Local brewers Seven Bro7hers and gin distillery Four Sis4ers are set to merge to form one big Salfordian alcohol outfit. You love to see it.
With Seven Bros already being a household name, operating out of four locations in Manchester alone, not to mention more and more sites opening up across the country and their beloved beers stocked in ASDA, Morrisons, Co-op, Booths and soon Aldi too, the brand just keeps getting bigger.
Now, the next step in that development will see the McAvoy brothers link up with their real-life sisters and their aptly named company, FOUR SIS4ERS Distillery, to form one big happy family business.
While many aware of the two companies’ connection always wondered whether it would happen, this link-up will finally put all 11 McAvoy siblings under one commercial roof, allowing customers and consumers access to a ‘one stop’ shop for craft beer, gin, rum and who knows what in the future.
The takeover will see a rebrand of the craft gin distillery aimed at bringing the portfolio in line with the brother’s lucrative core beers, targeting grocery buyers and convenience stores.
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Inspired by their father’s home-brewing legacy, the company was founded in 2014 by the seven McAvoy brothers themselves: Guy, Keith, Luke, Daniel, Nathan, Kit, and Greg.
Following their success, the McAvoy sisters Kerry Collins, Hayley Robinson, Kate Haslam, and Lucy White then decided they wanted in on the action and launched SIS4ERS Distillery back in 2018.
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With their own reputation growing exponentially, it seemed only natural to bring them on board. The merger will make SEVEN BRO7HERS BREWING CO the largest alcohol family in the industry. Try 55 direct relatives. Absolutely massive.
Credit: SEVEN BRO7HERSCredit: FOUR SIS4ERS
Keith McAvoy, CEO of Seven Bro7hers said: “Our sisters have built a brilliant portfolio of delicious, unique gins and rums unlike others in the marketplace. We believe with the right branding strategy and access to our fantastic network, we’ll be able to grow the business and get the products in front of new buyers.
“We are excited to be under one roof. Family is the foundation of our business, so it is fantastic to bring the sisters into our fold. Now you really can #jointhefamily, drink and serve the full family collection of amazing beers and spirits.”
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Lucy White of SIS4ERS DISTILLERY, said: “The merger feels like a natural progression for our business. The brothers have had great success taking the brewery from in-house webshop to store and we can’t wait to see where that wealth of experience takes the FOUR SIS4ERS brand.”
SEVEN BRO7HERS currently run successful beer houses in Middlewood Locks, MediaCityUK, Ancoats and, of course, their HQ, taproom and brewery in the heart of Salford.
Always looking to grow their portfolio — as exampled by the Four Sis4ers merger — they also opened their partnership bar at Manchester Airport‘s new T2 Departure Lounge in July 2020, before planting their first flag on the rest of the UK in May 2021 with their new Beerhouse in the heart of Liverpool.
Together with the help of their sisters, who have already seen their success not only in day-to-day sales but with hosting gin tours and tastings, as well as bookable event spaces, the sky is the limit for the McAvoy family.
Featured Image — SEVEN BRO7HERS/FOUR SIS4ERS DISTILLERY (via Instagram)
News
The richest people in the North West have been revealed, featuring Harry Styles, Sir Jim Ratcliffe, and Gallaghers
Daisy Jackson
The Sunday Times Rich List has been published today, revealing the wealthiest person in the North West to be Sir Jim Ratcliffe.
The annual list highlights the richest people in the UK, often filled with famous faces and business moguls.
This year, the 350 individuals on the list hold a combined wealth of £783.5 billion – that’s about a quarter of the UK’s total annual GDP.
The Sunday Times Rich List also highlighted other North West figures, such as Harry Styles, the Issa brothers, and Tyson Fury.
Other famous faces from elsewhere in the UK include Sir Elton John, Lord Lloyd-Webber, Sir Mick Jagger, Keith Richards, JK Rowling, Charlotte Tilbury and Sir Lewis Hamilton.
It found that Sir Jim Ratcliffe – chemicals magnate, Ineos CEO, and Manchester United shareholder – still tops the list regionally despite falling revenues and a £515.7 million loss.
Mohsin and Zuber Issa are fourth on the list of the wealthiest in the North West – the Blackburn billionaire brothers founded the EG Group petrol stations, and acquired the supermarket giant Asda.
Betfred brothers Fred and Peter Done come next, with an estimated net wealth of £3.6bn.
Property developer and Renaker founder (Renaker is behind the Deansgate Square towers) Daren Whitaker saw his wealth grow by £100m in a single year.
Elsewhere on the list are Liam and Noel Gallagher, making their Sunday Times Rich List debut at £375 million.
Michael and George Heaton, the British brothers behind the Represent streetwear brand, paid themselves minimum wage for a decade before selling a stake and making £18.5m each.
Robert Watts, compiler of the Sunday Times Rich List, said: “This year’s Rich List is a tale of two exoduses. One in six of the individuals and families who appeared on the list two years ago don’t feature this time.
“Many foreign billionaires who have been living in the UK have also dropped out because they have moved away. We have also seen a sharp rise in the number of British nationals now resident in Dubai, Switzerland and Monaco. As UK nationals these people remain on our Rich List — wherever they now live.
“These two exoduses pose challenges for the UK economy and its public finances. Will more of the wealthy now set up or grow their ventures overseas and in doing so create fewer jobs here? How much tax — if any — will Rachel Reeves’s Treasury be able to extract from those affluent Brits who have now left the country?
“For nearly 40 years the Sunday Times Rich List has analysed the fortunes of Britain’s most affluent people. We believe understanding where wealth lies and where it is being accumulated is a vital part of a functioning democracy.
“Over the years our research has told us a lot about our country, charting the way a generation of largely self-made entrepreneurs overtook the old money of the landed gentry.
“This year’s edition shines a light on fortunes made from artificial intelligence, driverless cars and crypto-currencies as well as baby milk, make-up, hoodies and other everyday items. We know many of our readers find those rags-to-riches stories of entrepreneurs who started out with little more than a laptop and an idea particularly inspiring.”
Man jailed for 10 years after raping ‘extremely vulnerable’ woman in Manchester city centre
Emily Sergeant
A man has been jailed after being found guilty of raping an ‘extremely vulnerable’ woman multiple times in Manchester city centre.
Benjamin Wilson, of Norwood Avenue in Chesterfield, was sentenced to over 10 years in prison after being found guilty of offences committed in Manchester city centre back in June 2022, Greater Manchester Police (GMP) has confirmed.
The victim – who was described as being ‘extremely vulnerable and intoxicated’ – plucked up the courage to go on a night out with friends in Manchester, however she became separated from them and was later subjected to a serious sexual assault, which was linked to a suspected drink spiking.
During the evening, the victim – whose identity has been withheld – and her friend believed their drinks had been tampered with, and she later found herself alone, heavily intoxicated, and extremely vulnerable, before she came into contact with Wilson near a takeaway.
Wilson took advantage of the situation, guiding her into a taxi before repeatedly raping her at a flat in Manchester.
The following morning, he dropped her near the hotel where she had been due to stay with her friend, and she proceeded to report the incident to police shortly afterwards.
A man has been jailed for 10 years after raping an ‘extremely vulnerable’ woman in Manchester city centre / Credit: GMP
From the outset, investigators said they faced ‘significant challenges’ – including limited early forensic opportunities and issues securing CCTV footage, all while needing to prioritise the victim’s wellbeing.
Hundreds of hours of work went into analysing witness accounts, financial and phone data, intelligence checks, and overcoming cross-force barriers leading to Wilson’s arrest in Derbyshire.
“The case was ultimately built through meticulous investigation, persistence, and, crucially, the strength and courage of the victim’s testimony,” GMP said.
Speaking following Wilson’s sentencing this week, DC Phillip Sargeant, of GMP’s Longsight CID, commented: “I am awestruck not only by the courage of the victim in coming forward, but also by her patience and resilience in waiting for justice.
Danny Jones -
12th January 2023 
