A Benidorm cast member has revealed he swapped his role of singing and acting on TV to secretly becoming an ASDA delivery driver throughout the coronavirus (COVID-19) pandemic.
But some eagle-eyed superfans still spotted who he was.
Asa Elliott – best-known for appearing as a bar singer in the ITV cult sitcom, which ran from 2007-2018 – was left without work when singing jobs on cruise ships were cancelled in as a result of lockdown restrictions being put in place last March, just two weeks after the birth of his first child, but fears over his income pushed him to apply for ‘normal’ jobs, and since July he’s been delivering shopping to Hull residents, all without publishing anything on social media.
The 39-year-old – originally from Denton in the Greater Manchester borough of Tameside – has work booked on a number of P&O cruises booked for June, but until then, he’s been perfectly content singing in his van and only mentioning his career when asked about it.
Although when he finally revealed the secret of his new career direction to his 21,000 Twitter followers last week, it didn’t come as a total surprise to some of his local fans.
Some had recognised him at their doorstep, and even a few of his new colleagues recognised him in work.
“I didn’t tell anybody at first about the job I did or who I was, but there were a few Benidorm fans who worked in-store and they started to pull me to one side and we’d have a natter.” Asa explained.
“When the customer gets a text message telling them who’s delivering it and it has my name on, it’s not a run-of-the-mill name so some fans have thought it might be me.
“I delivered to one lady and she just had this big smile on her face and she said she thought it was going to be me delivering it, but don’t worry as she wouldn’t tell anybody on the Benidorm forum. I’ve [also] had people who’ve found out and they’ve messaged me saying they’re starting to get Asda deliveries now in the hope that I deliver their shopping.
“I was like ‘oh my word’.”
Kennedy News & Media
He continued: “I’ve had a good laugh and chat with everybody and told them some Benidorm stories. It’s great because you get to know the customers because you do the same rounds every week.
“I’ve got a Christmas album that I did and I gave out a few CDs to the regulars and they were chuffed with that.
“There was [even] a bloke in work who didn’t know I was a singer, and I was singing away normally and he said I should go on The Voice as I’m ‘pretty good’.
“I just thought, ‘if only you knew’.
“I didn’t put it out there at first, not because I didn’t want people to know, but more that I didn’t want anybody to think I was doing it for any other reason than supporting my family.”
Asa and his wife Natalie were sadly both out of work by March of last year.
While the government freelance support scheme and Natalie’s maternity pay from her sexual health job helped, it wasn’t enough to make ends meet, and so Asa decided to join Asda, saying: “We’d stretched ourselves as much as possible to get the best house we could, and I was thinking 2020 was going to be the year that I made big strides in my career.
“I envisaged being away for a couple of weeks every month and I’d take the family sometimes, but we ended up just sitting around the house.
“I’d cleared my diary to spend some time with my wife and the baby at first, but after that there was real panic stations about what I was going to do. It was really stressful. I had a cruise booked for May and there was a glimmer of hope that was going to happen, but when that got cancelled I had zero in the diary for the whole year.
“We needed the break from just sitting around the house and we needed the money [and] what we were earning at that time just about covered the mortgage and that was it.”
Kennedy News & Media
Asa has appeared in 13 episodes of Benidorm, with the first coming in 2010’s Christmas Special before he became a regular character in series five and six, where he could often be seen singing on stage at Neptune’s Bar as drama unfolded around him.
He also performed in Benidorm Live’s theatre tour in 2018 and 2019, and was spotted to appear on the show while performing on the Benidorm circuit in real life.
“I’ve only been fully employed as an entertainer on and off for the past 15 years, so because I’ve had all kinds of jobs, I wasn’t scared to get my hands dirty.” Asa continued
There were a few people in the entertainment industry that started at the same time as well, [and] people who have had all sorts of jobs before [the pandemic].
“Everyone has a story to tell.”
His wife will return to work in February, so he’s proud to claim “the end is in sight” – but until he’s back on the cruise ships, he’ll continue to enjoy his delivery work at Asda.
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Brighton’s Carlos Baleba is now said to be ‘keen’ on a move to Manchester United
Danny Jones
Manchester United may not yet be done with their transfer business, as another potential summer target, Carlos Baleba, is now reportedly “keen” on a move to the Theatre of Dreams.
The Brighton midfielder popped up on the radar of numerous clubs around Europe following a breakout season in 2024/25.
At just 21 years old, the promising young player has recently emerged as one of the most exciting prospects in the Premier League over the past 12 months or so, and it appears Man United are leading the race to sign him.
Many around the club think the Cameroonian CDM could be the perfect fit for Ruben Amorim’s somewhat makeshift midfield at the moment; perfectly positioned to take the starting spot from an ageing Casemiro or an as-yet unproven Manuel Ugarte. Moreover, it’s now said United appeals to him.
📹🚨🗣️| Laurie Whitwell on Carlos Baleba and Manchester United:
“Now you come to Carlos Baleba, and as you say, Brighton are going to ask for a lot of money for him.
I don’t know an exact figure – I don’t think that’s been communicated yet. Clearly United feel as if they have… pic.twitter.com/MNYQzgeU5a
Whitwell had already explained that the Seagulls would be setting a hefty and perhaps intentionally excessive asking price in a previous episode, as it is understood they would prefer not to sell him at all, with a figure of at least £100 million being floated around as the current rough estimate.
Given that Man United have already forked out over £200m on a selection of new signings – the most recent being striker Benjamin Šeško – the chances of him making the jump in this current window look slim, though it is thought there is still an eventual switch that could be done.
“Talks are continuing”, according to Whitwell. “There are obviously intermediaries working on behalf of United and the player [Baleba] as well, to see if Brighton would be open to this [a deal].
“Brighton are saying he’s not for sale, and there is quite a bit of scepticism at Manchester United as to whether this can be achieved, but still, it’s been totally shut down.
“That is leading me to believe that you never know, but I’m probably in the camp of it being unlikely. There are ways this can be sorted; a crucial point is the player – he’s keen on the move to Old Trafford.”
Whitwell goes on to detail that current players have been in touch to explain the “landscape” around the club amid this rebuild, reiterating that the environment is positive. However, Brighton boss Fabian Hürzeler seems pretty confident that the south coast club will hang on to him, at least for now.
Fabian Hürzeler is adamant Carlos Baleba will still be a Brighton player at the end of the transfer window, despite interest from Manchester United… 👀 pic.twitter.com/4AagOtKJbl
Addressing the rumours with reporters, the German manager insisted, “I didn’t see any change. He seems to be in a very good place, enjoying it [the pre-season and training] with his team-mates.”
With that in mind, it’s more probable that Baleba could join the Red Devils next year, when he’s had yet another season to develop and prove himself in the English top flight, though his value will probably increase even further.
On the other hand, if Baleba does indeed want to swap his white and blue striped shirt for a red one, he could push for the negotiations progress, like new arrival and fellow compatriot Bryan Mbuemo did.
This is an outcome that could, in theory, benefit both teams, as not only are Brighton still considered a selling club, but with another EPL campaign under his belt, they could demand and even larger fee come summer 2026/January if Amorim is still desperately in need of a central solution.
You can watch the episode – one that also touches on the new so-called ‘Man United mantra’, which has even been printed on water bottles around Carrington – in full down below.
Featured Images — MyAlbionTV (screenshot via YouTube)
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Aldi is back looking for another taste tester to send FREE crisps to
Emily Sergeant
Aldi is looking for a special someone to become its official crisp taster, and will send the lucky winner a bunch of bags to try for free.
Calling all self-confessed crisp connoisseurs, this one’s for you.
That’s right, Aldi is ready to make savoury snack food lovers’ dreams come true, as the supermarket retailer is back on the look-out for another official ‘Crisp Taster’ to join the team, especially after the inaugural search last year proved to be so popular with shoppers, amassing hundreds of applications.
The highly-anticipated return also follows interest from local celebrities last year too, with Manc actress Michelle Keegan declaring to her 7.5 million Instagram: “IS THIS TRUE @aldiuk? Because I am READY and available with lots of experience.”
Last summer, it was 39-year-old NHS worker George Critchley from Sheffield who became Aldi’s first-ever Official Crisp Taster… but now it’s your turn.
Aldi is back looking for another taste tester to send FREE crisps to / Credit: Aldi UK | Esperanza Doronila (via Unsplash)
The successful applicant will receive a selection of Aldi’s most popular crisps to sample at home for free, including Aldi’s Specially Selected Lightly Sea Salted Hand Cooked Crisps, Specially Selected Mature Cheddar & Red Onion Hand Cooked Crisps, the Snackrite Delta Strips, and Snackrite Cheese Flavour Cheezios.
All that’s required in return is a set of exclusive reviews rating the crisps’ taste, crunch, texture and appearance to help guide the supermarket’s Buying Team on potential future flavours.
“After the success of last year with hundreds of entries, we welcome our shoppers feedback once again to make sure our latest products provide the quality, taste and price they deserve,” explained Julie Ashfield, who is the Chief Commerical Officer at Aldi UK.
“Our range of crisps are going down a treat this year, so launching the role for a new Crisp Taster is the perfect way to encourage innovative ideas and delicious products onto shelves.”
Fancy it then? To apply, you’ll just need to be aged 16 or over, a legal UK resident, and create a short application video, that’s no more than a minute long, explaining why you should be Aldi’s next ‘Crisp Taster’.
Applications are now open, with a closing deadline of Thursday 21 August.
You’ll need to share your application video via the email address [email protected], and you can find out more information on the official ‘Crisp Taster’ webpage here.
Emily Sergeant -
19th January 2021 
