Local brewers Seven Bro7hers and gin distillery Four Sis4ers are set to merge to form one big Salfordian alcohol outfit. You love to see it.
With Seven Bros already being a household name, operating out of four locations in Manchester alone, not to mention more and more sites opening up across the country and their beloved beers stocked in ASDA, Morrisons, Co-op, Booths and soon Aldi too, the brand just keeps getting bigger.
Now, the next step in that development will see the McAvoy brothers link up with their real-life sisters and their aptly named company, FOUR SIS4ERS Distillery, to form one big happy family business.
While many aware of the two companies’ connection always wondered whether it would happen, this link-up will finally put all 11 McAvoy siblings under one commercial roof, allowing customers and consumers access to a ‘one stop’ shop for craft beer, gin, rum and who knows what in the future.
The takeover will see a rebrand of the craft gin distillery aimed at bringing the portfolio in line with the brother’s lucrative core beers, targeting grocery buyers and convenience stores.
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Inspired by their father’s home-brewing legacy, the company was founded in 2014 by the seven McAvoy brothers themselves: Guy, Keith, Luke, Daniel, Nathan, Kit, and Greg.
Following their success, the McAvoy sisters Kerry Collins, Hayley Robinson, Kate Haslam, and Lucy White then decided they wanted in on the action and launched SIS4ERS Distillery back in 2018.
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With their own reputation growing exponentially, it seemed only natural to bring them on board. The merger will make SEVEN BRO7HERS BREWING CO the largest alcohol family in the industry. Try 55 direct relatives. Absolutely massive.
Credit: SEVEN BRO7HERSCredit: FOUR SIS4ERS
Keith McAvoy, CEO of Seven Bro7hers said: “Our sisters have built a brilliant portfolio of delicious, unique gins and rums unlike others in the marketplace. We believe with the right branding strategy and access to our fantastic network, we’ll be able to grow the business and get the products in front of new buyers.
“We are excited to be under one roof. Family is the foundation of our business, so it is fantastic to bring the sisters into our fold. Now you really can #jointhefamily, drink and serve the full family collection of amazing beers and spirits.”
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Lucy White of SIS4ERS DISTILLERY, said: “The merger feels like a natural progression for our business. The brothers have had great success taking the brewery from in-house webshop to store and we can’t wait to see where that wealth of experience takes the FOUR SIS4ERS brand.”
SEVEN BRO7HERS currently run successful beer houses in Middlewood Locks, MediaCityUK, Ancoats and, of course, their HQ, taproom and brewery in the heart of Salford.
Always looking to grow their portfolio — as exampled by the Four Sis4ers merger — they also opened their partnership bar at Manchester Airport‘s new T2 Departure Lounge in July 2020, before planting their first flag on the rest of the UK in May 2021 with their new Beerhouse in the heart of Liverpool.
Together with the help of their sisters, who have already seen their success not only in day-to-day sales but with hosting gin tours and tastings, as well as bookable event spaces, the sky is the limit for the McAvoy family.
Featured Image — SEVEN BRO7HERS/FOUR SIS4ERS DISTILLERY (via Instagram)
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‘Prolific’ South Manchester burglar jailed for thefts which included peanuts…
Daisy Jackson
A ‘prolific’ burglar has been jailed for just over two years, for numerous thefts including sunglasses, airpods, and peanuts…
The man was caught red-handed inside someone’s property, where he claimed he was just wanting a glass of water – but was found by police officers to have the resident’s car keys in his pocket.
Fazal Alnesi, 26, from Moss Side, was then linked to a number of other burglaries, attempted burglaries, and thefts across South Manchester.
Fazal was sentenced to 27 months at Manchester Crown Court last week after pleading guilty to offences including six counts of burglary in June of this year.
He was arrested on 12 June, when a man returned to his home in Fallowfield in the early hours of the morning and discovered Fazal inside his address.
He claimed he was there because he wanted a glass of water but subsequently refused to leave, which led to police being called.
Officers placed Alnensi in handcuffs and found the resident’s car keys in his pocket, as well as indications that he’d been rummaging through the man’s drawers.
He was later linked to other thefts include a wrench set from a car, a pedal cycle worth £350, airpods, sunglasses – and even peanuts from one address.
He additionally took an electric bike charger from one address worth hundreds of pounds.
PC Jon Holden, from GMP’s City of Manchester district, said: “Alnensi took various items from several homes and cars across a two-week period earlier this year, making off with hundreds of pounds worth of goods.
“Ultimately, Alnensi left people feeling unsafe in his own home, and I am glad he is now behind bars.
“Our team will investigate all burglaries, and I would encourage people to get in touch with us – all intelligence helps us lock up criminals and bring them to justice.”
The top 10 ‘happiest’ places to live in the North West in 2026 have been named
Emily Sergeant
The top 10 happiest places to live in the North West have been named for 2026.
It comes as Rightmove has published its annual ‘Happy at Home’ index this week, just as it has done for the last 14 years now, exploring exactly what it is that makes people feel content about where they live, and highlighting the happiest places nationwide ahead of the new year – with thousands of residents across more than 200 locations providing feedback.
The residents told the leading property listing platform what they love (or don’t love) about their community, from the friendliness of their neighbours, to job opportunities, access to green spaces, and so much more.
The survey also outlined the differences in happiness in rural, urban, and suburban environments, as well as the way our sense of ‘home happiness’ changes as we age.
So, when it comes to the North West as a whole then, where do we have in the top 10?
Well, to kick things off, you may have already seen that one Lancashire market town has earned its place in the top 10 nationwide, not just for the North West region – and that’s Chorley.
Closest to the Bolton and Wigan boroughs, Chorley – which is is about a 40-minute drive outside of Manchester, and sits on a direct train route into the city centre.
But aside from the national top 10, when it comes to the regional top 10, the next two towns following Chorley in second and third are both in Greater Manchester.
The North West’s top 10 happiest places to live 2026
Chorley
Stockport
Altrincham
Chester
Macclesfield
Southport
Kendal
Wirral
Northwich
Carlisle
Altrincham has been named one of the North West’s happiest places to live / Credit: The Manc Group
The ever-thriving Stockport comes in at number two, followed by Trafford favourite Altrincham directly behind it at number three.
Other of the region’s inclusions like Bury, Bolton, Wigan, and the Manchester borough itself all ranked towards the bottom.
Speaking on this year’s list, Colleen Babcock – a property expert at Rightmove – explained: “The balance between greenery and everyday convenience runs through the wider findings. Even among people who would ideally choose a rural setting, access to amenities, parks and public transport remains important.
“This year’s results suggest that the places people rate most highly aren’t simply urban or rural, but often bring together some of the best elements of both.”
Featured Image – Roger Kidd (via Wikimedia Commons)
Danny Jones -
12th January 2023 
