Experts say social media can be detrimental for us.
And in this case, they’re probably right, because you deserve a massive pat on the back if you managed to stop yourself from scrolling on Twitter yesterday and inevitably avoid your eyes being burned with the image of the latest food collaboration that everyone’s talking about.
We mean it when we say everyone’s talking about it too.
Not only has this cursed tweet been retweeted over 70K times, it’s also racked up tens of thousands of comments from people, companies, countries, and more, all wading in on the debate.
Even Greater Manchester Police has got involved with it too, and have confirmed that the matter has been “passed over to our major incident team who deals with cereal killers”, so you know it must be something pretty serious.
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There’s no denying it’s a violation, but if you’re still not sure what we’re referring to yet, we’ll just say it’s probably not as bad as you’re thinking – or is it?
So, what are we talking about then?
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Well, yesterday morning just after 9:30am, as we were all minding our own business and cracking on with our day, two iconic British food brands decided it was the perfect time to collaborate, so Weetabix took to Twitter to share a snap of a bowl of its hearty cereal topped with, none other than, Heinz Baked Beans.
And it absolutely broke the internet, with a level of outrage not seen in a long time.
The public, quite rightly, just couldn’t seem to wrap their heads around what they were seeing, with the main question on everyone’s lips – this can’t be serious, right?
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They’ve got to be having us on here? This is a joke?
Both foods are beloved in Britain, but no one in their right minds is topping their morning Weetabix with baked beans, are they?
It’s a question that remains unanswered at this point, and despite Weetabix’s Assistant Brand Manager revealing to LinkedIn that this whole debacle is one of the reasons why “I love my job”, we’re still none the wiser to concluding whether or not it’s a genuine match-up, or something devised solely for marketing purposes with the intent of getting everyone as wound up as they have.
For everyone’s sanity, we’ll keep our fingers crossed that the latter is true.
But it sounds like sanity might already be out the window anyway, because the official Twitter account of just about every other company you can think of has chipped in with their opinions.
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Let’s set aside our differences to prosecute this under the Geneva Convention.
National supermarket chain Sainsbury’s response managed to tie it in with last week’s meme of the moment, the Handforth Parish Council Zoom meeting madness, and the Jackie Weaver fan club that followed soon after it.
The north’s even united in agreement that it needs seeing to as well, with Yorkshire Tea willing to report the issue to the police, and Bolton-born bread brand Warburtons being prepared to back them up.
If you need a witness statement, please let us know
And whether you believe it or not, it’s even been deemed a serious enough issue for government authorities, national embassies, the actual country of Israel, the NHS, and the city centre department of our very own Greater Manchester Police, to get involved with too.
The latter informing the public that: “We’ve bean looking into this after a number of complaints today [and] due to its serious nature, we’ve passed it over to our major incident team who deals with cereal killers”.
We've bean looking into this after a number of complaints today. Due to its serious nature, we've passed it over to our major incident team who deals with cereal killers!
We didn’t even scratch the surface with replies to this tweet, as you’d probably be here all day if we had, so head on over to the full thread on Twitter if you want more.
Even though the concept has got all the elements of instant viral fame, you’d never have predicted it would’ve angered the globe quite as much as it has, so we can only imagine what it’s like at the Weetabix and Heinz HQs right now.
All we can say is, it’s massively kicked off and we hope they’re proud of themselves.
Now, that’s enough internet for one day.
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‘The average cost of a pint’ in the UK by region, according to the latest data
Danny Jones
Does it feel like pints keep getting more and more expensive almost every week at this point? Yes. Yes, it does, and while you can’t expect a city as big as Manchester to be one of the cheapest places to get one in the UK, we do often wonder how it compares to other parts of the country.
Well, as it happens, someone has recently crunched the numbers for us across the nation, breaking down which regions pay the most and the least for their pints.
The data has been examined by business management consultancy firm, CGA Strategy, using artificial intelligence and information from the latest Retail Price Index figures to find out what the ‘average cost of a pint’ is down south, up North and everywhere in between.
While the latest statistics provided by the group aren’t granular enough to educate us on Greater Manchester’s pint game exactly, we can show you how our particular geographic region is looking on the leaderboard at the moment.
That’s right, we Mancunians and the rest of the North West are technically joint mid-table when it comes to the lowest average cost of a pint, sharing the places from 3rd to 8th – according to CGA, anyway.
Powered by consumer intelligence company, NIQ (NielsenIQ) – who also use AI and the latest technology to deliver their insights – we can accept it might seem like it’s been a while since you’ve paid that little for a pint, especially in the city centre, but these are the stats they have published.
Don’t shoot the messenger, as they say; unless, of course, they’re trying to rob you blind for a bev. Fortunately, we’ve turned bargain hunting at Manchester bars into a sport at this point.
We might not boast the lowest ‘average’ pint cost in the UK, but we still have some bloody good places to keep drinking affordable.
London tops the charts (pretends to be shocked)
While some of you may have scratched your eyes at the supposed average pint prices here in the North West, it won’t surprise any of you to see that London leads the way when it came to the most expensive pint when it came to average cost in the UK.
To be honest, £5.44 doesn’t just sound cheap but virtually unheard of these days.
CGA has it that the average cost of a beer in the British capital is actually down 15p from its price last September, but as we all know, paying upwards of £7 for a pint down that end of the country is pretty much par for the course the closer you get to London.
Yet more reason you can be glad you live around here, eh? And in case you thought you were leaving this article with very little, think again…
Benson Boone has announced a headline gig in Manchester – and it’s a big one
Danny Jones
American pop sensation and unrivalled king of unnecessary front flips, Benson Boone, has just announced his first-ever headline Manchester arena gig as part of a new arena tour.
The solo artist and acrobatic chart-topper has seen a meteoric rise in the US and, as is usually the case across the Atlantic, he’s become increasingly popular over here too.
Benson may have performed here in Manchester before as part of the 2024 MTV EMAs and for a small show at The Deaf Institute, but now big fans have the added Boone of getting to watch a standalone show at one of Europe’s leading indoor entertainment venues.
Announced on Friday, 30 May, the 22-year-old will be making his way across the pond from Washington for a limited run of UK concerts, with a date at Co-op Live arena being one of just five dates.
Extending his ‘American Heart Tour’ ahead of the release of his eponymous sophomore record, with this autumn leg, Co-op Live will mark his individual visit to 0161.
The Grammy-nominated artist has earned several nods of recognition already for his first album, Fireworks & Rollerblades, which was released just last spring.
He has been described as among the current trend of male singers who fit into the American Idol and ‘Voice audition pop’ genre (a term recently coined online), along with the likes of Teddy Swims, Shawn Mendes, Alex Warren and others.
Regardless of the slightly tongue-in-cheek term, he’s become a huge hit around the world and landing him is still a big coup for the venue that has already welcomed similarly massive pop contemporaries like Swims, Sabrina Carpenter, Olivia Rodrigo and more.
In case you’re wondering just how big a deal he is over in the States, even this early in his career, his domestic headline dates sold out in seconds, quite literally…
The last time he visited Co-op Live was to perform at the most recent MTV EMAs
Benson Boone is coming to Manchester on Monday, 27 October and will be playing just two other British venues: The O2 in London (two nights) and the Utilita Arena in Birmingham.
Safe to say you don’t want to miss this one if you like soaring vocals and lots of flipping.
General admission tickets go live at 10am on Thursday, 5 June, but Co-op Members can gain access via the arena’s official pre-sale window from the same time on Tuesday (3 Jun).
Emily Sergeant -
10th February 2021 
