Experts say social media can be detrimental for us.
And in this case, they’re probably right, because you deserve a massive pat on the back if you managed to stop yourself from scrolling on Twitter yesterday and inevitably avoid your eyes being burned with the image of the latest food collaboration that everyone’s talking about.
We mean it when we say everyone’s talking about it too.
Not only has this cursed tweet been retweeted over 70K times, it’s also racked up tens of thousands of comments from people, companies, countries, and more, all wading in on the debate.
Even Greater Manchester Police has got involved with it too, and have confirmed that the matter has been “passed over to our major incident team who deals with cereal killers”, so you know it must be something pretty serious.
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There’s no denying it’s a violation, but if you’re still not sure what we’re referring to yet, we’ll just say it’s probably not as bad as you’re thinking – or is it?
So, what are we talking about then?
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Well, yesterday morning just after 9:30am, as we were all minding our own business and cracking on with our day, two iconic British food brands decided it was the perfect time to collaborate, so Weetabix took to Twitter to share a snap of a bowl of its hearty cereal topped with, none other than, Heinz Baked Beans.
And it absolutely broke the internet, with a level of outrage not seen in a long time.
The public, quite rightly, just couldn’t seem to wrap their heads around what they were seeing, with the main question on everyone’s lips – this can’t be serious, right?
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They’ve got to be having us on here? This is a joke?
Both foods are beloved in Britain, but no one in their right minds is topping their morning Weetabix with baked beans, are they?
It’s a question that remains unanswered at this point, and despite Weetabix’s Assistant Brand Manager revealing to LinkedIn that this whole debacle is one of the reasons why “I love my job”, we’re still none the wiser to concluding whether or not it’s a genuine match-up, or something devised solely for marketing purposes with the intent of getting everyone as wound up as they have.
For everyone’s sanity, we’ll keep our fingers crossed that the latter is true.
But it sounds like sanity might already be out the window anyway, because the official Twitter account of just about every other company you can think of has chipped in with their opinions.
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Let’s set aside our differences to prosecute this under the Geneva Convention.
National supermarket chain Sainsbury’s response managed to tie it in with last week’s meme of the moment, the Handforth Parish Council Zoom meeting madness, and the Jackie Weaver fan club that followed soon after it.
The north’s even united in agreement that it needs seeing to as well, with Yorkshire Tea willing to report the issue to the police, and Bolton-born bread brand Warburtons being prepared to back them up.
If you need a witness statement, please let us know
And whether you believe it or not, it’s even been deemed a serious enough issue for government authorities, national embassies, the actual country of Israel, the NHS, and the city centre department of our very own Greater Manchester Police, to get involved with too.
The latter informing the public that: “We’ve bean looking into this after a number of complaints today [and] due to its serious nature, we’ve passed it over to our major incident team who deals with cereal killers”.
We've bean looking into this after a number of complaints today. Due to its serious nature, we've passed it over to our major incident team who deals with cereal killers!
We didn’t even scratch the surface with replies to this tweet, as you’d probably be here all day if we had, so head on over to the full thread on Twitter if you want more.
Even though the concept has got all the elements of instant viral fame, you’d never have predicted it would’ve angered the globe quite as much as it has, so we can only imagine what it’s like at the Weetabix and Heinz HQs right now.
All we can say is, it’s massively kicked off and we hope they’re proud of themselves.
Now, that’s enough internet for one day.
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The Lottery Winners bring out Boy George, Bez and Jon McClure as special guests at Manchester residency
Danny Jones
It’s been an absolutely unreal 12 months for The Lottery Winners and to top it all, they rounded out the year in style by bringing out not one, not two, but three UK music icons for their recent run of Manchester gigs: Boy George, Bez from Happy Mondays and the Reverend himself, Jon McClure.
The high-flying indie pop group and local legends from Leigh toasted an unbelievable 2024 with their ‘Burning House Party’ residency, playing three consecutive nights at Manchester Academy.
Better yet, with their new album KOKO (Keep On Keeping On) set to release in the new year with several tracks including some rather big feature artists once again, they decided to bring out a few of those famous faces as special guests this past weekend.
The Greater Manchester band genuinely caught everyone by surprise when guitarist Robert Lally did the classic Stars In Their Eyes walk-off and was reintroduced as Boy George himself.
The former Culture Club lead singer went on to perform alongside the Wigan outfit as they played their track, ‘Let Me Down‘ – this being the first time they have performed it together live.
As mentioned, Boy George is just one of many impressive feature artists that The Lottery Winners have notched over the past year or so, having previously worked with Frank Turner, KT Tunstall and even fellow Manc, Shaun Ryder.
The Happy Mondays star featured in the music video for their song ‘Money’ on their last record, ART (Anxiety Replacement Therapy), and was arguably their biggest coup to date next to Turner, who has now worked on several tracks with the four-piece and played live with them on multiple occasions.
As another surprise on night two at Manchester Academy, frontman Thom Rylance might not have been able to bring out Ryder in the flesh, but he did rope in some hype-man help from long-standing band partner and best mate Bez to delight the crowd and shake his trademark maracas throughout.
Set to release in February, their upcoming fourth LP will not only see the return of Frank Turner for his third studio collaboration with the band, but they’re adding even more names into the Northern music mix for this latest record.
As well as songs featuring Rick Witter of Shed Seven and even Chad Kroeger of Nickleback – yes, we said Nickelback – their lead single also features Sheffield favourite Jon McClure of Reverend and the Makers.
Their uplifting track ‘You Again’ has enjoyed plenty of radio play since it was released back in September and the Yorkshireman also made an appearance during their city centre residency.
These lot have such a lovely, collaborative thing going on are we are absolutely here for it.
As if things weren’t massive enough already, having supported massive bands like Nickelback and headlining festivals like Kendal Calling this year, 2025 looks set to get even bigger for the gang with a potentially game-changing support slot.
Shayne Ward surprises Altrincham locals with a festive sing-song during Christmas karaoke
Danny Jones
Altrincham residents were treated to an unexpected guest this year as former X-Factor winner Shayne Ward popped into a local pub to join in with some Christmas karaoke.
The singer who won the 2005 edition of the reality show and originally hails from Tameside found himself over Trafford way this holiday season and gave those enjoying a sing-song after a few pints a real surprise last week.
If you’ve spent a decent amount of time in the area, you’ll know The Station Hotel is the place for karaoke and, as it turns out, it’s also the place to see Shayne Ward singing a beloved British ballad.
Who knew when he sang ‘That’s My Goal’ he was talking about delighting crowds in a quaint market town during the festive period?
As you can see, the 40-year-old solo artist turned actor has still got it, delivering a soulful rendition of the Elton John classic ‘Sacrifice’ to a small crowd inside the cosy Alty boozer.
Obviously, the Coronation Street and Good Ship Murder star didn’t need to look at the lyrics for even one second and this is probably one of the best performances the pub has ever or will ever see.
He even manages to take a quick break during the instrumental to grab a nonchalant swig of his drink. Very casual indeed.
Let’s be honest, though: the real star of the show is that woman singing along to every word and pulling out all the stops to remind everyone that no matter who is up on the mic, this is karaoke and you’re obliged to have absolutely zero inhibitions.
Queen.
S̶l̶a̶y̶Sleigh*She ate, as the kids would say. (Credit: The Station Hotel via Facebook)
He may not be releasing tonnes of music or claiming any Christmas number ones these days, but the Greater Manchester native is no stranger to performing.
As well as various jobs on telly and even a few movie roles here and there over the years, Ward also appeared on this year’s series of Strictly Come Dancing, ultimately being voted out back in November in one of the most controversial and unpopular decisions of the 2024 season.
That being said, whatever questions may loom over his dance moves, there’s no question he’s still got a great voice and we hope to see him hopping on karaoke somewhere in town again soon.
Emily Sergeant -
10th February 2021 
