Picking a name for your newborn bundle of joy is no easy task, but new research has revealed that some monikers are seemingly falling off the grid.
Every year in August, the Office for National Statistics (ONS) releases the official list of the most popular baby names from the year prior, but ahead of that, new analysis by My Nametags has revealed the top 50 “most endangered” names that could soon fade into the mist.
The research has also highlighted some of the names which are taking centre stage.
The leading name tag company – which looked at around 1.5 million names over a ten-year period – found that the names Gemma and Kieran were most at risk of dying out, having declined by more than 65% over the last decade.
Apparently, only 36 babies were given the name Gemma in 2020, and none so far this year.
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The names Rebecca (-59%), Lauren (-57%), Matthew (-43%) and Ryan (-43%) are also said to be in a severe decline.
My Nametags
So, what have those names been replaced with, then?
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Research shows that in recent years, parents have named their babies after popular TV characters or have taken inspiration from unusual and unique celebrity names, with My Nametags suggesting this is because we’re surrounded by all different types of popular culture.
For instance, the use of the name Aria (+597%) – thought to be inspired by characters from the popular TV shows Pretty Little Liars and Game of Thrones – has skyrocketed in recent years, with other names rising to the top including Harper (+317%), Mila (+261%), and Penny (+201%), which are inspired by the daughter of Victoria and David Beckham, actress Mila Kunis and Penny Hofstadter (the lead character in the long-running sitcom The Big Bang Theory).
Another trend on the up is the use of nicknames as given names, which has been increasing over the past few years.
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Wikimedia Commons
Monikers such as Albie (+282%), Bertie (+143%), Teddy (+211%), Belle (+95%), and Ronnie (+81%) all make the top 50 fastest growing names ahead of their traditional counterparts Albert, Theodore, Isabel, and Ronald.
My Nametags also revealed an increase in nostalgic, ‘old-fashioned’ names, with Mabel (+84%), Flora (+91%), Florence (+84%), Rupert (+205%), and Arthur (+104%) among titles that have experienced significant growth during the past 10 years and join the list of the top 50 fastest growing names.
You can read the lists in full via the My Nametags website here.
Featured Image – Unsplash
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Salford City FC reveal new club crest ahead of return to orange kit
Danny Jones
Salford City FC have finally revealed their new club crest, paying homage to both their historic and present badge, as they prepare to wear predominantly orange kits once again.
The Greater Manchester club are enjoying a healthy injection not only of investment but ideas and, indeed, a decent bit of form in turn.
Currently sitting sixth in the League Two standings and looking more than capable of scrapping with other third division hopefuls around them in the table, the end of this season could be the start of a fresh chapter for the Salford sporting institution.
Regardless of whether they go up following the conclusion of this campaign or not, the newly restructured ownership group is certainly looking to make this the start of a new era.
Officially debuting the new Salford City badge in the teaser video shared above on Tuesday, 23 December, you could call it an early Christmas gift for Ammies supporters.
Writing on social media, the club said: “Our heritage. Our culture. Inspiring our future. From next season, Salford City FC will adopt a bold new identity, playing in orange with a new Club crest.
“Following recent consultations, 72% of fans voted to adopt this new Club crest from the start of the 2026-27 season.”
A lengthier statement continues: “The new Crest comes after extensive consultation with fans over the past several months.
“It was designed in conjunction with renowned NYC-based agency MILK, and in recent weeks, fans have heard from co-owners Gary Neville and Sir David Beckham about the potential opportunities the new crest can offer the Club – from building our fan base globally to exciting new merchandise products.
This latest unveiling comes after confirmation of the club reverting to an orange-led colour scheme and home shirt.
In addition to hinting at plans to once again upgrade the Peninsula Stadium, the official club statement also digs into the inspiration behind the various features included in the latest redesign.
They are as follows:
A rampant Lion that has featured on crests of the past, breaking out of the badge, refusing to be contained. It captures the fierce, on-field attitude expected from a Salford team. Relentless in the pursuit of success, never held back.
A new Salford rose, inspired by the iconic Salford Lads Club, symbolises enthusiasm, desire, passion and admiration.
Concentric circles represent a bird’s eye view of the Salford Gasworks.
A typeface crafted from the custom lettering found in Salford’s streets.
You see a more detailed breakdown of the thought process behind the various features down below; it does make for an interesting little read.
Credit: Salford City (via club website)
Salford famously switched to red when Manchester United’s ‘Class of 92’ legends bought the club in partnership with businessman Peter Lim well over a decade ago.
Despite the initial takeover seeing the struggling side find their way back into the EFL following multiple promotions, The Ammies have lost momentum in recent years, and many die-hard matchgoers still take issue with the colour change (the notion being that they were reborn in the shadow of Man United).
Fast forward to now, and they reiterated that the plans – which follow the aforementioned official consultation held earlier this year – will see new insignia installed in time for next season, not only on the latest batch of kits but around their soon-to-be further renovated home ground.
With Salford‘s rugby league community also set for its next iteration as of the 2026 season, it’s all change in Greater Manchester’s second city.
Top 10 most disliked Christmas foods revealed – and sprouts aren’t number one
Emily Sergeant
If there’s one thing for certain, a lot of food gets consumed at Christmas.
Foodies look forward to the festive season all year long, and it’s not hard to see why, as for many people, Christmas is just as much about the food as it is anything else, especially as shops and supermarkets tend to go all out with the festive feasting specials – with treats stacked top to bottom on the shelves.
Think turkey, roast potatoes, chocolate, mince pies, and so much more everywhere you look.
But surprisingly, a few of those foods are actually among the most disliked by the younger generations once the festive season rolls around.
A new poll by of 2,000 adults who celebrate Christmas, carried out by Aldi, has found that those born in 1996 or later are apparently “turning their back on” traditional favourites in favour of festive dishes with some sort of “modern twist”.
The top 10 most disliked Christmas foods have been revealed / Credit: Mika Hermans (via Pexels) | GoodFon
Of the traditional favourites, Christmas pudding is one of the least-loved festive foods, along with Christmas cake and trifle – with more than half (56%) of respondents describing them as “dated”.
Despite what many would expect though, number one on the list is not the usual scapegoat of sprouts, as instead it’s mince pies that take the top spot, with the little green vegetables coming in fifth place just behind cranberry sauce at four, Christmas cake in third, and Christmas pudding at two.
Top 10 most disliked Christmas foods
Mince pies – 31%
Christmas pudding – 29%
Christmas cake – 25%
Cranberry sauce – 25%
Brussels sprouts – 24%
Bread sauce – 22%
Chestnuts – 21%
Brandy butter – 20%
Turkey – 20%
Trifle – 19%
So, what else would the youngsters like to see on the festive menu instead then?
According to the poll, he likes of loaded fries, crispy fried chicken, and even pizza are just a few of the things that Gen-Z would most like to be at the table for Christmas dinner this year, whilst cheesecake (33%), chocolate gateau (29%), and ice cream (25%) are among the preferred festive desserts in place of Christmas pudding and Christmas cake.
Additional research from the supermarket found that the main reasons Brits would like to change up Christmas dinner is to fit personal taste preferences better (34%), or to be more inclusive for dietary restrictions (27%).
26% said they want to switch things up just to be more exciting or adventurous in general.
Emily Sergeant -
18th May 2021 
