Krispy Kreme has launched a new ‘eggschange’ scheme that gives Brits the chance to swap unwanted Easter eggs for doughnuts.
As the cost of living crisis unfortunately continues to make its impact felt nationwide, the doughnut chain has joined forces with FareShare – the UK’s national foodbank network – to launch the new initiative, which is calling on those who receive more Easter eggs than they need to donate them to those who may not able to afford them this year.
Millions of families across the UK will sadly miss out on simple joy of tucking into an Easter egg this year, according to new research.
The recent study by Krispy Kreme and FareShare has found that over 5.3 million UK adults (10% of the adult population) say their finances are so tight this year, that they may have to miss out on the “luxury” of buying Easter eggs for themselves and their family, and of those being forced to spend less on the chocolate treat, over two thirds (66%) are putting this down to money being tighter and needing to prioritise their spending.
You can get a box of free Krispy Kreme doughnuts if you donate Easter eggs to those in need / Credit: Krispy Kreme
Figures showed that those in the 25-34 age bracket – who are likely to have younger children – will be affected the most this year.
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14% sadly said they will not be able to afford any Easter eggs at all this year.
In a bid to make sure everyone gets the chance to indulge during the sweetest time of the year, Krispy Kreme will reward anyone who donates an Easter egg with a shareable four-pack of Easter-themed doughnuts in exchange for their “generosity”.
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The donated Easter eggs will then be distributed to those struggling to afford them via FareShare’s network of over 9,500 charities and community organisations.
FareShare says it’s “delighted” to be working with Krispy Kreme on the mission to redistribute Easter eggs to those who “might otherwise go without” this year as a result of the cost of living crisis.
Krispy Kreme’s limited-edition Easter range this year includes the ‘Hip Hop Hooray’, an “earrisistibly light and fluffy” doughnut with strawberry flavour icing, topped with easter-themed sprinkles, the ‘Burrowing Bunny, which is filled with brownie batter, and topped with cookie crumble, flower, and bunny decoration, and the ‘Bun-dle of joy’, a white chocolate flavoured filled doughnut dipped in white icing and finished with a cheeky face.
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There’s also the feature pack exclusive of the ‘Eggs-travaganza’, which is topped with a swirl of chocolate frosting and chocolate eggs to finish.
To take part in the Eggschange, and get your hands on a box of four limited-edition Easter doughnuts, you’ll just need to head into any participating Krispy Kreme location between Friday 7 and Monday 10 April and donate an Easter egg.
Featured Image – Krispy Kreme
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Major pop star crowns humble rice and three cafe as ‘Jewel of Manchester’ ahead of sold-out gig
Thomas Melia
A beloved city centre takeaway has been given the title of ‘Jewel of Manchester’ by chart-topping UK singer Sam Smith.
Known for hits like ‘Stay With Me’, ‘I’m Not The Only One’ and more recently ‘Unholy’, UK pop-ballad act Sam Smith also likes to drop a food review every once in a while.
Currently on the road with a run of shows in Manchester and London for their ‘To Be Free’ live shows, Sam Smith is stopping off at some of our city’s much-loved spots.
On their food-reviewing account titled ‘Sam Served’, where they adopt the aptly-fitting nickname ‘Ham Smith’, Sam has visited restaurants across the globe – and most recently turned their attention to Manchester’s own This & That.
Smith decided to pop in and grab a cheeky rice and three from long-standing backstreet food business This & That, and it certainly went down a treat.
After sampling their amazing selection of meat, vegetable and vegan curries, the musician crowned this family-run Indian takeaway a ‘Jewel of Manchester’.
The hitmaker described this Northern Quarter Indian eatery as ‘Everything food should be’ and definitely enjoyed all the curries on offer ‘leaving belly and heart full’.
This & That prides itself on affordable and comforting food with its ‘Rice and Three Curries’ starting from just £6 – not bad for a city centre foodie spot.
Sam has racked up an impressive 490k followers via their ‘Sam Served’ profile, with famous faces like Lily Allen, Denise Welch and CMAT all wanting to know the superstar’s foodie thoughts.
After enjoying a curry or three, Sam Smith also made sure to feed their soul to by venturing down to Afflecks and getting lost in the music at Mars Tapes.
Recognised as one of the UK’s only cassette and tape shops, Mars Tapes lets you flick through their crates of physical media and even preview tracks before you buy with its dedicated listening areas.
It’s safe to say that Smith has ‘Latched’ onto Manchester’s independent business scene and we’re here for it.
The London-born artist has just released their latest album Hazel Eyes and is currently amid a UK residency tour with two dates in Manchester’s Albert Hall and eight shows set for London Coliseum.
You can now have a private sleepover amongst all the history inside Manchester Museum
Emily Sergeant
Manchester Museum is now offering one lucky family the chance to have a sleepover with Stan the Tyrannosaurus rex.
For the first time in Manchester Museum’s history, one lucky family will be given the chance to experience an incredible night at the museum.
This unique opportunity is being offered as part of a prize draw, allowing visitors to find out what happens once the sun goes down inside the Fossils and Dinosaurs gallery – in the company of Stan, the famous Tyrannosaurus rex, of course.
The Fossils and Dinosaurs gallery is one of the most iconic spaces within Manchester Museum.
Having opened to the public all the way back in 1888, it’s part of the museum’s original building designed by celebrated Alfred Waterhouse, who also designed Manchester Town Hall and London’s Natural History Museum.
Not only will the lucky winning family enjoy an overnight stay in the gallery, but they’ll also be treated to a guided torchlight tour of the galleries after the Museum has closed, as well as other fun activities and a film screening too before bed.
You can now have a private sleepover inside Manchester Museum / Credit: The Manc Group
“We can’t be completely sure what happens when the sun goes down in our Fossils and Dinosaurs gallery, because nobody has ever spent the night in there before, but we can only imagine the kind of fun that can be had with Stan the T. rex and his friends,” said Dean Whiteside, Head of Commercial and Operations at Manchester Museum.
“This is a chance to be a part of museum history and enjoy the kind of once-in-a-lifetime experience you can’t usually buy.
“At the same time, Manchester Museum is a charity so, by getting behind this initiative, you’ll be helping to support vital work that impacts the lives of people across Greater Manchester and beyond.”
Fancy it then? You can enter the prize draw by buying a ticket for £5 from the Manchester Museum Shop, with each ticket counting as one entry and the winner set to be chosen at random from all valid entries.
The prize draw is now open and closes on Monday 28 September 2026.
Emily Sergeant -
5th April 2023 
