A popular pub in Manchester city centre is giving you the chance to get £1 off a pint of Stella, simply if you say “please”.
It’s all part of the ‘Stella Please’ campaign by Stella Artois and Hospitality Action.
With the festive season fast approaching and Christmas only around the corner, the two brands have joined forces for a new campaign that is calling for politeness towards hospitality workers during this busy period as “manners don’t cost a thing”.
New research among hospitality workers from Stella Artois and YouGov has revealed that 41% of those surveyed are concerned that customers will be ruder this festive season, with 40% reporting that customers’ rude behaviour has got worse since lockdown measures lifted earlier this year, and so, to help tackle these eye-opening findings and encourage respectful behaviour, the campaign has been launched today.
Fiery chef Marco Pierre White has even got himself involved with the campaign too, as having been in the industry for 30 years means he knows a thing or two about the inconsiderate behaviours of Christmas revellers.
Research has also found that not using essential manners like ‘please’ and ‘thank you’ (78%) is the most common form of discourteous behaviour experienced by the 1,000 hospitality workers who were approached as part of the survey. This is followed by complaining about the cost of services/products (64%), talking on phone whilst interacting with them (49%), with 71% sharing that they have experienced rudeness from customers.
Not only do manners not “cost a thing”, they can even say you a few pennies in a handful of pubs across major UK cities.
The Bay Horse Tavern in the Northern Quarter is the Manchester’s pub that’s taking part.
Customers simply need to say “Can I have a Stella, please” when placing their order, and in return will receive £1 off their pint – but that’s not all though, as for each pint ordered, a donation by Stella Artois will also be made to Hospitality Action to support hospitality workers during their busiest season in years.
“Christmas can be a difficult time of year for hospitality workers, even more so this year with many preparing for an unpredictable, yet their busiest festive season in years,” said Tim Ovadia – Global Vice President at Stella Artois.
“We wanted to raise awareness on the pressure the hospitality workers may face this season and our research shows how small acts of kindness from the public really can go a long way for them.”
UK-based charity Hospitality Action has been helping hospitality staff get back on their feet after a tough 18 months, with the company’s Chief Executive Mark Lewis adding: “Verbal abuse towards hospitality staff is a serious issue and as research indicates, things have unfortunately intensified since the end of lockdown.
“We praise the efforts of Stella Artois and Marco in helping spread awareness of this important issue and getting the nation to show kindness to the hospitality industry during this busy time of year for them.
“Hospitality staff will bend over backwards to ensure you enjoy the festive season, so please show them some kindness in return.”
The Stella Please campaign is the latest initiative from Stella Artois to support the hospitality industry and workers as they continue to get back to work after lockdown, and comes after the brewer also launched Stella Tips when pubs re-opened earlier in the year to give out £500,000 in tips to hospitality staff in UK pubs – with staff offered £1 for each pint of Stella they pulled.
Featured Image – Twitter (@StellaArtois)