North West events specialists Scene My Event rebrand as Exceed Events – seeing high booking demands through to 2023
The team behind North West events specialists Scene My Event have revealed a major rebrand and reposition as Exceed Events and Concepts - with bookings being made right up until 2023.
The team behind North West events specialists ‘Scene My Event’ have embarked on a major rebrand following the pandemic – repositioning the organisation as ‘Exceed Events and Concepts’.
Using the time in lockdown to evolve their offering for a changing marketplace, Bolton-based founders Chris Warbrick and Martyn Stuttard announced they’d be taking the business into a “new era” from August 12 – responding to the crisis of the events industry through innovation.
Despite the long-term restrictions imposed on mass gatherings, Chris and Martyn believe consumer confidence is now returning – with a huge number of events already being booked for the next three years.
Development has also been completed on their new website – exceedevents.co.uk – which is being used to showcase the organisation’s market-leading events technology to offer new virtual events and socially-distanced live experiences.
The domain will also house a ‘client area’ – where customers can easily manage their event, booking details and music requirements at any time.
Exceed
Director Chris said: “We’ve used the time in lockdown to look at who we are as a business, our identity, our image and what our clients want, and felt that Exceed Events is a more fitting representation of who we are.
“With where we see the company growing over the next five years we wanted the brand to reflect this journey and long term position.”
“The meaning of Exceed is all about going above and beyond, being better than your previous self and your competition and of course, exceeding expectations! That has always been at the core of how we operate and really fitted with who we are and can span over all of our sectors, from weddings and corporate events to event technology and bars and clubs.”
According to Chris, adapting to the “new normal” has been key to developing the new Exceed brand.
He added: “During lockdown we had the time to look at a rebrand, and we’ve been doing virtual events with live streaming and moved all of our face to face consultations to zoom consultations.
“It’s certainly made us think differently and reimagine how events will go moving forward. Even after lockdown, the events scene will look different for some time and there will be a blend of physical and virtual events which has made us think differently and innovate in how we do that.
“We’ve invested in more technology to bring that to the client. We believe we can accommodate both sides and we’re working with our partners on things like virtual show rounds, providing as much upfront content to our clients as possible and actual virtual parties.
“At the start of August we were approached to bring our previously indoor interactive Bedlam Bingo, to the outdoor drive in Park N Party held at Event City, Trafford Park. Due to the amazing success we are now in conversations to run this continuously over the coming months.”
Exceed
Chris and Martyn said the gradual easing of restrictions saw future booking enquires pick back up in June with a surge in July and August of private and corporate clients now making reservations through to 2023.
“Our bookings are now strong again,” said Martyn.
“Consumer confidence is picking back up with people wanting to get events booked back in for something to look forward to after these challenging times. We therefore believed mid August was a good time to launch our new brand – with the further easing of restrictions from August 15th onwards very much in mind.”
Founded by entrepreneurs Chris Warbrick and Martyn Stuttard in 2017, the company has become known for its industry innovations, premium entertainment offerings and investment in hi-tech events solutions.
That includes their 360 Xperience platform, used to great effect at the PFA Awards in May 2019 with the ensuing videos of football stars using the platform reaching over 5m people on social media.
Partner venues across the North West include Manchester Hall, Mitton Hall, Holmes Mill, Larkspur Lodge, Victoria Warehouse, while clients have included AO.com, Panini, Fifa, In the Style, BLVD and Manchester Airport.
Exceed has also been the events company of choice for a host of high profile celebrities, brands and influencers.
This has includeed the engagement party of Love Island star Olivia Buckland and Bradley Dack at Cloud 23 bar in Manchester, and the launch of Jacqueline Jossa’s fashion launch at In the Style in Salford.
The company has also helped to organise the wedding of TOWIE star Maria Fowler at Nunsmere Hall in Cheshire and the engagement party of Geordie Shores Holly Hagan and Jacob Blyth at Victoria Warehouse.
After winning Theo Paphitis’ Small Business Sunday award in July 2018, the events company were then brought in by the former Dragons Den star to showcase their 360 Xperience at the 10th anniversary of his SBS Awards in Birmingham in early 2020.
Find out more about how Exceed are taking events into the new normal by visiting their website.
Business
Manchester Airport shares major update and new images of Terminal 3 upgrade plans
Daisy Jackson
Plans to upgrade Terminal 3 at Manchester Airport have taken a big step forward.
The passenger hub’s reputation precedes it amongst Mancs (come on, who among us hasn’t gone ‘Oh god, not Terminal 3’ when you check your travel plans?) – it’s smaller, there are less bars and restaurants, and even the Boots is tiny.
Terminal 3 has become even less favoured since Manchester Airport undertook a £1.3bn investment in Terminal 2, which is now gorgeous and packed with interesting (and local) operators.
But now work has officially begun on a multi-million pound project to revamp Terminal 3 too.
The plans were unveiled back in May, promising extra seating, a new entrance, new shops and food and drink outlets, and ultra-modern security details.
New images are now giving passengers an idea of how the revamped departures area will look – and it includes a new sports bar.
Sporting Chance will be a 469-seat bar with airfield views. The CGIs of the sports bar show gigantic table football-style characters hanging overhead, as well as screens to show sporting events.
Manchester Airport has also confirmed that the Terminal 3 will be home to a new Italian-themed restaurant called Terracotta.
Terminal 3 will be made larger by merging partly with the existing Terminal 1 building, which is set to close once Terminal 2 is complete.
CGIs of Terminal 3’s new sports bar at Manchester AirportAn Italian restaurant will also open at Terminal 3 as part of the upgrade
The first parts of the new-look terminal will open early next year.
Manchester Airport Managing director Chris Woodroofe said: “Here at Manchester Airport we’re proud to connect the North to the world and we’re always looking at how we can improve the experience we provide to our passengers.
“Our 10 year, £1.3bn project to completely transform Terminal 2 is nearly finished and we know passengers who have already used it absolutely love it.
“And now we’re able to shift our focus to Terminal 3 where work has already begun. Our plan is to take advantage of the extra space that will be afforded by the closure of Terminal 1 to really improve the experience for passengers who fly from there.
“It’s great to see the work already underway and really exciting that passengers will start to see the benefits of it from early next year.”
Local brewery J.W. Lees is helping bring back Manchester’s beloved Boddingtons beer
Danny Jones
Greater Manchester, it’s time to rejoice in the return of a cask king, as Boddingtons is coming back in a big way and local brewery J.W. Lees is helping spearhead the revival.
The famous ‘Cream of Manchester’ has slowly dripped away over the decades, being found in fewer places by the year, though some holdouts have remained.
Fortunately, those who are truly passionate about Boddingtons and their love for the delicious golden ale haven’t waned over the years, helping keep it alive on keg in the few Manc pubs still serving it.
But while it was the Keg that kept Boddingtons alive, now, thanks to the native brewers, beer brand and pub chain, the popular beer is being given a fresh start back in its native home of a cask. By’eck – it’s back…
They’re hoping to make sights like this a thing of the past.More of this, please.(Credit: The Manc Eats)
Teaming up with the global Budweiser Brewing Group (BBG), which will now oversee the resurrection of the modern-day ‘Boddies’, J.W. Lees will be bringing the cask ale back to the masses.
Just in time for cosy, autumnal nights in the pub, no less.
Planning to reintroduce it in their pubs across the region, before hopefully taking on the North West and beyond, they’re promising to make it “smoother, creamier, and brewed closer to home than ever before.”
It seems fitting that Lees (founded in 1828) should be entrusted with one of our oldest beers in Boddingtons, which dates back to 1778 and went on to become not just one of the biggest beer brands in the UK but also one of the first to be canned and mass-produced on the shelves across the country.
To toast the return and impending supremacy of Boddies, J.W. Lees Albert Square pub, Founder’s Hall – which replaced the old Duttons when it opened last year – is even hosting a party to celebrate its comeback, featuring some of the very first of the new pints to be poured to the public on 23 September.
This isn’t just a reboot; the new and improved Boddies brand comes with a new 4.0% ABV recipe, looking to join the lineup of premium British ales.
William Lees-Jones, Managing Director J.W. Lees, said: “When I joined JW Lees in 1994, Boddingtons was ‘The Cream of Manchester’ and we were in awe of their position in leading the cask beer revolution.
“We are planning to put Boddingtons back where it rightly deserves to be as one of the leading premium UK cask beers, particularly in our heartland of the North West.
“We also look forward to working with Budweiser Brewing Group with their portfolio of market-leading lagers and premium packaged beers in our pubs.”
The Manc -
21st August 2020 
