Local brewers Seven Bro7hers and gin distillery Four Sis4ers are set to merge to form one big Salfordian alcohol outfit. You love to see it.
With Seven Bros already being a household name, operating out of four locations in Manchester alone, not to mention more and more sites opening up across the country and their beloved beers stocked in ASDA, Morrisons, Co-op, Booths and soon Aldi too, the brand just keeps getting bigger.
Now, the next step in that development will see the McAvoy brothers link up with their real-life sisters and their aptly named company, FOUR SIS4ERS Distillery, to form one big happy family business.
While many aware of the two companies’ connection always wondered whether it would happen, this link-up will finally put all 11 McAvoy siblings under one commercial roof, allowing customers and consumers access to a ‘one stop’ shop for craft beer, gin, rum and who knows what in the future.
The takeover will see a rebrand of the craft gin distillery aimed at bringing the portfolio in line with the brother’s lucrative core beers, targeting grocery buyers and convenience stores.
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Inspired by their father’s home-brewing legacy, the company was founded in 2014 by the seven McAvoy brothers themselves: Guy, Keith, Luke, Daniel, Nathan, Kit, and Greg.
Following their success, the McAvoy sisters Kerry Collins, Hayley Robinson, Kate Haslam, and Lucy White then decided they wanted in on the action and launched SIS4ERS Distillery back in 2018.
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With their own reputation growing exponentially, it seemed only natural to bring them on board. The merger will make SEVEN BRO7HERS BREWING CO the largest alcohol family in the industry. Try 55 direct relatives. Absolutely massive.
Credit: SEVEN BRO7HERSCredit: FOUR SIS4ERS
Keith McAvoy, CEO of Seven Bro7hers said: “Our sisters have built a brilliant portfolio of delicious, unique gins and rums unlike others in the marketplace. We believe with the right branding strategy and access to our fantastic network, we’ll be able to grow the business and get the products in front of new buyers.
“We are excited to be under one roof. Family is the foundation of our business, so it is fantastic to bring the sisters into our fold. Now you really can #jointhefamily, drink and serve the full family collection of amazing beers and spirits.”
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Lucy White of SIS4ERS DISTILLERY, said: “The merger feels like a natural progression for our business. The brothers have had great success taking the brewery from in-house webshop to store and we can’t wait to see where that wealth of experience takes the FOUR SIS4ERS brand.”
SEVEN BRO7HERS currently run successful beer houses in Middlewood Locks, MediaCityUK, Ancoats and, of course, their HQ, taproom and brewery in the heart of Salford.
Always looking to grow their portfolio — as exampled by the Four Sis4ers merger — they also opened their partnership bar at Manchester Airport‘s new T2 Departure Lounge in July 2020, before planting their first flag on the rest of the UK in May 2021 with their new Beerhouse in the heart of Liverpool.
Together with the help of their sisters, who have already seen their success not only in day-to-day sales but with hosting gin tours and tastings, as well as bookable event spaces, the sky is the limit for the McAvoy family.
Featured Image — SEVEN BRO7HERS/FOUR SIS4ERS DISTILLERY (via Instagram)
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New data estimates that 7.3m Oasis fans are set to miss out on 2027 tour tickets
Emily Sergeant
New data has revealed that as many as 7.3 million Oasis fans could be set to miss out on tickets to the band’s 2027 tour.
In case you need bringing up to speed a little, it was announced earlier this week that, following the unprecedented success of the reunion tour, Oasis Live ’25, last year, including five nostalgia-drenched gigs at Manchester’s Heaton Park, Oasis would be hitting the road once again in 2027, and this time around, they’re going BIG.
We’re talking 11 nights at the Etihad Stadium and a return to the iconic grounds of Knebworth for four special shows there too, kind of ‘big’.
The iconic Manchester band will also be taking to a range of other world-famous stages across the globe, including five nights at Glasgow’s Celtic Park, and major cities like Barcelona, Amsterdam, Paris, Rome, and Las Vegas.
But despite the elevated number of dates the Gallaghers and co will be performing, some new data has unfortunately revealed that millions of fans may still not be lucky enough to snag a ticket.
The ticketing system for Oasis Live ’27 is not what it was for the last tour, nor will it be similar to many other tours of a similar scale in the past either, as this time, the band and their promotors are taking necessary measures to ensure ‘genuine fans’ get their hands on the tickets and that dynamic pricing doesn’t creep in.
Instead of going into detail on that now though, you can read our full guide on how to get tickets for the Manchester and Knebworth shows here.
Experts at online ticketing platform TicketSource have analysed the scale of demand for Oasis tickets by comparing the 10 million fans worldwide who queued for the initial release of 1.4 million tickets for their 2025 tour, with the newly announced 2027 tour dates and stadium capacities.
With an estimated 2.67 million tickets available across 38 dates and 11 locations between 21 May and 19 September 2027, Oasis could still face huge demand from fans hoping to see them live.
But research reveals the band would need to play 112 Wembley-sized shows to accommodate everyone who tried to get a ticket in 2025.
The 2027 tour would accommodate just 26.7% of those who tried to get tickets last time, meaning almost three-quarters (73%) of them could miss out, leaving a shortfall of more than 7.3 million fans.
Fingers crossed you’re among the lucky lot that secure tickets, though.
Featured Image – Joshua Halling (Press Image – Supplied)
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Former GMP officer jailed after being found guilty of several online child sex offences
Emily Sergeant
A former police officer from Salford has been sentenced after being found guilty of a string of online child sex offences.
Following a trial back in July, 35-year-old Michael Aspinall was sentenced at Preston Crown Court earlier this week (Monday 14 September) after being found guilty of three counts of attempting sexual communication with a child.
It comes after Aspinall – who was employed by Greater Manchester Police (GMP) at the time of the offences – was arrested in October 2024 by detectives from the North West Regional Organised Crime Unit (NWROCU), and was immediately suspended from duty following his arrest.
The investigation began after evidence was obtained that Aspinall had been communicating online with individuals that he believed to be children, but he was in fact communicating with a police officer.
Following this series of interactions, he was charged with various offences.
In addition to his eight-month sentence – which has been suspended for two years – Aspinall will also be placed on the sex offender’s register for 10 years, subject to a five-year serious crime prevention order, and have undertake 20 days of rehabilitation, GMP has confirmed.
He has additionally been added to the College of Policing’s barred list.
An application to request forfeiture of Aspinall’s police pension has also been made to the Deputy Mayor of Greater Manchester.
“Aspinall’s offending was clearly unacceptable for any right-minded member of society and particularly inappropriate for a serving police officer,” commented Detective Chief Inspector Gareth Humphreys, from GMP’s Professional Standards Directorate.
“His actions put the whole police service under scrutiny, but thanks to the hard work and diligence of undercover officers, he was arrested, found guilty, and has now received his punishment.”
DCI Humphreys concluded: “[Aspinall’s] actions take away from the hard work of the men and women who work so hard for their communities every day, and it is only right that anyone committing these sort of offences are rooted out.”
Danny Jones -
12th January 2023 
