Iceland has announced that all mums will be banned from entering its supermarkets across the UK this Sunday.
“That’s why mums go to Iceland”… or this Mother’s Day, that’s why they don’t.
The budget supermarket has been known nationwide for its popular marketing slogan and catchphrase – which was mostly made famous by Warrington’s-own Kerry Katona on its 2000s TV adverts – but for one day only, this Sunday on Mother’s Day, the retailer is flipping that phrase on its head, and is, instead, banning all matriarchs from its stores.
Mums will be prevented from entering all Iceland and Food Warehouse stores across the UK this Sunday 10 March, with the supermarket encouraging them to “put their feet up” instead.
Announcing the so-called ‘ban’ on its official social media platforms yesterday, Iceland wrote: “It’s a fact that mums go to Iceland, however for one day only, we’re asking that they don’t go to Iceland. Sunday 10 March is Mother’s Day, and we don’t want any mums visiting our Iceland or The Food Warehouse stores.
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“Instead, we want those icons that should be celebrated this Sunday to put their feet up.”
Despite the Mother’s Day ‘ban’ – which is set to be lifted on the morning of Monday 11 March – the supermarket did add one small caveat at the end of its order to mums: “Having said that, if you need some emergency Yorkshire puddings, you’ve ran out of toilet roll, or you want to treat yourself to a tub of ice cream, we’ll let you in for a couple of minutes…”
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Icleand bosses say the one-day ‘ban’ is being introduced to “deter hero mothering figures” from shopping on what should be a day they are “celebrated and treated like royalty”.
“We know how important mums are and we know that mum’s shop at Iceland,” admitted Richard Walker, who is the Executive Chairman of Iceland Foods, “but this Mother’s Day, for one day only, we’re asking that they don’t.
“Instead, send your loved ones, or alternatively, put it off till Monday.”
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Iceland is banning mums from its UK supermarkets on Mother’s Day / Credit: Iceland
While many have seen the comical side of Iceland’s one-day-only themed stunt, and have viewed it only in good nature, others on social media have been a little more critical and have pointed out its lack of inclusivity when looked at it on the flip side.
Suggesting the retailer should take the post down, one person commented in response to Iceland on Instagram: “This isn’t going to land well. Mum’s who’ve lost babies? Single mums? Mums who work in your store? Working single dads can come then, even though they do it all already? Families without mums? Same sex families? Oh I could go on.”
Another critical commenter wrote: “What if they need food and they’re a single mum with a kid under 18 and there’s only them who can do the shopping? Good thinking Iceland.”
The retailer is encouraging mums to “put their feet up instead” during the one-day ban / Credit: Iceland
“Nice idea, but sadly so many flaws to it too,” a third wrote simply.
To counteract the critiques, others have defended the supermarket and emphasised that they see it for the “joke it is”.
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“People need to learn to take a joke,” one commenter wrote on Instagram, while another said: “It’s tongue in cheek guys! Calm down and take it as that… jeez, some people love drama,” and a third wrote: “People have forgotten how to have fun and laugh”.
Despite the mixed response, and given the fact that it’s highly likely that it was intended as a marketing stunt and nothing more, Iceland doesn’t seem to be backing down from the move or retracting its statement.
Featured Image – Iceland
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Manchester United set to release two classic remake kits, including a ‘blackout’ shirt
Danny Jones
Manchester United are reportedly planning to release not just one, but another two classic remake kits, based on one of their most recognisable shirts of all time.
As many other teams have done for special anniversaries and limited edition strips, one of them is set to be a ‘blackout’ version of the iconic design, too.
Having already dropped a re-release of the 1990-92 ‘snowflake’ away kit this past April, along with various other bits of lifestyle/casualwear, the success of their retro range needs no explanation.
With that in mind, supporters who remember the initial Adidas era, football fashionistas and collectors alike will no doubt be clamouring to get their hands on either or both of these shirts.
The right-hand side is an educated prediction by the outlet. (Credit: Footy Headlines)
Based on the same adidas Originals template initially used for the 1986-88- home kit, according to the ever-reliable Footy Headlines, a similar faithful recreation is scheduled to go on sale later this year.
We’ve already heard rumblings of a Man United fourth kit expected to be added to their rotation for the upcoming campaign, but this is thought to be separate from the match-worn 2026/27 alternate.
As you can see, the rumoured ’86 remake by United will mark 30 years since the legendary Sir Alex Ferguson first took charge of the club, before going on to spend the best of three decades there himself.
Featuring the traditional ‘adi trefoil’ logo and the famous Sharp Electronics sponsor on the front, as well as the sublimated old school pattern – just as seen with the aforementioned modern edition of the ’90-92 jersey – the second version will be exactly the same, only, you guessed it: all black.
With the INEOS ownership group clearly looking to double down on nostalgia and the improving mood around the ‘Theatre of Dreams’ now that they’re back in the Champions League, revenues already look to be on the rise.
Ruben Amorim famously turned this down – but not Michael Carrick…
The retro range has become just the latest of several new money spinners for the Red Devils as they look to get their finances back on track, as well as their performances on the pitch.
This summer transfer window is also now open, and with one deal already said to be done and at least a couple more in the pipeline, the income from merchandising will no doubt help to fund at least part of their various lots of these deals this year.
It isn’t just new players they have to pay for either, as it’s also costing them north of £1 million to returf the pitch inside the ground – and they still have the prospect of a new stadium to replace Old Trafford, let’s not forget.
Morrisons has launched a nationwide search for its first-ever Chief Doughnut Tester
Emily Sergeant
Today is National Doughnut Day, and to celebrate, Morrisons is on the look-out for one sweet treat fan to take on a new role.
That’s right – today (5 June) is National Doughnut Day, and Morrisons is officially on the hunt for the nation’s ultimate doughnut devotee with the launch of its brand-new (and delicious) role, The Chief Doughnut Tester – with all glaze enthusiasts, sprinkle connoisseurs, and jam-filled aficionados urged to get applying.
The search is on to crown one lucky fan who’ll take on the dream job of taste-testing their way through the supermarket‘s range of doughnuts.
The Chief Doughnut Tester is more than just a title, Morrisons says it’s ‘serious business’.
Morrisons has launched a nationwide search for its first-ever Chief Doughnut Tester / Credit: Morrisons
The new hire will be tasked with taste-testing doughnuts before they hit the shelves, giving verdicts on new flavours and textures, all in the name of research.
The role will also involve teaming up with Morrisons’ internal doughnut-expert team to develop new and limited-edition treats that’ll be in stores next year.
Crowned as the nation’s definitive doughnut authority, the selected winner won’t just earn the title of Chief Doughnut Tester, they’ll also receive the ultimate of sweet perks – a year’s free supply of Morrisons fresh doughnuts, which the retailer sells more than 1.1 million of weekly.
Emily Sergeant -
5th March 2024 
