M&S has now removed best before dates from fresh produce packaging in a bid to tackle food waste, both in store and in UK households.
After research from sustainability charity WRAP has shown that an estimated 6.6 million tonnes of food is thrown away by UK households every year, the supermarket retailer has announced that best before dates will be removed from the labelling of over 300 fruit and vegetable products – which accounts for 85% of its fresh produce offering.
This will include on commonly-wasted items like apples, potatoes, broccoli, and so much more.
Best before dates will now be replaced with a new code, which M&S staff will use to “ensure freshness and quality is maintained”.
The retailer says the change to packaging – which is being rolled out across all M&S stores in the UK from this week – is designed to “encourage customers to throw away less edible food at home” and urges people to “use their judgement”.
ADVERTISEMENT
The removal of best before dates is part of M&S’s pledge to halve food waste by 2030 – with 100% of edible surplus to be redistributed by 2025.
Cutting best before dates is one of several other steps the retailer is taking to reduce food waste, including having partnered with charity Neighbourly back in 2015 and donating over 44 million meals, which store teams work closely with local communities to ensure edible food surplus is redistributed, and launching the ‘Sparking Change’ challenge nationwide, which encourages customers to reduce food waste recipes using leftovers, as well as expert tips on batch cooking and storing food to make it last longer.
M&S has now removed best before dates from fresh produce packaging in a bid to tackle food waste / Credit: M&S
“We’re determined to tackle food waste,” said Andrew Clappen, Director of Food Technology at M&S.
“Our teams and suppliers work hard to deliver fresh, delicious, responsibly sourced produce at great value and we need to do all we can to make sure none of it gets thrown away [but] to do that, we need to be innovative and ambitious.
ADVERTISEMENT
“Removing best before dates where safe to do so, trialling new ways to sell our products, and galvanising our customers to get creative with leftovers and embrace change.”
He insisted that the retailer is aiming for its target of halving food waste, and will keep searching for solutions while still maintaining “the standards and value our customers expect.”
The retailer says the change is designed to “encourage customers to throw away less edible food at home” / Credit: M&S
WRAP says it’s “thrilled” that M&S is taking steps to reduce food waste.
“Removing dates on fresh fruit and veg can save the equivalent of seven million shopping baskets of food being binned in our homes,” added Catherine David, Director of Collaboration and Change at WRAP.
ADVERTISEMENT
“We urge more supermarkets to get ahead on food waste by axing date labels from fresh produce, allowing people to use their own judgement.”
Featured Image – M&S
Trending
Salford City FC have been bought out by a new consortium
Danny Jones
Another era beckons for Salford City as a buyout of the Greater Manchester football club by a new consortiumhas been announced.
Well, sort of.
Salford City FC were famously the subject of a joint takeover by Singaporean businessman Peter Lim and members of Manchester United’s Class of ’92 over a decade ago, and now 11 years on from that last milestone moment in their history, the local side has a new administration once again.
It is a fresh chapter for the club, but supporters will be glad to hear that there will also be some continuity and key throughline of consistency among some of those at the top.
Salford City announces that the Club has been acquired by a new ownership group led by David Beckham and Gary Neville, and includes US-based businessman Declan Kelly and Lord Mervyn Davies who will both serve as new Co-Chairs of the Club’s board.
Led by Man United legends Gary Neville and David Beckham, who have been involved with Salford since 2014, the new nine-member consortium consists of the Dream Sports Group – a leading sports technology company based in India – along with a number of other key figures.
One of those is Lord Mervyn Davies, a former Labour MP and Minister of State for Trade, Investment and Small Business, who still serves as a trade envoy between the UK and Sri Lanka.
Another is Irish-American entrepreneur Declan Kelly, who is Chairman and CEO of The Consello Group, a global advisory and investing firm.
While the previous co-owners and fellow Class of ’92 United graduates are no longer shareholders at Moor Lane, it is said they will still play important roles at the club.
As the official statement reads, “The acquisition includes a commitment by the new shareholders to invest significantly in the Club, the team and its facilities”, meaning there will funds will likely be sweet aside not only for some healthy transfer business but more updates to the Peninsula Stadium.
Commenting on the announcement, Neville said: “I’m passionate about Salford City. This is a unique partnership with a diverse range of minds and expertise, held together by a love of football.
“Football will come first, however, it’s critical that we drive the Club towards sustainability in the next 4-5 years. I can’t wait for the next part of this journey.”
Meanwhile, Beckham went on to add in the excitable Instagram post seen above: “Salford played such an important role in my life growing up… It’s where I trained with United alongside my best mates every day, it’s where I bought my first house and where me and Victoria lived.
“I’m so proud to be part of a new ownership group alongside my mate [Neville] as we begin the next chapter of Salford’s journey. Football is at the heart of this community and I can’t wait to see what the future holds for the Ammies.
Ole Gunnar Solskjær says just three players have spoken to him since leaving Manchester United
Danny Jones
Club legend and ex-Manchester United player turned manager, Ole Gunnar Solskjær, has revealed that just three of his former players have been in touch since leaving Old Trafford.
Solskjær was sacked from the role as Man United head coach back in November 2021 after having been given the job permanently following an impressive winning run as interim manager.
The practically perfect start back at the helm of the club – where he starred as the ‘super sub’ during his playing days – was followed by a big slump, and the final decision was ultimately made in the wake of a 4-1 loss to Watford.
However, the ‘Baby-Faced Assassin’s’ popularity among the players and the fans alike was never in question, so it’s come as somewhat of a surprise to many fans that Solskjær has said only a specific trio of United players have got in touch with him since his dream job came to an end.
At least two of the names read out might not surprise fans, as not only was then-club captain Harry Maguire one of his first statement signings, but so was Bruno Fernandes, who now has the armband, and both have remained key players and leadership figures pretty much ever since.
Speaking to BBC Sport on the senior duo, Ole said, “For me, Harry has always been a leader and a fighter”, and never had any doubts about him deputising for him on the pitch, before going on to label both the centre-back and Bruno as “top human beings.”
As for the third, although Victor Lindelöf looks set to leave the club this summer, he’s actually been a long-serving squad member, having joined back in 2017 and been a seemingly popular figure around the dressing room, even if injury problems have sometimes hampered his minutes.
He also went on to discuss other matters regarding the club, including confessing that it’s “hard to watch” United amidst their present struggles, both under previous manager Erik ten Hag and now Ruben Amorim – even with a potential Europa League trophy consolation on the cards.
The retired striker also stated that he found the decision to let midfielder Scott McTominay go more than surprising, especially given the incredible performances he’s put on display since moving to Serie A.
Emily Sergeant -
25th July 2022 
