Viral K-beauty brand Pureseoul is opening ‘second, even bigger’ store in Manchester
Daisy Jackson
K-Beauty brand Pureseoul has announced plans for a second Manchester store, and this time, they’re taking on the Trafford Centre.
Packed full of cult Korean beauty products including skincare and make-up, Pureseoul had an impressive launch into the city with its Arndale opening last year.
Anyone with a passing interest in skincare and beauty knows that no one makes products quite like Korea.
From facemasks and serums to lip tints and eyeshadow palettes, Pureseoul is a haven for all things beauty.
And following its northern debut last year, the beauty retailer is now setting its sights on an ‘even bigger’ base for us.
Pureseoul has confirmed it’s taken on a unit at the Trafford Centre in Manchester, which will be its 11th in the UK.
Co-founder Gracie Tullio said: “This isn’t just another Manchester store.
PureSeoul is opening a second Manchester store at the Trafford Centre. Credit: The Manc Group
“Our northern community is incredibly loyal and engaged. Arndale brought the bright energy of the city – students, young professionals, Gen-Z K-Beauty lovers.
“Trafford Centre offers an opportunity for something different: families, day-trippers, weekend explorers, with time to dwell and explore our curations.
“We’ve always known there were thousands more fans we hadn’t been able to reach – until now!”
Viral K-beauty products at Pureseoul. Credit: The Manc Group
Simon Layton, Centre Director at Trafford Centre, said: “We’re really excited to welcome PURESEOUL to Trafford Centre – it’s a fantastic addition to our ever-growing beauty offering.
“We’re seeing a real boom in the beauty sector at the centre, with more and more visitors coming to us as a one-stop destination for all things beauty.
“As the top-rated Korean beauty brand in the UK, with a hugely popular following, PURESEOUL brings something fresh and exciting to that mix, which we’re sure will really resonate with our visitors.”
A petition has been created to make Prestwich’s Oasis-inspired ‘Aldeh’ sign permanent
Danny Jones
We love how Greater Manchester, the UK and, indeed, the whole world have been gripped by Oasis fever – even brands like Aldi, who recently renamed one of their local shops ‘Aldeh’ in honour of Oasis and Manc accents everywhere; in fact, there’s even a petition to make it permanent.
And it’s already starting to gather some steam…
That’s right, the Aldi in Prestwich – or ‘Aldeh’ as we shall hopefully refer to it from now until forever – has seen not just local shoppers in and around Bury, but Oasis fans and even just curious Mancunians visit the location to see it for themselves.
In case this silly but oddly satisfying bit of news somehow passed you by, here it is in all its (What’s the Story?) Morning Glory:
A slightly caricatured and over-the-top impersonation of the most Gallagher-esque voice ever? Maybe. Fun to record? Definitely Maybe.
The sign itself has stood outside the branch located near Heaton Park for just over a fortnight now in honour of the Live ’25 reunion gigs and has drawn plenty of attention.
As described by the creator of the petition, Ella Curtis – a Manchester native herself – “photos of the sign went viral, because it tapped into something meaningful: pride in where we’re from, and in what this city has given the world. In short, Prestwich got its own Blue Plaque.”
Simply entitled, ‘Make “Aldeh” Permanent: A Tribute to Manchester’s Musical Legacy’, you can find a lengthy and surprisingly inspiring explanation detailing why the petition matters down below.
“1. A Tribute to Manchester’s Cultural Legacy
Manchester’s contribution to music – and to British culture more broadly – is unmatched. Oasis gave the world BritPop and helped define a generation. The ‘Aldeh’ sign reflects that heritage in a way that feels authentic, local, and proud.
2. A Source of Local Pride
As a proud Mancunian, I’ve seen the reaction firsthand. The sign has brought a real sense of community, joy, and identity to the area. People stop to take pictures, to smile, to talk. In a time when towns often struggle to feel distinctive, this simple change has sparked something genuinely positive.
3. A Cultural Landmark in the Making
In just a short time, the sign has become a local attraction and even a landmark – a destination for fans. It is a symbol and reminder of how we, as Mancunians all came together to celebrate one of the biggest reunion concerts from one of the world’s biggest bands happening right on our doorstep!
The ‘Aldeh‘ sign might have started as a temporary campaign, but it’s come to mean something more – to this city, to its people, and to anyone who recognises the power of music and place.”
Of course we’ve signed it. (Credit: Screenshot via Change.org)
Already listed on Google as a ‘cultural landmark’, even boasting 5-star reviews, Aldi themselves have responded by saying: “Boss said we also need 10,000 likes and a comment from one of the Gallaghers.”
It’s your time to shine, folks – we’ll worry about the two later.
The ‘Aldeh’ petition page ends with a simple but moving message: “Sign if you agree – let’s make ‘Aldeh’ a lasting part of Manchester’s story.”
Listen, it’s very rare that you see a city, a country and arguably the entire world taken over by a collective obsession and unified love of music and art; with that in mind, you best believe we’re right behind this.
And if you fancy tacking the ‘Aldeh’ sign onto a tour of important Oasis heritage sights in 0161, then look no further.
Daisy Jackson -
9th October 2023 
