As transformation works continue at the future £3.5m Central Bay site, the new food and drink neighbourhood has revealed a major update to its ever-growing offering – a new waterfront bar and microbrewery to be launched by Salford brewing legends SEVEN BRO7HERS BREWING CO.
Named 11 Central after the family’s seven brothers and four sisters, the bar will offer visitors a mix of drink, food, live music, bar games and waterside views from the striking 2,000 square foot terrace, as well as gin making classes available to book this summer.
Staying true to the siblings’ ethos and inspired by their father’s home brewing, 11 Central by SEVEN BRO7HERS will serve authentic artisan beer, expertly brewed just a few miles away in Salford where they grew up and where some of the family still lives.
With a state-of-the-art microbrewery on site, customers are also set to enjoy limited edition beers made just metres away from the bar – available exclusively at Central Bay.
The huge new bar will face the waterfront. / Image: Kargo Mkt
Image: Seven Brothers Beer
Extending the menu to gin lovers, the SISTERS DISTILLERY will have a key role behind the bar with its full range of award-winning flavoured gins available plus an assortment of artisan tonics to pair with.
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The SISTERS DISTILLERY will also host distilling sessions at 11 Central for gin enthusiasts who want to learn the craft of making unique gins from the experts themselves. Ideal for those looking for an exciting date night or groups of friends looking for a fun activity, the classes will be available to book via the SIS4ERS website in the coming months.
11 Central will run events in partnership with Central Bay, including family-friendly day time activities during the school holidays, live music nights, and it will also offer food within the bar area.
Building upon the hugely popular SEVEN BRO7HERS bar offering which has become a well-known and loved part of the Salford and Manchester social scene, the new site will also boast games like pool and shuffle tables as well as a wider beer offering to cater to all tastes.
Earmarked for a summer 2023 launch and with 25,000 square feet of exciting culinary experiences, Central Bay will be one of the biggest independent food and drink operations in the North and a first for Salford.
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It will house four new independent restaurants, 20 kitchens, pop-up events, indie markets, live music performances, and recreation space for children, with more announcements set to be made in the coming months.
Palestinian favourite Baity will be arriving at Kargo Mkt this summer, after closing its Didsbury site. / Image: Kargo Mkt
Ad Maiora will also be moving into Kargo in August. / Image: Kargo Mkt
Blend Family, the operator behind the British Street Food Awards 2022 – ‘Food Hall of the Year, Cutlery Works’, in Sheffield and The GPO in Liverpool, has been brought on board to run and develop the food hall, which will be known as Kargo.
They will also oversee the street vendor elements of Central Bay, branded Kargo Mkt – aligning with the area’s rich history, with Central Bay named after the original stretch of dock which was once a thriving loading bay during the industrial revolution.
Food traders confirmed to arrive at Kargo Mkt so far include sandwich dealers Ad Maiora, Korean bimbimbap trader Bab K, Tang’s Hot Pot, Palestinian favourite Baity, Manchester burger lads What’s Your Beef, Monton pizzeria Leopard Pie and many more.
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Keith McAvoy, CEO of SEVEN BRO7HERS BREWING CO, said: “It’s an exciting time for us as we take our bar offering to a new level and create a diverse, theatre-led experience. To date we have had great success in the beerhouse space, 11 Central gives us the opportunity to build an entertainment hub for the quays – the chance to work on a brand-new concept.
“This project is close to our hearts, as it’s our third site in Salford down the road from where all the family grew up. There is the added satisfaction knowing that our grandfathers were part of the Salford Docks community, being dock workers and our parents were born and raised a stone’s throw away from where the bar is situated. It just feels right to be working here bringing something new and exciting to the area. To be able to play a major role in what will be an incredible destination in Salford.”
Stephen Wild, Managing Director for MediaCity, added: “Central Bay is a major project for us, and we are putting everything we can into it, to give the local and wider Greater Manchester community a leading food and drink destination just a walk or short tram ride away.
“Having the 11 Central team on board is an absolute pleasure; we’ve watched them grow exponentially since setting up their first brewery down the road, to now having two different bars on MediaCity grounds. 11 Central at Central Bay will make a huge positive impact on MediaCity and our current and future residents – making it the place to work, live and visit.”
UK pub chain announces bottomless Guinness for the 2026 Six Nations
Danny Jones
As we all know, Guinness and the Six Nations go hand in hand, so pubs not only showing all of this year’s games, but also serving bottomless pints of the good stuff here in Greater Manchester, is an absolute match made in heaven.
With the 2026 Six Nations tournament kicking off this Thursday, 5 February – a France vs Ireland opener in Paris – Manc rugby fans are already nailing down their go-to spots to watch the fixtures.
However, we can’t think of many other places offering bottomless black gold in town, let alone anywhere else in and around Manchester.
So, if you were still unsure of where to watch this year’s tournament, the Social Pub and Kitchen group might have just made the decision for you…
That’s right, this widespread British chain is looking to keep the pints flowing throughout the duration of this year’s competition, thanks to a twist on their standard bottomless brunch format.
Running for every single televised meeting between the much-loved half dozen rugby union teams, all 103 of their locations across the country will be providing this impressive offer on pints.
Here in central Manchester, that includes Tank and Paddle in the Printworks, Crafty Pig on the edge of the Northern Quarter, The Beech Inn in Chorlton, and The Director’s Box right in the heart of the city – and dangerously close to The Manc office…
As well as these nearby venues, there are obviously plenty more around the North West for those slightly further afield, including the likes of Cheshire and Derbyshire.
With a new food menu too, which features several honey-based dishes like the sweet sriracha pizza, chipotle loaded fries, as well as honey chipotle chicken wings, the matchday scran is on point.
So too are the drinks, clearly, and if any of your party wants to stray away from the bottomless Guinness, there are series of special Six Nations-themed cocktails, such as the ‘Midnight in Dublin’, a ‘Peach on the Pitch’ margarita, Baby Velvet, and the bold ‘G-Bomb’.
Yes, we suspect it is as boozy as it sounds.
Running throughout February and March whilst the games are on, we imagine plenty of people will be making at least one Social Pub and Kitchen site their chosen destination for watching all the action.
Even if you happen to be reading this outside of Greater Manchester, you can find your nearest Social Pub and Kitchen and book your table right HERE.
And if you’d still like some other alternatives here in the city centre, you can do no wrong with our helpful little round-up.
Featured Images — The Manc Group/Publicity picture (supplied)
Eats
First Look | Grué Pastry – Alty’s real introduction to ‘entremet’, a.k.a one of our new foodie obsessions
Danny Jones
We might have a new sweet treat obsession, and it’s all Grué Pastry’s lovely fault: the small but pretty new pâtisserie and café over in Altrincham.
Located just off the busy Stamford Quarter, you’ll find Grué’s stylish little shop and already plenty of nosy passersby being seduced in by its pristine white counter.
While they do more familiar traditional desserts like tarts, cookies and tiramisu, their signature item is the wide range of ‘entremets’.
Even tinier than the venue, but packed full of different fillings, textures and layers (SO many layers), these picture-perfect treats almost look too stunning to eat, but of course, we did.
It’s not just a shiny little chocolate, nor is it merely a posh miniature cake with some clever decorations – this is quite literally an art form, and it takes time and precision – lots of it, in fact.
Requiring plenty of technique and patience, anyone who has the talent and persistence to pursue this very specific genre of pastry has our eternal admiration.
A rather painstaking process, split over a number of days, each carefully designed and layered entremet is a real labour of love.
For instance, not only is everything made from scratch right down to the most minute detail possible, but the inserts have to be mixed, assembled, frozen and then allowed to fully set before any of the finishing touches can be put on.
We’ve seen these kinds of ‘fake fruits’ and cakes with surprise interiors before, but nothing as delicate and nuanced as these.
Co-owner Wissam Jedar joked that they can’t exactly grow their own pistachios, but they can flavour and roast them themselves, control every how much sugar, spice, and everything nice goes into these perfect few bites.
He also told us about how many people have been surprised by just how filling these things are.
They’re not just a small mouthful or two, as some people expect; the various considered and contrasting layers of rich and varied textures inside an entremet are like biting into something entirely new each time, especially when the appearance can often be intentionally deceptive.
It’s also impressive how many of these aren’t as naughty calorie-wise as you might expect.
They rely almost entirely on all-natural sugars only, and the flavours come through fresh, clean, not too sweet and often super sharp. Picture biting into what you think is ‘obviously’ lemon dessert in a light chocolate shell shaped like an actual lemon, only to taste fresh, chilled and tart apple with fragrant mint…
Are you kidding? Incroyable.
But this is just the start. Wissam also told us that both he and his partner, Farah Bioche, have to try their hardest not just to create consistently uniform entremets, but also not to let their imaginations run too wild and come up with concoctions as crazy as some of those they think up.
He says that Farah, in particular – the master baker behind their incredible workshop in Salford and the in-house bakery in their new Alty kitchen – has some seriously BIG ideas, but they’re trying to drip feed and nail them before fully introducing them to the menu.
They cater for events, do larger-scale desserts and are perfect for Valentine’s Day. (Credit: The Manc)
Another example of this is when it comes to the hot drinks menu. There’s a simple but classic coffee menu too – if it ain’t broke, don’t fix it, right? – but they’re also planning to add coffees with special meringue and even tiramisu toppers. Yum.
With Wissam’s sister running the social media, word of mouth spreading fast, and locals quickly catching on to the buzz behind this new opening, we reckon it won’t be long before you see this place all over your timelines.
They’ve also noted that despite raising a few eyebrows over price points at first, once someone has tried one (however speculatively), it usually isn’t too long before they come back to hold their hands up and sample another one.
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So, if you’ve a bit of a sweet tooth but don’t want to be left feeling like you’ve overindulged in something slightly too sickly, trying an entremet from Grué in Altrincham town centre might just be your ticket.
Georgina Pellant -
27th July 2023 
