A Benidorm cast member has revealed he swapped his role of singing and acting on TV to secretly becoming an ASDA delivery driver throughout the coronavirus (COVID-19) pandemic.
But some eagle-eyed superfans still spotted who he was.
Asa Elliott – best-known for appearing as a bar singer in the ITV cult sitcom, which ran from 2007-2018 – was left without work when singing jobs on cruise ships were cancelled in as a result of lockdown restrictions being put in place last March, just two weeks after the birth of his first child, but fears over his income pushed him to apply for ‘normal’ jobs, and since July he’s been delivering shopping to Hull residents, all without publishing anything on social media.
The 39-year-old – originally from Denton in the Greater Manchester borough of Tameside – has work booked on a number of P&O cruises booked for June, but until then, he’s been perfectly content singing in his van and only mentioning his career when asked about it.
Although when he finally revealed the secret of his new career direction to his 21,000 Twitter followers last week, it didn’t come as a total surprise to some of his local fans.
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Some had recognised him at their doorstep, and even a few of his new colleagues recognised him in work.
“I didn’t tell anybody at first about the job I did or who I was, but there were a few Benidorm fans who worked in-store and they started to pull me to one side and we’d have a natter.” Asa explained.
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“When the customer gets a text message telling them who’s delivering it and it has my name on, it’s not a run-of-the-mill name so some fans have thought it might be me.
“I delivered to one lady and she just had this big smile on her face and she said she thought it was going to be me delivering it, but don’t worry as she wouldn’t tell anybody on the Benidorm forum. I’ve [also] had people who’ve found out and they’ve messaged me saying they’re starting to get Asda deliveries now in the hope that I deliver their shopping.
“I was like ‘oh my word’.”
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He continued: “I’ve had a good laugh and chat with everybody and told them some Benidorm stories. It’s great because you get to know the customers because you do the same rounds every week.
“I’ve got a Christmas album that I did and I gave out a few CDs to the regulars and they were chuffed with that.
“There was [even] a bloke in work who didn’t know I was a singer, and I was singing away normally and he said I should go on The Voice as I’m ‘pretty good’.
“I just thought, ‘if only you knew’.
“I didn’t put it out there at first, not because I didn’t want people to know, but more that I didn’t want anybody to think I was doing it for any other reason than supporting my family.”
Asa and his wife Natalie were sadly both out of work by March of last year.
While the government freelance support scheme and Natalie’s maternity pay from her sexual health job helped, it wasn’t enough to make ends meet, and so Asa decided to join Asda, saying: “We’d stretched ourselves as much as possible to get the best house we could, and I was thinking 2020 was going to be the year that I made big strides in my career.
“I envisaged being away for a couple of weeks every month and I’d take the family sometimes, but we ended up just sitting around the house.
“I’d cleared my diary to spend some time with my wife and the baby at first, but after that there was real panic stations about what I was going to do. It was really stressful. I had a cruise booked for May and there was a glimmer of hope that was going to happen, but when that got cancelled I had zero in the diary for the whole year.
“We needed the break from just sitting around the house and we needed the money [and] what we were earning at that time just about covered the mortgage and that was it.”
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Asa has appeared in 13 episodes of Benidorm, with the first coming in 2010’s Christmas Special before he became a regular character in series five and six, where he could often be seen singing on stage at Neptune’s Bar as drama unfolded around him.
He also performed in Benidorm Live’s theatre tour in 2018 and 2019, and was spotted to appear on the show while performing on the Benidorm circuit in real life.
“I’ve only been fully employed as an entertainer on and off for the past 15 years, so because I’ve had all kinds of jobs, I wasn’t scared to get my hands dirty.” Asa continued
There were a few people in the entertainment industry that started at the same time as well, [and] people who have had all sorts of jobs before [the pandemic].
“Everyone has a story to tell.”
His wife will return to work in February, so he’s proud to claim “the end is in sight” – but until he’s back on the cruise ships, he’ll continue to enjoy his delivery work at Asda.
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Salford Red Devils granted another adjournment over unpaid debts
Danny Jones
Salford Red Devils have been given one more adjournment and yet another stay of execution, being given another two weeks to find the money to cover their unpaid debts.
The local rugby league side, which has been wrapped in all manner of struggles both on and off-pitch over the past year or so, reportedly needs to pay around £700,000 to HMRC alone and still owes roughly £5 million in total to various creditors.
To no surprise, regular matchgoers, neutrals and even rivals alike have expressed their continued disappointment with the club, mainly at the lack of transparency and clarity from the organisation throughout this long, drawn-out process.
This is coming from a wire fan but no club deserves to be left in the dark even longer than they already have done it’s nothing but a disgrace to the sport of rugby those owners and the court should be ashamed of themselves.
Updating fans on social media, this is all the information they have communicated at this time: “Salford Red Devils can confirm that HMRC have granted the club a two-week adjournment, providing additional time in which to secure the necessary funds.
“We would like to reassure supporters that we are working tirelessly behind the scenes to ensure a positive resolution. Further updates will be shared as soon as possible.”
It’s worth noting that the current owners have reiterated that they inheited around £3m in existing debt before they took over the club, but assurances over their own investments have still come to nothing; meanwhile, with many still waiting on wages, players and staff alike have now left.
Having been propped up by loan players and emergency loans, the team is now closer to a skeleton crew than it is an outfit capable of competing in the premier division.
Either way, the outrage remains and is only growing stronger. One user wrote on X: “A good approach by them if they was legit would be to engage and bring in The 1873 to bridge the communication black hole (they created).
“The problem with that is if they did it would expose them for what they are… Extortionists using the club as a vehicle.”
More alarm bells were raised recently when assistant coach and Krisnan Inu – who was also director of the company set up to take over the business – withdrew himself from a key position behind the scenes.
Speaking of The 1873, the outspoken supporters trust took no time at all in issuing a response of their own, adding: “The judge presiding over today’s case has adjourned by 14 days. This adjournment has dragged the uncertainty on even longer.
“Every delay makes planning for 2026 harder and keeps the club stuck in limbo when it desperately needs clarity and direction.
“The fans, the players and the future all deserve better — The 1873.”
You can see the rest of their statement in full down below, but for now, what do you make of this seemingly neverending saga, Salfordians?
Andy Aspinall issues update on Tom’s eye poke injury and calls for changes in the UFC
Danny Jones
Andy Aspinall – father of Manc martial artist Tom Aspinall – has shared a lengthy video interview on his son’s YouTube channel discussing the latest regarding his son’s eye injury.
More importantly, as a concerned parent, he’s also called for better safeguarding and/or tighter rules in the UFC regarding fouls and, in particular, eye poking.
In case you missed it, this past weekend, the Greater Manchester MMA star took on French fighter Ciryl Gane in his first title defence since being named the undisputed heavyweight champion. Unfortunately, the main event match had to be cut short after Aspinall was left unable to see following an eye poke.
Although this is an illegal move in the sport, not only could it not be proved whether it was accidental or perhaps even intentional, as some have speculated on social media, but the only outcome was for the bout to end in a no-contest. Updating fans online, Andy reiterated priorities, dubbing this “just a job”.
🚨BREAKING🚨
Tom Aspinall “𝙎𝙏𝙄𝙇𝙇 𝘾𝘼𝙉’𝙏 𝙎𝙀𝙀” out of his right eye following Ciryl Gane’s double eye poke at UFC 321, his dad Andy has revealed 😳
“His right eye, he still can't see anything.He said it's just grey.
As you can see in the main clip above, Andy says that the Atherton-born fighter still “can’t see anything” out of his right eye, describing his sight as little more than “just grey”; meanwhile, his left eye is said to be at roughly 50% vision, having struggled to get more than a few rows down on a Snellen chart.
Essentially, the short version is that after the pain of the controversial eye poke, the muscles in his eye still aren’t healed and will be going for even more eye tests, including an eye test.
However, arguably the most salient points to take away from the video were those regarding his son’s overall welfare and the safety of the sport, as it is clear that Andy was talking chiefly as an understandably worried father rather than his coach.
“For me, everything is about his health. It’s not about the fighting – that’s just what he chose to do as a job”, he says, also clarifying that he isn’t accusing Gane of any ill intent, personally, and that the referees need to have more powers when it comes to fouling.
He also reminded those watching that the Wigan native has a wife and three kids to think about, stating, “This is just a job that he’s doing at this period in time, and he’ll do another job”, before going on to add, “What [will] it take?” for the UFC to get stricter around fouls like these.
You can watch the most recent update on Tom Aspinall from his dad, Andy, in full down below.
Andy Aspinall also had plenty to say in terms of what the UFC can do to better protect fighters/improve the rules.
Andy also made a point of suggesting once again that Tom should maybe turn to boxing instead of MMA, not only because of the added safety measures but because of the bigger paydays.
Do you think the UFC needs to be more stringent when it comes to not only protecting its fighters but also the rules and punishments surrounding serious fouls, such as eye pokes?
AND, alternatively, do you think Tom Aspinall would be well-suited to a boxing ring?
In the immediate aftermath of the injury, he was the first to admit that “this is a dangerous f***ing sport”; whether or not coming this close to permanent damage has made him reconsider, only time will tell.