The Cadbury Flake is an icon of British confectionary.
First developed all the way back in 1920, and surprisingly discovered just by chance thanks to Cadbury Bournville factory employee, Ralph Thompson – who noticed thin streams of excess chocolate falling from moulds cooled into flaky ripples – the Flake has gone on to become a beloved sweet treat, not just in the UK, but in several other countries worldwide too.
Due to the success of the chocolate bar, by 1930, Cadbury began selling half-sized Flakes specifically for sticking in the top of vanilla soft serve ice cream, known as ’99 Flakes’, which were served by ice cream vendors nationwide.
Many will be familiar with the famous 1983 advert, where Cadbury chose to brand Flakes as “the crumbliest, flakiest milk chocolate in the world”.
But could the day finally be here? The day when the “the crumbliest, flakiest milk chocolate in the world” is now just too crumbly to stick in 99 cone? Well, according to a growing number of ice cream sellers, this is apparently the case.
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Ice cream sellers are complaining Cadbury Flakes are now ‘too crumbly’ for 99s / Credit: Flickr
With the UK having been treated to some warm weather recently, and the hottest day of the year even on the horizon this bank holiday weekend, it’s led to ice cream traders across the country complaining that 99 Flakes have started deteriorating in quality since the production of the chocolate treats was moved over to Egypt in 2020.
Vendor John Taylor, who owns of C&M Creamery Ices in North Yorkshire, complained to the BBC that the quality of 99 Flakes nowadays is “embarrassing for an ice cream man”.
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“You can’t give someone a 99 with a broken Flake,” he added.
Lawrence Glauser, owner of Lorenzo’s Ices in East Yorkshire, agreed with fellow vendor John and described the situation as a “big issue” because often at least a quarter of the Flake boxes are “unusable” – which has left him having to resorting to more creative measures.
“I now serve trays of ice cream and sprinkle bits of Flake on top,” Lawrence revealed, “I shouldn’t have to do that. I’m fed up of the wastage”.
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Is the “crumbliest, flakiest milk chocolate in the world” now… too crumbly? / Credit: Wikimedia Commons
Katy Alston, who is the president of The Ice Cream Alliance, says she won’t be using Cadbury Flakes in the 99s she sells from her ice cream van in Bognor Regis for the first time ever this year, as she claims she sometimes has to throw at least half the box away because “they’ve all been broken”, which doesn’t help when she has a reputation to maintain.
“If you order a 99, you want a good solid Flake in it,” she concluded.
Addressing the growing concerns, a spokesperson for manufacturer Mondelēz International said: “Cadbury Flake 99 is a naturally delicate and crumbly product, and we have processes in place within our supply chain to avoid any breakage as much as possible.
“We are aware that recently some customers have received product which does not meet our usual high standards. This has been addressed following recent improvements to our production processes although some prior stock may remain in circulation.
“We are in the process of liaising with our customers (wholesalers) to support those potentially impacted.
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“We sincerely apologise for any inconvenience caused”.
Featured Image – Flickr
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Local Adolescence actor urges everyone to watch Netflix hit after ‘overwhelming’ reaction
Danny Jones
One of the actors from Netflix’s new smash hit, Adolescence, is a Greater Manchester-born and bred talent and has now taken time to reflect on the “overwhelming” response the show has seen thus far.
You’ll recognise her from countless roles in British films and TV over the years, including multiple Shane Meadows projects, but Jo Hartley is one of several stars to have impressed audiences across the globe with her performance in the incredible new drama.
Topping the streaming giant’s charts after just four days, Adolescence is one of the biggest shows of the year and most streamed UK exports in some time, receiving rave reviews across the board, as well as serious plaudits for how it tackles some seriously tough subject matter.
With most having now made it through all four extremely heavy episodes, the local actor from Oldham hopped on social media not only to express her gratitude for having been part of the project, but also the incredible reaction it received and why so many feel it’s an important watch.
Overwhelmed by so many kind and generous messages about #Adolescence we are so grateful to you all! Thanks.
Sharing a lengthier response spotlighting episode two, when we first meet her character, on Instagram, Hartley wrote: “Overwhelmed by all the generous messages we are getting so far. Being part of such a groundbreaking project has given me deep joy.
“Seeing people respond so abundantly is very moving and feels quite wonderful. These kids are epic! They smashed it. Cast and crew too. I loved our downtime, we’d all hang out and play games, chat and laugh, we became a family. What a team of talented artists and creators.”
Speaking more broadly in an earlier post, she said of the early reviews: “I’ve been so overwhelmed by such powerful messages over the last few days. THANK YOU. Thank YOU!!! It’s been wonderful to see this show make such an impact on the world.
“Adolescence asks questions… It presents us with a fatal situation caused by one unconscious act of violence – actions have consequences. Over the four ‘one shot’ episodes we see how it devastates not only a family but a whole community. If Adolescence saves one life, it will have worked.”
Before the limited drama had even dropped, she described it as a “life-changing experience” as an actor and, from a viewer’s perspective, nothing short of a “heart-wrenching and powerful one-shot drama that’ll blow your mind and take your breath away.” We can only echo her words.
As well as Oldham‘s finest being celebrated for her extremely believable, accurate and nuanced performance as teacher Mrs Fenumore, audiences are hailing not only the impressive talent of Owen Cooper, who plays the lead role of Jamie Miller but also the sublime Stephen Graham as his father.
Graham, who also shared the screen with Hartley in This Is England, has been praised for numerous roles in recent years – including director Philip Barantini’s equally talked about Boiling Point (2023) – but many viewers are saying he has officially cemented himself as “one of Britain’s greatest-ever actors.”
If you’ve still not seen anything about it, we won’t dare spoil a morsel more but we will sincerely recommend that you join the millions of others in watching it – though we’ll warn you, Adolescence is by no means easy-going.
You can see the trailer down below:
The Greater Manchester actor is one of numerous show-stealers in Adolescence.
Shoppers fume as Lipton Ice Tea axes ‘best’ flavour
Daisy Jackson
Another day, another heartbreaking discontinued brand – and this time it’s Lipton Ice Tea letting us down.
The popular soft drink company announced yesterday that one of its best-selling flavours, which many fans argue is its best flavour full stop, will soon cease to exist.
There are a lot of unhappy ice tea fans out there today…
Lipton Ice Tea broke the news yesterday that its Peach flavoured drink is being discontinued, and gave absolutely no logical reasoning for it.
The summer staple, perfect poolside drink, hangover cure, sweet and fruity fix in a bottle, is leaving our fridges.
They wrote in a post titled ‘Rest in Peach’: “You may have heard that our iconic Peach Lipton Ice Tea flavour is getting discontinued. We know – it hurts (sorry if we’ve ruined your go-to afternoon chill bev).”
Lipton Ice Tea then continued: “But don’t worry, the rest of your faves are still here to keep you refreshed.
“And who knows? Maybe one day, Peach will make a legendary comeback. We appreciate your understanding during this period of adjustment and apologize for any inconvenience caused.”
One gutted fan commented: “how tf does a company discontinue arguably it’s best seller.”
Another said: “This is like Coca Cola discontinuing Coke.”
Someone else wrote: “PLEASE tell me this is a joke don’t play with my emotions like this xxx”
And one person said: “Please rethink this decision im going to throw up.”
On TikTok, someone said: “With Lipton Peach Iced Tea gone, a part of me feels lost. It was a comforting escape in this hectic world, and now every empty shelf reminds me of the void it’s left behind.”
Emily Sergeant -
26th May 2023 
