Greggs sausage rolls have been spotted peeking out of bags and pockets in Primark window displays up and down the country, leaving some people wondering what the hell the retailer is up to.
Now, all has been revealed after it emerged yesterday that the fast-fashion chain is teaming up with none other than high street bakery Greggs for a first-of-its-kind collaboration.
Yes, believe it or not, the two appear to be releasing a fashion collection inspired by Greggs’ most popular baked goods. Sausage roll hoodies, steak bake t-shirts and maybe even a tuna crunch baguette could soon become must-have fashion items (we jest, but who knows).
In 2022, we can say with some confidence that weirder things have already happened. Satire is definitely dead, though.
The high street bakery’s fashion collection will go on sale at 60 stores up and down the country, including at several Primark stores in Manchester.
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Due to launch to the public from 19 February, it is set to feature 11 different items including hoodies featuring the Greggs logo and a message reading “It’s a pastry thing” printed down one arm.
The company’s social media team teased the news out on Twitter, sharing a promo video online for what was referred to as a “freshly baked collab”.
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The bakery chain also announced it would be opening its biggest ever Greggs cafe inside Primark’s flagship store in Birmingham on 12 February.
The imaginatively named ‘Tasty by Greggs’ will seat 130 covers and offer all its usual customer favourites such as sausage rolls, steak bakes, pizza slices and a selection of sweet treats.
A boutique pop-up showcasing the new clothing designs will also launch separately in Soho, London, on 17 and 18 February.
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okay so either i’m having hunger hallucinations, or there is an actual @GreggsOfficial sausage roll in the window of Primark in Newcastle??? pic.twitter.com/WZKJhH3sZq
Visits here, however, will be strictly by invitation only – perhaps due to the fact that London is the only city in the UK that prefers Pret to Greggs, according to very important research conducted by Monzo.
Responses to the news online have been mixed, with some people very excited and others claiming they thought it must be a wind-up.
One said, “I am ashamed about my enthusiasm for this.”
Another wrote, “Is it April 1st?”
Whilst a third added, “If there’s Greggins I’ll be pissed! Won’t be better than the original though.”
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If there’s Greggins I’ll be pissed! Won’t be better than the original though 💙🧡 pic.twitter.com/UFG7SwEVfm
The appetite for Greggs in the UK is, apparently, insatiable with the high street bakery brand achieving cult status amongst groups of all ages.
A nail artist Leeds achieved viral fame last year after creating her own Greggs-inspired nail art, complete with a tiny hanging sausage roll, whilst others have flocked to Twitter to share their own Greggs creations.
One user shared a pair of logo-emblazoned ‘Greggins’, another a set of Greggs-related band tees.
Suffice to say, creating Greggs merch is not a new idea – just up until now, it’s mostly been a DIY activity. We guess it’s just a pastry thing.
Super League ‘Rivals Round’ fixtures confirmed, with two big North West clashes
Danny Jones
The Betfred Super League (BSL) ‘Rivals Round’ games for 2026 have been confirmed, with two big regional clashes coming in time for the spring.
Returning for 2026, the annual meeting of multiple teams coming up against their fiercest and most historic rivals will land on round seven of the calendar over the traditional Easter weekend.
Despite the competition having sadly lost Salford Red Devils following their forced relegation, local rugby fans will still be glad to see the borough of Wigan, as well as neighbouring Cheshire and nearby Merseyside clubs, coming up against each other in what is a highly anticipated fixture on the calendar.
Announcing the now fully confirmed matches this week, the total of seven matches are set to be played between Friday, 3 April and the following Sunday, 5 April.
In the Super League’s own words, there are few gameweeks more box office than the Rivals Round – “where the games mean more, hit harder and have the ability to divide towns and families.”
After the inaugural edition of the modern round in 2021, this year saw the division record a best-ever attendance of 86,080 across a six-match period, and with an extra game being played next season, we’re expecting more ground to be broken.
“The most intense and historic rivalries will go head-to-head with huge crowds anticipated, emotions running high and everyone expected to bring their A game”, say the BSL.
Huddersfield Giants v York Knights – Saturday, 4 April
Castleford Tigers v Wakefield Trinity – Sunday, 5 April
One of the most notable exclusions among the slate, of course, is that of Salford Red Devils, as various players and staff members continue to leave the club during this increasingly concerning and deep period of uncertainty.
Salford supporters have given a clear response following the decisive drop in IMG gradings:
Although they are now longer in rugby league’s premier domestic tier, Salford are still expected to take part in the Challenge Cup tournament, which begins in January.
Betfred and the RFL revealed the most recent ties on Monday, 24 November, with the Devils due to face either Royal Navy Rugby or Hammersmith Hills Hoists in the second round.
Meanwhile, with the new campaign kicking off in February, rugby fans will only have to wait a couple of months to witness the upcoming instalments in the various rivalries.
Safe to say it’s going to be a spicy Easter break.
A Greater Manchester campaigner is calling on the government to get rid of VAT on energy bills
Danny Jones
With the colder months now well and truly upon us, a local campaigner is calling on the UK government to scrap VAT on energy bills across the country.
The nation is still in the midst of a cost-of-living crisis, and besides grocery shopping, business rates and eating out still climbing, one of the biggest hits to the wallet continues to be at home, thanks to the cost of gas and electricity.
With that in mind, and as we approach the ever-challenging festive period when purse strings feel tighter than ever, industry expert and Bolton-born entrepreneur Corin Dalby is making a fresh push for crucial aid and urging Brits to put digital pen to paper.
Sharing the petition link on social media – which has been taken up by more than 42,000 people online – Dalby is asking others who believe domestic residents deserve a much-needed let-off to sign the Change.org document and help scrap VAT on energy bills in the UK.
Introducing himself and the idea in the description beneath the petition, the Greater Manchester native writes: “My name is Corin Dalby, and last year I successfully campaigned for hospices in the UK to receive an extra £100 million of government funding, with the support of 37,254 signatures.
“Now I’m calling on the Government to axe the 5% VAT we are all forced to pay on our energy bills.”
Dalby, 56, is the co-founder and CEO of non-profit energy company, Box Power CIC (community interest company), and has seen significant money from FCA fines go towards palliative care facilities since December last year.
Pointing out that the current energy secretary and former Prime Ministerial candidate, Ed Miliband, has previously hinted that his party would be open to this possibility, he goes on to add: “It’s vital that we hold them to this, to bring some much-needed relief to millions of households.”
While the initial goal aligned with the hope of getting enough signatures to put this bill forward in time for the most recent Labour budget (revealed by Chancellor Rachel Reeves on Wednesday, 26 November), the initiative could still provide vital support this winter – especially for those worst off.
As mentioned, the 2025 autumn statement has now been shared publicly following some early leaks, and despite including positives like a lift on minimum wage, as well as benefit increases, there have been much bigger reactions to aspects such as the hits being taken by pensioners and more.
The 2025 autumn budget has been largely underpinned by raising taxes by an estimated £26 billion.
If anything, the announcement has made the plea from Dalby and those in agreement more poignant than ever – and there are, indeed, plenty of people in his camp.
Sharing his most recent update back in October on social media, Corin said: “Overjoyed to see 20,000 signatures in just 3 hours.
“Scrapping the 5% VAT will directly save every hospice [an area he’s already successfully advocated for in the past], house and care home in the country, so who will help us to knock this out of the park and help the most vulnerable in our country and quickly smash 100,000?
“If you wish to help make a difference, please support this petition by just adding your name and [circulating] to like-minded contacts and repost this if possible.”
If you agree with the petition, you can sign via the official Change.org link right HERE.