The Cadbury Flake is an icon of British confectionary.
First developed all the way back in 1920, and surprisingly discovered just by chance thanks to Cadbury Bournville factory employee, Ralph Thompson – who noticed thin streams of excess chocolate falling from moulds cooled into flaky ripples – the Flake has gone on to become a beloved sweet treat, not just in the UK, but in several other countries worldwide too.
Due to the success of the chocolate bar, by 1930, Cadbury began selling half-sized Flakes specifically for sticking in the top of vanilla soft serve ice cream, known as ’99 Flakes’, which were served by ice cream vendors nationwide.
Many will be familiar with the famous 1983 advert, where Cadbury chose to brand Flakes as “the crumbliest, flakiest milk chocolate in the world”.
But could the day finally be here? The day when the “the crumbliest, flakiest milk chocolate in the world” is now just too crumbly to stick in 99 cone? Well, according to a growing number of ice cream sellers, this is apparently the case.
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Ice cream sellers are complaining Cadbury Flakes are now ‘too crumbly’ for 99s / Credit: Flickr
With the UK having been treated to some warm weather recently, and the hottest day of the year even on the horizon this bank holiday weekend, it’s led to ice cream traders across the country complaining that 99 Flakes have started deteriorating in quality since the production of the chocolate treats was moved over to Egypt in 2020.
Vendor John Taylor, who owns of C&M Creamery Ices in North Yorkshire, complained to the BBC that the quality of 99 Flakes nowadays is “embarrassing for an ice cream man”.
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“You can’t give someone a 99 with a broken Flake,” he added.
Lawrence Glauser, owner of Lorenzo’s Ices in East Yorkshire, agreed with fellow vendor John and described the situation as a “big issue” because often at least a quarter of the Flake boxes are “unusable” – which has left him having to resorting to more creative measures.
“I now serve trays of ice cream and sprinkle bits of Flake on top,” Lawrence revealed, “I shouldn’t have to do that. I’m fed up of the wastage”.
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Is the “crumbliest, flakiest milk chocolate in the world” now… too crumbly? / Credit: Wikimedia Commons
Katy Alston, who is the president of The Ice Cream Alliance, says she won’t be using Cadbury Flakes in the 99s she sells from her ice cream van in Bognor Regis for the first time ever this year, as she claims she sometimes has to throw at least half the box away because “they’ve all been broken”, which doesn’t help when she has a reputation to maintain.
“If you order a 99, you want a good solid Flake in it,” she concluded.
Addressing the growing concerns, a spokesperson for manufacturer Mondelēz International said: “Cadbury Flake 99 is a naturally delicate and crumbly product, and we have processes in place within our supply chain to avoid any breakage as much as possible.
“We are aware that recently some customers have received product which does not meet our usual high standards. This has been addressed following recent improvements to our production processes although some prior stock may remain in circulation.
“We are in the process of liaising with our customers (wholesalers) to support those potentially impacted.
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“We sincerely apologise for any inconvenience caused”.
Featured Image – Flickr
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Space NK to give away hundreds of free goody bags at opening of new Trafford Centre store
Emily Sergeant
Space NK is set to open its new store in the Trafford Centre this weekend, and hundreds of shoppers are expected to turn out.
As the leading beauty retailer – which also recently just opened a swanky new store in Manchester Arndale – prepares to welcome cosmetics fans through the doors of its newest Greater Manchester home this weekend, customers are being told they’re in for a real treat, as the brand has now confirmed some exciting launch day plans.
The first 300 people to visit the new Trafford Centre store on Saturday (21 September) when it opens at 10am will receive an exclusive Space NK goody bag filled with items from some of the world’s best beauty brands.
Not only that, but the first 200 shoppers to spend £150 in store will also receive a goody bag that’s worth an incredible £300.
Known and loved by millions of shoppers all across the country for offering a wide range of products, including skincare, cosmetics, and even beauty ‘gadgets’ too, Space NK stocks more than 130 world-renowned brands.
Drunk Elephant, Nars, Charlotte Tilbury, and Diptyque are just some of the big names the retailer is known to stock, alongside a whole host of exclusive products.
The new Trafford Centre store will feature 18 makeup ‘gondolas’, more than 300 shelves of the most in-demand brands, and dedicated areas for customers to try products at their leisure.
Space NK is opening a new store in the Trafford Centre this weekend / Credit: Space NK (via Facebook)
To make sure no launch-day customer walks away empty handed, Space NK branded tote bags will be handed out to Trafford Centre shoppers, alongside a selection of different beauty samples for anyone joining the queue.
Across the opening weekend, on both Saturday and Sunday, any customer who makes a purchase in-store will also get the chance to play the ‘Spin to Win’ wheel game, and there’s loads of amazing prizes set to be won – including a much-coveted Space NK advent calendar, just in time for the festive season.
DJs will be blasting tunes to entertain shoppers all weekend long, and there’ll also be an exclusive set from TikTok sensation, the Altego twins, as well as complementary croissants and cookies for the first customers in the queue.
Space NK will be located on Lower Peel Avenue in the Trafford Centre, and it officially opens for business from 10am on Saturday 21 September.
Featured Image – Supplied
Trending
A popular Manchester bar is giving away hundreds of FREE beers next week
Emily Sergeant
One of Manchester’s most popular city centre bars is set to give away hundreds of free beers for just two days only.
And it’s all to celebrate the long-awaited return of Oktoberfest.
In case you hadn’t heard, Manchester is gearing up for a two-week “Bavarian extravaganza” starting at the end of this month, as popular city centre hangout, Albert’s Schloss, unveiled its programme of Oktoberfest-themed events a couple of weeks back, and it’s packed with plenty of bier-fuelled fun, foodie classics, and round-the-clock revelry.
The much-loved venue has become “the ultimate purveyor of Bavarian bliss” in Manchester over the years, and 2024 is expected to be absolutely no different.
Revellers are invited to head on down to Schloss for a whirlwind of celebrations.
Throughout the 16-day event, which is kicking off from next Thursday 26 September, you can get stuck into everything from ‘Keg Tapping’, and sipping specially-selected beers, to experiencing must-see “eclectic” entertainment, a live Oompah brass band, best dressed competitions, and a whole host of other games and activities.
But it wouldn’t be Oktoberfest without the beer, right? Or should we say, ‘bier’.
Luckily, Albert’s Schloss will be serving Munich’s ‘Big Six’, making it the only venue in Manchester to serve all six of the legitimate Oktoberfest beers synonymous with the festival this year.
Annual Oktoberfest celebrations are returning to Manchester with a two-week ‘Bavarian extravaganza’ / Credit: Supplied
To celebrate the festivities in true Bavarian style too, Schloss will be giving away 100 free biers to the first 100 guests through the door on both Thursday 26 September and Thursday 3 October.
Eager bier-lovers will need to be ready to enter the venue from 5pm on both Thursdays if they want be in with the chance of getting to sip on a pint of Höfbrauhaus, Löwenbräu, Augustinerbräu, Paulaner, Hacker-Pschorr, or Spaten-Franziskaner from the classic lineup, all without having to spend a single penny.
Schloss’ beloved Cook Haus will also be offering Oktoberfest classics too, like crispy Bavarian Schweinshaxe pork knuckle, and a whole section dedicated to Schnitzels and the traditional Bratwurst.
Oktoberfest 2024 is running at Albert’s Schloss Manchester from Saturday 21 September – Sunday 6 October, and you can find out more on the venue’s website here.
Emily Sergeant -
26th May 2023 
