Hip Flask scours the globe to bring the best craft beers direct from brewers to your doorstep.
It’s as simple as that.
But perhaps ‘simple’ is not the word, as without a great deal of passion and drive to make it work, this finely-tuned operation founded right here in Greater Manchester would fall short, but after two furloughed friends started the company with ambition and the intent of selling to a couple of people they knew, Hip Flask has since flourished.
The craft beer delivery company has taken hundreds of Mancunians on “a journey of beer discovery” since the start of lockdown, and it’s all done through expertly-selected picks with the perfect blend of flavour, character and strength to please the palate.
A Pub In A Box, you could say – which also happens to be the name of its first collection.
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Hip Flask is the brainchild of Sam and Phil – childhood friends with a mutual love for all things craft beer – who after finding themselves, like many others, with a few extra hours on their hands at the start of April this year, started chatting about what they could do to fill the time.
“We’re both into our beer and we’d compare notes on any new and interesting beers we’d tried since we last met.” Sam explained to us.
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“We subscribed to a couple of craft beer delivery companies, but we found them a bit lacking,
“There didn’t seem to be any context to the beers we were drinking or any information on who produced it [and] we know the passion and the artistry that goes into making craft beer [so] we wanted to show this to other people.”
The Manchester Box by Hip Flask
It wasn’t all smooth sailing though at the start.
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Sam continued: “We naively thought it would be a case of buying the beer and start selling.
“It turned out we needed a couple of licences before we could do that, but eventually, we’d licensed a spare bedroom in my house in Manchester to sell craft beer and Hip Flask was born.
“We started selling a few boxes to friends and we’ve slowly grown from there”.
And it’s fair to say that a pretty significant part of that growth is the city in which it was born, or more specifically, a hand-picked collection of beers that pays homage to and celebrates everything the city is loved around the world for.
So, what exactly is The Manchester Box then?
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The Manchester Box by Hip Flask
Well, every proud Mancunian knows that Manchester is a city with a rich and iconic history, right?
Think the Haçienda, L.S. Lowry, Paul Scholes, Emmeline Pankhurst, Franny Lee, Liam & Noel, Caroline Ahern, Anthony Burgess, Shelagh Delaney, FAC51, and not forgetting Vimto, of course – but Hip Flask wants to show the world that beer needs to be added to that list too.
The Manchester Box is designed to “highlight the unique identity of Manchester” and is filled with some of the best beer this city has to offer.
“Pubs and breweries have been some of the hardest hit financially throughout this year, particularly in Manchester,” said Sam, “[and] we wanted to do what we could to help, so we created The Manchester Box,
“A celebration of Manchester’s brilliant independent craft breweries.”
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“We wanted to capture the spirit and the vibe of Manchester and the city’s continual defiance in the face of adversity. Manchester has a history of pulling together in dark times and that’s what we wanted to achieve with this box.”
Say hello to the Manchester Box! Featuring 12 beers from our favourite Manchester breweries.
Manchester is iconic for football, art and music. We want to show the world that beer needs to be added to the list.
An ideal Christmas gift for any beer lover, or even just someone with a special place in their heart for the rainy city, The Manchester Box is filled with a diverse range of lagers, pale ales and IPAs created in breweries across the region.
Each box contains a total of 12 specially-selected beers (5x 440ml cans and 7x 330ml cans).
Beers from beloved Greater Manchester breweries Alphabet, Beatnikz Republic, Brightside, First Chop, Seven Bro7hers, and Shindigger all proudly feature.
It also comes complete with tasting notes on all of beers featured in the collection as a way to enhance the drinking experience, as well a map with details about the breweries that each of the beers have been crafted in, adding depth to each sip.
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And crucially, the purchase of each box directly contributes to small and independent local businesses at a time when they truly need the support more than ever before.
The Manchester Box by Hip FlaskThe Manchester Box by Hip Flask
The Manchester Box will set you back just £35 for the full collection.
Hip Flask is currently offering free local delivery to households within eight miles of its premises, and national delivery of £4 or free on orders above £50.
All boxes are expected to be delivered within three working days of the order being placed.
More information can be found via the Hip Flask website here, and you can also keep up to date with Sam, Phil and the Hip Flask team on Facebook, Twitter and Instagram.
Football fans are debating whether Manchester City made a mistake selling Cole Palmer
Danny Jones
Football clubs are always going to have to roll the dice on players as we all know promising players who went on to become stars: Kevin de Bruyne, Gerard Pique, Mo Salah and so on just to name a few from the Premier League – but is that what Manchester City have done with Cole Palmer?
The 21-year-old from Wythenshawe was sold to Chelsea back in September 2023, having only managed to make a few scattered but impressive appearances for Man City, scoring crucial goals in the Community Shield and the UEFA Super Cup, but was still ultimately deemed surplus to requirements.
Shown the exit through nothing other than the sheer quality of Pep Guardiola‘s starting XI, not to mention plenty of strength in depth and quality off the bench already, the West London club paid what looked to be a handsome £42.5 million for the still relatively unproven youngster at the time.
However, with another hattrick to his name – a perfect one scored all inside half an hour, no less – and a fourth for good measure thanks to a penalty against Everton, he’s quickly become by far and away Chelsea‘s star man.
In the same breath, many are now naturally wondering why he was sold in the first place. It’s no secret that City are spoilt for choice when it comes to talent amongst their ranks and certainly didn’t need the money from his sale; it was simply a case that Palmer wanted more minutes that Pep couldn’t promise.
Shouldering the responsibility for the decision at the time, Guardiola said he completely understood the Manchester-born and bred star’s drive and ambition, admitting that “[With] young players, we always want them to stay but this is normal.
“After one season it is nice, and the second season, but the third season it is, ‘Oh guys, I want to play, I don’t want to sit on the bench’. It’s normal. We understand as a club. We got an offer from an incredible top club like Chelsea and I’m really happy for him. In all clubs these types of things happen.”
However, we dare say that if you were to tell the Catalan coach that same hungry prospect would end up being joint top-scorer with his Erling Haaland the following season and being, we think it’s fair to say he might at least hesitate before green-lighting his departure – and there are plenty more stats to boot.
Now, it’s impossible to know whether or not having the knowledge he has now would have made Pep second-guess his decision and take a chance on integrating Cole Palmer into City’s first team more regularly but put it this way, 25 goals and 13 assists in all competitions is hard to ignore.
Cole Palmer's 20th Premier League goal brings him level with Erling Haaland in the race for the Golden Boot 🤝 pic.twitter.com/8Nq2Bn5bLH
That’s all inside what is for all intents and purposes his full debut season as a first-team starter (which isn’t even over yet), let’s not forget, and while they’ve had similar situations play out with the likes of Jadon Sancho in the past, it must be a little frustrating to see him playing this well in the same only league only in a darker shade of blue.
On the other hand, it’s still early days Palmer could also follow that same narrative even further and see that huge momentum trickle out depending on how his sophomore season goes. He’s also a boyhood Man United fan and not that we’re saying we can see him make that move down the line, but we all know how that switch sadly ended up for Sancho.
For many fans, City or otherwise, the logic seems to be that letting him go was the right decision for everyone, as it’s allowed him to get that crucial playing time and shine like he has this season, which may not have happened while waiting to grab his opportunity off the bench at the Etihad.
Moreover, it’s not like the treble-winners aren’t still looking like they could defend all three of their trophies this year – although it would be interesting to see what impact Palmer has when he comes up against his former club in the FA Cup semi-final this weekend.
What do you think, were City right to sell Cole Palmer or should they have held on to him and given him the minutes he was clearly more than ready for?
Remember when the Manchester Marathon used to be too short?
Danny Jones
One of the most popular runs in the UK returns this weekend as the 2024 Adidas Manchester Marathon gets underway on Sunday morning, but did you know the famous race was once too short to count as the full shebang?
Yes, it may very be one of the flattest and most accessible races anywhere in Europe but once upon a time the Manchester Marathon was technically a marathon, as those in charge of measuring the thing up didn’t quite nail it.
One job, guys. You had one job…
Here’s the story of for three whole years, tens of thousands of runners sadly didn’t technically complete the Manchester Marathon.
The 2024 Manchester Marathon boasts a record 32k racers.A 2013 finisher. We’ve got some bad news for you, mate…Manchester Marathon now and then (Credit: Supplied/Wikimedia Commons)
Manchester Marathon: The ‘ish’ years
As was widely publicised at the time, in 2016 it was found that roughly the three previous years of the race course that runs throughout Manchester city centre, into the likes of Trafford, Chorlton, Altrincham and beyond didn’t actually fulfil the complete distance needed to qualify as a marathon.
While the race route has to stretch for 26.2 miles, or approximately 42.195 kilometres if you prefer metric (always one that splits the crowd) to count as an official marathon, it turned out that in 2013, ’14 and ’15, Manchester’s biggest running event fell just short of that mark.
Due to a measuring error – for which blame was placed on the Association of UK Course Measurers (AUKCM), who said an accredited measurer had ridden the course in 2013 but fell foul to an error in the calibration of the bicycle wheel – those three years ended up being 380m too short.
As a result, roughly 24,000 runners who ran the Manchester Marathon during this three-year period essentially had their races voided, including plenty of elite athletes, as the official UK Athletics governing body simply could not recognise their times. How fuming would you be?
Speaking in an official statement at the time, AUKCM said they regretted the mistake, confessing: “Significant errors in measurement are rare – our procedures are designed to find them at the reporting or checking stages”.
Xtra Mile Events, who were still the organisers of the event at the time, went on to add: “We all understand the anguish and huge disappointment this creates and want to assure our runners that we share the upset and emotion from the AUKCM news regarding the race distance.”
Thankfully, such mistakes haven’t been suffered since and now under the umbrella of sporting giants Adidas, you won’t catch them making the same slips-ups.
Best of luck to all of you racing this Sunday and rest easy in the knowledge that while you might be absolutely dying by those last few miles, at least you can be sure those every one of those final yards is going to count. Now go and smash it!
Emily Sergeant -
4th December 2020 
