Experts say social media can be detrimental for us.
And in this case, they’re probably right, because you deserve a massive pat on the back if you managed to stop yourself from scrolling on Twitter yesterday and inevitably avoid your eyes being burned with the image of the latest food collaboration that everyone’s talking about.
We mean it when we say everyone’s talking about it too.
Not only has this cursed tweet been retweeted over 70K times, it’s also racked up tens of thousands of comments from people, companies, countries, and more, all wading in on the debate.
Even Greater Manchester Police has got involved with it too, and have confirmed that the matter has been “passed over to our major incident team who deals with cereal killers”, so you know it must be something pretty serious.
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There’s no denying it’s a violation, but if you’re still not sure what we’re referring to yet, we’ll just say it’s probably not as bad as you’re thinking – or is it?
So, what are we talking about then?
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Well, yesterday morning just after 9:30am, as we were all minding our own business and cracking on with our day, two iconic British food brands decided it was the perfect time to collaborate, so Weetabix took to Twitter to share a snap of a bowl of its hearty cereal topped with, none other than, Heinz Baked Beans.
And it absolutely broke the internet, with a level of outrage not seen in a long time.
The public, quite rightly, just couldn’t seem to wrap their heads around what they were seeing, with the main question on everyone’s lips – this can’t be serious, right?
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They’ve got to be having us on here? This is a joke?
Both foods are beloved in Britain, but no one in their right minds is topping their morning Weetabix with baked beans, are they?
It’s a question that remains unanswered at this point, and despite Weetabix’s Assistant Brand Manager revealing to LinkedIn that this whole debacle is one of the reasons why “I love my job”, we’re still none the wiser to concluding whether or not it’s a genuine match-up, or something devised solely for marketing purposes with the intent of getting everyone as wound up as they have.
For everyone’s sanity, we’ll keep our fingers crossed that the latter is true.
But it sounds like sanity might already be out the window anyway, because the official Twitter account of just about every other company you can think of has chipped in with their opinions.
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Let’s set aside our differences to prosecute this under the Geneva Convention.
National supermarket chain Sainsbury’s response managed to tie it in with last week’s meme of the moment, the Handforth Parish Council Zoom meeting madness, and the Jackie Weaver fan club that followed soon after it.
The north’s even united in agreement that it needs seeing to as well, with Yorkshire Tea willing to report the issue to the police, and Bolton-born bread brand Warburtons being prepared to back them up.
If you need a witness statement, please let us know
And whether you believe it or not, it’s even been deemed a serious enough issue for government authorities, national embassies, the actual country of Israel, the NHS, and the city centre department of our very own Greater Manchester Police, to get involved with too.
The latter informing the public that: “We’ve bean looking into this after a number of complaints today [and] due to its serious nature, we’ve passed it over to our major incident team who deals with cereal killers”.
We've bean looking into this after a number of complaints today. Due to its serious nature, we've passed it over to our major incident team who deals with cereal killers!
We didn’t even scratch the surface with replies to this tweet, as you’d probably be here all day if we had, so head on over to the full thread on Twitter if you want more.
Even though the concept has got all the elements of instant viral fame, you’d never have predicted it would’ve angered the globe quite as much as it has, so we can only imagine what it’s like at the Weetabix and Heinz HQs right now.
All we can say is, it’s massively kicked off and we hope they’re proud of themselves.
Now, that’s enough internet for one day.
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Breakaway competition R360 issues statement after rubgy unions warn players of sanctions
Danny Jones
Prospective breakaway competition R360 have issued a response to the joint statement from multiple countries’ rugby unions, which has warned players of sanctions should they choose to join the new league.
While the vast majority seemingly remain opposed to the new concept, backing from certain key figures has resulted in the likes of the UK and Irish rugby unions, along with other key nations, sharing their unified stance against the potential rival.
Put in the simplest terms, the R360 model is rugby’s equivalent of what the proposed European ‘Super League’ was for football just a few years ago, with similar questions being raised around how it could jeopardise existing contests, player wellbeing and more.
Now, though, the new format – which has been largely backed and developed by former World Cup winner with England, Mike Tindall – delivered its own reply on Wednesday, 8 October.
Shared publicly to the press, the alternative tournament wrote: “It’s not always easy to embrace new opportunities, but as we’ve seen throughout history, it’s essential for any sport to grow. So many players love what R360 can do for them and the game, and we can’t wait to kick off next year.
“Player welfare is one of the key reasons for creating our global series, which will greatly reduce player load and capture the attention of a new generation of fans globally. We want to work collaboratively as part of the global rugby calendar.
“The series is designed with bespoke schedules for men’s and women’s teams and R360 will release all players for international matches, as written into their contracts. Our philosophy is clear – if players want to play for their country, they should have that opportunity. Why would the unions stand in their way?
“We look forward to submitting to the World Rugby Council for sanctioning next summer as planned.”
At present, R360 is due to hold its inagural season this time next year, with eight new male teams and four women’s sides expected to get underway from October 2026 onwards.
In addition to more lucrative contracts like those promised in the IPL (Indian Premier League) cricket, LIV Golf and the aforementioned albeit failed Super League, R360 is also set to offer a reduced playing schedule but one that would still tempt athletes away from their current teams to new franchises.
The national rugby unions of New Zealand, Australia, South Africa, Ireland, England, Scotland, France and Italy have released the following statement on the proposed R360 competition ⬇️#IrishRugby
Although they have assured player care is an utmost priority, their health and fitness is one of my concerns put forward by the total eight rubgy unions who have urged current pros to stay away from the breakaway competition.
In case you haven’t seen the statement release by England, Ireland and Scotland, as well as France, Italy, New Zealand, Australia and South Africa, it begins by “urging extreme caution for players and support staff considering joining the proposed R360 competition.”
Assuring that they welcome “investment and innovation in rugby”, they feel this particular idea won’t improve the sport but could instead “fragment or weaken it.”
Having assessed the proposals supposed value/addition to the “rugby’s global ecosystem”, it seems the fear is that the outcome will be a “net negative to the game”, with little to no detail as to how it can run alongside existing fixtures, assure proper management of player welfare and more.
As for Wales, despite opting not to put their name to the open letter itself, they have stated publicly: “The Welsh Rugby Union supports this statement, and we’re considering changes we may need to make to qualification rules in Wales as part of ongoing analysis following our recent consultation process.”
The statement continues: “The R360 model, as outlined publicly, rather appears designed to generate profits and return them to a very small elite, potentially hollowing out the investment that national unions and existing leagues make in community rugby, player development, and participation pathways.”
It seems there is deep concern for how it could affect grassroots and the international rugby too, not just league and union, and have failed to full explain or help key organisations “better understand their business and operating model.”
Most notably, they sign off by adding: “Each of the national unions will therefore be advising men’s and women’s players that participation in R360 would make them ineligible for international selection.”
What do you make of the whole debate – do you like the current schedule/format as it is, or do you think there’s room for a new chapter in the rugby world?
New CGIs released of Hilton’s fancy 144-bedroom hotel in Wigan town centre
Emily Sergeant
Some new CGIs have given us a sneak peak inside Hilton’s fancy 144-bedroom hotel soon to open in Wigan town centre.
In case this is the first you’re hearing of the development, Wigan Council announced back in March 2024 in collaboration with its development partner Cityheart that it had signed a franchise agreement with world-renowned hotel brand, Hilton, for a stunning six-storey Hampton by Hilton hotel pop up right in the heart of Wigan town centre, just off Market Street.
The new venture forms part of the Greater Manchester town’s £135 million redevelopment of the former Galleries Shopping Centre – which was approved in July 2023.
The hotel will be located directly-opposite the bus station entrance of New Market Street, and is within 500 yards of both town centre train stations.
It’s being called ‘one of the most important elements’ of the Galleries masterplan.
New CGIs have been released of Hilton’s fancy 144-bedroom hotel in Wigan town centre / Credit: Supplied
As well as the 144 bedrooms – with ‘accessible’ rooms to be built on each accommodation level – the new hotel will also house a gym overlooking the new square, a main reception area and dining space on the ground floor, meeting and conference rooms, and secure parking will be available for guests.
Dozens of staff are expected to be employed at the new hotel – which the Council says will provide a range of job opportunities for local residents.
Once complete, the hotel will form part of the exciting new town centre neighbourhood providing a new Market Hall and food court, more than 400 homes, bars, restaurants, and leisure uses, all designed to celebrate Wigan’s proud heritage and unique identity.
The new venture forms part of the Greater Manchester town’s £135 million redevelopment / Credit: Supplied
“It’s great to see the progress of this exciting Hampton by Hilton development, which not only plays a role in Wigan’s regeneration, but continues to strengthen our footprint in the North West,” commented Paul Blackmore, who is the Vice President of Development at Hilton UK & Ireland, as the CGIs were released this week.
“The ambition shown by Wigan Council and Cityheart to create a dynamic new hub for retail, leisure, business and living truly resonated with us, and we look forward to welcoming guests when the hotel opens in late 2027.”
Emily Sergeant -
10th February 2021 
