Iceland has dropped its iconic slogan after more than 50 years, and has finally admitted that it’s “not just for mums”.
We all know that “that’s why mums go to Iceland” is one of the most famous slogans in British retail history… but, as of last week, more than 50 years since it was first uttered on TV, Iceland has decided to say farewell to the iconic phrase.
The headline-grabbing move is thought to be the supermarket‘s bid to become more inclusive, as it has cited the decades-old tagline as “outdated”.
Iceland’s first use of ‘mum’ in its’ marketing campaigns was all the way back in 1970 with the phrase “Mums love it”, before it was slightly changed to “Mum’s gone to Iceland” in 1988 ahead of its expansion into Europe in 1991.
Iceland has dropped its iconic slogan after more than 50 years / Credit: Iceland Foods
Then finally, in 2004, the frozen food retailer introduced its now most-iconic strapline, “So that’s why mums go to Iceland”, to coincide with introducing celebrity pop star Kerry Katona as the new face of its TV advertisements.
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But now, as part of its latest advertising campaign, the world ‘mum’ has been dropped once and for all in favour of the altered tagline “That’s why we go to Iceland.
Explaining its decision to part way with its use of ‘mums’, Iceland’s Executive Chairman Richard Walker commented: “Iceland’s always been number one with mums, but the reality is, people from all walks of life, and life stage, choose to shop with us. That includes everyone from students and seniors, to single-parent families, mums, dads, and fitness enthusiasts.
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“We’re a Great British institution, and open to all.”
Alongside the new slogan, Iceland is continuing its tradition of appointing celebrity mums as the face of the company.
TV presenter Josie Gibson has landed the role of the supermarket’s new ambassador.
“With her famous warmth and positivity, Josie is the perfect person to encapsulate the friendly welcome all our customers receive at Iceland,” Mr Walker continued, adding that the retailer is “delighted to have her onboard”.
Featured Image – Iceland Foods
Shopping
The charming pottery shop near Manchester selling absolute bargains
Daisy Jackson
You know you’re growing up when you’re more interested in spending your money on plates than partying – and we’ve found just the spot for you.
There’s a charming little pottery shop not far from Manchester that sells some sought-after crockery and homeware at bargain prices.
On the shelves at Jules you’ll find a mixture of end-of-line and run-of-the-kiln pottery (this is where designers make more than needed to account for any mistakes or breaks).
Jules has been trading for more than 30 years in Hebden Bridge, selling everything from cookware and tableware to home decor.
If it’s made of clay, you’ll find it here, and at drastically lower prices than you’d pay in most shops.
They promise to offer ‘unbelievable prices’ on plates, bowls, jugs, casserole dishes and loads more.
And you’ll come across some names you might know, like bowls from Oliver Bonas and vases from Anthropologie, all for just a few pounds apiece.
The shops spans across two floors with crockery stacked up in wobbly piles everywhere you look.
This is not a place for toddlers, backpacks or butter fingers.
Jules is a lovely pottery shop in Hebden Bridge selling bargains. Credit: The Manc Group
It’s tucked right in the heart of the beautiful Hebden Bridge, so you can plan a whole day trip around your shopping trip.
This lovely market town is known for its artistic community, vibrant culture, and stunning natural scenery, all centred around the pretty cobbled-street centre.
Having a mooch round the local market, browsing the shops and of course strolling down the tranquil riverside, this is what an ideal Saturday looks like.
When it’s time for a pint you won’t need to look hard to find a quaint pub garden to plonk yourself into, plenty more spots to grab something to eat and stunning natural wine bars for a final tipple.
We could keep talking about what a gem this Yorkshire market town is forever, just over half an hour in-between Leeds and Manchester it’s worth blocking off a Saturday to have a mooch.
And make sure you pop in to Jules to buy some pottery while you’re at it.
IKEA is hosting a massive pyjama day with free breakfasts and £15 discounts this weekend
Emily Sergeant
IKEA is hosting a massive pyjama day at stores across the UK this weekend, and it sounds like the perfect excuse for a lazy day.
Don’t you just wish it was socially acceptable to wear your pyjamas in public sometimes?
Well now you can actually get away with it for once, as Swedish furniture retailer IKEA is hosting one of the most unique shopping experiences there is this weekend, and is inviting customers to ditch their daywear and don their favourite PJs instead.
Promising to be “a fun day out for all the family”, IKEA’s Pyjama Day is the perfect opportunity to shop for all your home needs in the most comfortable attire imaginable.
IKEA is hosting a massive pyjama day this weekend / Credit: IKEA
In a move that’s sure to be a bit of a dream come true for lazy Mancs, all late risers and loungewear lovers can get themselves down to either the Ashton or Warrington IKEA stores to make the most of all the cosy action.
Anyone signed up to be an ‘IKEA Family’ member who visits their local store wearing pyjamas this weekend can help themselves to a free breakfast of either a small cooked Full English or a breakfast roll, with veggie and vegan options available, or any children’s breakfast for those under 16.
That’s not all either, as pyjama-clad shoppers will also be able to snag an exclusive £15 discount when they spend £50 or more in-store on the same day.
If all of that wasn’t enough to get you down there as it is, there’s also set to be a special visit from BJÖRN bear in the restaurant for little ones, as well as loads of other free events in stores nationwide to get yourselves stuck into.
To bag your free breakfast and £15 discount, you just need to become an ‘IKEA Family’ member first by signing up for free on the IKEA website to unlock access to a range of exclusive deals and benefits, as well as up to 20% off on IKEA ‘Sleep Essentials’ until Monday 30 September.
To turn up in your PJs though? That’s open to all.
Emily Sergeant -
22nd April 2024 
