The energy drink that went so viral supermarkets had to put security tags on them is now available in Aldi – and there have been mad scenes in shops across the UK.
Prime, which was created by YouTubers KSI and Logan Paul, had shoppers queueing up outside shops from the crack of dawn when it launched in October.
The energy drink was initially only sold in Asda, where demand was so high the supermarket giant had to introduce a three-bottle limit on all purchases.
It also had to start putting security tags on them to prevent anyone stealing bottles of Prime, which were selling on eBay for hundreds of pounds.
There have been similar scenes outside Aldi stores today, with shoppers seen queueing outside from 5am to buy the £1.99 drink.
One person joked that they ‘drop kicked a granny and threw a child out of the window’ to buy a bottle, saying their local store sold out in just 20 minutes.
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Others have reported their local branch of Aldi selling out of Prime within just three minutes.
Aldi shared the news yesterday, tweeting: “THIS IS NOT A DRILL. @PrimeHydrate will be in stores from tomorrow! You’ll be able to grab one of each flavour while stocks last! @KSI meet you there?”
KSI – a YouTube star turned boxer and rapper – responded: “Na I can’t, I’m training but glad there’s other options besides just Asda now.”
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THIS IS NOT A DRILL 🚨 @PrimeHydrate will be in stores from tomorrow! You'll be able to grab one of each flavour while stocks last! @KSI meet you there? pic.twitter.com/rRZWvTVlVO
Prime is available in Aldi in three different flavours – Blue Raspberry, Lemon and Lime and Ice Pop.
But once again, there are rules on how much you can actually buy.
Aldi is limiting shoppers to one of every flavour of Prime from today, which it’s rolling out as part of its Specialbuy offers.
Aldi said: “The viral hydration drink created by two popular YouTube stars, KSI and Logan Paul, is available to buy for just £1.99 in Aldi stores nationwide on 29th December.
“The drink will be a Specialbuy – and as with all Specialbuys, once they’re gone, they’re gone!
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“The supermarket is expecting high demand so a purchase limit of one of each variant per customer has been set to ensure as many people as possible get the opportunity to buy the product.”
One shopper said their local Aldi ran out of Prime within four minutes, comparing it to the golden tickets in Charlie and the Chocolate Factory.
Managed to get the last two bottles of Prime this morning at 8.04am in #aldi The store had only been open 4 minutes and it had all gone! Reminded me of the movie Charlie and the Chocolate Factory and the rush for the golden ticket 😂 @PrimeHydration@AldiUKpic.twitter.com/EgFqdYO03d
The Prime Tracker Twitter account, which helps people track down the drinks, has been sharing videos and photos from around the country.
It’s shown checkouts full of the colourful bottles, queues winding across car parks, and what appears to be videos of full-grown adults snatching drinks off children.
Manchester’s popular board game festival returns this month with hundreds of games to play
Emily Sergeant
Manchester’s popular board came festival is set to return later this month, with hundreds of games free to play.
Manchester Board Game Festival is set to kick off 2026 in style, returning for the first festival of the year with a full weekend of board games, role-playing games, indie traders, and community-led fun in the heart of the city.
The festival features a huge board game library, giving fans access to hundreds of games to try out across the weekend – with ‘Library Bees’ on-hand to help people find games, learn the rules, or jump into sessions with other players.
There’ll also be bookable sessions, like RPGs and Blood on The Clocktower, and seminars to take part in over the three-day event.
Manchester’s popular board game festival returns this month with hundreds of games to play / Credit: MBGF (via Facebook)
As well as gaming, visitors can browse the festival’s popular Geek Fayre too, open on the Saturday and Sunday of the event, which showcases indie traders, artists, and tabletop creators from across the UK. From games and accessories, to artwork and geeky gifts, it’s a chance to support small businesses all while discovering something new.
Running from Friday 27 February through to Sunday 1 March, this opening weekend festival marks the start of five events planned throughout 2026.
Events are designed to bring together players of all experience levels for three days of tabletop gaming and social play.
“There’s something really special about the first festival of the year,” commented festival organiser, James Oxley.
“People are excited, they’re ready to play, and there’s a real buzz in the room. Manchester Board Game Festival has always been about bringing people together through games, and we can’t wait to see everyone back in the halls enjoying themselves.
“Whether attendees come for a single afternoon or the full weekend, the focus is on playing at your own pace, meeting new people, and enjoying games in a relaxed and friendly setting.”
Further festivals will follow throughout 2026, including themed Halloween and Christmas editions later in the year, so keep your eyes peeled, but until then, February’s event marks the first chance for players to roll some dice, discover new favourites, and start the year with a table full of games.
Manchester Board Game Festival takes place from Friday 27 February through to Sunday 1 March at Sachas Hotel in the Northern Quarter, with tickets starting from just £13.
Trailer released for new romcom Finding Emily set and filmed all across Manchester
Emily Sergeant
The first trailer for a new romcom that’s set and filmed all across Manchester has been released.
The film, titled Finding Emily, tells the story of a lovesick musician, played by Spike Fearn, who meets his dream girl on a night out, but ends up with the wrong phone number, and so teams up with a driven psychology student, played by Angourie Rice, in a bid to find her.
Together, the unlikely duo spark a hilarious campus-wide frenzy that tests their own hearts and ambitions along the way.
The film – which is directed by Alicia MacDonald, and based on a screenplay written by Rachel Hirons – is produced by Working Title Films, is set in the fictional Manchester City University, and is due to be distributed by Focus Features and Universal Pictures across the UK and internationally this spring.
The talented ensemble cast groups together big names like Minnie Driver with rising stars like Ella Maisy Purvis, Yali Topal Margalith, and Kat Ronney, as well as other established actors including Timothy Innes and Nadia Parkes.
Filming took place in Manchester between August and September 2024.
The two and a half-minute trailer has been shared with the world today, and when we say it’s a Manc film, we mean it… we quite literally lost count of how many of our city’s famous locations can be spotted in just the trailer alone.
The trailer has been released for new romcom Finding Emily set and filmed in Manchester / Credit: Universal Pictures & Focus Features (via YouTube)
There’s everything from Manchester Central Library and Piccadilly Records, to Canal Street and the Gay Village, the Northern Quarter, the Crown & Kettle pub in Ancoats, and even the Emmeline Pankhurst statue in St Peter’s Square featured for all to see, alongside what’ll, presumably, be dozens of other famous locations.
Oh, and not to mention, if you keep your eyes peeled when watching the trailer, you can even see a small clip of Stockport band Blossoms playing a gig in there too.
Daisy Jackson -
29th December 2022 
