Controversial breakaway tournament LIV Golf has taken aim at its long-standing forefather, the PGA Tour, following proposals for a revamp in the competition.
The PGA announced it will be restructuring its overall tour circuit with a number of changes to try and improve the competition earlier this week, including smaller, limited fields and no more 36-hole cuts, which typically sees only those above the threshold able to qualify and progress in tournaments.
While the changes are not wholesale (only affecting eight leading events outside of the majors) and yet to be fully approved and implemented, Commissioner Jay Monahan insists that the revamp will “deliver substantial, can’t-miss tournaments for the fans” from the 2024 season onwards.
Following the news, rival league LIV Golf wasted no time in having a dig at the proposed changes by suggesting that they were trying to copy the same format that has drawn so many players to join the highly lucrative league.
Imitation is the greatest form of flattery. Congratulations PGA Tour. Welcome to the future.#LIVGolf
For anyone still unaware, LIV has ruffled feathers in the golf and sporting world at large, not only because it challenged a much-loved institution that has stood for over 100 years, but as a result of the Saudi Arabian investment behind it.
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Like the recent acquisition of Newcastle United using the country’s Public Investment Fund (PIF), LIV Golf is primarily backed by state wealth and has been criticised as yet another instance of ‘sportwashing’ seeping its way into various different disciplines.
While the organisers boast both shorter tournaments and bigger pay-checks — aspects that are said to attract more players and potential new viewers — many are still deeply concerned by the problematic the Arabian Gulf’s growing relationship with sport as a whole.
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However, it would seem that those projected viewings figures simply haven’t translated, as the debut season on US network CW averaged less than 300,000 viewers, i.e. a whole 85% less than the PGA Honda Classic. Yikes. The stats have been labelled everything from “embarrassing” to simply “hilarious”.
LIV Golf's S2 debut: 291,000 PGA Tour Honda Classic: 2 million
LIV slumped in ratings and viewership in its debut on CW — which hosted its first live sports broadcast in two decades.https://t.co/AiVteAJAXf
So while the people behind LIV Golf clearly have plenty to say, it looks like they’re struggling to back up all the talk and have only fuelled the PGA Tour to keep modernising and further cement its supremacy.
Moreover, much like the protests against the Qatar 2022 World Cup, many still feel more assurances need to be made surrounding the financing of LIV, Newcastle and other projects funded by the PIF within sport and further afield.
For those who have remained loyal to the Tour like Northern Ireland’s Rory McIlroy, players are said to “love” the proposed changes and while LIV are busy sharing Instagram posts trying to remind people where to watch, most golf lovers are simply sticking with what they know.
Featured Image — LIV Golf/PGA Tour (via Instagram)
Sport
Salford City FC have been bought out by a new consortium
Danny Jones
Another era beckons for Salford City as a buyout of the Greater Manchester football club by a new consortiumhas been announced.
Well, sort of.
Salford City FC were famously the subject of a joint takeover by Singaporean businessman Peter Lim and members of Manchester United’s Class of ’92 over a decade ago, and now 11 years on from that last milestone moment in their history, the local side has a new administration once again.
It is a fresh chapter for the club, but supporters will be glad to hear that there will also be some continuity and key throughline of consistency among some of those at the top.
Salford City announces that the Club has been acquired by a new ownership group led by David Beckham and Gary Neville, and includes US-based businessman Declan Kelly and Lord Mervyn Davies who will both serve as new Co-Chairs of the Club’s board.
Led by Man United legends Gary Neville and David Beckham, who have been involved with Salford since 2014, the new nine-member consortium consists of the Dream Sports Group – a leading sports technology company based in India – along with a number of other key figures.
One of those is Lord Mervyn Davies, a former Labour MP and Minister of State for Trade, Investment and Small Business, who still serves as a trade envoy between the UK and Sri Lanka.
Another is Irish-American entrepreneur Declan Kelly, who is Chairman and CEO of The Consello Group, a global advisory and investing firm.
While the previous co-owners and fellow Class of ’92 United graduates are no longer shareholders at Moor Lane, it is said they will still play important roles at the club.
As the official statement reads, “The acquisition includes a commitment by the new shareholders to invest significantly in the Club, the team and its facilities”, meaning there will funds will likely be sweet aside not only for some healthy transfer business but more updates to the Peninsula Stadium.
Commenting on the announcement, Neville said: “I’m passionate about Salford City. This is a unique partnership with a diverse range of minds and expertise, held together by a love of football.
“Football will come first, however, it’s critical that we drive the Club towards sustainability in the next 4-5 years. I can’t wait for the next part of this journey.”
Meanwhile, Beckham went on to add in the excitable Instagram post seen above: “Salford played such an important role in my life growing up… It’s where I trained with United alongside my best mates every day, it’s where I bought my first house and where me and Victoria lived.
“I’m so proud to be part of a new ownership group alongside my mate [Neville] as we begin the next chapter of Salford’s journey. Football is at the heart of this community and I can’t wait to see what the future holds for the Ammies.
Chester Zoo’s sellout 10k charity run returns this summer with three new routes
Emily Sergeant
Chester Zoo has announced that its popular Run For Nature is back again this summer, and this year, there’s three new routes to run.
The UK’s biggest charity zoo saw success with similar sold-out events in 2023 and 2024, and is now looking for 2,500 runners to sign up for one of the North West’s most unique athletic experiences when it returns later this year – with all funds raised from the popular event going towards efforts to protect highly-endangered giraffes in Africa.
Participants will this year take on a brand-new route winding through more of the zoo than ever before, and enjoying glimpses of elephants, lemurs, and other incredible species along the way, before heading out into the picturesque Cheshire countryside.
Chester Zoo is inviting runners of all abilities to take part this year, as there’s a new 5km run added to the usual 10km route, and even a one-mile ‘Zoom’ fun run for kids aged four-15.
With only 2,500 places up for grabs, organisers say the event is expected to sell out quickly, just like it has the past two years, as runners race to support a very special cause.
All proceeds from this year’s Run For Nature in September will go directly towards protecting Nubian giraffes in East Africa – a species which has seen drastic population declines in the wild due to habitat loss, poaching and conflict with humans.
Chester Zoo’s sellout 10k charity run is returning this summer with three new routes / Credit: Chester Zoo
Runners will receive a wooden medal at the finish line and free entry to the zoo for the remainder of the day, so they can relax and celebrate their achievement among 30,000 amazing animals.
If that didn’t all sound brilliant enough as it is, top fundraisers from the day will also be in with a chance of winning some exciting prizes too, including annual zoo memberships, animal adoptions, and even special behind-the-scenes zoo experiences.
“We’re thrilled to be bringing back Run For Nature for a third incredible year,” explained Sarah Jones, who is the Fundraising Lead at Chester Zoo.
“We’ve now doubled the distance runners spend inside the zoo, so they’ll pass by even more iconic animals, [making it] a really special experience you won’t get anywhere else.”
Run For Nature is back at Chester Zoo this Sunday 21 September, and you can find out more and sign up to take part here.
Danny Jones -
2nd March 2023 
