A Benidorm cast member has revealed he swapped his role of singing and acting on TV to secretly becoming an ASDA delivery driver throughout the coronavirus (COVID-19) pandemic.
But some eagle-eyed superfans still spotted who he was.
Asa Elliott – best-known for appearing as a bar singer in the ITV cult sitcom, which ran from 2007-2018 – was left without work when singing jobs on cruise ships were cancelled in as a result of lockdown restrictions being put in place last March, just two weeks after the birth of his first child, but fears over his income pushed him to apply for ‘normal’ jobs, and since July he’s been delivering shopping to Hull residents, all without publishing anything on social media.
The 39-year-old – originally from Denton in the Greater Manchester borough of Tameside – has work booked on a number of P&O cruises booked for June, but until then, he’s been perfectly content singing in his van and only mentioning his career when asked about it.
Although when he finally revealed the secret of his new career direction to his 21,000 Twitter followers last week, it didn’t come as a total surprise to some of his local fans.
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Some had recognised him at their doorstep, and even a few of his new colleagues recognised him in work.
“I didn’t tell anybody at first about the job I did or who I was, but there were a few Benidorm fans who worked in-store and they started to pull me to one side and we’d have a natter.” Asa explained.
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“When the customer gets a text message telling them who’s delivering it and it has my name on, it’s not a run-of-the-mill name so some fans have thought it might be me.
“I delivered to one lady and she just had this big smile on her face and she said she thought it was going to be me delivering it, but don’t worry as she wouldn’t tell anybody on the Benidorm forum. I’ve [also] had people who’ve found out and they’ve messaged me saying they’re starting to get Asda deliveries now in the hope that I deliver their shopping.
“I was like ‘oh my word’.”
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He continued: “I’ve had a good laugh and chat with everybody and told them some Benidorm stories. It’s great because you get to know the customers because you do the same rounds every week.
“I’ve got a Christmas album that I did and I gave out a few CDs to the regulars and they were chuffed with that.
“There was [even] a bloke in work who didn’t know I was a singer, and I was singing away normally and he said I should go on The Voice as I’m ‘pretty good’.
“I just thought, ‘if only you knew’.
“I didn’t put it out there at first, not because I didn’t want people to know, but more that I didn’t want anybody to think I was doing it for any other reason than supporting my family.”
Asa and his wife Natalie were sadly both out of work by March of last year.
While the government freelance support scheme and Natalie’s maternity pay from her sexual health job helped, it wasn’t enough to make ends meet, and so Asa decided to join Asda, saying: “We’d stretched ourselves as much as possible to get the best house we could, and I was thinking 2020 was going to be the year that I made big strides in my career.
“I envisaged being away for a couple of weeks every month and I’d take the family sometimes, but we ended up just sitting around the house.
“I’d cleared my diary to spend some time with my wife and the baby at first, but after that there was real panic stations about what I was going to do. It was really stressful. I had a cruise booked for May and there was a glimmer of hope that was going to happen, but when that got cancelled I had zero in the diary for the whole year.
“We needed the break from just sitting around the house and we needed the money [and] what we were earning at that time just about covered the mortgage and that was it.”
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Asa has appeared in 13 episodes of Benidorm, with the first coming in 2010’s Christmas Special before he became a regular character in series five and six, where he could often be seen singing on stage at Neptune’s Bar as drama unfolded around him.
He also performed in Benidorm Live’s theatre tour in 2018 and 2019, and was spotted to appear on the show while performing on the Benidorm circuit in real life.
“I’ve only been fully employed as an entertainer on and off for the past 15 years, so because I’ve had all kinds of jobs, I wasn’t scared to get my hands dirty.” Asa continued
There were a few people in the entertainment industry that started at the same time as well, [and] people who have had all sorts of jobs before [the pandemic].
“Everyone has a story to tell.”
His wife will return to work in February, so he’s proud to claim “the end is in sight” – but until he’s back on the cruise ships, he’ll continue to enjoy his delivery work at Asda.
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Tommy Fury vs Darren Till press conference descends into foul-mouthed chaos
Danny Jones
The first press conference ahead of Tommy Fury vs Darren Till was held on Tuesday evening and it didn’t take long for the whole thing to descend into absolute bedlam.
Having only been confirmed on Sunday, Fury vs Till will be a homecoming bout for the Wythenshawe-born fighter who is set to headline the first-ever boxing match at Manchester’s Co-op Live arena.
With the date set for 18 January, the pre-fight build-up and media frenzy are growing fast and things have already come to ahead in just the first meeting between the two fighters in London this week.
Clearly sharing plenty of bad blood already, while Tommy and Till were engaging in the usual fighting talk, the family patriarch, John Fury, decided to interject and it was at this point that things boiled over.
‼️ Tommy Fury vs Darren Till press conference descends into chaos as Till tells John Fury: "Shut up, you haven't been seen since Oleksandr Usyk battered Tyson."
As you can see, amidst the various insults being thrown around regarding intelligence, boxing ability, Tommy’s older brother Tyson being “battered by [Oleksandr] Usyk”, ‘Big John’ then launches a bottle of water across the table at Till, sparking a hot-tempered on-stage skirmish.
The lengthy exchange features as many expletives as you could imagine, with 31-year-old Darren Till also threatening that he will “bladder” both Tommy and his more established heavyweight sibling Tyson, labelling the entire Fury family “shithouses” as they walk out of the London press conference.
A mixed martial artist by trade who has competed at both welterweight and middleweight in the UFC, Till assured that even if the boxing match isn’t going his way on the night, he will kick [him] square in [the] face”, adding that he’s a “proper fighter” and that Tommy, on the other hand, has no power.
YouTube turned musician and occasional boxer, KSI – the founder of the Misfits promotion who is putting on the event and who Fury beat back in October last year – can also be heard whooping from centre stage and shouting, “Get your tickets!”
Even after the mini-brawl is separated, the foul-mouthed back and forth continues for some time. You can see another angle here:
Press conference aftermath 🤯@darrentill2 was going IN on the Fury’s 😳
This isn’t the first time things have boiled over at a Fury press conference; in fact, it’s not even the first time John Fury, 59, has found himself in the very eye of the storm.
Meanwhile, the youngest Fury son is preparing first his first fight in over a year, having nearly joined this year’s I’m a Celeb lineup instead.
Tickets for the now highly-anticipated boxing match at Co-op Live, just the second combat sports event to have been held at the arena, are on sale now – you can grab yours HERE. It’s going to be a feisty one.
Festive Grinch-themed cafes to pop up inside Greater Manchester Primark stores
Emily Sergeant
Festive Grinch-themed cafes are popping up inside two of Primark’s biggest Greater Manchester stores in the run-up to Christmas.
As the temperatures turn colder by the day, the nights draw in, and the most wonderful time of the year nears closer and closer, it won’t be long before it’s time to snuggle up in our comfies and pop on the first Christmas film of the year – and for some of us, there’s a good chance that first film of choice will be The Grinch.
Whether you prefer the 2000 fantasy comedy starring Jim Carey, or the 2018 animated reboot with Benedict Cumberbatch, it’s undoubtedly a real family favourite.
To celebrate everyone’s favourite grumpy green grouch, Primark has teamed up with Dr. Seuss once again on a Grinch-tastic collaboration.
Festive Grinch-themed cafes have popped up inside Greater Manchester Primark stores / Credit: Supplied
Shoppers can now head to their nearest Primark store to find the largest-ever Grinch collection, with something for the whole family, as well as great gifting options said to be “ideal for getting into the anti-Christmas spirit”.
There’s Grinch pyjamas and slippers for both adults and kids, a Grinch ‘Onesie’ that’s sure to make people green with envy, Grinch drinks cups and mugs, a selection of loungewear and Christmas jumpers for festive dressing, and so much more, as well as whole host of Grinch-inspired outfits and toys for your four-legged friends too.
As part of Primark’s aim to offer affordable choices for everyone, prices for the Grinch collection start at just £1 for accessories, and go up to £24 for adult clothing.
If the return of the Grinch collection wasn’t exciting enough as it is, the all-new Grinch cafes – which are popping up in Primark on Market Street in Manchester city centre, as well as Primark in Trafford Palazzo – are bound to be hit with fans of the furry character.
There’s everything from green waffles and themed milkshakes, to festive toasties, hot drinks, and more on the menu.
With Greater Manchester Grinch cafes set to be open until the end of December, Sarah Jackson – who is the Director of Licensing at Primark, said: “We’re so excited to roll out our amazing cafe experience across a number of our UK locations, bringing a sprinkle of mischief to our customers this festive season.
“Whether you’re stopping in for a sweet treat or stocking up on pyjamas and gifts for the whole family, we have everything you need to make it a truly unforgettable Grinch-mas.”
Emily Sergeant -
19th January 2021 
