The Cadbury Flake is an icon of British confectionary.
First developed all the way back in 1920, and surprisingly discovered just by chance thanks to Cadbury Bournville factory employee, Ralph Thompson – who noticed thin streams of excess chocolate falling from moulds cooled into flaky ripples – the Flake has gone on to become a beloved sweet treat, not just in the UK, but in several other countries worldwide too.
Due to the success of the chocolate bar, by 1930, Cadbury began selling half-sized Flakes specifically for sticking in the top of vanilla soft serve ice cream, known as ’99 Flakes’, which were served by ice cream vendors nationwide.
Many will be familiar with the famous 1983 advert, where Cadbury chose to brand Flakes as “the crumbliest, flakiest milk chocolate in the world”.
But could the day finally be here? The day when the “the crumbliest, flakiest milk chocolate in the world” is now just too crumbly to stick in 99 cone? Well, according to a growing number of ice cream sellers, this is apparently the case.
ADVERTISEMENT
Ice cream sellers are complaining Cadbury Flakes are now ‘too crumbly’ for 99s / Credit: Flickr
With the UK having been treated to some warm weather recently, and the hottest day of the year even on the horizon this bank holiday weekend, it’s led to ice cream traders across the country complaining that 99 Flakes have started deteriorating in quality since the production of the chocolate treats was moved over to Egypt in 2020.
Vendor John Taylor, who owns of C&M Creamery Ices in North Yorkshire, complained to the BBC that the quality of 99 Flakes nowadays is “embarrassing for an ice cream man”.
ADVERTISEMENT
“You can’t give someone a 99 with a broken Flake,” he added.
Lawrence Glauser, owner of Lorenzo’s Ices in East Yorkshire, agreed with fellow vendor John and described the situation as a “big issue” because often at least a quarter of the Flake boxes are “unusable” – which has left him having to resorting to more creative measures.
“I now serve trays of ice cream and sprinkle bits of Flake on top,” Lawrence revealed, “I shouldn’t have to do that. I’m fed up of the wastage”.
ADVERTISEMENT
Is the “crumbliest, flakiest milk chocolate in the world” now… too crumbly? / Credit: Wikimedia Commons
Katy Alston, who is the president of The Ice Cream Alliance, says she won’t be using Cadbury Flakes in the 99s she sells from her ice cream van in Bognor Regis for the first time ever this year, as she claims she sometimes has to throw at least half the box away because “they’ve all been broken”, which doesn’t help when she has a reputation to maintain.
“If you order a 99, you want a good solid Flake in it,” she concluded.
Addressing the growing concerns, a spokesperson for manufacturer Mondelēz International said: “Cadbury Flake 99 is a naturally delicate and crumbly product, and we have processes in place within our supply chain to avoid any breakage as much as possible.
“We are aware that recently some customers have received product which does not meet our usual high standards. This has been addressed following recent improvements to our production processes although some prior stock may remain in circulation.
“We are in the process of liaising with our customers (wholesalers) to support those potentially impacted.
ADVERTISEMENT
“We sincerely apologise for any inconvenience caused”.
Featured Image – Flickr
Trending
Channel 4 needs adult virgins with ‘intimacy issues’ for next series of hit reality show
Emily Sergeant
Channel 4 is back looking for more adult virgins to take part in the potential next series of its hit reality show Virgin Island.
If you’re unfamiliar with Virgin Island, it’s unlike anything ever seen on TV before.
First hitting screens back in 2024 and having run for two successful seasons now, Virgin Island follows the journey of a group of adult virgins who are whisked off to a Mediterranean island retreat to learn life-changing skills in the art of intimacy.
Working with leading international therapists, the aim is to help the young people overcome their fears and insecurities when it comes to intimacy and sex.
Channel 4 said it chose to commission the show after a recent study into intimacy found out that one in eight British 26-year-olds is, apparently, still a virgin.
A casting call for the new series on the Channel 4 website reads: “Are you a virgin and do you need help and guidance with your fears and insecurities around intimacy and sex? Double Act Productions is casting adults for a potential second series of Virgin Island.”
You just need to be over 21 years of age to take part in the show.
Fancy it then? Or know someone who may be up for the ride? Applications for the potential next series of Virgin Island are now open, and there’s still plenty of time left to put your name down.
You can find out more and register your interest here.
Featured Image – Channel 4
Trending
Pep Guardiola in talks over first international management role
Danny Jones
Football icon and Manchester City legend Pep Guardiola is reportedly set for his first job since leaving the Etihad Stadium, as the Catalan head coach looks like he could be set to make his move into international management.
The generational manager, who has undoubtedly become one of, if not the greatest of all time, left Man City at the end of last season after a decade in East Manchester.
Stepping away from the sky blue side with 20 trophies in 10 years, he’s won pretty much everything there is to win – at least at club level, anyway.
With that in mind, multiple outlets are now claiming that Guardiola is getting ready to make his debut on the international circuit, already being heavily linked with a role as part of ‘gli Azzurri’.
EXCLUSIVE: The FIGC has met with Pep Guardiola to convince him to take over as national team head coach, according to Sky in Italy 🚨🇮🇹 pic.twitter.com/qmzjunjur4
Yes, as per Sky News’ sporting arm over in Italy, Pep is now rumoured to be the next person to take the job in their national team, which would be his first proper senior position in international football.
According to Sky, the Italian Football Federation (FIGC) have already held meetings with the former Barcelona, Bayern Munich and City boss.
It remains unclear how advanced talks and/or negotiations have progressed up to this point, but it is said that fellow footballing veteran and AC Milan legend turned FIGC technical director, Paolo Maldini, has already travelled to meet the 55-year-old.
Believed to have been joined by former teammate and right-hand man Leonardo Araújo – who previously served as director at PSG – it looks to be more a case of whether Pep wants the job rather than if Italy want him.
From announcing a documentary series covering his final season at Man City, to even launching a dedicated ‘Decade of Pep’ fashion collection, it’s fair to say that both the club and the fan base are bidding a bittersweet goodbye.
Pep has already made it clear that he can’t see himself ever managing the Spanish national team, remarking: “I am a Catalan. I don’t see myself ever managing Spain.”
Meanwhile, other names rumoured as options for the Italian manager’s job include Andrea Pirlo and a return by fellow ex-MCFC boss, Roberto Mancini. Can you see Pep pipping any of these to the post?
As for his former club and ‘second home’, Cityzens will be glad to hear that while it may be all change over at the Etihad Campus, there is plenty to be hopeful about – including some steps more in the right direction when it comes to tickets.
Emily Sergeant -
26th May 2023 
