Morrisons has launched its own line of carbon neutral eggs as part of its commitment to be directly-supplied by ‘zero emission’ British farms by 2030.
It’s the first UK supermarket to make the move, and is five years ahead of the rest of the industry.
Now stocked in 50 stores, mostly in Yorkshire and Essex but with a nationwide roll-out expected in 2023, Morrisons’ new Planet Friendly Eggs come from the retailer’s own farms where hens are fed a soya-free diet of insects – which are in turn fed on food waste from its bakery, fruit and vegetable sites.
This ‘circular waste’ feeding scheme is powered by Better Origin technology, reduces deforestation caused by soya production, negates the carbon emissions emitted from transporting this soya, and is said to be “pioneering”.
Morrisons says it has been working with its farmers to create net zero carbon farm ‘models’ that look at neutralising emissions through the whole lifecycle and footprint of the farm, and its Planet Friendly Eggs are the first product to come out of these models.
Sustainable beef, lamb, and fruit and vegetables are to follow, according to the retailer.
Morrisons has launched its own line of carbon neutral eggs known as Planet Friendly Eggs / Credit: Morrisons
“This is our first carbon neutral product and there will be many more to come,” explained Sophie Throup, Head of Agriculture at Morrisons.
“It’s all part of our drive to be directly supplied only by ‘zero emission’ British farms by 2030 [as] we know our customers consider the environmental impact of the food they eat and want affordable zero emission produce.
“Eggs are a regular weekly purchase for most households and so we’re thrilled that after 18 months of hard work with our farmers, these eggs are finally hitting our shelves”.
Morrisons’ Planet Friendly Eggs cost 30p each, or £1.50 for a pack of six, and are also set to be the first product to feature the British Lion Egg green stamp – which indicates a lower environmental impact to customers.
“It’s great to see that Morrisons has launched a carbon neutral British Lion egg pack under its own brand, in a first for a UK retailer,” said Mark Williams, Chief Executive for the British Egg Industry Council.
“Eggs generally have a significantly lower environmental impact than other animal proteins and they are a highly nutritious, natural and great tasting choice for all the family.
“We look forward to seeing more green Lions in the near future.”
The eggs come from hens on a soya-free diet of insects fed on food waste from its bakery, fruit and vegetable sites / Credit: Morrisons
Morrisons says it is “committed” to introducing sustainable products across all areas of the supermarket by lower emission-sourcing and reducing the amount of plastic used, and earlier this year, the retailer became the first supermarket to commit to selling its own milk in carbon-neutral cartons.
The retailer’s agricultural targets form part of the overall business plan to become ‘net zero’ for emissions by 2040.
Featured Image – Morrisons
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A sneak peek at the first pour: Greater Manchester celebrates the return of Boddingtons
Danny Jones
Greater Manchester has every reason to drink and jubilate this Friday and toast the perfect excuse for an early dart as the first fresh pours in a new chapter for Boddingtons beer have been sunk.
And by’eck if ain’t still bloody gorgeous.
That’s right, in case you didn’t hear the latest news about ‘Cream of Manchester’, we can now officially and ever-so gladly confirm that Boddingtons Bitter is properly back on draught in the region.
With the iconic cask ale making a glorious return decades on from its glory days in the 1990s, the new and improved Boddies beer is flowing from the taps – just in time for the weekend, no less.
Yes, with local brewery and pub chain J.W. Lees taking over the manufacturing and distribution, leaving the Budweiser Group to take over the licensing, the updated recipe Boddingtons – which clocks in at a 4.0% ABV – is about to be rolled out across the 10 boroughs.
Better yet, with five native pubs having already reinstalled honey yellow and black pumps, and with Lees looking to deliver it to the ale-loving masses across the North West, this could be the biggest Manc comeback since, well, those two lads from Burnage…
Speaking of: we were invited along to Founder’s Hall on Albert Square (formerly Duttons and now home to every one of the brand’s beers, not to mention serving as a tribute to John Lees himself), for a special ceremony to celebrate the inaugural public pints of Boddies being poured.
Let’s just say we were honoured to be part of the grand resurrection.
Obviously, there have been some holdouts hanging onto the classic Mancunian brew, and we certainly had fun trying to track them down over the past couple of years, but we’re just glad we don’t have to do as much work to find one now.
Managing Director of JW Lees, William Lees-Jones, said on the relaunch: “When I joined JW Lees in 1994, Boddingtons was ‘The Cream of Manchester’ and we were in awe of their position in leading the cask beer revolution.
“We’re proud to bring it back home, starting with Founder’s Hall, and we’re planning to restore Boddington’s as one of the UK’s leading premium cask beers, particularly here in the North West.” Well said, sir.
Available from Founder’s Hall, The Black Friar in Salford, Stables Tavern; Sams Chop House, The Circus Tavern, Oxford Road Tap, Piccadilly Tap and Victoria Tap from today, as well as Corbières and Stockport pubs like The Crown and The White Lion, we can’t wait to see Boddingtons take over the nation.
In the meantime, why not look back at the storied history behind one of our finest exports?
Subway launches make-your-own jacket potato concept ‘Spudway’ across UK
Emily Sergeant
Subway is finally launching its viral make-your-own jacket potato concept ‘Spudway’ at all its restaurants in the UK.
That’s right – you can now walk into any Greater Manchester Subway and order a jacket potato instead of a sandwich, and you get to choose exactly what goes on top of it.
Britain has always been a nation of ‘jacket fanatics’, with almost half of Brits claiming the spud to be a British cultural icon, but according to new research by Subway, it’s been found that nearly a quarter (23%) of us have argued with family and friends over how to prepare or serve one.
So it’s fair to say that, yes, us Brits do love ourselves a jacket potato, and this is why ‘Spudway’ is launching nationwide.
The UK-wide rollout of Spudway comes after it was trailed in select sites earlier this year, and then proved so popular that the trail was extended to include more locations.
Now, those fluffy jacket potatoes are available everywhere.
You can choose topping options like the simple Cheese & Beans or Tuna Mayo, or you can opt for Subway specialities like Meatball Marinara, and Chicken Tikka, but the beauty of Spudaway is it’s all fully customisable.
This means you can pick, quite simply, from whatever you fancy at the protein and salad counters, and finish it with your choice of Subway’s wide selection of signature sauces.
“The nation’s love of Jacket Potatoes is unparalleled,” commented Cathy Goodwin, who is the Interim Director of Culinary & Innovation Subway EMEA.
Subway has finally launched its make-your-own jacket potato concept ‘Spudway’ all across the UK / Credit: Subway
“The enthusiasm we’ve seen on social media and the strong demand from our guests throughout the trial made it clear that Spudway deserved a permanent place on our menu.
“Made with British potatoes, Irish salted butter, a double portion of cheese, and fully customisable with any of our many toppings, Spudway is the perfect freshly-made, high-quality lunch choice.”
Spudway jacket potatoes are freshly baked in-store daily and can be enjoyed on their own, or as part of a meal deal – which includes a spud, drink, plus crisps or a cookie.