A Benidorm cast member has revealed he swapped his role of singing and acting on TV to secretly becoming an ASDA delivery driver throughout the coronavirus (COVID-19) pandemic.
But some eagle-eyed superfans still spotted who he was.
Asa Elliott – best-known for appearing as a bar singer in the ITV cult sitcom, which ran from 2007-2018 – was left without work when singing jobs on cruise ships were cancelled in as a result of lockdown restrictions being put in place last March, just two weeks after the birth of his first child, but fears over his income pushed him to apply for ‘normal’ jobs, and since July he’s been delivering shopping to Hull residents, all without publishing anything on social media.
The 39-year-old – originally from Denton in the Greater Manchester borough of Tameside – has work booked on a number of P&O cruises booked for June, but until then, he’s been perfectly content singing in his van and only mentioning his career when asked about it.
Although when he finally revealed the secret of his new career direction to his 21,000 Twitter followers last week, it didn’t come as a total surprise to some of his local fans.
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Some had recognised him at their doorstep, and even a few of his new colleagues recognised him in work.
“I didn’t tell anybody at first about the job I did or who I was, but there were a few Benidorm fans who worked in-store and they started to pull me to one side and we’d have a natter.” Asa explained.
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“When the customer gets a text message telling them who’s delivering it and it has my name on, it’s not a run-of-the-mill name so some fans have thought it might be me.
“I delivered to one lady and she just had this big smile on her face and she said she thought it was going to be me delivering it, but don’t worry as she wouldn’t tell anybody on the Benidorm forum. I’ve [also] had people who’ve found out and they’ve messaged me saying they’re starting to get Asda deliveries now in the hope that I deliver their shopping.
“I was like ‘oh my word’.”
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He continued: “I’ve had a good laugh and chat with everybody and told them some Benidorm stories. It’s great because you get to know the customers because you do the same rounds every week.
“I’ve got a Christmas album that I did and I gave out a few CDs to the regulars and they were chuffed with that.
“There was [even] a bloke in work who didn’t know I was a singer, and I was singing away normally and he said I should go on The Voice as I’m ‘pretty good’.
“I just thought, ‘if only you knew’.
“I didn’t put it out there at first, not because I didn’t want people to know, but more that I didn’t want anybody to think I was doing it for any other reason than supporting my family.”
Asa and his wife Natalie were sadly both out of work by March of last year.
While the government freelance support scheme and Natalie’s maternity pay from her sexual health job helped, it wasn’t enough to make ends meet, and so Asa decided to join Asda, saying: “We’d stretched ourselves as much as possible to get the best house we could, and I was thinking 2020 was going to be the year that I made big strides in my career.
“I envisaged being away for a couple of weeks every month and I’d take the family sometimes, but we ended up just sitting around the house.
“I’d cleared my diary to spend some time with my wife and the baby at first, but after that there was real panic stations about what I was going to do. It was really stressful. I had a cruise booked for May and there was a glimmer of hope that was going to happen, but when that got cancelled I had zero in the diary for the whole year.
“We needed the break from just sitting around the house and we needed the money [and] what we were earning at that time just about covered the mortgage and that was it.”
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Asa has appeared in 13 episodes of Benidorm, with the first coming in 2010’s Christmas Special before he became a regular character in series five and six, where he could often be seen singing on stage at Neptune’s Bar as drama unfolded around him.
He also performed in Benidorm Live’s theatre tour in 2018 and 2019, and was spotted to appear on the show while performing on the Benidorm circuit in real life.
“I’ve only been fully employed as an entertainer on and off for the past 15 years, so because I’ve had all kinds of jobs, I wasn’t scared to get my hands dirty.” Asa continued
There were a few people in the entertainment industry that started at the same time as well, [and] people who have had all sorts of jobs before [the pandemic].
“Everyone has a story to tell.”
His wife will return to work in February, so he’s proud to claim “the end is in sight” – but until he’s back on the cruise ships, he’ll continue to enjoy his delivery work at Asda.
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Manchester City announced signing of top Premier League defender Marc Guehi
Danny Jones
It looks like they’ve finally got a done deal: Manchester City have finally announced the transfer of highly sought-after defender Marc Guehi.
Man City reached an agreement with Crystal Palace to sign the increasingly established Three Lions star after emerging as a suitor in recent weeks.
Pep Guardiola’s pursuit of the impressive Premier League centre-back ramped up earlier this month, as it became apparent that they were hoping to hijack Liverpool’s prospective move for Guehi.
The Ivory Coast-born England international looked all set to arrive at Anfield back in the summer, but the deal never materialised, and now rivals City have sealed his signature instead.
Finally confirmed and fully announced on Monday, 19 January, Palace and Man City are said to have reached an agreement in principle for a base fee of approximately £20 million.
However, rumoured add-ons are thought take that total closer to £30m; either way, it’s fair to say that it’s an absolute bargain for a player of his quality.
On the other hand, the acquisition will also see Man City’s total spending reach roughly half a billion pounds over the past year alone. Staggering sums for any sporting outfit.
Not that his former London team will mind one bit, of course, as it became increasingly clear that Guehi would be leaving eventually; manager Oliver Glasner – who also seems set to depart at the end of his contract – even addressed the sale ahead of completion in a recent press conference.
Guehi will wear the number 15 shirt for Man City and has penned a deal until 2031.
With Man City currently facing multiple absences, particularly in their backline with both Josko Gvardiol and Ruben Dias out injured, Guehi’s arrival is no doubt a welcome one.
Although many debated whether or not Pep needed to sign another centre-half, especially with two promising youth players returning from loan, supporters will nevertheless be glad to have snatched him from the clutches of Liverpool.
Over in the women’s team, they’ve also brought in a new member of the squad who could help spur on their title charge.
Can you see any more deals being down befor the end of the window?
New survey reveals half of Mancs have already given up their new year’s resolutions
Emily Sergeant
We’re into our third week of 2026 now, and according to a new survey, half of Mancs have already ditched their new year’s resolutions.
New year’s resolutions are always made with the best intentions, and it’s not like we intentionally set ourselves up to fail with them, but more often than not, that tends to be the case – and now a new survey of 1,000 Brits carried out over the past few weeks has found that 35% of us have already admitted to giving them up.
That percentage rises to a whopping 50% when narrowed down to the people of Greater Manchester.
Belfast, Bristol, Cardiff, and Glasgow are the other four major cities joining Manchester in the top five list of people in each area that have stopped their 2026 challenge early.
Half of Mancs have apparently already given up their new year’s resolutions / Credit: PICRYL | Pexels
On the other end of the spectrum, it’s the cities of Southampton, Newcastle, and Edinburgh that are staying strong, with just 25%, 26% and 26% giving their new year’s resolutions up respectively, and some of the other northern cities on the list including Liverpool and Leeds.
According to new research from greetings card marketplace, Thortful, more than half of Brits (53%) expect to give up within the first three months of the year – with the hustle of busy schedules, work commitments, families, and social activities being given as reasons why.
When it comes to the reasons people provided for why they’ve given their resolutions up this year, lack of discipline tops the list at 43%, followed by just being too busy to consider them at 21%, and different mental or physical barriers in third place, as well as a change of personal circumstances and a lack of money also cited.
The majority of people cited a lack of discipline as being the reason they gave up / Credit: Andrea Piacquadio (via Pexels)
Looking forward to next year, it seems many of us want to reframe how we set our new year’s resolutions in the future.
According to the research, 32% of respondents want to ‘improve their existing qualities rather than set an unrealistic challenge’ next time around, and 16% ‘feel like there’s social pressure to change in the new year’, when in reality, they ‘don’t have to’.
Emily Sergeant -
19th January 2021 
