Local brewers Seven Bro7hers and gin distillery Four Sis4ers are set to merge to form one big Salfordian alcohol outfit. You love to see it.
With Seven Bros already being a household name, operating out of four locations in Manchester alone, not to mention more and more sites opening up across the country and their beloved beers stocked in ASDA, Morrisons, Co-op, Booths and soon Aldi too, the brand just keeps getting bigger.
Now, the next step in that development will see the McAvoy brothers link up with their real-life sisters and their aptly named company, FOUR SIS4ERS Distillery, to form one big happy family business.
While many aware of the two companies’ connection always wondered whether it would happen, this link-up will finally put all 11 McAvoy siblings under one commercial roof, allowing customers and consumers access to a ‘one stop’ shop for craft beer, gin, rum and who knows what in the future.
The takeover will see a rebrand of the craft gin distillery aimed at bringing the portfolio in line with the brother’s lucrative core beers, targeting grocery buyers and convenience stores.
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Inspired by their father’s home-brewing legacy, the company was founded in 2014 by the seven McAvoy brothers themselves: Guy, Keith, Luke, Daniel, Nathan, Kit, and Greg.
Following their success, the McAvoy sisters Kerry Collins, Hayley Robinson, Kate Haslam, and Lucy White then decided they wanted in on the action and launched SIS4ERS Distillery back in 2018.
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With their own reputation growing exponentially, it seemed only natural to bring them on board. The merger will make SEVEN BRO7HERS BREWING CO the largest alcohol family in the industry. Try 55 direct relatives. Absolutely massive.
Credit: SEVEN BRO7HERSCredit: FOUR SIS4ERS
Keith McAvoy, CEO of Seven Bro7hers said: “Our sisters have built a brilliant portfolio of delicious, unique gins and rums unlike others in the marketplace. We believe with the right branding strategy and access to our fantastic network, we’ll be able to grow the business and get the products in front of new buyers.
“We are excited to be under one roof. Family is the foundation of our business, so it is fantastic to bring the sisters into our fold. Now you really can #jointhefamily, drink and serve the full family collection of amazing beers and spirits.”
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Lucy White of SIS4ERS DISTILLERY, said: “The merger feels like a natural progression for our business. The brothers have had great success taking the brewery from in-house webshop to store and we can’t wait to see where that wealth of experience takes the FOUR SIS4ERS brand.”
SEVEN BRO7HERS currently run successful beer houses in Middlewood Locks, MediaCityUK, Ancoats and, of course, their HQ, taproom and brewery in the heart of Salford.
Always looking to grow their portfolio — as exampled by the Four Sis4ers merger — they also opened their partnership bar at Manchester Airport‘s new T2 Departure Lounge in July 2020, before planting their first flag on the rest of the UK in May 2021 with their new Beerhouse in the heart of Liverpool.
Together with the help of their sisters, who have already seen their success not only in day-to-day sales but with hosting gin tours and tastings, as well as bookable event spaces, the sky is the limit for the McAvoy family.
Featured Image — SEVEN BRO7HERS/FOUR SIS4ERS DISTILLERY (via Instagram)
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‘Sad news’ – the world’s only Vagina Museum has been forced to close
Daisy Jackson
There’s a museum for just about everything these days (we all remember trips to the Stockport Hat Works museum) – but the world’s only space dedicated to vaginas has been forced to close again.
The world-first Vagina Museum announced this week that it’s had to vacate its premises and has once again been left ‘homeless’.
The museum, which welcomed 40,000 visitors in the 10 months it was open, was founded to raise awareness of the gynaecological anatomy and health, erase stigma, and act as a forum for feminism.
Inside, visitors could browse everything from educational materials to art pieces inspired by vaginas and vulvas – including giant tampons decorated in red sequins.
The Vagina Museum said it was ‘disappointed’ that it has been asked to leave its space, adding that it will continue to operate digitally until it finds a new base.
They wrote in a heartfelt statement on social media that they were ‘incredibly proud’ of the museum’s achievements.
Fans of the space queued down the street for its final few days in Bethnal Green, before its eventual closure on Wednesday 1 February.
Their statement said: “Sad news. We’ve received notice to vacate our premises at Bethnal Green by the end of this week. As a property guardianship, we’ve always been aware that we may be asked to leave with very short notice. We’re disappointed that it has come so soon.
“@Enter_theVenue the creative hub with whom we share our space, have also been asked to leave. The Vagina Museum will continue to operate in the digital world as we search for a new home.”
The message continued: “We’re sad about this development, but incredibly proud of what we’ve accomplished in the ten months we’ve been at our Bethnal Green premises. We’ve welcomed more than 40,000 visitors through our doors, and received so much love and positive feedback.
“In our time at Bethnal Green, we’ve once again demonstrated just how much the world needs and wants a Vagina Museum.
“Times are, once again, uncertain for us, but we’ve been through this before and risen stronger than ever. With a community like you supporting us, we know we can get through this too.
“We’re actively searching for a new home, and if you know of any vacant spaces (or have one yourself!) please don’t hesitate to reach out. In our home in Bethnal Green, we and ENTER demonstrated that we can transform an empty, unused building into a thriving heart of a community.
“If you don’t have a building, you can still help! Please consider making a donation; a donation of any size makes a huge difference and will help us to weather this storm, just as we’ve weathered storms before.”
The Vagina Museum concluded its thread with: “We’ve made it through a pandemic and a period of temporary homelessness before. With you, together, we can make it through this too.”
Gary Neville addresses ‘clumsy like’ on Tweet about Mason Greenwood 
Daisy Jackson
Gary Neville has said that his liking of a tweet about Mason Greenwood has been ‘misinterpreted’.
The former Manchester United legend and football pundit set off a Twitter storm last night after he ‘liked’ two tweets by Nazir Afzal, and briefly retweeted one.
The tweets in question said that Greenwood was an ‘innocent man’ and added that ‘you are innocent until PROVEN guilty’.
Mason Greenwood had all criminal charges against him dropped by the Crown Prosecution Service.
He had faced allegations of rape, controlling and coercive behaviour, and assault, all against the same woman.
The CPS said that Greenwood case had been stopped because of ‘the withdrawal of key witnesses and new material that came to light’, adding that there was no longer a ‘realistic prospect of conviction’.
Gary Neville has spoken about his ‘clumsy like’ of a tweet professing Mason Greenwood’s innocence. Credit: Instagram, Gary Neville
Several people noticed that Neville had liked a tweet about Greenwood’s ‘innocence’ and quickly challenged him on it.
One person shared a screenshot and wrote: “You have a massive platform and you’re liking bulls**t like this just because the monster plays for a team you support. you’re disgusting @GNev2.”
He posted: “I liked a tweet relating to the Mason Greenwood news this afternoon from Nazir Afzal. ( the former director of public prosecutions ).
“This like is being misinterpreted. It was a clumsy like as I obviously condemn any violence against women.”
Greenwood issued a short statement yesterday, writing: “I am relieved that this matter is now over and I would like to thank my family, loved ones and friends for their support. There will be no further comment at this time.”
Featured image: Instagram, @garyneville2 / publicity picture
Danny Jones -
12th January 2023 
