Leading supermarket giant ASDA has announced that it will be trialling a new vegan butcher counter at some of its stores in the UK.
Starting the trial exclusively at its Watford Store, before potentially expanding to other locations across the country, the six-month trial period will offer a wide range of vegan products such as facon (vegetarian bacon), bean burgers, and meat-free meatballs.
With pricing starting at 75p, the counter – named ‘Veelicious’ – will also serve a range of meat-free alternatives such as mock lamb and vegan ‘black pudding’, as well as a small selection of vegan cheeses, ready-to-eat meal kits and vegan staples, such as chutneys and base cooking sauces.
The idea has been brought to life following a partnership between ASDA and vegan concept creator Kbox Global.
The move comes after the chain also announced last September that it would be introducing new aisles dedicated to vegan foods at hundreds of stores up and down the UK, with a number opening up right here in Greater Manchester.
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It’s looking like the new counter will be in place in Watford from next week and is coinciding with ‘Veganuary’.
Did you hear! @Asda has announced it will trial a VEGAN BUTCHER concept at its Watford store next week ? The ‘Veelicious’ counter will offer a selection of products such as facon, bean burgers, meat-free meatballs and black pudding! How cool is that!#Veganuary2021pic.twitter.com/4UVgkBuJ90
In addition to the one-store vegan butcher trial, this Veganuary – a concept which encourages people to follow a vegan lifestyle and plant-based diet for the month of January – ASDA has also added 22 new meat-free alternatives to its plant-based range too.
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Speaking on the launch of the Veelicious trial, Preyash Thakrar – Chief Strategy Officer at ASDA – said: “The demand for vegan products is on the rise and we have seen a surge in people seeking out ways to easily enjoy a plant-based lifestyle.
“We recognised the importance of helping our customers with their Veganuary journey, which includes partnering with Kbox to trial Veelicious in our Watford store.
“Across our product range, we offer many options for vegans and flexitarians, such as meat-free alternatives and vegan cheeses, ensuring that our customers don’t have to compromise on quality, taste or value when following a plant-based lifestyle [but] “Veelicious will be a ‘test and learn’ trial to help us understand what resonates with customers to enable us to enhance our plant-based proposition.”
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ASDA
So, what do you think then?
It all depends on how the trial goes as to whether we can expect to benefit from this UK-first service in the future, but would you like to see a vegan butcher counter come to an Asda in Greater Manchester?
Keep your eyes peeled and see what happens.
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Hello Oriental opens new ‘seriously affordable’ Asian food hall at the Trafford Centre
Emily Sergeant
Manchester gem Hello Oriental is finally opening its new Asian food hall at the Trafford Centre this weekend.
The renowned East Asian street food hub has already taken Manchester city centre by storm since opening its original venue at Circle Square, just off Oxford Road, back in February 2022, and been has receiving rave reviews ever since – with critics notably calling the experience “a lot of fun” and “seriously affordable”.
But now, the Manchester-founded brand has chosen the Trafford Centre as the first UK shopping centre location to bring its trademark street food dining concept to.
There’ll be more than 100 delicious dishes for customers to choose from when the new site opens in the Upper Orient this Saturday.
Hello Oriental has opened a new Asian food hall at the Trafford Centre / Credit: The Manc Group
Hello Oriental owners and childhood best friends, Ricky Yip and Azim Kourah, say they have selected some of the most popular dishes from the Manchester city centre site’s extensive menu for the new Trafford Centre restaurant.
This means diners at the Trafford Centre can enjoy traditional dishes from across East Asia – including a wide range of Dim Sum, hearty main dishes like Taiwanese pork belly with rice, traditional favourites like beef Ho fun, and loads of different Cantonese roast meats.
There’ll also be a wide selection of street food available, like Korean fried chicken, loaded katsu chicken fries, and three varieties of sticky chicken wings.
There’s also plenty for the little Mancs to tuck into too, as there’ll be a full kid’s menu available at the new Trafford Centre site, with options for both those with “adventurous” junior palates, to those who prefer “more familiar” tastes.
“We’re so excited to open in the Trafford Centre and give shoppers the chance to try our dishes from across East Asia,” commented co-owner, Ricky Yip, ahead of the new opening.
“Many of the dishes on the menu were enjoyed by Azim and I growing up, cooked by my family, or served in family restaurants, and it’s wonderful to see other families come to Hello Oriental to enjoy these flavours.”
Hello Oriental will be opening at the Trafford Centre this Saturday (1 February), with thousands of prizes to give away to celebrate Lunar New Year.
Featured Image – The Manc Group
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A coffee shop in Manchester is giving away hundreds of FREE croissants today
Emily Sergeant
Hundreds of croissants are being handed out for free today from a coffee shop in Manchester for a special reason.
In case you didn’t know, today (Thursday 30 January) is National Croissant Day, and apparently, Manchester is a city of serious pastry lovers, as the Cross Street branch of national coffee shop chain, Pret A Manger, is actually the top-selling Pret pastry shop in the whole of the UK – with the Chocolate Croissant, in particular, reigning supreme as the customer favourite.
Pret customers are said to devour around 17 million pastries a year, with the humble croissant being the most popular pick.
So, to celebrate Manchester’s love of sweet flaky pastries, and to mark National Croissant Day itself, Pret will be handing out a whopping 300 croissants for completely free of charge from its store on Cross Street, in the heart of the city centre.
A coffee shop in Manchester is giving away hundreds of free croissants today / Credit: PICRYL
You can claim one of the 300 free croissants with any coffee purchase today, but it’s only while stocks last, so you’ll need to be quick.
There’s three different croissants to choose from – the All Butter, Chocolate, or Almond Croissant.
“At Pret, we pride ourselves on serving our customers pastries freshly baked that same day,” commented Anna Tebbs, who is the UK Head of Food at Pret, ahead of the big giveaway.
“With around 17 million pastries sold each year, it’s clear our customers can’t get enough of these flaky favourites, so we’re thrilled to celebrate National Croissant Day by giving back to croissant fans with a special treat.
They’re only available for one day from Pret on Cross Street / Credit: Supplied
“Whether it’s a classic All Butter or a rich Croissant Almond, there’s a pastry for every taste, and a day like this is all about enjoying them to the fullest.”
To get your hands on a buttery flaky croissant to start your day, all you’ll need to do is visit the Cross Street Pret shop today, the earlier the better to be sure there’s still some left, and order any barista-made coffee drink, then you’ll get to pick which type of croissant you’d like to take away with you.
Emily Sergeant -
6th January 2021 
