Primark has confirmed that a long-awaited click and collect service is to be trialled at dozens of its North West stores.
The owners of the fashion retail giant, Associated British Foods (ABF), has announced that it will trial a click and collect service on an expanded range of children’s products, and has revealed that the trial is set to take place in up to 25 stores in the northwest of England.
The range includes about 2,000 items across clothing, accessories, and lifestyle products.
After it was revealed last year that Primark was to launch a new website where shoppers would be able to see what products were available to buy in their local branch before they arrive in store, Associated British Foods has now said that it believes that click and collect has the potential to “satisfy unfulfilled demand”.
It also believes the trial would drive footfall to high streets across North West England, both from existing and new customers.
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The trial will begin towards the end of the year.
“We have chosen a much-expanded range of children’s products for this trial, which we believe has the potential to satisfy unfulfilled demand, driving footfall from both existing and new customers to deliver incremental sales in store,” ABF said as part of a trading update.
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The trial is set to take place in up to 25 stores in the North West this year / Credit: Primark
The trial will also include nursery furniture that the retailer said would be “particularly attractive for our customers who do not regularly shop in our larger stores”.
ABF added: “This trial will enable us to provide more fashion, licence and lifestyle products to more customers and more often. In-store collection will be available from designated areas, designed to be welcoming and situated in the heart of the store”.
In-store returns will be also be offered free as part of the trial, ABF confirmed.
The announcement of the click and collect trial comes as ABF issued a trading statement showing that sales at Primark were up 81% over the 12 weeks to 28 May compared with the same period in 2021, at £1.7 billion.
The company also confirmed that sales in the quarter were also 4% higher than the same period in 2019, just ahead of the first COVID-19 lockdown in the UK.
Featured Image – Primark
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Tens of thousands queue for exclusive new Selfridges Jellycat toy
Daisy Jackson
Selfridges has today unveiled a brand-new, exclusive Jellycat toy – and it’s proving so popular an online queue has had to be put in place.
At the time of writing, a whopping 28,000 people are currently in a virtual queue to purchase the adorable new Jellycat character, with a wait time of more than an hour.
Today, Selfridges debuted a world-exclusive toy for the department store – a plushie version of its iconic yellow bag.
The Jellycat Amuseables toy comes in a soft yellow fabric, with the signature Jellycat smile, plus corded handles and legs.
And it does function as a miniature bag too, perfect for storing other pieces from your collection.
It’s been launched to celebrate a milestone 25 years of partnership between the two brands.
The Jellycat Amuseables Selfridges Bag. Credit: The Manc GroupThe Jellycat Amuseables Selfridges Bag. Credit: The Manc Group
The Selfridges x Jellycat exclusive retails at £48 – and its price has done absolutely nothing to deter people from shopping.
As well as being stocked online, the Selfridges bag soft toy is available in store in Exchange Square and at the Trafford Centre in Manchester, as well as in Birmingham and London.
Judd Crane, Selfridges Executive Director, Buying and Brand, said: “We are very proud to be part of Jellycat’s incredible story, as one of the brand’s first stockists, launching at Selfridges in 2000,” reports The Industry.Fashion.
The current queue on the Selfridges website for the Jellycat exclusive
“We have watched the Jellycat brand, and family, evolve as its loyal and inclusive community of fans and collectors continues to grow and grow. Twenty five years later, Jellycat is a firm favourite with our customers, who come to us for characters and experiences which make their day brighter.
“The Selfridges yellow bag is perhaps the most recognisable part of our brand personality, and we are excited be able to share it with Jellycat!”
You can pick up the Jellycat Amuseables Selfridges Bag in-store and online from today.
To celebrate 25 years of @Jellycat and @Selfridges, there’s a brand new character on the shelf and she’s beautiful 🥹💛 📍 Available now at both Selfridges Exchange Square and Trafford Centre #manchester#selfridges#jellycat#jellycatcollection#manc
There’s a FREE Children in Need event coming to MediaCityUK
Thomas Melia
An all-new and completely free to enjoy Children in Need event is making its way to MediaCityUK later this November, and it’s bringing along some iconic brands.
Everyone’s favourite yellow bear is returning to Manchester to take over MediaCityUK and rename it Pudsey’s Piazza for one night only.
Pudsey Bear is heading down to MediaCityUK and he’s bringing all the best activities, games, famous food, live music and more for four hours of FREE family-oriented fun.
You can expect to see Pudsey and the team alongside a whole host of celebrities, brand partners and lots of friends when Children in Need hosts its celebration later this November.
Some of the brands which have been announced include staple high street bakery Greggs, a collaboration between McDonald’s and its sports counterpart, Fun Football UK.
DJ AG is just one of the special guests preparing to take over MediaCityUK this November for Children in Need (Credit: Supplied)
Also joining the bill is viral TikTok potato-loving duo Spud Bros, who will be serving up their famed jacket potatoes with an array of fillings to choose from inside their recognisable big red van.
Greggs will be bringing a huge double-decker bus to Pudsey’s Piazza at MediaCityUK with treats on hand throughout this evening celebration, as well as interactive games for you to play.
You’ll also be able to catch a glimpse of a replica Red Arrows jet, which will be situated on the piazza all night long courtesy of aerial experts Royal Air Force.
If that wasn’t enough for you, your night will be soundtracked by the one and only viral nomad music maker DJ AG, who’ll be playing out tunes as part of a charity livestream at the bandstand.
MediaCityUK is the home of BBC Children in Need, so it’s only fitting that Pudsey would throw one of his biggest parties yet right here in Greater Manchester.
Pudsey and his friends are transforming MediaCityUK into Pudsey’s Piazza on Friday, 14 November from 4pm to 8pm, and they’re encouraging anyone to come along, especially since it’s FREE.
Emily Sergeant -
20th June 2022 
