North West events specialists Scene My Event rebrand as Exceed Events – seeing high booking demands through to 2023
The team behind North West events specialists Scene My Event have revealed a major rebrand and reposition as Exceed Events and Concepts - with bookings being made right up until 2023.
The team behind North West events specialists ‘Scene My Event’ have embarked on a major rebrand following the pandemic – repositioning the organisation as ‘Exceed Events and Concepts’.
Using the time in lockdown to evolve their offering for a changing marketplace, Bolton-based founders Chris Warbrick and Martyn Stuttard announced they’d be taking the business into a “new era” from August 12 – responding to the crisis of the events industry through innovation.
Despite the long-term restrictions imposed on mass gatherings, Chris and Martyn believe consumer confidence is now returning – with a huge number of events already being booked for the next three years.
Development has also been completed on their new website – exceedevents.co.uk – which is being used to showcase the organisation’s market-leading events technology to offer new virtual events and socially-distanced live experiences.
The domain will also house a ‘client area’ – where customers can easily manage their event, booking details and music requirements at any time.
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Exceed
Director Chris said: “We’ve used the time in lockdown to look at who we are as a business, our identity, our image and what our clients want, and felt that Exceed Events is a more fitting representation of who we are.
“With where we see the company growing over the next five years we wanted the brand to reflect this journey and long term position.”
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“The meaning of Exceed is all about going above and beyond, being better than your previous self and your competition and of course, exceeding expectations! That has always been at the core of how we operate and really fitted with who we are and can span over all of our sectors, from weddings and corporate events to event technology and bars and clubs.”
According to Chris, adapting to the “new normal” has been key to developing the new Exceed brand.
He added: “During lockdown we had the time to look at a rebrand, and we’ve been doing virtual events with live streaming and moved all of our face to face consultations to zoom consultations.
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“It’s certainly made us think differently and reimagine how events will go moving forward. Even after lockdown, the events scene will look different for some time and there will be a blend of physical and virtual events which has made us think differently and innovate in how we do that.
“We’ve invested in more technology to bring that to the client. We believe we can accommodate both sides and we’re working with our partners on things like virtual show rounds, providing as much upfront content to our clients as possible and actual virtual parties.
“At the start of August we were approached to bring our previously indoor interactive Bedlam Bingo, to the outdoor drive in Park N Party held at Event City, Trafford Park. Due to the amazing success we are now in conversations to run this continuously over the coming months.”
Exceed
Chris and Martyn said the gradual easing of restrictions saw future booking enquires pick back up in June with a surge in July and August of private and corporate clients now making reservations through to 2023.
“Our bookings are now strong again,” said Martyn.
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“Consumer confidence is picking back up with people wanting to get events booked back in for something to look forward to after these challenging times. We therefore believed mid August was a good time to launch our new brand – with the further easing of restrictions from August 15th onwards very much in mind.”
Founded by entrepreneurs Chris Warbrick and Martyn Stuttard in 2017, the company has become known for its industry innovations, premium entertainment offerings and investment in hi-tech events solutions.
That includes their 360 Xperience platform, used to great effect at the PFA Awards in May 2019 with the ensuing videos of football stars using the platform reaching over 5m people on social media.
Partner venues across the North West include Manchester Hall, Mitton Hall, Holmes Mill, Larkspur Lodge, Victoria Warehouse, while clients have included AO.com, Panini, Fifa, In the Style, BLVD and Manchester Airport.
Exceed has also been the events company of choice for a host of high profile celebrities, brands and influencers.
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This has includeed the engagement party of Love Island star Olivia Buckland and Bradley Dack at Cloud 23 bar in Manchester, and the launch of Jacqueline Jossa’s fashion launch at In the Style in Salford.
The company has also helped to organise the wedding of TOWIE star Maria Fowler at Nunsmere Hall in Cheshire and the engagement party of Geordie Shores Holly Hagan and Jacob Blyth at Victoria Warehouse.
After winning Theo Paphitis’ Small Business Sunday award in July 2018, the events company were then brought in by the former Dragons Den star to showcase their 360 Xperience at the 10th anniversary of his SBS Awards in Birmingham in early 2020.
Find out more about how Exceed are taking events into the new normal by visiting their website.
Business
IKEA announces decision to close popular Greater Manchester site
Emily Sergeant
It’s the end of the road for one of IKEA’s popular Greater Manchester sites.
The Swedish furniture giant has announced its decision to close its ‘Plan and Order Point’ over in Stockport in a couple of weeks time.
The store – which is located in Stockport town centre’s Merseyway Shopping Centre – launched to huge success back in March 2023, and at the time, was the second of this ‘test and trial’ format to open in the UK, becoming a smaller space dedicated to kitchen and home planning, as well as ordering items.
IKEA says the closure comes as a result of ‘valuable learnings’ which plan to take this conceptual format in a direction to ‘better suit the needs of UK customers’.
IKEA is closing its close popular Stockport site this month / Credit: Jon Super (via IKEA)
Since the opening of the Stockport Plan and Order Point, IKEA claims it has seen an increased demand for Click and Collect services, a desire by customers to shop a smaller selection of home furnishing accessories, as well as the ability to return goods to physical IKEA units, and this is all something which the current location is unable to offer.
Learning from this change in consumer habits, the company says its future Plan and Order Point openings – including in those in other northern cities like Hull and York – will offer these services.
IKEA says it also remains ‘committed’ to trialling new formats, such as its upcoming small stores, one of which will open in nearby Chester later this year.
Luckily for IKEA fans, the retailer has confirmed that its major Greater Manchester store in Ashton-under-Lyne, as well as the neighbouring store in Warrington, will remain open as normal, offering all the services available at Stockport and more.
The Swedish furniture says the closure comes as a result of ‘valuable learnings’ about customer needs / Credit: Jon Super (via IKEA)
In addition to the upcoming opening of a smaller store in Chester, IKEA has revealed that the North West continues to be an area of interest for future expansion.
“After careful evaluation, we’ve made the difficult decision to close the IKEA Plan and Order Point at Merseyway Shopping Centre,” explained Salma Azad, who is one of IKEA’s Area Managers.
“In the two years since opening, we’ve taken valuable learnings, including how our customers prefer to meet IKEA, and we’ll take these insights into future openings, to serve shoppers in a more impactful way.”
Thanks to last year’s Click and Collect expansion, Stockport residents can now pick up purchases from Tesco Extra Stockport and Tesco Extra Stretford, as well as the Manchester store and the upcoming small store in Chester.
Stockport Plan and Order Point’s final day of trading will be on 16 June.
Guide Dogs desperately needs people in Greater Manchester to ‘foster’ its dogs while they’re in training
Emily Sergeant
Guide Dogs desperately needs Greater Manchester residents to take on the volunteering role of Fosterers.
The charity – which has been providing mobility support, and raising awareness of and campaigning for the blind and partially sighted since 1934 – relies on the help of its network of its more than 14,000 volunteers across the UK to help it make a difference and improve the lives of those with visual impairments.
And Fosterers are a vital part of the journey for the hundreds of dogs trained each year.
As a Training Dog Fosterer, you’ll be giving a dog in training a loving home whilst they embark on their journey to become a guide dog.
You’ll get to see the progress your furry companion is making in their training and be a vital part of their journey, all without the commitment of looking after a dog full time.
Guide Dogs North West – which is based at the state-of-the-art training school in Atherton – has taken to social media this week to issue a desperate plea for new Fosterers to join its volunteer network in our region, and is calling on dog lovers who can commit to the important role to get in touch.
“Calling dog lovers around Atherton,” the post on Instagram reads.
“We desperately need volunteer Fosterers to look after our trainee guide dogs during the evenings and weekends. We take care of the training and costs, such as food and vet bills, and you take care of the play time and cuddles.”
One of the most crucial parts of the Fosterer role is being able to drop the dog off between 8-9am and pick them up between 5-6pm at a Guide Dogs site or a site near a trainers’ home each weekday – which means you will likely need to live nearby to the Atherton training centre or be fully-committed to travelling.
Guide Dogs desperately needs people in Greater Manchester to ‘foster’ its dogs while they’re in training / Credit: Guide Dogs
What will you get in return? Well, volunteering is a two-way street, so in return for your time, you’ll get a dedicated volunteer manager / key contact who will help you settle in and support you during your time with the charity.
And of course, you’ll get lots of cuddles from the new four-legged friend you’ve welcomed into your home.
This could be a chance to play your part in changing lives.
The Manc -
21st August 2020 
