The Cadbury Flake is an icon of British confectionary.
First developed all the way back in 1920, and surprisingly discovered just by chance thanks to Cadbury Bournville factory employee, Ralph Thompson – who noticed thin streams of excess chocolate falling from moulds cooled into flaky ripples – the Flake has gone on to become a beloved sweet treat, not just in the UK, but in several other countries worldwide too.
Due to the success of the chocolate bar, by 1930, Cadbury began selling half-sized Flakes specifically for sticking in the top of vanilla soft serve ice cream, known as ’99 Flakes’, which were served by ice cream vendors nationwide.
Many will be familiar with the famous 1983 advert, where Cadbury chose to brand Flakes as “the crumbliest, flakiest milk chocolate in the world”.
But could the day finally be here? The day when the “the crumbliest, flakiest milk chocolate in the world” is now just too crumbly to stick in 99 cone? Well, according to a growing number of ice cream sellers, this is apparently the case.
ADVERTISEMENT
Ice cream sellers are complaining Cadbury Flakes are now ‘too crumbly’ for 99s / Credit: Flickr
With the UK having been treated to some warm weather recently, and the hottest day of the year even on the horizon this bank holiday weekend, it’s led to ice cream traders across the country complaining that 99 Flakes have started deteriorating in quality since the production of the chocolate treats was moved over to Egypt in 2020.
Vendor John Taylor, who owns of C&M Creamery Ices in North Yorkshire, complained to the BBC that the quality of 99 Flakes nowadays is “embarrassing for an ice cream man”.
ADVERTISEMENT
“You can’t give someone a 99 with a broken Flake,” he added.
Lawrence Glauser, owner of Lorenzo’s Ices in East Yorkshire, agreed with fellow vendor John and described the situation as a “big issue” because often at least a quarter of the Flake boxes are “unusable” – which has left him having to resorting to more creative measures.
“I now serve trays of ice cream and sprinkle bits of Flake on top,” Lawrence revealed, “I shouldn’t have to do that. I’m fed up of the wastage”.
ADVERTISEMENT
Is the “crumbliest, flakiest milk chocolate in the world” now… too crumbly? / Credit: Wikimedia Commons
Katy Alston, who is the president of The Ice Cream Alliance, says she won’t be using Cadbury Flakes in the 99s she sells from her ice cream van in Bognor Regis for the first time ever this year, as she claims she sometimes has to throw at least half the box away because “they’ve all been broken”, which doesn’t help when she has a reputation to maintain.
“If you order a 99, you want a good solid Flake in it,” she concluded.
Addressing the growing concerns, a spokesperson for manufacturer Mondelēz International said: “Cadbury Flake 99 is a naturally delicate and crumbly product, and we have processes in place within our supply chain to avoid any breakage as much as possible.
“We are aware that recently some customers have received product which does not meet our usual high standards. This has been addressed following recent improvements to our production processes although some prior stock may remain in circulation.
“We are in the process of liaising with our customers (wholesalers) to support those potentially impacted.
ADVERTISEMENT
“We sincerely apologise for any inconvenience caused”.
Featured Image – Flickr
Trending
Half-naked belly slides and cuddles with Elton John – the wild and wonderful Manchester City celebrations
Daisy Jackson
There ain’t no party like a Manchester City party, it seems, with some big celebrations last night following the club’s FA Cup victory against Manchester United.
Players were seen swigging beers in their pants while other staff at the club did belly slides through the dressing room at Wembley.
And then, weirdly, they were congratulated by Sir Elton John himself, who offered hugs to every player in turn.
If you’re going to look anywhere for the Manchester City post-match party scenes, it’s straight to Jack Grealish, who always seems to be at the heart of the chaos (who could forget his antics at the parade last year?)
On his Instagram stories, Grealish nicely summed up the celebrations in the dressing room after their 2-1 victory.
He showed the players singing along to Wonderwall by Oasis and swigging Asahi, saying to the camera ‘Get it down ya!’.
Then he cuts to a video of Brandon Ashton, Man City’s kitman, doing topless belly slides across the floor.
Manchester City dressing room celebrations. Credit: Instagram, @jackgrealishManchester City dressing room celebrations. Credit: Instagram, @jackgrealish
At one point, Ederson (wearing a blue afro wig) is seen lubricating the floor with more Asahi, like some weird beer-soaked version of Curling.
Egged on by Erling Haaland and John Stones, Brandon strips down to his underwear and keeps sliding around, at one point travelling all the way under the benches, at which point Grealish hilariously shouts: “Oi, watch my Gucci bag, f***ing hell!”
Once the dressing room party was over, it was off to the airport, where the entire team ambushed none other than Sir Elton John.
On the strangely star-studded runway, the legendary musician – who had just finished his third gig at the AO Arena – stood in position offering hugs to each Man City player in turn.
Videos shared by the club show the bewildered Kevin de Bruyne, Manuel Akanji, Kyle Walker, Nathan Ake, and Julian Alvarez each taking turns for a cuddle, while Phil Foden stopped to take a selfie with the rock music great.
Then the lads all surround Elton to serenade him with his own iconic song, Your Song.
The surreal videos even captured the moment Pep Guardiola is left awkwardly hanging with his hand up when he offers Elton a high-five.
There’s now just one week to go until the Champions League final, when Manchester City will seek to cinch the treble.
Featured image: Instagram, Manchester City
Trending
Liam Gallagher apologises on Noel’s behalf for brother’s ‘p*ss poor’ Joy Division cover
Emily Sergeant
Liam Gallagher has issued an apology “on behalf of [his] family” for his brother’s cover of a song by another legendary Manchester band.
Stop the presses, breaking news – the Gallagher brothers are slagging each other off again.
In what will be a shock to absolutely no one, Liam Gallagher has hopped onto his favourite social media platform Twitter once again this week to take another unprovoked aim at his beloved older brother – and this time, call him out for his recent cover of the iconic 1980 hit ‘Love Will Tear Us Apart’ by fellow Manchester band Joy Division.
Noel Gallagher recently performed a rendition of the Joy Division classic on BBC Radio 2 as part of the radio station’s popular Piano Room series, and was accompanied by his band, High Flying Birds, for the track, alongside the BBC Concert Orchestra.
The former Oasis co-lead vocalist and guitarist explained that he had chosen to cover the song as he would often play “this version of it at home down the years”.
But Noel did reveal to host Vernon Kay that he was cautious about doing so, and went on to express some initial trepidation about performing his rendition and putting it out into the world, mainly because “it’s such an iconic song, and being from Manchester… well, this is going to be tricky.”
The 56-year-old admitted he kept asking himself “How can I get away with that?”
He continued: “But now I’ve got my own studio, I went and did a little demo of it and I was like ‘you know what? I think I might be able to pull this off.”
One person who clearly didn’t think Noel could “pull this off” was his brother Liam, though.
Reacting to the cover in typical Liam Gallagher fashion, the former Oasis frontman wrote in a now-viral tweet yesterday evening: “I must once again apologise on behalf of my family for r kid’s p*ss poor and damn rite blasphemous version of Joy Division’s Love Will Tear Us Apart.
“Tut f***ing tut SORRY.”
I must once again apologise on behalf of my family for Rkids piss poor and damn rite blasphemous version of joy division’s love will tear us apart tut fucking tut SORRY
And unfortunately for Noel, the comments underneath BBC Radio 2’s post of a snippet of the cover on its official Instagram account appears to show that a fair few others agree with Liam on this one.
“If you wanna win a race, choose NG as a competitor. The only one that’s been able to destroy Oasis, his band, the music. Terrible cover,” one person wrote.
“That’s a terrible terrible cover,” another person simply stated.
A third wrote in the comments: “Kinda sounds boring doesn’t it? I love Noel, but this cover ain’t it chief,” while a fourth added: “I hope he realise by himself that this is one of his worst covers ever,” and another, at least politely, claimed it was: “Definitely a bit different to the original.”
Of course, there are two sides to every story though, and there’s also plenty of positive comments and reactions under the video too to balance out the less-than-favourable takes.
So for now, this exchange will just get added to the seemingly never-ending Gallagher row saga.
Emily Sergeant -
26th May 2023 
