Tesco is to start making Clubcard Prices “even clearer” in stores across the UK after a row with the leading consumer watchdog.
The supermarket‘s Clubcard loyalty scheme has more than 20 million people signed-up nationwide, making it one of the most popular of its kind on the market, by far – but over the coming weeks, members will start to see changes in the way Clubcard Prices are displayed when they’re shopping in Tesco stores.
The retailer has been advised to make the prices “even clearer” by the UK’s leading consumer watchdog.
It’s all to do with unit pricing, as Which? had said that Tesco’s decision not to display this on its Clubcard offers could, essentially, be breaking the law.
Tesco has been ordered to make Clubcard prices ‘clearer’ in stores / Credit: The Manc Group
According to BBC claims, Which? reported Tesco to the regulator, the Competition and Markets Authority (CMA), in June of last year, as competition rules state that unit prices could be seen as “material information”.
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This means that they’re something most people would need in order to make an informed decision about how to get the best value from what they buy.
But while Tesco apparently said at the time that Which?’s claims were “ill-founded”, it looks to have changed its tune now, as the supermarket’s bosses have this week announced that unit prices will now be displayed in stores.
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Consumer watchdog Which? said the supermarket could be breaking the law unless it displayed ‘unit prices’ / Credit: The Manc Group
Tesco’s UK CEO Jason Tarry said the retailer is “working harder than ever” to help make sure customers get “great value” when they shop in stores nationwide.
“We want our customers to be able to see just how well these offers stack up,” Mr Tarry said.
“If you are in store, you will now start to see that the way that we display our Clubcard Prices will not only show the total price, but also the unit price of the product (by volume or weight), to allow a direct comparison of the price per unit between the Clubcard Prices offer and the price of alternative products.”
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The changes will start being introduced in all UK stores over the coming weeks / Credit: Tesco plc
Mr Tarry claims this is something Tesco’s been “planning to do for some time”, and is “pleased” the retailer is now ready to make the change.
He continued: “Over the coming weeks, these changes will appear in all our stores, as our colleagues update millions of price labels on the shelf edge, and we will also be adding these unit prices to our Clubcard Prices deals online.
Sephora’s arrival in Manchester last year triggered huge queues of shoppers eager to browse the retailer’s collection of exclusive, viral and classic beauty products.
This will be the 10th UK store for the brand, with more to come in Sheffield and Liverpool in 2025.
Inside Sephora, shoppers are able to browse in-person for brands that are often hard to come by in the UK, including exclusive-to-Sephora brands like Makeup by Mario, Haus Labs by Lady Gaga, and Topicals, plus Glossier and Selena Gomez’s Rare beauty.
The store is also famed for its huge selection of ‘minis’, allowing beauty enthusiasts to try out the hottest products on the market for less.
Sephora has announced a second store in the Manchester Arndale. Credit: The Manc GroupSephora has announced a second store in the Manchester Arndale. Credit: The Manc Group
There’ll be a Beauty Hub in store, offering full glam, facials, hair styling, and brows by Benefit Cosmetics.
Sarah Boyd, Managing Director, Sephora UK, said: “Manchester showed us phenomenal support when we opened our first store in the region, which blew away all our expectations.
“We are thrilled bringing a second beauty playground to our customers in this vibrant and culturally rich city, allowing us to reach even more shoppers with a city centre location at Arndale.
“We already know there is strong appetite from beauty enthusiasts in Manchester as we saw over 2000 eager customers queue on our opening day last year, and we look forward to recreating the same energy at Arndale and to continue providing an unparalleled beauty experience like no other.”
Tesco is trialling personalised Clubcard prices giving shoppers even cheaper offers
Emily Sergeant
Tesco has started trialling personalised Clubcard offers which give customers tailored prices based on their purchases.
The supermarket‘s Clubcard loyalty scheme has more than 20 million people signed-up nationwide, making it one of the most popular of its kind on the market, by far – but over the coming weeks, prices could begin to get cheaper for some than they already are as part of the new ‘Your Clubcard Prices’ scheme being trialled.
The scheme, which is being launched nationwide to a select group of people, will see shoppers sent new personalised offers every Wednesday, on top of all other existing deals.
These will be sent via the Tesco Clubcard app, and added automatically at the checkout.
Tesco is trialling personalised Clubcard prices giving shoppers even cheaper offers / Credit: The Manc Group
At this moment in time, it’s believed to be unclear how many people are a part of the trial, and also how long the trial will last for.
What we do know, however, is that customers will be able to use their personalised offers multiple times for a total of seven days in larger Tesco stores, but at present, they unfortunately can’t be used in Express locations.
“We are constantly looking for ways to make Clubcard work harder for our customers,” a Tesco spokesperson explained.
“We are currently offering Your Clubcard Prices to a trial group of our Clubcard members, giving them offers on products they regularly buy at Tesco, in addition to the thousands of Clubcard Prices available to all Clubcard members each week.”
The news that Tesco is trialling personalised Clubcard offers comes after the retailer was advised by leading consumer watchdog, Which?, last February to make prices clearer for customers.
Emily Sergeant -
21st February 2024 
