Experts say social media can be detrimental for us.
And in this case, they’re probably right, because you deserve a massive pat on the back if you managed to stop yourself from scrolling on Twitter yesterday and inevitably avoid your eyes being burned with the image of the latest food collaboration that everyone’s talking about.
We mean it when we say everyone’s talking about it too.
Not only has this cursed tweet been retweeted over 70K times, it’s also racked up tens of thousands of comments from people, companies, countries, and more, all wading in on the debate.
Even Greater Manchester Police has got involved with it too, and have confirmed that the matter has been “passed over to our major incident team who deals with cereal killers”, so you know it must be something pretty serious.
There’s no denying it’s a violation, but if you’re still not sure what we’re referring to yet, we’ll just say it’s probably not as bad as you’re thinking – or is it?
So, what are we talking about then?
Well, yesterday morning just after 9:30am, as we were all minding our own business and cracking on with our day, two iconic British food brands decided it was the perfect time to collaborate, so Weetabix took to Twitter to share a snap of a bowl of its hearty cereal topped with, none other than, Heinz Baked Beans.
And it absolutely broke the internet, with a level of outrage not seen in a long time.
The public, quite rightly, just couldn’t seem to wrap their heads around what they were seeing, with the main question on everyone’s lips – this can’t be serious, right?
They’ve got to be having us on here? This is a joke?
Both foods are beloved in Britain, but no one in their right minds is topping their morning Weetabix with baked beans, are they?
It’s a question that remains unanswered at this point, and despite Weetabix’s Assistant Brand Manager revealing to LinkedIn that this whole debacle is one of the reasons why “I love my job”, we’re still none the wiser to concluding whether or not it’s a genuine match-up, or something devised solely for marketing purposes with the intent of getting everyone as wound up as they have.
For everyone’s sanity, we’ll keep our fingers crossed that the latter is true.
But it sounds like sanity might already be out the window anyway, because the official Twitter account of just about every other company you can think of has chipped in with their opinions.
Let’s set aside our differences to prosecute this under the Geneva Convention.
National supermarket chain Sainsbury’s response managed to tie it in with last week’s meme of the moment, the Handforth Parish Council Zoom meeting madness, and the Jackie Weaver fan club that followed soon after it.
The north’s even united in agreement that it needs seeing to as well, with Yorkshire Tea willing to report the issue to the police, and Bolton-born bread brand Warburtons being prepared to back them up.
If you need a witness statement, please let us know
And whether you believe it or not, it’s even been deemed a serious enough issue for government authorities, national embassies, the actual country of Israel, the NHS, and the city centre department of our very own Greater Manchester Police, to get involved with too.
The latter informing the public that: “We’ve bean looking into this after a number of complaints today [and] due to its serious nature, we’ve passed it over to our major incident team who deals with cereal killers”.
We've bean looking into this after a number of complaints today. Due to its serious nature, we've passed it over to our major incident team who deals with cereal killers!
We didn’t even scratch the surface with replies to this tweet, as you’d probably be here all day if we had, so head on over to the full thread on Twitter if you want more.
Even though the concept has got all the elements of instant viral fame, you’d never have predicted it would’ve angered the globe quite as much as it has, so we can only imagine what it’s like at the Weetabix and Heinz HQs right now.
All we can say is, it’s massively kicked off and we hope they’re proud of themselves.
Now, that’s enough internet for one day.
Trending
Manchester United are now investigating the curious case of… the missing boots?
Danny Jones
Manchester United Women have been left with work to do in their Champions League qualifier and might need to have a word with kit staff too, as the administration is now said to be investigating how a bag of boots went missing ahead of the crucial match.
Now this is the sort of stuff you really couldn’t write…
Yes, unbelievably, global footballing giants Man United had to quite literally pop to the shops to buy new football boots after a reported 13-15 pairs were lost before their first leg against Norwegian side, SK Brann Kvinner.
As per the likes of The Athletic and The Guardian‘s women’s football writer, Tom Garry, the majority of the players were left without anything to play in, resulting in the travelling squad having to go and buy replacements.
Manchester United were defeated 1-0 by Brann in the Women’s Champions League third qualifying round on Thursday after some of the squad’s football boots were lost on the way to Norway.
During the side's journey to the city of Bergen, where Brann are based, for the first leg of… pic.twitter.com/NjyaalHinJ
Citing Reuters as his primary source, Garry detailed how a bag containing several players’ boots disappeared during the journey to the game in Bergen on Thursday evening.
As a result, United are now investigating exactly how the boots went missing.
Marc Skinner’s side went on to lose the game by a single goal scored a quarter of an hour from the end in the third qualifying round, but remain confident they can turn the tide in the decisive knockout tie upon returning home to Leigh Sports Village on 18 September.
They are said to have arrived at a local shop, Torshov Sport, around three hours before kick-off (4:30pm local time), grabbing 15 pairs of boots and 20 sets of shin pads in total. Speaking to BBC Sport, owner Andre Gullord said they paid nearly £4,000 for the last-minute kit haul.
“We are a big store, but they were very lucky we had enough boots in stock that were the right size”, he said, adding that “they paid between £200 and £230 for each pair of boots and £30 for the shin guards.”
Quipping that they catered to the odd native player in the past but never a full team, he went on to joke: “Maybe we should have told them we only had boots with no studs to help the local team!”
It does give frantic pre-match Sunday league antics, doesn’t it?
city not getting bunnys visa, our plane catching on fire and united boots going missing oh i love the chaos of wsl in the uwcl https://t.co/mNTh83p0av
Many supporters have found it hard to believe how a sporting organisation as huge as the Red Devils can find itself in such unlikely circumstances.
Then again, unexpected and as yet inexplicable stuff like this can happen to anyone – even a sporting franchise as established and well-staffed as Manchester United.
It wasn’t all chaos and frustration, though; not only was it a record-breaking night in terms of attendance, but another plus was the midfield play from new signing Jess Park, who joined in a sensational swap deal with rivals Man City on deadline day. You can see the highlights from the game HERE.
🙌 16,019 at Brann Stadion 🇳🇴
A new attendance record for women’s football in Norway and for any UEFA women’s club qualifier 🤩#UWCLpic.twitter.com/YtlScWXewt
Brand new venue confirmed as the host of The Manchester 24 Hour Run Against Homelessness
Danny Jones
The magnificent Manchester 24 Hour Run Against Homelessness is back this year, and with the 2025 event fast approaching, they have announced arguably their biggest host venue yet, setting up in camp in a brand new food and drink hall.
Having housed the incredible charity gathering from Freight Island last year, it was always going to take some beating this time around, but somehow they’ve managed to.
The annual relay run in aid of Greater Manchester’s homeless community will be taking place at none other than the city centre’s recently unveiled House of Social, with the building’s wider student living quarters serving as the perfect fit for the initiative first thought up by university friends back in 2018.
Announced this week, House of Social will be teaming up with the wider First Street neighbourhood to look after the hordes of incredible runners this year.
Jamie Hills, Development Director at Ask Real Estate – who operate the ever-growing First St complex – said of volunteering as this year’s hosts: “First Street is thrilled to welcome and fuel the incredible runners of The Manchester 24 Hour Run Against Homelessness.
“As the city’s hotspot for community events and culture, we’re proud to be a place where community thrives, so we’re incredibly excited to support this important initiative. With our fantastic on-site amenities like House of Social, we’re ready to keep those participating powered up and going strong!”
As for co-founder Tom Lewis, speaking to The Manc, he said: “We’re excited to return for our 7th edition, with Manchester being our flagship event.
“Through being hosted at House of Social in First Street, we’re hoping to make this year’s edition the best and biggest yet, aiming to raise £50,000 for the Greater Manchester Mayor’s Charity Scheme, ‘A Bed Every Night’.
“We’d love to see you all at the event, plus bring your friends and workplace to. There are paces for everyone, including walking laps.”
In November 2024, not only did the fundraising phenomenon mark its first-ever expansion with an inaugural event in Birmingham, but it also surpassed £50,000 here in Manchester alone, and is now set to make debuts in a trio of new cities.
Tom went on to add: “I couldn’t be more proud of what we’ve managed to accomplish as a team with starting up three more events across the country this year and expanding Manchester to a scale we couldn’t have dreamed of when we started out seven years ago.”
We here at The Manc Group have been helping The MCR 24 Run Against Homelessness for several years now, and have put in plenty of those 5k laps between ourselves, so you can bank on us being there to put in some more hard yards this November.
Even better still, we’ve already roped in our friends over at The Hoot to help out with the maiden 24 Hour Run Against Homelessness in Leeds, and we hope to see lots more of you chipping in across the North and beyond.
Here’s to helping rough sleepers find beds and get back on their feet all over the country.
The @mcr24hourrun is expanding in 2025 and is heading to Leeds for the first time. 🏃♂️
And they're not the only city making their debut this year either… 👊
Emily Sergeant -
10th February 2021 
