Experts say social media can be detrimental for us.
And in this case, they’re probably right, because you deserve a massive pat on the back if you managed to stop yourself from scrolling on Twitter yesterday and inevitably avoid your eyes being burned with the image of the latest food collaboration that everyone’s talking about.
We mean it when we say everyone’s talking about it too.
Not only has this cursed tweet been retweeted over 70K times, it’s also racked up tens of thousands of comments from people, companies, countries, and more, all wading in on the debate.
Even Greater Manchester Police has got involved with it too, and have confirmed that the matter has been “passed over to our major incident team who deals with cereal killers”, so you know it must be something pretty serious.
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There’s no denying it’s a violation, but if you’re still not sure what we’re referring to yet, we’ll just say it’s probably not as bad as you’re thinking – or is it?
So, what are we talking about then?
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Well, yesterday morning just after 9:30am, as we were all minding our own business and cracking on with our day, two iconic British food brands decided it was the perfect time to collaborate, so Weetabix took to Twitter to share a snap of a bowl of its hearty cereal topped with, none other than, Heinz Baked Beans.
And it absolutely broke the internet, with a level of outrage not seen in a long time.
The public, quite rightly, just couldn’t seem to wrap their heads around what they were seeing, with the main question on everyone’s lips – this can’t be serious, right?
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They’ve got to be having us on here? This is a joke?
Both foods are beloved in Britain, but no one in their right minds is topping their morning Weetabix with baked beans, are they?
It’s a question that remains unanswered at this point, and despite Weetabix’s Assistant Brand Manager revealing to LinkedIn that this whole debacle is one of the reasons why “I love my job”, we’re still none the wiser to concluding whether or not it’s a genuine match-up, or something devised solely for marketing purposes with the intent of getting everyone as wound up as they have.
For everyone’s sanity, we’ll keep our fingers crossed that the latter is true.
But it sounds like sanity might already be out the window anyway, because the official Twitter account of just about every other company you can think of has chipped in with their opinions.
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Let’s set aside our differences to prosecute this under the Geneva Convention.
National supermarket chain Sainsbury’s response managed to tie it in with last week’s meme of the moment, the Handforth Parish Council Zoom meeting madness, and the Jackie Weaver fan club that followed soon after it.
The north’s even united in agreement that it needs seeing to as well, with Yorkshire Tea willing to report the issue to the police, and Bolton-born bread brand Warburtons being prepared to back them up.
If you need a witness statement, please let us know
And whether you believe it or not, it’s even been deemed a serious enough issue for government authorities, national embassies, the actual country of Israel, the NHS, and the city centre department of our very own Greater Manchester Police, to get involved with too.
The latter informing the public that: “We’ve bean looking into this after a number of complaints today [and] due to its serious nature, we’ve passed it over to our major incident team who deals with cereal killers”.
We've bean looking into this after a number of complaints today. Due to its serious nature, we've passed it over to our major incident team who deals with cereal killers!
We didn’t even scratch the surface with replies to this tweet, as you’d probably be here all day if we had, so head on over to the full thread on Twitter if you want more.
Even though the concept has got all the elements of instant viral fame, you’d never have predicted it would’ve angered the globe quite as much as it has, so we can only imagine what it’s like at the Weetabix and Heinz HQs right now.
All we can say is, it’s massively kicked off and we hope they’re proud of themselves.
Now, that’s enough internet for one day.
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New survey reveals one in three shoppers admits to stealing at self-checkouts
Emily Sergeant
Almost 40% of UK shoppers have failed to scan at least one item when using self-checkouts, new research has revealed.
Self-checkouts started to become popular in the UK in the 1990s, and since then have evolved to meet consumer demands and solve the problem of queueing, especially taking on a life of their own in supermarkets from the 2010s onwards… but now, some exclusive new research for The Grocer has revealed that could be causing more hassle than they’re worth.
A national survey of more than 1,000 shoppers found that only 63% said they ‘never’ failed to scan an item when using self-checkouts, which leaves almost two in five who do so at least occasionally.
A third (32%) also admitted to having weighed loose items incorrectly, while 38% said they had put through an incorrect loose item.
Experts say these statistics show that “a new breed of shoplifter” has been created.
A new survey has revealed that one in three shoppers admits to stealing at self-checkouts / Credit: Aldi
“You’re creating opportunities for people who otherwise wouldn’t even think about shoplifting,” commented Matt Hopkins, who is an associate professor in criminology at the University of Leicester,
When it comes to the biggest culprits of failing to scan items at self-checkouts, the survey revealed that the under 35 age group, and men overall, came out as the most common, but it’s unclear whether this could be blamed on system error, missing barcodes, or rushing shoppers, instead of being intentional.
Surprisingly though, despite public perception and a recent headline-grabbing move by supermarket chain Booths to remove self-service checkouts from all but a select few of its busiest stores, this new research also shows that shoppers actually prefer to use self-checkouts (54.2%), over staffed checkouts (29.8%).
“In a short space of time, the self-checkout option has gone from zero to an accepted norm – and now to an active preference for many,” commented Lucia Juliano, the UK head of research and client success at Harris Interactive.
The speed and relative freedom provided by self-checkouts were the main advantages of using them, according to shoppers, with 56% choosing to use them because they’re faster.
52% cited the fact that self-checkouts allow them to ‘go at [their] own pace’.
Juliano did, however, comment that shoppers’ preference for self-checkouts may only be a reality “when there are no tech issues during the transaction”, which is said to be the “biggest bugbear by far” according to the survey.
“Retailers need to ensure the tech is spotless, the space is ample and staff are quick to intervene when needed,” Juliano concluded.
Featured Image – Ben Stevens / Parsons Media(via Tesco)
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Only 11% of Brits see Brexit as more of a success than a failure, new poll reveals
Emily Sergeant
It’s been just over five years since Britain officially left the European Union, but a new poll has revealed that just 11% think it was actually a success.
On what was a day many will struggle to forget, Britain officially left the EU on 31 January 2020, finally putting into action the 52% to 48% vote to ‘leave’ from the 2016 referendum, but now five years on, how do Brits actually feel that Brexit has gone? And what do they want our future relationship with Europe to look like?
This most-recent survey found that just three in 10 Brits (30%) now say that it was right for the UK to vote to leave the EU, which is the lowest proportion of people since YouGov began asking this question in the aftermath of the referendum.
55% now say it was wrong for the UK to leave the EU, and what’s more, just 11% now see Brexit as more of a success than a failure.
A new survey has revealed that only 11% of Brits now see Brexit as more of a success than a failure / Credit: Flickr
In what is potentially an even more damning statistic than that, however, is that one in six ‘Leave’ voters (18%) who responded to the survey now say that it was wrong for Britain to choose to leave the EU.
By contrast, just 7% of ‘remain’ voters now think it was right for the UK to leave, compared to 88% who stand firm in their decision.
Another interesting viewpoint from the survey is that among the young Brits who were unable to vote in the 2016 referendum, those aged 18-24 years old, three-quarters (75%) say that Britain was wrong to vote to leave the EU, compared with just one in 10 (10%) who say the UK made the right choice.
Five years on, few Britons think Brexit has been good for anything
% saying Brexit has had a positive impact on… Control the UK has over its laws: 31% UK’s ability to respond to COVID-19: 23% British politics: 12% UK’s level of international trade: 11% British businesses: 11%… pic.twitter.com/nAN81yOHHd
When it comes to the visions for the future, 55% of Brits who responded to YouGov’s survey say they would support a complete undoing of Brexit, with 39% saying they ‘strongly support’ Britain rejoining the EU, and 33% opposing rejoining to any degree.
One in five ‘leave’ voters (20%) support rejoining the EU.
Emily Sergeant -
10th February 2021 
