Iceland has dropped its iconic slogan after more than 50 years, and has finally admitted that it’s “not just for mums”.
We all know that “that’s why mums go to Iceland” is one of the most famous slogans in British retail history… but, as of last week, more than 50 years since it was first uttered on TV, Iceland has decided to say farewell to the iconic phrase.
The headline-grabbing move is thought to be the supermarket‘s bid to become more inclusive, as it has cited the decades-old tagline as “outdated”.
Iceland’s first use of ‘mum’ in its’ marketing campaigns was all the way back in 1970 with the phrase “Mums love it”, before it was slightly changed to “Mum’s gone to Iceland” in 1988 ahead of its expansion into Europe in 1991.
Iceland has dropped its iconic slogan after more than 50 years / Credit: Iceland Foods
Then finally, in 2004, the frozen food retailer introduced its now most-iconic strapline, “So that’s why mums go to Iceland”, to coincide with introducing celebrity pop star Kerry Katona as the new face of its TV advertisements.
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But now, as part of its latest advertising campaign, the world ‘mum’ has been dropped once and for all in favour of the altered tagline “That’s why we go to Iceland.
Explaining its decision to part way with its use of ‘mums’, Iceland’s Executive Chairman Richard Walker commented: “Iceland’s always been number one with mums, but the reality is, people from all walks of life, and life stage, choose to shop with us. That includes everyone from students and seniors, to single-parent families, mums, dads, and fitness enthusiasts.
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“We’re a Great British institution, and open to all.”
Alongside the new slogan, Iceland is continuing its tradition of appointing celebrity mums as the face of the company.
TV presenter Josie Gibson has landed the role of the supermarket’s new ambassador.
“With her famous warmth and positivity, Josie is the perfect person to encapsulate the friendly welcome all our customers receive at Iceland,” Mr Walker continued, adding that the retailer is “delighted to have her onboard”.
Featured Image – Iceland Foods
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Manchester City release limited-edition Blossoms shirts exclusively in new flagship store
Daisy Jackson
Manchester City have released a limited run of special Blossoms shirts, which will be available exclusively at the new flagship City Store.
Etihad Airways has donated the front-of-shirt space for the special drop, which celebrates the Stockport band’s lifelong support of Man City and will fundraise forCity in the Community’s 40th anniversary.
The Manchester City x Blossoms collab features the band’s logo across the chest of the 2024/25 season’s away shirt – one of the Club’s most popular designs in recent years.
Profits from sales of the shirts will be donated to CITC to support its 40th anniversary fundraising, which empower healthier lives with city youth through football.
Blossoms have just secured their fifth UK number one album with their latest release, ‘Songs From The Wedding Cake’, and will soon be heading on an arena tour that includes two massive shows at the Co-op Live.
There’s a very limited run of the Man City Blossoms shirts, available in sizes small to large, which will exclusively be sold at the new flagship CityStore.
The shirts have dropped in-store this morning, with further drops to be released around the band’s tour dates this November and December.
As for that new City store – it’s a whopping 21,000 sq ft, three-floor space at Medlock Square, right beside the Etihad Stadium, and is the biggest shop in the club’s history.
The new flagship has opened today in collaboration with PUMA and Stichd, and features a new, interactive ‘Make It Yours’ customisation station as well as an expanded range of Manchester City products.
M&S launches massive recruitment drive in Greater Manchester with hundreds of jobs available
Emily Sergeant
M&S has launched a massive recruitment drive across Greater Manchester.
With the festive season fast approaching, and most British stores having already unveiled their Christmas ranges for 2026, one of the country’s largest brands has launched a massive UK-wide seasonal recruitment drives to gear up for what is always one of the busiest times of the year for the retail industry.
M&S has announced it will recruit more than 300 new colleagues to support its store teams across Greater Manchester this festive season.
As mentioned Christmas is one of the busiest moments of the year for M&S, and seasonal colleagues play a ‘vital’ part in delivering that.
New recruits will be tasked with helping M&S deliver a ‘brilliant’ service for customers.
Stores with vacancies span the whole of Greater Manchester – including Altrincham, Bolton Middlebrook, Bury The Rock, Manchester Market Street, Prestwich, Sale, Stockport, Stretford, Trafford Centre, and Walkden.
M&S has launched a massive recruitment drive in Greater Manchester with hundreds of jobs available / Credit: M&S Manchester | Supplied
M&S says the roles are ‘fast-moving and hands-on’, with colleagues required to work together to make sure customers still get the very best of M&S, even at its busiest.
The roles will pay £13.41 per hour, with successful applicants receiving the training, tools and support needed to get up to speed quickly.
“We can’t wait to welcome over 300 new colleagues to our store teams here in Greater Manchester,” commented Zeba Khan, who is the Regional Manager at M&S.
“As we get ready for our busiest time of year, it’s a great opportunity to join us and help bring a magical M&S Christmas to our customers.
“We have a range of opportunities available, whether joining our city centre flagship or our fresh market-style foodhalls. We’re looking for colleagues who are passionate about delivering great customer service and being part of a team.”
Emily Sergeant -
22nd April 2024 
