Local brewers Seven Bro7hers and gin distillery Four Sis4ers are set to merge to form one big Salfordian alcohol outfit. You love to see it.
With Seven Bros already being a household name, operating out of four locations in Manchester alone, not to mention more and more sites opening up across the country and their beloved beers stocked in ASDA, Morrisons, Co-op, Booths and soon Aldi too, the brand just keeps getting bigger.
Now, the next step in that development will see the McAvoy brothers link up with their real-life sisters and their aptly named company, FOUR SIS4ERS Distillery, to form one big happy family business.
While many aware of the two companies’ connection always wondered whether it would happen, this link-up will finally put all 11 McAvoy siblings under one commercial roof, allowing customers and consumers access to a ‘one stop’ shop for craft beer, gin, rum and who knows what in the future.
The takeover will see a rebrand of the craft gin distillery aimed at bringing the portfolio in line with the brother’s lucrative core beers, targeting grocery buyers and convenience stores.
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Inspired by their father’s home-brewing legacy, the company was founded in 2014 by the seven McAvoy brothers themselves: Guy, Keith, Luke, Daniel, Nathan, Kit, and Greg.
Following their success, the McAvoy sisters Kerry Collins, Hayley Robinson, Kate Haslam, and Lucy White then decided they wanted in on the action and launched SIS4ERS Distillery back in 2018.
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With their own reputation growing exponentially, it seemed only natural to bring them on board. The merger will make SEVEN BRO7HERS BREWING CO the largest alcohol family in the industry. Try 55 direct relatives. Absolutely massive.
Credit: SEVEN BRO7HERSCredit: FOUR SIS4ERS
Keith McAvoy, CEO of Seven Bro7hers said: “Our sisters have built a brilliant portfolio of delicious, unique gins and rums unlike others in the marketplace. We believe with the right branding strategy and access to our fantastic network, we’ll be able to grow the business and get the products in front of new buyers.
“We are excited to be under one roof. Family is the foundation of our business, so it is fantastic to bring the sisters into our fold. Now you really can #jointhefamily, drink and serve the full family collection of amazing beers and spirits.”
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Lucy White of SIS4ERS DISTILLERY, said: “The merger feels like a natural progression for our business. The brothers have had great success taking the brewery from in-house webshop to store and we can’t wait to see where that wealth of experience takes the FOUR SIS4ERS brand.”
SEVEN BRO7HERS currently run successful beer houses in Middlewood Locks, MediaCityUK, Ancoats and, of course, their HQ, taproom and brewery in the heart of Salford.
Always looking to grow their portfolio — as exampled by the Four Sis4ers merger — they also opened their partnership bar at Manchester Airport‘s new T2 Departure Lounge in July 2020, before planting their first flag on the rest of the UK in May 2021 with their new Beerhouse in the heart of Liverpool.
Together with the help of their sisters, who have already seen their success not only in day-to-day sales but with hosting gin tours and tastings, as well as bookable event spaces, the sky is the limit for the McAvoy family.
Featured Image — SEVEN BRO7HERS/FOUR SIS4ERS DISTILLERY (via Instagram)
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Rival Manchester fans urged to use different Wembley travel routes for FA Cup final
Emily Sergeant
Football fans from rival Manchester clubs heading to watch the FA Cup final this weekend are being urged to take different travel routes to each other.
In preparation for what is set to be a massive day for our city, where Manchester United and Manchester City face each other in an all-Manchester final of the Emirates FA Cup at Wembley Stadium this Saturday, Transport for Greater Manchester (TfGM) has now issued some urgent travel advice for fans.
With it being the first time the two Manchester clubs have battled it out for the trophy in the final in the 151-year-old football competition’s illustrious history, tens of thousands of fans are expected to make the journey down to the capital.
But with this influx of excitable rival fans, admittedly, comes a set of challenges.
This is why The FA and TfGM have decided to introduce some measures, and issue travel tips and guidance, in a bid to make sure everyone stays safe, while still soaking in all the atmosphere of the historic day at the same time.
Due to what TfGM has called “significant” coordinated strike action by rail unions RMT and Aslef on Saturday, all supporters heading to the FA Cup final are advised to avoid trains and “consider alternative travel arrangements” instead – making sure to allow “additional time for travel” and planning their journeys “ahead of time”.
Fans are also being asked to check the road network carefully, as it’s also highly likely that traditional routes to Wembley will be “busier than normal” as a result of rail strikes.
It's the first EVER all-Manchester FA Cup Final on Saturday [3 June – 3pm KO].
As fans make their way from Manchester to London on Saturday morning, we expect congestion on the region's roads & in the city.
— Transport for Greater Manchester 🚲🚶🏾♀️ (@OfficialTfGM) May 31, 2023
The FA has confirmed that it will be providing 60 coaches for both Manchester clubs to help supporters get to Wembley and return to Manchester once the game has finished, but aside from this, TfGM has suggested that “anyone without an official match ticket should not travel to the game”.
The two Manchester clubs have been advised to encourage fans to use separate travel routes to each other to avoid clashes, and a list of service stations for each team has now also been published – confirming all the rumours to be true.
Allocation of motorway service stations
Manchester City supporters
Lymm
Sandbach
Stafford
Norton Canes
Corley
Rugby
Watford Gap
Northampton
Newport Pagnell
Toddington
London Gateway
Manchester United supporters
Knutsford
Keele
Hilton
Warwick
Cherwell Valley
Oxford
Beaconsfield
Manchester United and Manchester City will battle it out for the FA Cup title this Saturday 3 June / The FA
When it comes to the travel routes supporters of each team are advised to take, TfGM is urging Manchester City fans to take the M62/M1 as the first port of call, or taking the M6/M1 or M6/M6 Toll/M1 as a back-up option.
Manchester United supporters are encouraged to take the M6/M42/M40.
On top of information on travel routes and service station allocations, TfGM has also shared tips for matchday parking, tube travel around London, and more.
Two teens arrested after death of 21-year-old man found with ‘serious injuries’ in Old Trafford
Emily Sergeant
Two teenage boys have been arrested following the death of a 21-year-old man who was found with “serious injuries” in Manchester.
The arrests come after Greater Manchester Police (GMP) was called to reports of a “disturbance” at an address on Kings Road in the Old Trafford area of Manchester at around 7:45pm yesterday evening (Wednesday 31 May), where a 21-year-old victim was found seriously injured.
Despite the best efforts of the first responders, the young man was sadly pronounced dead at the scene, GMP confirmed.
Following the incident, additional police officers have been deployed to the Old Trafford area.
It has now also been confirmed by GMP that two teenage boys have been arrested in connection with this incident – a 15-year-old on suspicion of murder, and a 16-year-old on suspicion of possession of an offensive weapon in the nearby area.
Both remain in custody ahead of questioning.
#ARREST | Police arrest murder suspect in Old Trafford.
At 7:45pm last night (31/5/23) GMP were called to reports of a disturbance on Kings Rd, Old Trafford.
A 21-year-old man was found with serious injuries & sadly pronounced dead at the scene.
— Greater Manchester Police (@gmpolice) June 1, 2023
A murder investigation has now been launched, which GMP says is currently in the “very early stages”, and police are urgently appealing for witnesses to come forward with any information or footage which may assist with this.
“A team of experienced officers will be working throughout the night and over the coming days to understand a timeline of events that will help us piece together what has happened,” explained Detective Superintendent Jane Higham.
“We recognise that incidents of this nature will cause concern in our communities, not just in Old Trafford, but across Greater Manchester, and as a result there will be a visible increase of police officers in the area over the coming days whilst detectives investigate.
“Anyone with any concerns is encouraged to come and speak to us.”
Additional officers have now been deployed to the Old Trafford area / Credit: GMP
DS Higham is urging anyone who was in the Old Trafford area at the time of the incident yesterday evening, or anyone who has mobile, dashcam, doorbell, or CCTV footage that may be of interest, to contact us GMP as “even the smallest piece of evidence may help with our investigation and provide answers for the young man’s family”.
Anyone with information is asked to contact GMP on 101 quoting log number 3367 31/5/2023.
Danny Jones -
12th January 2023 
