Iceland has dropped its iconic slogan after more than 50 years, and has finally admitted that it’s “not just for mums”.
We all know that “that’s why mums go to Iceland” is one of the most famous slogans in British retail history… but, as of last week, more than 50 years since it was first uttered on TV, Iceland has decided to say farewell to the iconic phrase.
The headline-grabbing move is thought to be the supermarket‘s bid to become more inclusive, as it has cited the decades-old tagline as “outdated”.
Iceland’s first use of ‘mum’ in its’ marketing campaigns was all the way back in 1970 with the phrase “Mums love it”, before it was slightly changed to “Mum’s gone to Iceland” in 1988 ahead of its expansion into Europe in 1991.
Iceland has dropped its iconic slogan after more than 50 years / Credit: Iceland Foods
Then finally, in 2004, the frozen food retailer introduced its now most-iconic strapline, “So that’s why mums go to Iceland”, to coincide with introducing celebrity pop star Kerry Katona as the new face of its TV advertisements.
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But now, as part of its latest advertising campaign, the world ‘mum’ has been dropped once and for all in favour of the altered tagline “That’s why we go to Iceland.
Explaining its decision to part way with its use of ‘mums’, Iceland’s Executive Chairman Richard Walker commented: “Iceland’s always been number one with mums, but the reality is, people from all walks of life, and life stage, choose to shop with us. That includes everyone from students and seniors, to single-parent families, mums, dads, and fitness enthusiasts.
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“We’re a Great British institution, and open to all.”
Alongside the new slogan, Iceland is continuing its tradition of appointing celebrity mums as the face of the company.
TV presenter Josie Gibson has landed the role of the supermarket’s new ambassador.
“With her famous warmth and positivity, Josie is the perfect person to encapsulate the friendly welcome all our customers receive at Iceland,” Mr Walker continued, adding that the retailer is “delighted to have her onboard”.
Featured Image – Iceland Foods
Shopping
The Boots recycling scheme where you can get £5 off every shop
Thomas Melia
UK high street retailer and healthcare shop Boots has launched an innovative recycling scheme that entitles customers to £5 off their future shopping trips.
If you’re still struggling to come up with a New Year’s resolution, why not try a spot of recycling and earn some money off your next cosmetics shop while you’re at it?
Started in 2020, the Boots Recycling Scheme allows Advantage Card holders the opportunity to get money while also being more conscious about how we recycle our used health and beauty products.
Their third-party app, Recycle at Boots, uses a ‘Scan2Recycle‘ system where users can upload items from various beauty brands by taking a picture of the empty packaging before identifying its form.
This scheme takes items that can’t usually be recycled at home, such as lotion pumps, toothpaste tubes, lipstick, mascaras, travel minis, make-up palettes and more.
Once you have five items approved, head over to your nearest participating Boots store, drop off your empties and scan the QR code on the deposit box.
After you’ve followed all these steps, a voucher will appear entitling you to 500 Advantage Points when you spend £10 in-store at your nearest location, and not only do you have £5 worth of points with your name on it, you’re also an eco-warrior.
There’s even a dedicated section of the app to recycling empty medicine and vitamin blister packs, which gives customers 100 Advantage Points when they spend £5 in-store.
Brilliant.
Credit: Publicity pictures (supplied)
Items dropped into these deposit boxes are taken to MyGroup, a recycling and waste management service which works around the clock to help divert waste from landfill.
These empties will be washed and traditionally recycled into a material called MyBoard, a construction board material most similar to plywood, with lots of different uses.
Nearest Boots locations in Manchester running the Recycle at Boots scheme:
Manchester Market Street – 32 Market Street, M1 1PL
Salford Regent Park – Regents Park, M5 3TP
Manchester Didsbury – 736-740 Wilmslow Road, M20 2DW
The Trafford Centre – 10 Peel Avenue, M17 8BD
Trafford Retail Park – Neary Way, M41 7FN
If you’re up for getting money off your next Boots splurge while also helping recycle cosmetics containers and more, you can download the Recycle at Boots app and find your nearest HERE.
Tesco reveals what the UK’s most popular meal deal was in 2025
Emily Sergeant
Tesco has revealed what the UK’s most popular meal deal combination was in 2025, and some newbies have taken the top spots.
We all know meal deals are a classic lunch option for hungry office workers and for those looking for something quick to grab on the go, and it’s fair to say Tesco’s is one of the most popular on the market – but which combination was the most popular over the past 12 months? Which meal deal was the most commonly-picked from supermarket shelves in 2025?
Well, after last year saw a change in both the main and snack categories, this time around they have stayed the same and it’s actually the drink option where we see a change.
For the second year running, the Tesco Chicken Club Sandwich was the most popular choice of main, while the Tesco Egg Protein Pot took the top snack title.
Tesco has revealed what the UK’s most popular meal deal was in 2025 / Credit: The Manc Group
It’s time, however, to wave goodbye to the Coca-Cola (500ml) bottle, which has taken the title of the nation’s favourite meal deal drink for the past three years now, and say hello to the nation’s new favourite drink… a can of Red Bull.
When it comes to the North West’s favourite combo, the snack and drink choices remain the same to the rest of the UK’s, but the main is slightly different, as we favour a Tesco Just Ham Sandwich instead.
As always, the meal deal statistics for 2025 were revealed as part of Tesco’s annual ‘Clubcard Unpacked’ series, which is basically like ‘Spotify Wrapped’ but for Clubcard customers, giving loyalty card members a unique insight into what they shopped for and how much they saved over the last year.
The series also gives Clubcard holders the chance to find out what their personal favourite meal deal combination was in 2025, and see how that compares to the rest of the nation.
You’ll just need to open your Tesco Clubcard app on your mobile to find out, or you can head to the Tesco website here and login to your account.
Results are available now for a limited time only.
As well as getting to find out their own most-bought meal deal items, this year’s video also shows Clubcard members further insights into how they shopped at Tesco last year – from their most frequently-purchased products, to how many points they saved and spent.
Emily Sergeant -
22nd April 2024 
