From Gallagher bucket hats to the Northern Quarter’s eclectic vintage style, Manchester has birthed a variety of iconic looks. But nothing quite sums up the city as well as Gramm.
Their collection of urban, casual clobber perfectly captures the vibes of inner-city Manchester, being made ‘for the Youth by the Yutes’.
The brand was launched in 2015 by AK Williams, who found there was a lack of options available to express his personal style.
After growing up in Manchester and experiencing the city as a youth, he wanted to create clothing that spoke to this culture, which organically grew into a business.
‘Gramm provides the building blocks, inspired by the past and present, to edgy self-expression’ professes the brand, whose iconic garments perfectly capture the local streetwear scene.
Although Gramm has enjoyed immense popularity – with Manchester’s iconic style stretching across the globe – it has also been involved in its fair share of controversy.
In 2019, allegations were made that superstar streetwear brand OFF-White ripped off some of their designs.
Perhaps it goes to show that everyone is dying to look like us Mancunians…
Gramm’s third collection, simply titled GR3, will be dropping this month, marking the hottest streetwear launch of 2021 so far.
Although the garments are kept tightly under wraps, we can confirm that Gramm’s iconic Mancunian street style will be returning with a sustainable twist, as they’re ‘all handmade in the rain’.
All sales will be on a first come first serve basis, so sign up via email to ensure you’re ahead of the curve in getting their latest launch.
To see more of their iconic Mancunian street style, keep an eye on Gramm’s Instagram.
A two-day sustainable fashion event is coming to the Trafford Centre
A two-day sustainable fashion event is coming to Manchester shopping complex the Trafford Centre this month,
The leading shopping and leisure destination will champion circular fashion, environmentally conscious fashion and new season trends with a selection of pre-loved fashion sales, ticketed live expert talks and spectacular fashion shows.
Aiming to inspire shoppers to reinvent their wardrobe whilst championing brands that are taking more steps to adopt greener practices, Trafford Centre will come alive with spectacular fashion shows and dance fusion performances whilst showcasing key A/W trends from the centre’s vast array of fashion retailers.
The public can also expect pre-loved fashion sales from We Are Second Life, whilst ticketed live expert talks will be hosted in-store by Selfridges. Meanwhile, styling sessions will be hosted by John Lewis, with support from charity partner, Smart Works, championing sustainable initiatives.
Zoe Inman, Centre Director at Trafford Centre, said: “We’re delighted to be hosting a 2-day fashion extravaganza at Trafford Centre; an opportunity to showcase the incredible range of fashion brands on offer, whilst highlighting brands that are championing sustainable initiatives.
“The centre will come alive with fantastic entertainment, inspiring shows, and informative talks, whilst also giving the public the opportunity to purchase pre-loved items – we are looking forward to delivering another huge-scale event that continues to escape the ordinary.”
Across the two days, specially-choreographed fashion shows will take place in The Main Dome, championing the themes of re-wearing and restyling whilst also showcasing the latest A/W trends.
A team of eight young dancers from troop Dance Fusion will also be on hand performing a high-energy routine to entertain shoppers alongside the diverse fashion shows.
Elsewhere, Selfridges will host X3 ‘in conversation with’ live talks focused on its Materials, Models and Mindsets pillars as part of the wider ‘refashioned’ event.
And Smart Works, a UK female employment charity that dresses and coaches women for interviews and job success, will partner with John Lewis to offer styling sessions in the department store’s dedicated styling lounge.
Tickets for the Smart Works styling are priced at £10 per person. As part of the experience, customers will be treated to a glass of prosecco on arrival, a John Lewis goodie bag and an interactive session of styling from both Smart Works Greater Manchester and John Lewis, with all funds going to support the Smart Works Greater Manchester charity.
Smart Works Head of Wardrobe Trustee, Kay Barratt said: “We use fashion as a force for good, with our dressing room stocked with pre-loved and new clothing to dress women in preparation for their interviews.
“Shopping your wardrobe, learning how to take pieces from one season to the next and mixing pre-loved and vintage has never been more in fashion. We look forward to sharing styling tips and tricks at Trafford Centre’s refashioned event that will not only save the planet, but also your pocket too.”
A huge new luxury trainer and menswear store has opened inside the old Paperchase
High-end men’s fashion retailer END. Clothing has just opened a new store in Manchester, taking over the old Paperchase site with two stories of luxury streetwear, high end sneakers and sought-after labels from Japan.
The stationery retailer closed its doors here in 2020 after the company collapsed into administration, leaving its old home vacant. Now END. has moved in, and following extensive refurbishments, it opened to the public this weekend.
Gone is the old mezzanine and the reams of wrapping paper. In its place, the store now boasts triple-height ceilings and a monolithic pallete of premium marble, concrete, stainless steel, glass, mirror and maple.
Inside, shoppers canl find a range of high-end menswear brands including Carhartt, Moncler, Rick Owens, Gucci, Off-White and Balenciaga, with selections spread across two floors.
With a large footwear section offering everything from high end sneakers and casual boots to sliders and sandals to high-end accessories, clothing and lifestyle items, this is the place to get your winter fits.
The ground floor houses END.’s contemporary menswear brands alongside a selection of sought-after Japanese labels. It will also feature an extensive lifestyle section alongside a ‘wellbeing space’ filled with premium skincare, fragrance and cosmetic products.
Upstairs, the first floor will house END.’s largest sneaker offering to date alongside a wide array of luxury, streetwear and skate labels, and a dedicated ‘launch zone’ events space.
The new opening is the first site in the north west for the brand, which already has two stores in Newcastle, one in Glasgow and another in London.
“Manchester has been high on our list for a long time.” Commented Parker Gundersen, CEO for END.
“We have a very strong community here already who have been asking us to build a physical store for many years.
“When we finally found this building, we knew we had an amazing space that would allow us to create a concept that would match the high expectations of both our customers and brand partners.
“To finally see the finished product has been really thrilling for our team and I’m so proud of what they have achieved.”
In addition to the Manchester opening, END. will open its’ first dedicated Women’s concept in Newcastle later this month, followed by a ground-breaking new flagship in the heart of Milan at the end of the year.