Highly-regarded football podcaster and content creator, HLTCO, has finally revealed his face and full identity. Better still, the reaction online has warmed our hearts.
Unveiling himself for the first time on a brand new YouTube channel under the same name, the extremely popular football fanatic, commentator, journalist and Crystal Palace fan brought the mystery surrounding his 12-year-long alias to an end with his first video.
For more than a decade, football Twitter and social media, in general, have known him as HLTCO (‘Hopkin Looking To Curl One’ — inspired by a famous goal by Palace’s David Hopkin in the 1997 play-off final) and while his name has been out there for a while now, most are only familiar with the acronym.
That was until this Monday when the man himself, Dan Cook, showed his face to his 114,200+ strong following for the first time in over a decade and while he admitted it was “genuinely scary putting [himself] out there”, he was embraced with open arms by his fans and social media at large.
Took a lot of courage to do that, so much respect to you for doing so and putting this video out there. Keep going with all your amazing work 👏
As explained in his lengthy 15-minute piece to camera, the main reason that he waited so long to show himself on a public forum was that he suffers from cerebral palsy, stating: “there’s been a real push and pull and emotional turmoil that has gone alongside my perspective on myself”.
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Confessing that he hasn’t always been completely reconciled with how he feels about being disabled, speaking out in this way and going public with what is clearly a very personal struggle was no small feat, so can only applaud him for his bravery.
For the longest time, Dan has defined himself as someone “obsessed with football” and geared virtually all aspects of his personal and professional life towards immersing himself in sport, which is part of the reason why so many people who shared his interests have towards HLTCO to begin with.
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Credit: HLTCO (via YouTube)
Upon seeing his latest update, his social media channels have been awash with touching messages from well-wishers and plenty reassuring him that he had never had anything to worry about when it came to simply being himself.
One person said, “You’ll inspire many others to get involved in things they love”, another labelled him a “hero who deserves all the love [he] is receiving”; a third explained how his content has touched them on an even more direct level:
“I can relate to this and you. I felt the same with my disability affecting parts of speech and my left side. Took me a while to have the guts to do YouTube videos. Keep smashing it”.
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Even those who haven’t always been a fan of his content came out to show their support and recognise the courage it took to overcome the anxiety surrounding his disability.
I can appreciate that now, as per the video I’ll mind not to stop you in the concourse or the pub. Best of luck honestly 🤝
After having spoken and seen each other on an earlier podcast he alludes to in the video, sports journalist Laura Woods said that she had no idea that Dan had any kind of disability and, like most others aware of the account, simply followed him for his footballing opinions.
She later went on to take up a section of her talkSPORT breakfast show to discuss the reveal video, share her thoughts on his wonderful and insightful content, as well as how she got to know him through the industry and, fundamentally, separate from any knowledge of his condition.
It is a truly lovely watch that clearly hit home with the well-known Twitter personality who had always been wary of sympathy or special treatment and has gone on to make a name for himself through nothing other than hard work and great content.
Honestly, having @laura_woodsy take the time to say this about me on national radio is mind-blowing.
As co-host Ally McCoist rightly points out during the segment, it seems unbelievable that people would abuse others diagnosed with cerebral palsy but as Woods points out, “it’s social media: everything happens on there, everything you can think of”.
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With that in mind, Dan often worried his condition might limit and/or prevent him from feeling confident enough to “go down the path of working for a formal publication”, so he spawned the HLTCO brand which allowed him to talk about his beloved Crystal Palace and develop his career organically instead.
Turns out, he’s gone on to develop one of the most avid followings on the platform, cultivating a huge number of fans who tune in to enjoy his tweets, podcast and, soon, YouTube videos. Moreover, the responses to both his video and Laura’s shows there are still plenty of nice people on the old ‘bird app’.
Your story is nothing short of inspirational. Keep doing what you do mate ❤️
Above all else, his success story serves as a shining example to anyone looking to overcome personal obstacles and do what they love.
Well in, Dan.
You can watch his full face reveal and hear more about what’s coming from him in the near future down below. Be sure to check out the HLTCO Podcast while you’re at it.
Featured Image — HLTCO (via YouTube)/talkSPORT (via Twitter)
Sport
Viral luxury activewear brand Alo Yoga to open new Manchester city centre store
Emily Sergeant
A premium fashion and lifestyle brand renowned for its luxury activewear is set to open its first UK store outside of London.
Founded in Los Angeles back in 2007, and making a splash on social media and growing in popularity ever since, Alo is a favourite among wellness enthusiasts and celebrities alike thanks to offering a curated collection of elevated performance and lifestyle apparel for all genders, aiming to blend the best of technical excellence with contemporary fashion.
Designed to inspire ‘mindful movement’ and ‘modern living’, the brand has a strong commitment to mind-body wellness, and even likes to call its stores sanctuaries.
Alo already has a selection of stores in London, but its move to Manchester marks the first time the brand has ventured outside of the capital to elsewhere in the UK, and has chosen to open doors at the Manchester Arndale complex, on the ever-popular New Cathedral Street.
Alo Yoga is opening its first UK store outside of London here in Manchester / Credit: Alo Yoga (Publicity Picture)
Recognised as the home of luxury brands in Manchester – with retailers such as Harvey Nichols, Hugo Boss, and Ralph Lauren already stationed there – Alo is the latest retailer to select New Cathedral Street for its first location in the city.
Alo joins the recently-announced arrivals of Arc’teryx and Represent – the latter of which opened to huge success last October – after signing a 10-year lease.
Asset managers also say Alo’s arrival showcases just how much Manchester has become a ‘magnet’ for fast-growing brands that are keen to access a premium shopper audience.
The luxury activewear and lifestyle brand is moving into New Cathedral Street / Credit: Alo Yoga (Publicity Picture)
“Alo Yoga is a fantastic addition to our retail mix,” commented Scott Linard, who is the Portfolio Director for joint asset managers M&G Real Estate.
“We’re proud to support the growth of innovative brands like Alo Yoga who are seeking high-quality, well-located space to connect with new audiences, and their arrival highlights the strength and diversity of Manchester’s retail offer.”
Steve Gray, who is the Head of European Retail Asset Management at Global Mutual, added: “Welcoming Alo Yoga to New Cathedral Street underlines its reputation as one of the UK’s premium retail destinations.”
No opening date for Alo Yoga in Manchester has been announced yet, so interested shoppers will need to keep their eyes peeled.
Featured Image – Alo Yoga (Press Pictures)
Sport
Ex-Manchester United player Brandon Williams issues public statement following sentencing
Danny Jones
Former Manchester United youngster Brandon Williams and his legal team have issued a statement following his recent sentencing over dangerous driving charges.
The Crumpsall-born defender left the club last year after being released following a 14-year stint in Red, graduating from Man United’s academy and making a number of first-team appearances before being sent out on a pair of loan spells.
After representing Norwich City 26 times and then making just 15 appearances for former youth coach Kieran McKenna‘s Ipswich Town, he hasn’t played professional football for more than 17 months.
Williams was officially given a 14-month prison sentence this past Friday, 23 May, but the term has been suspended for two years, and now Brandon himself has responded following the decision.
Once tipped to succeed Luke Shaw, Brandon Williams has not played a game for almost 18 months.
The free agent pleaded guilty to driving dangerously earlier this month after it was found had been driving at speeds of up to 99mph in a 70 zone prior to crashing his Audi A3.
Issuing a statement to The Manc via his lawyers at Blackfords LLP, he said: “I would like to thank my legal team headed by Richard Littler KC and Philip Williams of Blackfords LLP for establishing that I was not under the influence of any substance at the time of the accident.
“I have always accepted that my driving that day fell below the standard that is expected of me. It was never my intention to cause injury to anyone, but I am responsible for the standard of my driving. I make no excuses. I have learnt from this experience and will ensure there is no repetition.
“I wish to apologise again to those who were involved in the accident. Now that the case has concluded, I look forward to resuming my career with a new team later this year.”
Despite Chester Crown Court hearing that he and his female passenger at the time “appeared to have yellow balloons in their mouth” – typically associated with imbibing nitrous oxide a.k.a. ‘laughing gas’ – Williams has maintained that he was sober during the incident throughout the investigation.
On Friday, the former Manchester United defender Brandon Williams was given a 14-month sentence, suspended for two years, along with a three-year driving ban and 180 hours of community service after crashing his car while speeding at 99mph with a nitrous oxide balloon in his… pic.twitter.com/eeIKM6Z96n
— The Athletic | Football (@TheAthleticFC) May 24, 2025
The crash, which occurred on the A34 near Handforth in Cheshire back in August 2023, saw the left-back collide with a Ford Fiesta after a female motorist travelling behind him on the dual carriageway around 6pm claimed he seemed out of control of the vehicle. Both cars were heavily damaged.
While Williams will be avoiding jail time, his suspended prison sentence has not only seen him banned from driving for three years but will also see him have to complete 180 hours of community service.
In addition to the collision itself, Williams racked up a total of 30 points on his license for multiple offences, including twice failing to declare who was driving, operating a vehicle without third-party insurance, and now this latest development, having already paid a £1,000 fine in May 2024.
The 24-year-old has since spoken out about the incident in brief detail with Ben Foster (a fellow former United player) on his podcast.
Brandon Williams’ most recent statement isn’t the first time he’s touched upon the incident.