Highly-regarded football podcaster and content creator, HLTCO, has finally revealed his face and full identity. Better still, the reaction online has warmed our hearts.
Unveiling himself for the first time on a brand new YouTube channel under the same name, the extremely popular football fanatic, commentator, journalist and Crystal Palace fan brought the mystery surrounding his 12-year-long alias to an end with his first video.
For more than a decade, football Twitter and social media, in general, have known him as HLTCO (‘Hopkin Looking To Curl One’ — inspired by a famous goal by Palace’s David Hopkin in the 1997 play-off final) and while his name has been out there for a while now, most are only familiar with the acronym.
That was until this Monday when the man himself, Dan Cook, showed his face to his 114,200+ strong following for the first time in over a decade and while he admitted it was “genuinely scary putting [himself] out there”, he was embraced with open arms by his fans and social media at large.
Took a lot of courage to do that, so much respect to you for doing so and putting this video out there. Keep going with all your amazing work 👏
As explained in his lengthy 15-minute piece to camera, the main reason that he waited so long to show himself on a public forum was that he suffers from cerebral palsy, stating: “there’s been a real push and pull and emotional turmoil that has gone alongside my perspective on myself”.
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Confessing that he hasn’t always been completely reconciled with how he feels about being disabled, speaking out in this way and going public with what is clearly a very personal struggle was no small feat, so can only applaud him for his bravery.
For the longest time, Dan has defined himself as someone “obsessed with football” and geared virtually all aspects of his personal and professional life towards immersing himself in sport, which is part of the reason why so many people who shared his interests have towards HLTCO to begin with.
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Credit: HLTCO (via YouTube)
Upon seeing his latest update, his social media channels have been awash with touching messages from well-wishers and plenty reassuring him that he had never had anything to worry about when it came to simply being himself.
One person said, “You’ll inspire many others to get involved in things they love”, another labelled him a “hero who deserves all the love [he] is receiving”; a third explained how his content has touched them on an even more direct level:
“I can relate to this and you. I felt the same with my disability affecting parts of speech and my left side. Took me a while to have the guts to do YouTube videos. Keep smashing it”.
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Even those who haven’t always been a fan of his content came out to show their support and recognise the courage it took to overcome the anxiety surrounding his disability.
After having spoken and seen each other on an earlier podcast he alludes to in the video, sports journalist Laura Woods said that she had no idea that Dan had any kind of disability and, like most others aware of the account, simply followed him for his footballing opinions.
She later went on to take up a section of her talkSPORT breakfast show to discuss the reveal video, share her thoughts on his wonderful and insightful content, as well as how she got to know him through the industry and, fundamentally, separate from any knowledge of his condition.
It is a truly lovely watch that clearly hit home with the well-known Twitter personality who had always been wary of sympathy or special treatment and has gone on to make a name for himself through nothing other than hard work and great content.
Honestly, having @laura_woodsy take the time to say this about me on national radio is mind-blowing.
As co-host Ally McCoist rightly points out during the segment, it seems unbelievable that people would abuse others diagnosed with cerebral palsy but as Woods points out, “it’s social media: everything happens on there, everything you can think of”.
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With that in mind, Dan often worried his condition might limit and/or prevent him from feeling confident enough to “go down the path of working for a formal publication”, so he spawned the HLTCO brand which allowed him to talk about his beloved Crystal Palace and develop his career organically instead.
Turns out, he’s gone on to develop one of the most avid followings on the platform, cultivating a huge number of fans who tune in to enjoy his tweets, podcast and, soon, YouTube videos. Moreover, the responses to both his video and Laura’s shows there are still plenty of nice people on the old ‘bird app’.
Your story is nothing short of inspirational. Keep doing what you do mate ❤️
Above all else, his success story serves as a shining example to anyone looking to overcome personal obstacles and do what they love.
Well in, Dan.
You can watch his full face reveal and hear more about what’s coming from him in the near future down below. Be sure to check out the HLTCO Podcast while you’re at it.
Featured Image — HLTCO (via YouTube)/talkSPORT (via Twitter)
Sport
Images of latest Stone Roses x Man United collaboration kit leak online
Danny Jones
Images of the latest collaboration between Manchester United and The Stone Roses have been linked online.
Put simply, we think it looks mint, albeit very familiar.
Serving as yet another fitting tribute from his beloved football club, who already honoured the late, great, Manc musician at Old Trafford, it’s rumoured to launch later this year.
Snapped alongside United’s current third kit for the 25/26 season, the rumoured ‘lifestyle’ jersey is apparently coming very soon.
This pair of images has seemingly confirmed the claims made by trusted online kit source, Footy Headlines, who specialise in sharing pictures of the football shirts, boots and more, who had already reported on the release in 2025.
As you can see, not only does the design feature a striking blue take on the band’s iconic album art style (expanded from an original painting by guitarist John Squire), but if you look closely, it also features the band’s iconic song and overriding slogan, ‘I Wanna Be Adored’, built into the crest.
You can see the rest of the existing Stone Roses collection in full down below.
We’re sure there are loads of other little details besides the twist on the badge still to be spotted, but for now, all we know is that the world-famous sporting franchise is continuing to capitalise even further on The Stone Roses connection.
Since the last batch of officially licensed adidas x Stone Roses merch quickly became collector’s items, we can only assume that this latest shirt won’t be the only new addition.
For instance, one user already commented, ‘Where’s the bucket hat?’
As for Manchester United, they’re no doubt looking to generate as much revenue as possible after having to pay another sizeable severance package following the sacking of Ruben Amorim – the question is, who is going to be next?
Stockport County owner invests in second European football club
Danny Jones
The owner of Stockport County Football Club has officially invested in his second European team.
Greater Manchester businessman Mark Stott, who is also the founder of their principal sponsors Vita Group, has owned Stockport County since January 2020, helping oversee their rise back into the EFL and now as promotion contenders in League One.
The local entrepreneur behind the Cheshire-based property developers obviously has other investments in his portfolio, and after news of him backing a second side, Stott has shared an update with County supporters to assure them of his continued commitment to the Hatters.
Penning an open letter to the fans, the 53-year-old began by wishing his dedicated matchgoers a happy new year before going on to clarify his plans for both organisations.
Club Statement: Owner Mark Stott has written an open letter to all County supporters.#StockportCounty
“First and foremost, I want to say how proud I am of Stockport County and of everything we have achieved together”, says Stott. “We begin 2026 competing strongly in League One, with a clear long-term plan for the club and the incredible backing you give week in, week out.
“Our progress on the pitch and the stability we have built off it are the result of a genuine collective effort. I never lose sight of the vital role you all play in that success.
“Since becoming the owner of Stockport County in January 2020, my focus has been on the club and its long-term progress. With that in mind, it’s important to me that I update you on other sporting investments by Stott Capital that you may be aware of.”
Citing his big picture project, the Pro Football Academy, as having now become “the largest football coaching business in Europe”, not to mention the F2 sporting social media platform, Stott Capital has now taken its increasing global presence in the industry by investing in Debreceni VSC (DVSC).
Title contenders in Hungary’s top league, Nemzeti Bajnokság (N1), DVSC are based in the nation’s second largest city – not dissimilar to Greater Manchester after London here in the UK.
Seven-time division champions themselves, they are one of the most established sides in the country.
Moreover, Mark has reiterated that, like his work with County, “Hungary has invested significantly in football infrastructure over the past decade”, also vouching not only for DVSC’s rich history already but a “strong talent pipeline.”
It remains unclear just how big a share they now own, but it is reported to be a majority stakeholding; as for their Stopfordian counterparts, could we see Stockport players being loaned out to Hungary and vice versa, as well as pre-season friendlies between the two? Only time will tell.
He goes on to reiterate that Stott Capital’s relationship with DVSC “does not change our plans for Stockport County“, clarifying that “the two clubs will operate entirely independently, and I remain firmly committed to delivering on our ambitions.”
Now six years into the ownership group’s seven-year plan to transform County and get them back into the Championship (a goal they’ve very nearly reached), Stott added that there will be continued funding into the SCFC infrastructure, youth academy, the Edgeley Park stadium and more.
Promising more details this coming summer, he signed off by adding: “Thank you, as always, for your trust, passion, and incredible support. I’m excited about where we can take Stockport County in the years ahead. Mark.”
Danny Jones -
10th January 2023 
