include the Great British Bake Off.
Moving forward, ITV will also get a further £200m in 2028 if they meet revenue targets when it comes to advertising, with Sky promising to spend over £2.1bn on content from ITV Studios over a five-year period. You can read the full update from ITV right HERE.
Daisy Jackson -
29th December 2022 
