North West events specialists Scene My Event rebrand as Exceed Events – seeing high booking demands through to 2023
The team behind North West events specialists Scene My Event have revealed a major rebrand and reposition as Exceed Events and Concepts - with bookings being made right up until 2023.
The team behind North West events specialists ‘Scene My Event’ have embarked on a major rebrand following the pandemic – repositioning the organisation as ‘Exceed Events and Concepts’.
Using the time in lockdown to evolve their offering for a changing marketplace, Bolton-based founders Chris Warbrick and Martyn Stuttard announced they’d be taking the business into a “new era” from August 12 – responding to the crisis of the events industry through innovation.
Despite the long-term restrictions imposed on mass gatherings, Chris and Martyn believe consumer confidence is now returning – with a huge number of events already being booked for the next three years.
Development has also been completed on their new website – exceedevents.co.uk – which is being used to showcase the organisation’s market-leading events technology to offer new virtual events and socially-distanced live experiences.
The domain will also house a ‘client area’ – where customers can easily manage their event, booking details and music requirements at any time.
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Exceed
Director Chris said: “We’ve used the time in lockdown to look at who we are as a business, our identity, our image and what our clients want, and felt that Exceed Events is a more fitting representation of who we are.
“With where we see the company growing over the next five years we wanted the brand to reflect this journey and long term position.”
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“The meaning of Exceed is all about going above and beyond, being better than your previous self and your competition and of course, exceeding expectations! That has always been at the core of how we operate and really fitted with who we are and can span over all of our sectors, from weddings and corporate events to event technology and bars and clubs.”
According to Chris, adapting to the “new normal” has been key to developing the new Exceed brand.
He added: “During lockdown we had the time to look at a rebrand, and we’ve been doing virtual events with live streaming and moved all of our face to face consultations to zoom consultations.
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“It’s certainly made us think differently and reimagine how events will go moving forward. Even after lockdown, the events scene will look different for some time and there will be a blend of physical and virtual events which has made us think differently and innovate in how we do that.
“We’ve invested in more technology to bring that to the client. We believe we can accommodate both sides and we’re working with our partners on things like virtual show rounds, providing as much upfront content to our clients as possible and actual virtual parties.
“At the start of August we were approached to bring our previously indoor interactive Bedlam Bingo, to the outdoor drive in Park N Party held at Event City, Trafford Park. Due to the amazing success we are now in conversations to run this continuously over the coming months.”
Exceed
Chris and Martyn said the gradual easing of restrictions saw future booking enquires pick back up in June with a surge in July and August of private and corporate clients now making reservations through to 2023.
“Our bookings are now strong again,” said Martyn.
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“Consumer confidence is picking back up with people wanting to get events booked back in for something to look forward to after these challenging times. We therefore believed mid August was a good time to launch our new brand – with the further easing of restrictions from August 15th onwards very much in mind.”
Founded by entrepreneurs Chris Warbrick and Martyn Stuttard in 2017, the company has become known for its industry innovations, premium entertainment offerings and investment in hi-tech events solutions.
That includes their 360 Xperience platform, used to great effect at the PFA Awards in May 2019 with the ensuing videos of football stars using the platform reaching over 5m people on social media.
Partner venues across the North West include Manchester Hall, Mitton Hall, Holmes Mill, Larkspur Lodge, Victoria Warehouse, while clients have included AO.com, Panini, Fifa, In the Style, BLVD and Manchester Airport.
Exceed has also been the events company of choice for a host of high profile celebrities, brands and influencers.
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This has includeed the engagement party of Love Island star Olivia Buckland and Bradley Dack at Cloud 23 bar in Manchester, and the launch of Jacqueline Jossa’s fashion launch at In the Style in Salford.
The company has also helped to organise the wedding of TOWIE star Maria Fowler at Nunsmere Hall in Cheshire and the engagement party of Geordie Shores Holly Hagan and Jacob Blyth at Victoria Warehouse.
After winning Theo Paphitis’ Small Business Sunday award in July 2018, the events company were then brought in by the former Dragons Den star to showcase their 360 Xperience at the 10th anniversary of his SBS Awards in Birmingham in early 2020.
Find out more about how Exceed are taking events into the new normal by visiting their website.
Business
Government to begin giving millions of UK workers ‘significant’ pay rises from this week
Emily Sergeant
The Government is to begin giving more than three million workers across the UK a ‘significant pay boost’ from this week.
Announced as part of last year’s Budget, and in a bid to ‘put thousands of pounds back in the pockets of working people every year’, the Government confirmed back at the beginning of February that a new National Living Wage of £12.21 per hour, and a new National Minimum Wage of £10 per hour would take effect from April onwards.
Ministers said the 6.7% increase to the National Living Wage – which is now worth £1,400 a year for an eligible full-time worker – is a ‘significant step’ towards delivering the manifesto commitment to deliver a ‘genuine’ living wage.
Today, millions of working people will get a pay rise as the National Living Wage and National Minimum Wage increase.
New rates:
🔹 from £11.44 to £12.21 if you’re 21 and over 🔹 from £8.60 to £10.00 if you’re 18-20 🔹 from £6.40 to £7.55 if you’re under 18 or an apprentice
— UK Prime Minister (@10DowningStreet) April 1, 2025
On top of this, the National Minimum Wage for 18-20-year-olds is also set to go up by a record increase of £1.40 an hour, which means full-time younger workers eligible for the rate will see their pay boosted by £2,500 a year.
The minimum wage pay boot has also been called the first step towards removing the ‘unfair’ age-bands that see a 21-year-old getting paid more than a 20-year-old for doing the same job.
According to the Government, this is also the first time the National Living Wage has taken into account the cost of living and inflation.
Three million UK workers will be getting a ‘significant’ pay rise from this week / Credit: Pexels
“In the last Parliament, living standards were the worst on record and sky-high inflation was crushing working people’s finances,” commented Chancellor Rachel Reeves, explaining why the pay boosts are being introduced.
“Making work pay is good for workers, will strengthen businesses’ workforces, and will grow our economy for years to come.
“It’s a key milestone on my number one mission to get more money in people’s pockets as we deliver our Plan for Change.”
Not only that, but the minimum hourly wage for an apprentice is also set to be boosted later this year too, with an 18-year-old apprentice seeing their minimum hourly pay increase by 18% to £7.55 an hour.
As a result of these particular changes, a further four million workers also could benefit from the positive spill-over impacts of the rate increases.
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Business
A huge free careers festival geared towards young creatives is coming to Manchester this week
Daisy Jackson
The Catch22 TikTok Creative Academy and Factory International are hosting a careers festival in Manchester this week, designed to empower young creatives.
The huge free event on Thursday 3 April will take over Aviva Studios, offering everything from speed mentoring to CV clinics to expert talks.
Attendees will be able to have a free headshot taken, meet employers and like-minded creatives, and generally get a feel for how to build a career in the creative industry.
The Career Festival will boost Manchester’s creative future by supporting the next generation of creators, investing in their skills and confidence.
It’s all geared towards young people aged between 16 and 24 who face challenges in finding sustainable careers within the creative industries.
On the day, attendees will be able to receive one-on-one career advice from top industry professionals in speed mentoring sessions, learning from experts in marketing, media, production and more.
They’ll also be able to network with organisations, training providers and employers including Crew gal, Walk the Plank, and Gate Films.
Expert talks will give advice on how to break into the industry, while a CV clinic will help to hone CVs into a stand-out that’ll get a foot straight in the door, along with free headshot portraits.
The Catch22 TikTok Creative Academy and Factory International careers festival. Credit: Mark Crayden Photography
And the whole time attendees will be surrounded by other creatives, building a network that could launch them towards their next big opportunity.
The TikTok Creative Academy, delivered by Catch22 and funded by TikTok, is a free employment program designed to provide vital support to young people aged 16-24 seeking to enter the creative industries.
It’s been specifically targeted towards young people who experience barriers to employment, whether that’s because of challenges like mental health and limited educational attainment, or involvement with the criminal justice system.
The programme itself has a free employment course, offers targeted supports, and opens the door to the industry, fostering networking and career development.
The Catch22 TikTok Creative Academy and Factory International careers festival. Credit: Supplied
It also offers practical skills development and emphasises creative abilities to help young people thrive.
Quote from TikTok Creative Academy Senior Service Manager, Hilda Dotsey: “At Catch22, we are acutely aware of the challenges that young creatives face when it comes to finding sustainable employment in the creative industries and we are about to mark the 1000th person supported into work, training or further education through TikTok Creative Academy.
“With lack of industry insight and experience cited as one of the key barriers to quality creative careers, it is fantastic to be partnering with Factory International once more.
“This event, which celebrates our third year of delivering the programme, will open up pathways for Manchester youth, linking up the next generation of creative talent with industry experts and Manchester’s top creative voices.”
The Catch22 TikTok Creative Academy and Factory International: Career Festival will take place at Aviva Studios from 1pm to 4pm on Thursday 3 April.
You can find out more about Catch22 and the services available HERE.