Sky Sports have reportedly made the decision to cancel British TV and sporting institution Soccer AM after nearly three decades on the air.
The iconic football and comedy talk show which first aired in 1995 and enjoyed huge popularity throughout the 90s and early 2000s is set to end at the end of this season (its 28th) with just 10 episodes left, as per an exclusive report by The Sun.
According to a source who revealed details to the outlet, Soccer AM will be axed at the end of the 2022/23 season due to low ratings and viewing figures, which have both gradually decreased over time — as has the running time, which went from 240 minutes to just 90 in more recent years.
The insider went on to claim that the decision has come as “a complete bombshell” to those involved with the programme, with “morale at an all-time low”.
Staff on the show were reportedly told of the cancellation on Tuesday, with their last episode airing on Saturday, 27 May, the day before the end of the Premier League season, at which point they will be made redundant.
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Issuing a response to the news, a Sky Sports spokesperson said: “Soccer AM has played an important role in our coverage of football for the past three decades, and we continually adapt to the evolving needs of our customers.
“We now go into a period of consultation to discuss the proposed changes with our people. We are unable to provide more detail while these consultations are underway.”
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As for current presenters John Fendley and former footballer Jimmy Bullard, who have been at the helm of the show since 2019, the two are said to have been left “fuming” by the decision. Figures from within Sky and around the footballing world have been paying tribute to the programme.
Just heard that @SoccerAM is finishing at the end of the season. I had 14 years of going through Premier League & @EFL clubs dressing rooms. Training with Clubs for features & basically having a laugh 😂 Fun part of my time at Sky 🤣 pic.twitter.com/7FbqUonB2f
Soccer Am ending at the end of the season 😔 I remember rushing downstairs as a kid to watch Lovejoy & Helen every week. The shows changed over the years but I still enjoy watching. Great memories and thankfully I’ve got my hat trick ball ⚽️ pic.twitter.com/fXIIwLtoWk
The show began with Russ Williams and long-time host Helen Chamberlain presenting back in 1995 before the latter was joined by veteran TV personality Tim Lovejoy just a couple of years later, with the two going on to become the most famous pairing in the show’s history.
As well as recurring comedic guest ‘Tubes’ (Peter Dale), some of the most famous guests you can think of made their way through Soccer AM‘s doors down the years, including the likes of Oasis, Dwayne ‘The Rock’ Johnson, Kevin Hart, Dave Bautista, umpteenth footballers and countless others — you name ’em.
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However, the show was not without its controversies and reflected a very different time and admittedly outdated part of British culture, to say the least.
Perhaps the most infamous serial segment of the show was its ‘Soccerette’ feature, which saw attractive young women walk into the studio and asked how old they were as men cheered “great age!”
The show obviously had to evolve over time but sadly its viewership continued to dwindle, no matter how much affection there was back in its heyday.
Speaking to Mirror Sport back in May 2022, leading figure Bullard admitted “it’s hard trying to refresh a show every single week with all the new material”, but that he still found it a privilege to be trusted with reinventing a show that is still “the start of a lot of people’s mornings on a Saturday.”
It was certainly far from perfect and pretty problematic at times, but it still played a huge role in the lives of many British people and young football fans’ formative years.
‘Nothing is eternal’: Is Pep Guardiola hinting at the end of Manchester City’s supremacy?
Danny Jones
Pep Guardiola looks to have suggested that more than a decade of Manchester City’s supremacy and Premier League dominance at the very least might be coming to an end.
Speaking in his post-match press interviews after City were knocked out of the Champions League by serial European Cup winners Real Madrid, Guardiola cut a somewhat more deflated figure than usual following the 3-1 defeat.
A Kylian Mbappe hattrick which was closed out within an hour of play was enough to stretch the aggregate score to 6-3 over the two legs and Madrid doubling their lead across the tie proved yet again why, not unlike City domestically over the last decade, they’re the kings of the continental competition.
In contrast, however, Pep seemed to accept the loss much more easily than perhaps we’ve seen in the past and rather than appearing familiarly frustrated or defiant in the press conference; instead, he seemed rather reflective, responding to one reporter: “Nothing is eternal”.
🗣️ "Nothing is eternal" – Pep Guardiola.
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Insisting that they have to decide whether a significant rebuild is needed to keep competing at the very top level consistently as they have done since the 54-year-old arrived back in 2016, he argued that it is only with that they’ll be able to determine what comes next.
As for the result itself, he made no bones about Carlo Ancelotti’s side having “deserved it”, stating simply that “the best team won” and that fans and players alike have to “accept the reality: they were better.”
Having been a familiar foe for Pep long before he arrived in Manchester, both at Barcelona and Bayern Munich – not to mention City having faced Los Blancos a dozen times before Tuesday night since 2012 – there have been less surprising outcomes for supporters to come to terms with.
“With time, the club and everyone is going to accept what it is but for now we have 30/40 games for the Premier League next season to try and be here [in the Champions League] and to improve. Nothing is eternal”, said the Catalan coaching genius.
On the other hand, he also went on to add that it was merely a reflection on the night itself and not what his team have achieved in recent years.
He went on to remark that “when we were playing outstanding it hurt more” to be knocked out of the UCL when he felt they deserved to stay in it, but still insisted: “We have been unbelievable and we have to try step by step to get better from today.” Tonight just wasn’t the night.
Who knows? Perhaps it was just some more melodrama from a manager with an undeniable flare for pageantry and playing into/in the face of narratives when he doesn’t come out on top – which hasn’t happened all that often until their dip in form this season.
Plus, there’s certainly still plenty for him and the fans to be positive about; not only has the arrival of their ‘Egyptian Prince’ and the media’s Mo Salah successor, Omar Marmoush, got plenty of people excited – especially after that first-half hattrick against Newcastle – but so too have the other January signings.
In fact, for all of his downplaying in this particular presser (which you can hear in full HERE), it felt like there were only upsides after their victory over Newcastle, even going so far as to dub new signing Nico Gonzalez a ‘mini-Rodri‘.
You can watch the highlights from the game down below:
Pep is right, nothing is eternal – but sometimes you just come up against talents like Mbappe and there’s very little anyone can do about it.
Sale Sharks sign highly-rated Harlequins hooker, Nathan Jibulu
Danny Jones
Sale Sharks are investing in youth with their latest bit of transfer business after signing one of the Harlequins’ hottest prospects, Nathan Jibulu.
The highly-rated hooker, who has already nine appearances this season, including more than half a dozen in the Gallagher Premiership, has been exciting plenty of scouts throughout rugby union and is already firmly in national team plans.
Having already been part of the England Under-20 and A squads, not to mention impressing at club level in a relatively short space of time, it’s a big coup for Sale.
From the Quins academy to the right side of Shark-infested waters.
Jibulu joined the Twickenham-based outfit back in 2022 just a year after they won their second English championship (a full decade since their first) after previously attending Seaford College and representing nearby Wimbledon Warriors.
However, now the six-foot and seriously strong forward will be swapping the life near the capital for the North and Greater Manchester, specifically.
Set to join Sale Sharks for the 2025/26 season – scheduled to kick off in September – he’s looking like a really strong addition to their front row and a future squads to come.
Speaking to the club in an official statement, he said: “When I was younger, whenever someone asked me, ‘what team would you want to play for?’ I’d always say Sale…
“I’ve scrummed a lot with Asher [Opoku-Fordjour] and I got to know him pretty well. I always tell him how special and different he is, and I can’t wait to play with him.
“The way the club has developed him and nurtured him to become an established Premiership and England player speaks volumes about the coaching and the support that he’s getting at Sale.
“The entire front row is in the England squad, with the Curry boys too, so that tells you that someone at the club is doing something right. I looked at that and I said, ‘why would you not want to be there?’”
Still just 22 years old and having made just as many appearances for his soon-to-be former club, Sale weren’t the only ones chasing his signature.
Jibulu went on to add: “I love those games where you go toe-to-toe physically, so all of that attracted me straight away, and then speaking to people who are there already, they said all the stuff that I really like so it was a no brainer when the opportunity came about.”
As for his impending coach, Director of Rugby Alex Sanderson said: “Nathan is really driven, he understands what he wants from his life and his career, and he knows how he’s going to get it.
“He’s a young lad but he’s incredibly mature and he’s got the game and the physical attributes to match. I’ve got no doubt he’ll play for England in the future and we’re really excited to bring him to the club.”
Currently sat seventh in the table after another at times promising but somewhat frustrating start to the year, the summer can’t come soon enough for Sale.
Danny Jones -
22nd March 2023 
