Shopping
First look – Manchester-founded fashion brand Represent opens flagship store in city centre
'Manchester is in our DNA'
Daisy Jackson -
24th October 2024 
Represent will open the doors to its first-ever UK store this weekend – and of course, the proudly Manc business picked Manchester for its flagship location.
The luxury menswear brand, which is on track for a £100m turnover by the end of this year, is opening a beautiful 5,419sq ft store on New Cathedral Street.
Set to throw open the doors on Saturday 26 October, the stylish space has been decorated with neutral textured walls and parquet floor tiles, with the shape of a giant ‘R’ carved into the staircase.
In this exquisitely designed space, shoppers will be able to browse the range in person, with a second store to follow in London next year.
An entire floor of the new Manchester shop will be dedicated to the Represent performance wear range, 247.
Founded back in 2011 by Bolton-born brothers, George and Mike Heaton, Represent has gone from strength to strength, and has become, far and away, one of the UK’s best-loved luxury fashion labels – proving itself to be a proper local success story for the Greater Manchester region.
It has collaborated with numerous big-name celebrities since its launch, including Justin Bieber, the Kardashians, and even Manchester’s very-own Liam Gallagher.
Inspired by retro Mancunian designs, Represent’s popular ranges of t-shirts, hoodies, and trainers are regularly showcased at top fashion destinations worldwide.
Represent has been stocked in major department stores like Selfridges, Harrods and END, but this will be their biggest step away from their hugely successful online business model to date.
It will join neighbours such as Louis Vuitton, Selfridges, Paul Smith, Canada Goose, and Harvey Nichols in the heart of Manchester’s shopping district.
George Heaton, Creative Director and Founder of Represent: “As we continue to grow as a brand, opening our first physical UK store was a natural progression.
“Given that Represent was born in Manchester, and it’s where our global HQ is based, the city was the only choice – it is in our DNA.
“The Represent Manchester location marks an important and iconic milestone for the brand; having spent the past three years planning physical retail footprints, trialling the senses of energy, look, feel, and scent through our partners such as Selfridges and Harrods along the process.”
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Featured Image – Supplied
