A Benidorm cast member has revealed he swapped his role of singing and acting on TV to secretly becoming an ASDA delivery driver throughout the coronavirus (COVID-19) pandemic.
But some eagle-eyed superfans still spotted who he was.
Asa Elliott – best-known for appearing as a bar singer in the ITV cult sitcom, which ran from 2007-2018 – was left without work when singing jobs on cruise ships were cancelled in as a result of lockdown restrictions being put in place last March, just two weeks after the birth of his first child, but fears over his income pushed him to apply for ‘normal’ jobs, and since July he’s been delivering shopping to Hull residents, all without publishing anything on social media.
The 39-year-old – originally from Denton in the Greater Manchester borough of Tameside – has work booked on a number of P&O cruises booked for June, but until then, he’s been perfectly content singing in his van and only mentioning his career when asked about it.
Although when he finally revealed the secret of his new career direction to his 21,000 Twitter followers last week, it didn’t come as a total surprise to some of his local fans.
Some had recognised him at their doorstep, and even a few of his new colleagues recognised him in work.
“I didn’t tell anybody at first about the job I did or who I was, but there were a few Benidorm fans who worked in-store and they started to pull me to one side and we’d have a natter.” Asa explained.
“When the customer gets a text message telling them who’s delivering it and it has my name on, it’s not a run-of-the-mill name so some fans have thought it might be me.
“I delivered to one lady and she just had this big smile on her face and she said she thought it was going to be me delivering it, but don’t worry as she wouldn’t tell anybody on the Benidorm forum. I’ve [also] had people who’ve found out and they’ve messaged me saying they’re starting to get Asda deliveries now in the hope that I deliver their shopping.
“I was like ‘oh my word’.”
Kennedy News & Media
He continued: “I’ve had a good laugh and chat with everybody and told them some Benidorm stories. It’s great because you get to know the customers because you do the same rounds every week.
“I’ve got a Christmas album that I did and I gave out a few CDs to the regulars and they were chuffed with that.
“There was [even] a bloke in work who didn’t know I was a singer, and I was singing away normally and he said I should go on The Voice as I’m ‘pretty good’.
“I just thought, ‘if only you knew’.
“I didn’t put it out there at first, not because I didn’t want people to know, but more that I didn’t want anybody to think I was doing it for any other reason than supporting my family.”
Asa and his wife Natalie were sadly both out of work by March of last year.
While the government freelance support scheme and Natalie’s maternity pay from her sexual health job helped, it wasn’t enough to make ends meet, and so Asa decided to join Asda, saying: “We’d stretched ourselves as much as possible to get the best house we could, and I was thinking 2020 was going to be the year that I made big strides in my career.
“I envisaged being away for a couple of weeks every month and I’d take the family sometimes, but we ended up just sitting around the house.
“I’d cleared my diary to spend some time with my wife and the baby at first, but after that there was real panic stations about what I was going to do. It was really stressful. I had a cruise booked for May and there was a glimmer of hope that was going to happen, but when that got cancelled I had zero in the diary for the whole year.
“We needed the break from just sitting around the house and we needed the money [and] what we were earning at that time just about covered the mortgage and that was it.”
Kennedy News & Media
Asa has appeared in 13 episodes of Benidorm, with the first coming in 2010’s Christmas Special before he became a regular character in series five and six, where he could often be seen singing on stage at Neptune’s Bar as drama unfolded around him.
He also performed in Benidorm Live’s theatre tour in 2018 and 2019, and was spotted to appear on the show while performing on the Benidorm circuit in real life.
“I’ve only been fully employed as an entertainer on and off for the past 15 years, so because I’ve had all kinds of jobs, I wasn’t scared to get my hands dirty.” Asa continued
There were a few people in the entertainment industry that started at the same time as well, [and] people who have had all sorts of jobs before [the pandemic].
“Everyone has a story to tell.”
His wife will return to work in February, so he’s proud to claim “the end is in sight” – but until he’s back on the cruise ships, he’ll continue to enjoy his delivery work at Asda.
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Manchester City set to re-sign former youth keeper James Trafford
Danny Jones
Manchester City look set to re-sign their former academy goalkeeper, James Trafford, just over two years after he left the club.
The Burnley shot-stopper was signed by the Lancashire side back in June 2023 after he impressed in two consecutive seasons on loan at Bolton Wanderers.
Now, just a few transfer windows later, it looks like Man City are set to fend off interest from other Premier League outfits for the chance to bring him back to the Etihad Stadium.
As per transfer expert Fabrizio Romano, an agreement is already in place for him to return to Manchester in the next few days.
🚨🔵 EXCLUSIVE: Manchester City agree deal to sign James Trafford as new goalkeeper, here we go!
Deal in place with Burnley under value of £40m buy back clause. Trafford said yes to Man City as Pep Guardiola wanted him.
According to Romano, the Cockermouth-born and Carlisle-blooded keeper, who joined the City youth setup at the age of 12, will be signed once again for a fee below the previously reported £40m price tag.
Although the details of the contract are yet to be fully confirmed, it is said that City maintained the option to match the bid of any other team that came in within three days as part of the stipulation.
Backed up by The Athletic‘s David Ornstein, it seems the club have done just that, entering a matched price of £27m (before add-ons) after an offer was made by Newcastle United.
Once again, the wages he will earn upon returning to the Etihad remain undisclosed, but you can assume they have promised a more attractive package than Newcastle; you would expect some assurances surrounding playing time, too.
Although Ederson is the first-choice goalkeeper on paper, he and backup keeper Stefan Ortega have been increasingly rotated across multiple competitions, and the 22-year-old said in an interview back in 2021 that he believes he has the potential and talent to become “Manchester City’s number one.”
Here are some of the highlights from the previous term.
Having impressed at youth level for England and most notably keeping 29 clean sheets – conceding just 16 goals in all 45 league fixtures in 24/25 – with Burnley securing automatic promotion as one of the best defences in the EFL, he’s not just a young prospect any more: he’s a sought-after shot-stopper.
It seems only a matter of time before his comeback is officially announced by the clubs, with Trafford preparing to sign a five-year contract with his old employers and where the bulk of his youth development took place.
The question is, Man City fans: can you see him pushing Ederson and Ortega, who have both been linked with moves away themselves, for the starting gloves?
Meanwhile, although Pep might be looking to phase in a new go-to between the sticks, another member of his senior squad who has struggled to nail down a consistent spot in the first XI could, conversely, be on his way out the exit door.
Jack Grealish linked with Serie A switch as Manchester City star reportedly wants a move away
Danny Jones
Manchester City star and England international, Jack Grealish, has been linked with leaving for a possible Serie A switch as the midfielder is reportedly eyeing an exit from the Etihad Stadium.
The 29-year-old is already being monitored by a number of clubs here in England and in mainland Europe, but it appears that Italian champions Napoli have emerged as the latest and seemingly strongest suitors looking to add Jack Grealish to their growing roster.
A number of outlets are reporting interest from the ‘Gli Azzurri’, who have already signed former Man City talisman Kevin De Bruyne this summer, and look to be continuing with a productive period of recruitment ahead of defending their fourth league title – the second in the space of three seasons.
It wouldn’t be a change in colour or even in position, apparently, as they have identified him as a number of left-sided targets this summer, according to the likes of Corriere dello Sport.
🚨 Jack Grealish remains on a list of wingers still being considered by Napoli, @CorSport claim 👀🩵
The former Aston Villa favourite was left out of the FIFA Club World Cup after Pep Guardiola revealed the pair had shared “honest” discussions regarding his future in Manchester, but did reassure that it was the “best” decision for him and is not ruling out a resolution before the start of the 2025/26 campaign.
The Telegraph‘s Matt Law states that Grealish has returned to City but only to train alone and will remain apart from the rest of the team until an outcome has been decided.
Other clubs that are said to be keen on tapping up the dynamic winger and attacking midfielder include Spurs, West Ham, Newcastle and even Everton are thought to be exploring a potential approach.
Guardiola‘s squad are expected to resume training on 28 July following a much-needed break post-tournament, which they crashed out of in the round of 16 following a shock defeat to Saudi side Al-Hilal.
Meanwhile, it is claimed that the England star has already flown to Naples.
As per Manchester Evening News (MEN), Grealish’s driver, Salvatore, told the ‘Radio Goal’ show on native station Kiss Kiss Napoli that the footballer is already training privately on the Amalfi Coast.
The outlet also recently wrote that the 29-year-old would be available if the right offer came in, with Man City supposedly wanting around £40 million for his prospective sale.
Jack Grealish is now considered well within his traditional ‘prime years’, and arguably soon to exit this crucial period for any athlete, so he will no doubt be pushing hard for a move this summer if his place with the sky blues is still undecided.
Despite being a well-regarded talent and regularly picked for his national team, the Brummy-born footballer has struggled to cement a spot in the starting XI under Pep, so perhaps leaving City might be the best for both Grealish and City, who are continuing to rebuild with new personnel.
He’s not the only Manchester-based star looking to the continent for a new lease on life.
Emily Sergeant -
19th January 2021 
