Sport

Jill Scott and Gary Neville team up in brilliant ad campaign to expose gender bias in sport

Simply brilliant. Love it when bigots just show themselves up.

Danny Jones Danny Jones - 15th September 2023

Ex-pros turned pundits Jill Scott and Gary Neville have teamed up with Heineken to highlight sexism and gender bias when it comes to punditry, football and sport in general in a brilliant new advertising initiative.

The Dutch beer brand enlisted the help of the former Manchester United and Manchester City stars to highlight the prevailing and still disappointingly casual culture of sexism and the archaic belief that ‘football is man’s game’, coming up with an ingenious idea to expose those who maintain that prejudice.

Focusing on women’s football and how female players as well as pundits are still treated online, in particular, Heineken simply asked the United legend to swap phones with the recently retired Lioness and City midfielder, with Gary Neville posing as Jill Scott on social media and vice versa.

As you can expect, the results were both illuminating and predictably damning in the case of those still posting outdated, sexist and just plain ignorant views.

Entitled the ‘Social Swap’, the clever new ad is part of an important initiative by the brand to crack down on gender bias in football and sport, in general, expanding on their ‘Fresher Football’ campaign established in May last year.

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Having taken control of each others’ accounts for a select few Champions League games last season — Heineken being UEFA’s official alcohol partner — the two live-tweeted the games as many pundits regularly do and then simply sat back to watch the usual keyboard-warrior chaos unfold.

Pulling out all the entry-level sexism stops you could imagine, ‘Jill Scott’s’ (Gary Neville’s) tweets received all the usual ‘yer da’ responses: “Get back in the kitchen babe”, “You should probably concentrate on the girls’ league”, “Seems like your brain’s gone missing [nice spelling]. Best leave the football to the boys the luv.” and so on.

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In contrast, when people were replying to tweets from what they thought was Neville’s account, Scott’s match analysis received responses like, “The most objective opinion I’ve seen from you”.

jill scott gary neville heineken advert
heineken sexism in football advert
Credit: Heineken

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Probably the best part about all of this is that we don’t even know exactly which tweets or just how many were actually posted by Neville/Scott during these games or by their punditry imposter.

And that’s exactly the point. So good.

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With the Lionesses still reigning European champions and having gone so close at the World Cup, not to mention the WSL becoming more and more popular by the day, you’d like to think that these antiquated corners of the internet would have gone quiet by now, but plenty of people still have a lot to learn.

In fact, this advert wasn’t even the first time such commonplace sexism in football and on social media, specifically, was exposed in such a satisfying manner this year. We’re sure plenty of you will have seen this incredible advert from a few months ago and, if you haven’t, you’re welcome:

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Featured Image — Heineken

Sport

Stockport County fans left ‘absolutely gutted’ after Aston Villa recall star player Louie Barry

Danny Jones Danny Jones Louie Barry recalled from Stockport County loan by Aston Villa

Stockport County fans have been left with an early lump of coal in their Christmas stockings this festive period as loanee and first-team favourite Louie Barry has been recalled by Aston Villa.

After the announcement was delivered this past weekend, Barry is set to return to his parent club in January, leaving him with just three games left before he has to say goodbye to the Hatters.

Having impressed not only in his debut campaign with Stockport but going on to hit even greater heights to emerge as their star player this season, he’s quite literally been the match-winner more times than supporters will care to count as they prepare to bid him a reluctant goodbye.

Breaking the news to the Edgeley Park faithful on Sunday evening, the update may have been inevitable but it still came as a no less painful one that has frustrated many who believe it’s a “poor from Villa” and “unfair” both on the player and the club who desperately rely on him.

Having taken his goal contribution tally from 13 in 20 games throughout 2023/24 to having notched 15 goals and three assists in 22 appearances this season so far, there can be no question that Barry has found a comfortable second home at the League One club.

It’s come as a hard one to take for the fans who are all too aware of his potential. One person joked, “Thanks villa that’s just ruined my Christmas, All the best Louie”; another simply said, “Are you taking the p***?”, while a third dubbed him a “County legend”.

Many merely mustered the old adage, “Don’t cry because it’s over, smile because it happened. Thank you”, but to sum up the overall feeling, they’re simply “gutted” to be losing the super talented youngster.

One person even went so far as to write: “An absolute box office footballer and a pleasure to watch live Up there with Anthony Pilkington as the most talented footballer I’ve ever seen in a County shirt Thoroughly enjoyed every moment of watching him, will follow his career with great interest.”

Even fans of other teams have been sharing their sympathy, with more than one echoing the sentiment: “An absolute shame. Been brilliant for you but his talents do lie at a higher level. Presume he will be loaned to a Championship team for the second half of the season.”

In fact, there were plenty of Villa fans to be found in the comments too, all debating whether or not this will prove to be a “mistake”, with several asking “Why upset his rhythm?”.

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With the Birmingham-based side sitting in the European places once again in the top flight this season, the assumption is that Barry will most likely be loaned once again only to a Championship club to see at what level his ability is currently at.

Just as County will now be wishing they had, there’ll be plenty looking to snap the 21-year-old up on a permanent deal should they get the chance, with Leeds, Middlesborough and both Sheffield clubs all said to be interested.

On the other hand, with the Villans still in multiple competitions, they could be looking to bolster their squad with more numbers and given the success of youngsters like high-flying Jhon Durán, Morgan Rogers and Jacob Ramsey, they could be hoping to integrate him into the matchday squad.

However, the worry is that if he does stay at Villa Park and try to fight for first-team minutes, he could end up wasting valuable time sat waiting on the bench rather than continuing to thrive as he was at Stockport County. Regardless, the only saying still rings true: never get attached to a loan player…

Do you think Louie Barry was right to be recalled or is it a misstep from Villa?

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Featured Images — Screenshot via YouTube/Stockport County

Sport

Rúben Amorim’s Man United press conference interrupted by Old Trafford roof leaking – again

Danny Jones Danny Jones Old Trafford roof starts leaking during Ruben Amorim press conference

Manchester United manager Rúben Amorim has been given plenty doses of reality since arriving at Old Trafford but surely there can’t be any more telling than the stadium’s roof leaking into his press conference?

Poetic irony timed to perfection.

Not only did the new head coach have to sit in front of journalists as he tried to wrap his head around another Premier League implosion following the 3-0 home defeat to Bournemouth – a team now sat in fifth, it’s worth noting – but he also got to witness the condition the stadium first hand.

And when we say first hand, we mean literally right in front of his face.

No wonder they’re crying out for that new stadium.

It’s by no means the first time we’ve seen videos of Old Trafford leaking, not even close, but they’re usually outside – though there was a clip of the away changing room with rainwater pouring out of the ceiling that appeared online.

In this instance, not only was the leak internal but Amorim’s post-match press conference was actually briefly interrupted as drops of water fell on the desk in front of him.

You can hear reporters asking what it is (they knew full well) before United’s press officer can be heard off-camera asking them to quickly move on. Sports writer Sanny Rudravajhala quipped, “A new meaning to the leaks at #mufc”, in reference to dressing room talk and lineups still being fed to the media.

Make what you will of Amorim‘s expressions in this moment but let’s just say he can’t have been expecting to have to worry about things like this when he accepted the job.

A penny for the Portugueseman’s thoughts when he looked up and saw that leak coming from the ceiling:

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The fans are fully aware of how much work needs to be done around the club and to Old Trafford, specifically, and co-owner Sir Jim Ratcliffe had made no bones about expressing the desire to build ‘Wembley of the North’ during his first year at the club.

Although many are deeply reticent to let the iconic Theatre of Dreams go after more than a century of history and sporting memories, scenes like this certainly go a long way to arguing the case for a whole new home ground rather than simply renovating as it appears to be in such a sorry state of disrepair.

But even with a brand-new state-of-the-art footballing arena, it doesn’t do anything to address improving performances on the pitch as even with eye-watering sums invested in the squad over recent years, they still look way off it and serious work needs to be done for them to catch up with the pack.

You can watch the highlights from Man United vs Bournemouth below:

The leaking roof wasn’t the only thing raining down on Amorim as the derby day high was followed by a frustrating festive low.

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Featured Images — BeanymanSports (screenshot via YouTube)

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