Bolton Wanderers have backed a bid to end gambling sponsorship and advertising in sport, becoming the latest club to officially endorse the national campaign.
Spearheaded by the Against the Odds Charter, the initiative is aimed at not just helping improve gambling awareness but bringing an end to associated sponsorships in football and sport altogether.
The club expressed their support for the movement in a statement on Tuesday, 18 October, remarking: “In Greater Manchester, sport is central to the region’s culture, heritage and identity and plays a huge role in bringing communities together.
“Unfortunately, there has been a proliferation of gambling sponsorship and advertising in sport which is reinforcing a perception that betting is a normal part of watching sport.”
🗞️ Bolton Wanderers and @OfficialBWITC have pledged our support to a brand-new campaign – Against the Odds – calling for an end to gambling sponsorship and advertising in sport.
They go on to explain that the overarching goal is to “shine a light on the prevalence of gambling” throughout sporting pyramids across the UK, in the hope of ultimately “phasing out gambling sponsorship and advertising to protect children, young people, and vulnerable adults.”
ADVERTISEMENT
Footballing bodies, gambling awareness campaigners and concerned fans alike have been calling for such action for years now, with numerous petitions set up before the government finally put forward the bill to bring in tougher regulations.
Against the Odds campaign lead Michael Viggars criticised the copy and paste ‘gamble responsibly’ sentiment, arguing that it lacks sincerity when “every square inch of sports stadia [is] being sold to advertise dozens of different sports betting brands”.
ADVERTISEMENT
Credit: Twitter (various) – They’re not just on shirts, they’re everywhere you look
However, as many in political, sporting and public spheres have pointed out, gambling addiction is a serious illness and profit should never come before health and wellbeing.
Like Viggars, James Grimes of The Big Step – a similar anti-gambling in sport organisation – says that moving to Manchester helped him break free from a “12-year gambling addiction” and hopes that Bolton’s backing will see other big clubs follow suit and place themselves “on the right side of history”.
ADVERTISEMENT
At present, these are the EFL and non-league clubs that have joined the campaign to end gambling sponsorships in English football:
Today Bolton have joined these English clubs campaigning to end gambling sponsorship in football 🙌 pic.twitter.com/6BgAn1Hcj2
To put into facts and figures, research by campaigners suggests that gambling logos can appear more than 700 times in a single football match – that’s about six logos every minute – on kits, training gear, on perimeter advertising hoardings, dugouts, press backdrops and more.
Moreover, they estimate that around 1 in 200 people in Greater Manchester (around 14,000 adults) are suffering from “severe gambling harms”, i.e. more people than the capacity of Oldham Athletic’s Boundary Park.
3.8% of the region’s population are considered to be low to moderate risk, which equates to over 96,000 adults in Greater Manchester alone – more than the capacity of the Etihad stadium (55,097), Old Trafford Cricket Ground (26,000) and Sale Sharks’ AJ Bell Stadium (12,000) combined.
Bolton Chairman Sharon Brittan said: “Gambling addiction can have a devastating effect on individuals and their families and communities, and that’s why Bolton Wanderers Football Club is pledging our formal support of the pioneering Against the Odds campaign by signing their charter.”
ADVERTISEMENT
Previously sponsored by the likes of Betfred, the club knows all about the dangers of betting on a local and national scale, making the decision to close their on-site betting facilities at the UniBol Stadium back in 2021 and promise to avoid any new commercial partnerships within the gambling industry.
Here’s hoping this is just the start.
If you or anyone you know is struggling with gambling addiction, you can use vital resources such as GamCare, the National Gambling Helpline (0808 8020 133) Gamblers Anonymous UK, or just get in touch with the NHS directly for more information.
Featured Image — Bolton Wanderers (via Twitter)
Sport
Manchester City release new ‘The Decade Collection’ celebrating 10 years of Pep Guardiola
Danny Jones
Manchester City and PUMA have just released a new clothing line celebrating 10 seasons of Pep Guardiolaat the club.
Simply entitled ‘The Decade Collection’, the new PUMA range revolves entirely around Pep as he marks his 10th anniversary in charge of the Blues, focusing on minimalistic style.
Guardiola has always been a trendy bloke, often being highlighted for his fashion choices on the touchline – even some of the questionable ones…
But with a much plainer approach this time around, the Pep clothing collab
Debuting the lifestyle drop on Wednesday, 15 April, Man City wrote on social media, “Ten seasons on the touchline. Ten seasons of setting the standard.
“Introducing the Puma Football Decade Collection with the Pep Team – celebrating Pep’s ten seasons as our manager and inspired by memorable moments from his tenure at the Club.”
While it’s unclear how much (if any) of these new clothes the Catalan coach has helped design or had influence on, but given its exclusive nature, you can expect it to sell out pretty quickly.
They go on to add: “Created to honour a defining chapter that reshaped the club’s modern identity, this exclusive collection is available in limited quantities.
Starting at £30 for the cheapest item – a ‘P’ logo baseball cap – the most expensive part of the collection clocks in at £110: his special anniversary edition ‘Majesty Low Decade’ PUMA trainers.
You can see some more examples of what we’ve already seen him wearing, and what we’ll no doubt see him in pitchside very soon, down below.
Obviously, City has plenty of other brand partnerships when it comes to both official sports apparel and more casual clothing, many of which we’ve already seen the 55-year-old football manager wear, but you can almost guarantee he’ll be donning them for the coming fixtures.
You can see Man City x PUMA x Pep Guardiola ‘Decade Collection’ in full HERE.
Speaking of which, up next for Pep and co is what could prove to be THE big twist in this year’s Premier League campaign, with his squad of serial winners taking on league leaders Arsenal at home.
Not only did the Gunners’ surprise loss to Bournemouth last weekend help City close the gap on the top spot, but with them refinding their form ahead of hosting the title hopefuls at the Etihad Stadium, it all looks to be shifting back in their favour at the moment.
With seven games left, and one in hand compared to Arsenal, do you see them beating Mikel Arteta’s side to another trophy?
Featured Images — Manchester City Football Club (publicity pictures)
Sport
Sale Sharks announce signing of exciting new winger David Opoku-Fordjour
Danny Jones
Sale Sharks have revealed their latest bit of recruitment as they have announced an agreement to sign promising young winger, David Opoku-Fordjour.
The brother of existing Sharks player, Asher Opoku-Fordjour, David, is set to join Sale at the start of next Gallagher PREM season.
Sharing the news with their fans on social media, the Greater Manchester rugby union outfit is tipping the ‘exciting’ and very fast forward to achieve big things at the club.
As the older sibling of 21-year-old prop Asher (only slightly), they might be of a similar profile in some ways, but they are still two very unique talents with their own attributes.
The fellow Coventry-born prospect came through his local side’s youth academy, making over half a century of appearances for the Championship team.
He will now become the second member of the Opoku-Fordjour family, who are originally from Ghana, to play for Sale Sharks.
Already capped England star Asher is actually the youngest of the four Midlands-born brothers.
Meanwhile, David Opoku-Fordjour – still just 22 himself – will make his Premiership debut in the coming 2026/27 campaign, penning a one-year deal with an option of extending by another 12 months as part of his contract:
The youngster said in an official statement: “I know the levels at a PREM club will be much higher, but I’m really looking forward to playing and training with internationals every day.
“There are so many good wingers at the club – guys like Tom Roebuck and Arron Reed – and I just want to be a sponge and learn from them and develop as much as I can.”
“Asher and I are really close, and playing with him again will be brilliant. When I spoke to him, he just said that the environment at Sale is great and that I would really enjoy it. He said the club is full of good people, so I can’t wait to get started.”
🗣️ "Playing with my brother again will be brilliant."
Commenting on his arrival, Director of Rugby Alex Sanderson said, “There’s some real talent and potential in the Champ, and we think we’ve found one in David.
“He scores tries for fun, but there’s plenty more to his game, and we’re looking forward to seeing how he develops in this environment, learning and playing with the international wingers we’ve got.”
Looking forward to seeing him on the pitch, Sharks?
Danny Jones -
19th October 2022 
