A brand new exhibition honouring Kellogg’s 90-year legacy has opened this week, ahead of the cereal brand’s Trafford Park site closure.
Head on over to Sale’s very own Trafford Local Studies and Archive Centre, just over the road from the tram stop, to catch a glimpse into the past 90 years of local history of the iconic Kellogg’s Trafford Park manufacturing site.
This new exhibition is in place to celebrate the products, history and cultural significance of Kellogg’s Trafford Park factory, as well as to commemorate all of the exceptionally hard working individuals in Stretford who have been involved from the very beginning.
For this reason, the exhibition was developed in partnership with colleagues from the factory and is purposely set up in a space where the local community can access and appreciate it, as without them Kellogg’s wouldn’t be what it is today.
In January 2023, even King Charles III paid a visit to the factory, to celebrate the 100 years of Kellogg’s ‘Bringing Breakfast to Britain.’
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Despite narrowly missing being hit during the Blitz, this particular site has managed to maintain its status of being the biggest cereal plant in Europe and at full capacity it is able to produce a million boxes of cereal a day – pretty impressive if you ask us.
Since 1938, when the factory first opened here in Stretford, lots has changed but fear not Kelloggs aren’t closing down – they are simply moving from the Trafford facility to Wrexham to facilitate more modern manufacturing.
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You can expect to learn all of the history of our nation’s favourite cereal company as you walk around the Kellogg’s exhibition. The story is expertly told through a number of displays presenting more than 100 artefacts, rare collectibles, the contents of a time capsule, photographs and archival footage.
Old Kellogg’s packagingMore relics from the past
We found it particularly interesting seeing how the imagery and branding merchandise has evolved over almost a century, with the iconic characters that we know and love, looking rather different back in the day.
Whether you have a favourite character out of Tony the Tiger, Cornelius the Cockerel, or Coco the Monkey, go on down and see how Kellogg’s instantly recognisable cereal box mascots have changed over the years – it would seem at some point Tony started heading to the gym?!
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There are even examples of Tony the Tiger and Coco the Monkey supporting Movember with their very own moustaches, or Tony-inspired face masks worn by staff throughout the Covid-19 pandemic.
The exhibition successfully evokes a strong sense of childhood nostalgia, with Kellogg’s forever being a cornerstone to Greater Manchester’s community life, many of us will be able to recall collecting the toys as a child, sending off for the collectibles, getting a multipack of the mixed small cereal boxes for a camping trip or even visiting the Kelloggs factory as a child with school and savouring that sweet smell.
You can learn about the history of Kellogg’sPure nostalgia
So, whether you’re an avid Crunchy Nut conflakes fan or you’ve recently found out about the nutritional benefits of Rice crispy bars as a pre-workout snack via Tiktok, go on down to learn more about this cracking bit of local history.
Tim McKnight, Plant Director at the Kellogg’s Trafford Park factory, said: “The Trafford Park factory means a great deal to us and the community, and we hope this exhibition helps celebrate that pride and the lasting contribution our colleagues have made to Greater Manchester.”
A spokesperson for Trafford Council said: ” For nearly 90 years the plant has been a major local employer and a source of pride for generations of families, and this exhibition is a fitting tribute to the people behind the brand and the role they’ve played in shaping breakfast tables around the world.
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“While we are saddened by the closure of the plant, it has been important for us to work with Kellogg’s to preserve and showcase these remarkable archives.”
Admission at Trafford Local Studies and Archives Centre is free, open six days a week with the exhibition on the ground floor of Sale Waterside running until early August 2026.
For further information to support the physical exhibition, head HERE.
Manchester’s biggest comedy festival announces jam-packed lineup as affordable tickets go on sale
Emily Sergeant
Manchester’s most popular comedy festival is back later this year, and there’s some massive names on the lineup set to bring the laughs.
After proving to be a smash-hit success in its inaugural year back in 2022, and several other successful runs in the years following, Laughterama is back in Manchester in early September, and will once again be taking over the iconic Castlefield Bowl in the heart of the city centre for five days of fun.
Thousands of comedy lovers attend Laughterama each year to enjoy countless sell-out stand-up sets, and this year will be no different, as festivalgoers are in for an ‘explosive series of shows‘ from some of the hottest names on the comedy circuit.
Jack Dee, Nick Mohammed, Sara Pascoe, Fern Brady, and Chris McCausland are just some of the famous names on this year’s jam-packed lineup.
They’ll be joined by other big names like Michelle De Swarte, Stewart Lee, Nina Conti, Ivo Graham, Ellis James, and Harriett Kemsley when they all take to the Castlefield Bowl stage over the five-day festival from Wednesday 2 – Sunday 6 September.
Some of the other names you can expect are BAFTA nominee Rose Matafeo, stand-up marvel Sarah Keyworth, Plebs and Friday Night Dinner star Tom Rosenthal, and podcast hero John Robbins.
Laughterama returns to Manchester later this year / Credit: Matt Eachus | Supplied
It wouldn’t be Laughterama without some newcomers and breakthrough stars, of course, and on the lineup this year are viral sensation Vittorio Angelone, fast-rising talents Kiran Saggu and Jen Nolan, and BBC New Comedy Award finalist Evaldas Karosas.
And aside from the comedy, as always, you can expect the very-best eats from Manchester’s street food scene will also be on site to tuck into, as well as an exciting selection of bars serving signature beers, cocktails, and more.
Laughterama 2026 is landing at Castlefield Bowl from Wednesday 2 – Sunday 6 September, with tickets now on sale at £29 per person.
You can grab yours on the Laughterama website before they sell out here.
What's On
A Greater Manchester run club is taking on a 24-hour ‘Everest’ memorial and charity challenge
Danny Jones
A Greater Manchester run club is set to take on an impressive 24-hour feat of endurance dubbed the ‘Everest’ challenge later this week, and it’s all for charity.
Yes, running on behalf of not only a nearby organisation but also in memory of a beloved native, this deeply moving event will see the group of Trafford runners going up and down hills for a whole day.
We’ve seen the huge growth of the flagship Manchester 24-Hour Run Against Homelessness over the past half a decade – which has now spread to multiple other cities – and it’s great to see similar formats springing up across the region.
Set up by Batch Running Club, who are based in Altrincham, the Everest challenge gets underway this coming Friday and will run (pun very much intended) into the weekend.
Sharing a lengthy post on social media, they wrote: “On Friday, 5th June at 6pm, our amazing running club will begin a 24-hour challenge running backwards and forwards over Moss Lane Bridge near Tesco in Altrincham.
“Our goal? To cover the equivalent elevation of climbing Mount Everest — at least once, maybe even more! We’re taking on this challenge to raise much-needed funds for Trafford Carers Centre in memory of the wonderful Jim Edward Parsons.
“A couple of years ago, as a running club, we chose to support Trafford Carers because of a personal connection within the Batch family. Bards, owner of Batch Bottlestore, saw first-hand the incredible support Trafford Carers gave his mum, Kirsty, while she cared full-time for his stepdad Jim.
“Their help made a huge difference during an incredibly difficult time and ensured Kirsty never felt alone in her role as a carer.”
Unfortunately, Jim sadly passed away last December, and so in an effort to honour his life and support the crucial care network that has not only aided local families but touched so many other lives in the process, they’ll be taking on the ‘Big Tesco Hill’ for 24 hours straight. WOW.
As the poster would suggest, it runs right past the main Alty Tesco. (Credit: David Dixon via Geograph)
Having been lucky enough to enjoy the downhill version of that very same hill as part of the Manchester Marathon, we can only imagine how difficult it is running back up it in the other direction…
Encouraging people to come along and join, or even just come along and support as volunteers and/or cheer on from the sidelines, they’re hoping to complete as many laps as time will allow and, more importantly, raise as much vital funding as possible.
They signed off by adding: “This charity is incredibly close to our hearts, and Jim will always remain at the centre of why we continue supporting Trafford Carers.”
We hope 2026 is just the first of what will become a worthwhile annual fitness fundraiser; you can donate to the charity run HERE.
Counselling with Trafford Carers Centre
Counselling is an opportunity for you to explore your thoughts and feelings in a safe, supportive and confidential setting. Our trainee counsellors are here to help you through this process without judgement or giving advice. pic.twitter.com/AkaaAROaO4
Lydia Mastrolonardo -
15th May 2026 
