Shopping

‘Not just for mums’ – Iceland drops iconic slogan after more than 50 years

Emily Sergeant Emily Sergeant - 22nd April 2024

Iceland has dropped its iconic slogan after more than 50 years, and has finally admitted that it’s “not just for mums”.

We all know that “that’s why mums go to Iceland” is one of the most famous slogans in British retail history… but, as of last week, more than 50 years since it was first uttered on TV, Iceland has decided to say farewell to the iconic phrase.

The headline-grabbing move is thought to be the supermarket‘s bid to become more inclusive, as it has cited the decades-old tagline as “outdated”.

Iceland’s first use of ‘mum’ in its’ marketing campaigns was all the way back in 1970 with the phrase “Mums love it”, before it was slightly changed to “Mum’s gone to Iceland” in 1988 ahead of its expansion into Europe in 1991.

Iceland has dropped its iconic slogan after more than 50 years / Credit: Iceland Foods

Then finally, in 2004, the frozen food retailer introduced its now most-iconic strapline, “So that’s why mums go to Iceland”, to coincide with introducing celebrity pop star Kerry Katona as the new face of its TV advertisements.

ADVERTISEMENT

But now, as part of its latest advertising campaign, the world ‘mum’ has been dropped once and for all in favour of the altered tagline “That’s why we go to Iceland.

Explaining its decision to part way with its use of ‘mums’, Iceland’s Executive Chairman Richard Walker commented: “Iceland’s always been number one with mums, but the reality is, people from all walks of life, and life stage, choose to shop with us. That includes everyone from students and seniors, to single-parent families, mums, dads, and fitness enthusiasts.

ADVERTISEMENT

“We’re a Great British institution, and open to all.”

Alongside the new slogan, Iceland is continuing its tradition of appointing celebrity mums as the face of the company.

TV presenter Josie Gibson has landed the role of the supermarket’s new ambassador.

ADVERTISEMENT

Read more:

“With her famous warmth and positivity, Josie is the perfect person to encapsulate the friendly welcome all our customers receive at Iceland,” Mr Walker continued, adding that the retailer is “delighted to have her onboard”.

Featured Image – Iceland Foods

Shopping

Morrisons is introducing ‘sensory support boxes’ in stores for autistic and neurodiverse customers

Emily Sergeant Emily Sergeant Sensory Support Boxes

Morrisons is introducing ‘sensory support boxes’ for autistic and neurodiverse customers shopping in its stores across the UK.

Supermarket shopping isn’t always the most pleasant or manageable of experiences for everyone, especially for those who are autistic or neurodivergent – with bright lights, loud sounds, strong smells, and crowds of people making it a rather overwhelming and overstimulating atmosphere.

This is why Morrisons has decided to collaborate with the National Autistic Society to introduce dedicated ‘Sensory Support Boxes’ at its stores nationwide, as a way to both mark World Autism Acceptance Month, and help autistic and neurodivergent customers have the positive shopping experience they deserve.

These boxes have been carefully-developed in consultation with the National Autistic Society to ensure they include the most helpful items.

A range of toys like fidget balls, spinners, and squish mats can all be found inside the boxes – which will be eventually be available in all 500 Morrisons supermarkets by May – to help encourage calmness and focus.

All that customers wishing to access the items need to do is simply speak to a colleague at the customer service kiosk of their local Morrisons store.

More than one in 100 people are autistic, and there are 700,000 autistic adults and children in the UK.

Sensory Support Boxes
Sensory Support Boxes
Morrisons is introducing ‘sensory support boxes’ in stores for autistic and neurodiverse customers / Credit: Morrisons

Speaking on the decision to introduce the Sensory Support Boxes into UK stores, Joseph Clark-Bland, who is the Community Manager at Morrisons, said: “It’s a priority for us to ensure all Morrisons customers feel welcomed and understood.

“We’re proud to be leading the way in creating a more inclusive shopping environment for autistic people, their families and all neurodivergent people across the UK.

“World Autism Acceptance Month has been a key moment for Morrisons for many years, and we look forward to supporting even more customers via our new Sensory Boxes.”

Read more:

The introduction of the Sensory Support Boxes comes after Morrisons first trialled a ‘Quieter Hour’ in some of its stores back in 2018, before rolling it out nationwide in 2024 due to its success and positive feedback.

Featured Image – Morrisons

Shopping

You can now get a Pot Noodle as part of your Tesco meal deal

Danny Jones Danny Jones Pot Noodle on Tesco meal deal snack

If you ask us, a big key to a happy life is all about celebrating the little wins as much as possible and in this case, when we heard that you can now get a Pot Noodle as part of your Tesco meal deal, we nearly did a cartwheel.

Are we exaggerating? Only a little bit, to be fair. Is this still kind of a big deal (pardon the pun) for the millions of Brits whose lunchtime meal regularly consists of a Tesco butty, beverage and perhaps some crisps? We think so.

We only heard the joyous news through word of mouth, but it looks as though the rumours are true after being not-so-quietly confirmed via the official Pot Noodle social media channels last week, revealing that you can indeed get your flavour of choice as part of your meal deal.

And no, we don’t mean as your main…

That really is the headline here, let’s be honest; the fact that you can now get a Pot Noodle – something many people have for their tea or a more than satisfying late-night snack – as the bonus side along with your main item at Tesco it an absolute result.

With meal deal prices having steadily crept up across the nation over recent years, no matter which supermarket, Tesco Extra, Asda Express, Sainsbury’s Local, convenience store and so on you seem to look in, getting an extra bit of value for money like is a big win for those on a quick dinner dash.

This is just like when we figured out you could get a proper Ginsters sausage roll, Cornish pasty or steak/chicken slice as your snack too. Just as buzzing then as we are now.

The brand also recently revealed what the UK’s most popular meal choices were last year, and some of the selections might surprise you.

Once again, it’s all about enjoying the little things, and put it this way, if we’re overreacting, then so are plenty of others.

The only slight downside is that right now, as you might have spotted in the Instagram post above, this offer has only been rolled out at select Tescos.

As for those in Greater Manchester, there are just two local shops: the Tesco Extra in Walkden in Salford, as well as the Extra on Huddersfield Road in Bolton; the next closest after that is Warrington.

Nevertheless, you would expect that if the popularity of this new deal takes off – Tesco’s lunchtime package being one of the most popular in Britain – it’s likely that they will expand their plans up and down the country at large.

Speaking on the launch in an official press release, Pot Noodle’s senior brand Madeleine Boulton said: “We know our fans are always looking to get the most bang for their buck, so our move into the Tesco Meal Deal as a side is our way of giving customers the ultimate ‘snackisfaction’ and for some, the perfect hack that will ensure their meal deal sees them through the day.”

Can’t lie, we do rather fancy a Bombay Bad Boy now.

Read more:

For all the latest news, events and goings on in Greater Manchester, subscribe to The Manc newsletter HERE.

Featured Images — The Manc Group

More Shopping

City Centre

The free stuff your mum can get in Manchester for Mother’s Day

Art & Culture

The Charlatans’ Tim Burgess to host ‘Merch Market’ in aid of bands

Get Baked new pistachio flavour Bertha cake

Eats

Get Baked’s viral ‘Bertha’ cake has a sister on the way – and she sounds just as naughty

Audio

Clint Boon takes us around Manchester's iconic Deaf Institute

Eats

We go meatballs deep with Mira's traditional Neapolitan sandwiches