Ex-pros turned pundits Jill Scott and Gary Neville have teamed up with Heineken to highlight sexism and gender bias when it comes to punditry, football and sport in general in a brilliant new advertising initiative.
The Dutch beer brand enlisted the help of the former Manchester United and Manchester City stars to highlight the prevailing and still disappointingly casual culture of sexism and the archaic belief that ‘football is man’s game’, coming up with an ingenious idea to expose those who maintain that prejudice.
Focusing on women’s football and how female players as well as pundits are still treated online, in particular, Heineken simply asked the United legend to swap phones with the recently retired Lioness and City midfielder, with Gary Neville posing as Jill Scott on social media and vice versa.
As you can expect, the results were both illuminating and predictably damning in the case of those still posting outdated, sexist and just plain ignorant views.
Secrets out! Last season, @Heineken asked me to swap socials with @GNev2 to show gender bias on social media. It was fun for me but I think less so for Gary 😂. This season, let’s give sexism the red card, and let’s keep football opinions about football!⚽ #fresherfootballpic.twitter.com/vvKTU0Of5W
Entitled the ‘Social Swap’, the clever new ad is part of an important initiative by the brand to crack down on gender bias in football and sport, in general, expanding on their ‘Fresher Football’ campaign established in May last year.
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Having taken control of each others’ accounts for a select few Champions League games last season — Heineken being UEFA’s official alcohol partner — the two live-tweeted the games as many pundits regularly do and then simply sat back to watch the usual keyboard-warrior chaos unfold.
Pulling out all the entry-level sexism stops you could imagine, ‘Jill Scott’s’ (Gary Neville’s) tweets received all the usual ‘yer da’ responses: “Get back in the kitchen babe”, “You should probably concentrate on the girls’ league”, “Seems like your brain’s gone missing [nice spelling]. Best leave the football to the boys the luv.” and so on.
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In contrast, when people were replying to tweets from what they thought was Neville’s account, Scott’s match analysis received responses like, “The most objective opinion I’ve seen from you”.
Probably the best part about all of this is that we don’t even know exactly which tweets or just how many were actually posted by Neville/Scott during these games or by their punditry imposter.
And that’s exactly the point. So good.
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With the Lionesses still reigning European champions and having gone so close at the World Cup, not to mention the WSL becoming more and more popular by the day, you’d like to think that these antiquated corners of the internet would have gone quiet by now, but plenty of people still have a lot to learn.
In fact, this advert wasn’t even the first time such commonplace sexism in football and on social media, specifically, was exposed in such a satisfying manner this year. We’re sure plenty of you will have seen this incredible advert from a few months ago and, if you haven’t, you’re welcome:
Manchester United home kit for 2026/27 ‘leaked’ online in unboxing video
Danny Jones
Manchester United’s new home kit for the 2026/27 campaign has reportedly been leaked online in a YouTuber’s unboxing video ahead of next season.
We know fake shirts and dupes can be pretty accurate these days, but it looks very much like this could be the real deal.
Shared by dedicated football kit reviewer, ‘Retro Man‘, who has seemingly revealed the latest Man United jersey, this unveiling lines up with the previously rumoured designs circulated on social media.
A Red Devil himself, the creator has teased previous releases that turned out to be true in the past, so we’ll leave it up to all of you to decide how bona fide you think this supposed home strip is. Ever-reliable footy fashion peers, Footy Headlines, have also shared these images:
Uploaded to the channel on 25 April, Retro Man did a full overview of the United 26/27 home shirt, highlighting key features such as a red-forward collar with black and white accents.
That same trim is repeated on the ends of the sleeves – reminiscent of the 2011/12 iteration, only differing in the more crew neck style – and the back of the neck now simply reads “UNITED”.
It is worth noting that this is specifically the replica shirt that most fans will purchase.
Should it prove to be the genuine article, this will be the 11th Manchester United kit by adidas since they returned as manufacturers over a decade ago, a.k.a. the start of the Louis van Gaal era.
Retro Man has since posted another video showing off what he claims to be the ‘authentic’ version, too; you can check it out in more detail down below.
Looks pretty legit…
As you can see, the official player edition that will be worn on the pitch by actual United squad members (though they are still available to purchase by the public) appears to hold some key distinctions.
Besides some differences around the panelling and stitching, there is also a noticeable textured section along large sections of the interwoven fabric as part of the brand’s breathable and trademark ‘Climacool’ technology.
Elsewhere, the badge itself also looks to have a more embossed/raised finish. If this is the real deal, what do you make of it?
This isn’t the only United kit that’s caught some attention of late, either:
Featured Images — Retro Man (screenshots via YouTube)
Sport
A League Of Their Own LIVE is coming to Manchester
Danny Jones
The inaugural live tour version of A League Of Their Own Live Tour is heading out across the UK, with a big Manchester show booked on the list of dates.
For fans of the hit sports-based TV show on Sky, this will be the first time ever that the A League Of Their Own (ALOTO) cast will be presenting, performing and cracking plenty of jokes in front of a proper live audience.
There’s no stopping and resetting to get the shot with this production: just them and the crowds up and down the country – we know you won’t let the side down, Manchester.
Booking one of the city’s biggest and most storied live entertainment spaces, we have every faith they’ll make it a night to remember.
A LEAGUE OF THEIR OWN LIVE TOUR
The hit TV show announces its first-ever live arena tour! Hosted by Jamie Redknapp!
As you can see, already confirmed to be taking part in the live adaptation of the panel show are regular co-hosts Jamie Redknapp and Jill Scott, as well as some of the big names.
In addition to famous former sports personalities like Manchester United defender Patrice Evra and ex-boxer Tony Bellew, they will also be joined by comedians Tom Davies and Maisie Adam.
Massive football fans themselves, who have both been part of the ALOTO cast in the past, it’s a funny lineup, for sure.
While the main presenter, Romesh Ranganathan, has not been confirmed as part of the touring crew, it’s worth noting that the lineup could change closer to the time. We wouldn’t be surprised if they have some special guests up their sleeves for one or two of the shows, either…
Please let us see ‘Wazza’ roped in to recreate this moment:
Speaking of the dates, you can see all the shows – including the Manchester this coming autumn – currently announced down below:
A League Of Their Own Live Tour dates – 2026
Friday, 4 September – M&S Bank Arena, Liverpool
Saturday, 5 September – AO Arena, Manchester
Tuesday, 8 September – OVO Arena Wembley, London
Friday, 11 September – Utilita Arena, Newcastle upon Tyne
Monday, 14 September – bp pulse LIVE, Birmingham
Thursday, 17 September – OVO Hydro, Glasgow
As detailed above, early access can be enjoyed either for Three Mobile members or via the venue’s official presale window, which opens at 10am this Thursday, 30 April.
Meanwhile, general admission tickets go live at the same time the following Friday (1 May); you can get ready to grab yours right HERE.
Danny Jones -
15th September 2023 
