A Benidorm cast member has revealed he swapped his role of singing and acting on TV to secretly becoming an ASDA delivery driver throughout the coronavirus (COVID-19) pandemic.
But some eagle-eyed superfans still spotted who he was.
Asa Elliott – best-known for appearing as a bar singer in the ITV cult sitcom, which ran from 2007-2018 – was left without work when singing jobs on cruise ships were cancelled in as a result of lockdown restrictions being put in place last March, just two weeks after the birth of his first child, but fears over his income pushed him to apply for ‘normal’ jobs, and since July he’s been delivering shopping to Hull residents, all without publishing anything on social media.
The 39-year-old – originally from Denton in the Greater Manchester borough of Tameside – has work booked on a number of P&O cruises booked for June, but until then, he’s been perfectly content singing in his van and only mentioning his career when asked about it.
Although when he finally revealed the secret of his new career direction to his 21,000 Twitter followers last week, it didn’t come as a total surprise to some of his local fans.
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Some had recognised him at their doorstep, and even a few of his new colleagues recognised him in work.
“I didn’t tell anybody at first about the job I did or who I was, but there were a few Benidorm fans who worked in-store and they started to pull me to one side and we’d have a natter.” Asa explained.
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“When the customer gets a text message telling them who’s delivering it and it has my name on, it’s not a run-of-the-mill name so some fans have thought it might be me.
“I delivered to one lady and she just had this big smile on her face and she said she thought it was going to be me delivering it, but don’t worry as she wouldn’t tell anybody on the Benidorm forum. I’ve [also] had people who’ve found out and they’ve messaged me saying they’re starting to get Asda deliveries now in the hope that I deliver their shopping.
“I was like ‘oh my word’.”
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He continued: “I’ve had a good laugh and chat with everybody and told them some Benidorm stories. It’s great because you get to know the customers because you do the same rounds every week.
“I’ve got a Christmas album that I did and I gave out a few CDs to the regulars and they were chuffed with that.
“There was [even] a bloke in work who didn’t know I was a singer, and I was singing away normally and he said I should go on The Voice as I’m ‘pretty good’.
“I just thought, ‘if only you knew’.
“I didn’t put it out there at first, not because I didn’t want people to know, but more that I didn’t want anybody to think I was doing it for any other reason than supporting my family.”
Asa and his wife Natalie were sadly both out of work by March of last year.
While the government freelance support scheme and Natalie’s maternity pay from her sexual health job helped, it wasn’t enough to make ends meet, and so Asa decided to join Asda, saying: “We’d stretched ourselves as much as possible to get the best house we could, and I was thinking 2020 was going to be the year that I made big strides in my career.
“I envisaged being away for a couple of weeks every month and I’d take the family sometimes, but we ended up just sitting around the house.
“I’d cleared my diary to spend some time with my wife and the baby at first, but after that there was real panic stations about what I was going to do. It was really stressful. I had a cruise booked for May and there was a glimmer of hope that was going to happen, but when that got cancelled I had zero in the diary for the whole year.
“We needed the break from just sitting around the house and we needed the money [and] what we were earning at that time just about covered the mortgage and that was it.”
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Asa has appeared in 13 episodes of Benidorm, with the first coming in 2010’s Christmas Special before he became a regular character in series five and six, where he could often be seen singing on stage at Neptune’s Bar as drama unfolded around him.
He also performed in Benidorm Live’s theatre tour in 2018 and 2019, and was spotted to appear on the show while performing on the Benidorm circuit in real life.
“I’ve only been fully employed as an entertainer on and off for the past 15 years, so because I’ve had all kinds of jobs, I wasn’t scared to get my hands dirty.” Asa continued
There were a few people in the entertainment industry that started at the same time as well, [and] people who have had all sorts of jobs before [the pandemic].
“Everyone has a story to tell.”
His wife will return to work in February, so he’s proud to claim “the end is in sight” – but until he’s back on the cruise ships, he’ll continue to enjoy his delivery work at Asda.
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Breakaway competition R360 issues statement after rubgy unions warn players of sanctions
Danny Jones
Prospective breakaway competition R360 have issued a response to the joint statement from multiple countries’ rugby unions, which has warned players of sanctions should they choose to join the new league.
While the vast majority seemingly remain opposed to the new concept, backing from certain key figures has resulted in the likes of the UK and Irish rugby unions, along with other key nations, sharing their unified stance against the potential rival.
Put in the simplest terms, the R360 model is rugby’s equivalent of what the proposed European ‘Super League’ was for football just a few years ago, with similar questions being raised around how it could jeopardise existing contests, player wellbeing and more.
Now, though, the new format – which has been largely backed and developed by former World Cup winner with England, Mike Tindall – delivered its own reply on Wednesday, 8 October.
Shared publicly to the press, the alternative tournament wrote: “It’s not always easy to embrace new opportunities, but as we’ve seen throughout history, it’s essential for any sport to grow. So many players love what R360 can do for them and the game, and we can’t wait to kick off next year.
“Player welfare is one of the key reasons for creating our global series, which will greatly reduce player load and capture the attention of a new generation of fans globally. We want to work collaboratively as part of the global rugby calendar.
“The series is designed with bespoke schedules for men’s and women’s teams and R360 will release all players for international matches, as written into their contracts. Our philosophy is clear – if players want to play for their country, they should have that opportunity. Why would the unions stand in their way?
“We look forward to submitting to the World Rugby Council for sanctioning next summer as planned.”
At present, R360 is due to hold its inagural season this time next year, with eight new male teams and four women’s sides expected to get underway from October 2026 onwards.
In addition to more lucrative contracts like those promised in the IPL (Indian Premier League) cricket, LIV Golf and the aforementioned albeit failed Super League, R360 is also set to offer a reduced playing schedule but one that would still tempt athletes away from their current teams to new franchises.
The national rugby unions of New Zealand, Australia, South Africa, Ireland, England, Scotland, France and Italy have released the following statement on the proposed R360 competition ⬇️#IrishRugby
Although they have assured player care is an utmost priority, their health and fitness is one of my concerns put forward by the total eight rubgy unions who have urged current pros to stay away from the breakaway competition.
In case you haven’t seen the statement release by England, Ireland and Scotland, as well as France, Italy, New Zealand, Australia and South Africa, it begins by “urging extreme caution for players and support staff considering joining the proposed R360 competition.”
Assuring that they welcome “investment and innovation in rugby”, they feel this particular idea won’t improve the sport but could instead “fragment or weaken it.”
Having assessed the proposals supposed value/addition to the “rugby’s global ecosystem”, it seems the fear is that the outcome will be a “net negative to the game”, with little to no detail as to how it can run alongside existing fixtures, assure proper management of player welfare and more.
As for Wales, despite opting not to put their name to the open letter itself, they have stated publicly: “The Welsh Rugby Union supports this statement, and we’re considering changes we may need to make to qualification rules in Wales as part of ongoing analysis following our recent consultation process.”
The statement continues: “The R360 model, as outlined publicly, rather appears designed to generate profits and return them to a very small elite, potentially hollowing out the investment that national unions and existing leagues make in community rugby, player development, and participation pathways.”
It seems there is deep concern for how it could affect grassroots and the international rugby too, not just league and union, and have failed to full explain or help key organisations “better understand their business and operating model.”
Most notably, they sign off by adding: “Each of the national unions will therefore be advising men’s and women’s players that participation in R360 would make them ineligible for international selection.”
What do you make of the whole debate – do you like the current schedule/format as it is, or do you think there’s room for a new chapter in the rugby world?
New CGIs released of Hilton’s fancy 144-bedroom hotel in Wigan town centre
Emily Sergeant
Some new CGIs have given us a sneak peak inside Hilton’s fancy 144-bedroom hotel soon to open in Wigan town centre.
In case this is the first you’re hearing of the development, Wigan Council announced back in March 2024 in collaboration with its development partner Cityheart that it had signed a franchise agreement with world-renowned hotel brand, Hilton, for a stunning six-storey Hampton by Hilton hotel pop up right in the heart of Wigan town centre, just off Market Street.
The new venture forms part of the Greater Manchester town’s £135 million redevelopment of the former Galleries Shopping Centre – which was approved in July 2023.
The hotel will be located directly-opposite the bus station entrance of New Market Street, and is within 500 yards of both town centre train stations.
It’s being called ‘one of the most important elements’ of the Galleries masterplan.
New CGIs have been released of Hilton’s fancy 144-bedroom hotel in Wigan town centre / Credit: Supplied
As well as the 144 bedrooms – with ‘accessible’ rooms to be built on each accommodation level – the new hotel will also house a gym overlooking the new square, a main reception area and dining space on the ground floor, meeting and conference rooms, and secure parking will be available for guests.
Dozens of staff are expected to be employed at the new hotel – which the Council says will provide a range of job opportunities for local residents.
Once complete, the hotel will form part of the exciting new town centre neighbourhood providing a new Market Hall and food court, more than 400 homes, bars, restaurants, and leisure uses, all designed to celebrate Wigan’s proud heritage and unique identity.
The new venture forms part of the Greater Manchester town’s £135 million redevelopment / Credit: Supplied
“It’s great to see the progress of this exciting Hampton by Hilton development, which not only plays a role in Wigan’s regeneration, but continues to strengthen our footprint in the North West,” commented Paul Blackmore, who is the Vice President of Development at Hilton UK & Ireland, as the CGIs were released this week.
“The ambition shown by Wigan Council and Cityheart to create a dynamic new hub for retail, leisure, business and living truly resonated with us, and we look forward to welcoming guests when the hotel opens in late 2027.”
Emily Sergeant -
19th January 2021 
