Ex-pros turned pundits Jill Scott and Gary Neville have teamed up with Heineken to highlight sexism and gender bias when it comes to punditry, football and sport in general in a brilliant new advertising initiative.
The Dutch beer brand enlisted the help of the former Manchester United and Manchester City stars to highlight the prevailing and still disappointingly casual culture of sexism and the archaic belief that ‘football is man’s game’, coming up with an ingenious idea to expose those who maintain that prejudice.
Focusing on women’s football and how female players as well as pundits are still treated online, in particular, Heineken simply asked the United legend to swap phones with the recently retired Lioness and City midfielder, with Gary Neville posing as Jill Scott on social media and vice versa.
As you can expect, the results were both illuminating and predictably damning in the case of those still posting outdated, sexist and just plain ignorant views.
Secrets out! Last season, @Heineken asked me to swap socials with @GNev2 to show gender bias on social media. It was fun for me but I think less so for Gary 😂. This season, let’s give sexism the red card, and let’s keep football opinions about football!⚽ #fresherfootballpic.twitter.com/vvKTU0Of5W
Entitled the ‘Social Swap’, the clever new ad is part of an important initiative by the brand to crack down on gender bias in football and sport, in general, expanding on their ‘Fresher Football’ campaign established in May last year.
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Having taken control of each others’ accounts for a select few Champions League games last season — Heineken being UEFA’s official alcohol partner — the two live-tweeted the games as many pundits regularly do and then simply sat back to watch the usual keyboard-warrior chaos unfold.
Pulling out all the entry-level sexism stops you could imagine, ‘Jill Scott’s’ (Gary Neville’s) tweets received all the usual ‘yer da’ responses: “Get back in the kitchen babe”, “You should probably concentrate on the girls’ league”, “Seems like your brain’s gone missing [nice spelling]. Best leave the football to the boys the luv.” and so on.
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In contrast, when people were replying to tweets from what they thought was Neville’s account, Scott’s match analysis received responses like, “The most objective opinion I’ve seen from you”.
Probably the best part about all of this is that we don’t even know exactly which tweets or just how many were actually posted by Neville/Scott during these games or by their punditry imposter.
And that’s exactly the point. So good.
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With the Lionesses still reigning European champions and having gone so close at the World Cup, not to mention the WSL becoming more and more popular by the day, you’d like to think that these antiquated corners of the internet would have gone quiet by now, but plenty of people still have a lot to learn.
In fact, this advert wasn’t even the first time such commonplace sexism in football and on social media, specifically, was exposed in such a satisfying manner this year. We’re sure plenty of you will have seen this incredible advert from a few months ago and, if you haven’t, you’re welcome:
Oldham Athletic have founded a brand-new deaf football club
Danny Jones
Oldham Athletic FC have just started a brand-new team for deaf players ahead of the upcoming 2026/27 season.
A dedicated side built around footballers with hearing impairments, it’s an uplifting show of accessibility by the Greater Manchester side.
While this is by no means a first, and we’re proud to say that there are multiple deaf football teams across the region and North West at large, having an EFL club of this stature and history get behind the initiative is a deeply moving development and statement of intent when it comes to helping key causes.
Officially confirmed this past weekend, OAFC are set to join the North League of the deaf football pyramid imminently.
Writing alongside the social media post, the Latics said: “We are delighted to announce the launch of Oldham Athletic Deaf Football Club.
“Oldham Athletic Deaf Football Club is a brand-new team that will provide deaf and hard of hearing players with the opportunity to represent the club and compete under the Oldham Athletic badge, competing in the North League of the Deaf football pyramid.”
Once again, they are not the first local outfit to develop a deaf football programme, with the likes of Radcliffe FC, Manchester Futsal, the Deaf Rhinos in Rochdale, and Greater Manchester Deaf FC all having helped pave the way for this particular sector of the beautiful game.
In yet another recent display of their grassroots work in action, Frank Rothwell’s community-driven club have also reaffirmed their commitment to developing more pathways for young talent:
🗓️ There are extra opportunities for Year 11 school leavers to join our Football Centre of Excellence this week.
⚽ Register now for our men's programme pre-season training on Tuesday 28 and Thursday 30 July with Chris Taylor. #oafc
Circling back to the new deaf football team, the statement goes on to read, “The new team marks another important step in OACT’s commitment to ensuring that football is accessible and inclusive for everyone across the borough.
“Through the creation of Oldham Athletic Deaf Football Club, the Trust aims to provide a welcoming environment where players can develop their skills, enjoy the game, and experience the pride of representing Oldham Athletic.”
If you or someone you know might be interested in getting involved with Oldham’s new deaf football team, you can find out more about the wider project in their full announcement HERE.
As for the mainline men’s team, you can see the highlights from their most recent pre-season game against nearby opponents and old Lancashire rivals, Bolton Wanderers, down below.
Featured Images — Oldham Athletic Football Club (publicity picture)
Sport
Luke Littler is challenging amateurs to beat him at darts as part of a live Netflix event
Danny Jones
In an unprecedented new sports event in the world of streaming, North West sports star Luke Little is offering people the chance to try and win a game of darts against him live on Netflix.
Best of all, he and the entertainment platform have put up a huge grand prize for anyone who can beat the Warrington wonder.
So, for any of you who fancy yourselves as Phil ‘The Power’ Taylor reincarnated when stepping up to the oche down at the local, or if you’re simply bold enough to throw your name in the hat, you’ll want to pay attention for this one…
Announcing the special one-off sporting event on Netflix later this year, Luke Littler has issued the call-out to see if anyone can best him in a game of 501 in front of millions watching at home.
Quite literally the opportunity of a lifetime for fans of the arrows, this exclusive livestream is like nothing that the media giants have done before.
Having dipped their toes into the likes of live boxing fights over the past few years, they’ve definitely got a few live events under their belt, but this exciting and crucially interactive series of matches feels like something genuinely new for Netflix.
Most notably of all, using the name of the popular darts game played not only live on telly at competitions throughout the year but also at countless pubs across the country to set the prize fee, a prospective winner could potentially win £501k this autumn.
Imagine: half a million pounds for one (admittedly very tough) game of darts.
The only major caveat aside from, you know, him being an absolute phenom and already a serial winner is he also happens to be in the form of his life – his words and virtually everyone else’s.
"This is the best version of myself… I'm playing SO WELL!"
Luke Littler listens to some of the records he's broken in his ridiculous World Matchplay campaign 🤯 pic.twitter.com/EVQSrHxSHf
Having smashed Gerwyn Price to defend his World Matchplay Darts title on Sunday evening, cruising to an 18-9 victory with so many 100+ visits and finishes that he broke the tournament’s record average, which has stood since 2010, anyone who does come up against him is currently praying for a miracle.
Price himself told Sky Sports that the youngster’s performance looked ‘effortless’, quipping, “I hope there’s nobody else like him coming through!”
Still only 19, the local lad is the toughest of tasks for even the best on the pro circuit, but if you still somehow fancy your chances, heats will be taking place in Manchester and London, where the top 20 players will get their shot at the man himself on Friday, 30 October.
You can find out all the important information and sign up right HERE.
For now, why not see just how good Littler is playing at the minute and watch back his highlights from a record-breaking final this weekend?
Not that he’s ever truly cooled off, but he really is on fire at the minute.
Danny Jones -
15th September 2023 
