Salford has just got its first-ever interactive trail that celebrates the incredible legacy of the city’s music and cultural footprint.
Made possible through The National Lottery Heritage Fund, thanks to money raised by National Lottery players, Echo Salford is is a brand-new and immersive augmented reality (AR) experience that takes users all across Salford to the places and spaces that best showcases the city and borough’s iconic musical and cultural history.
Starting at MediaCity, and taking in the sights of Salford Lads Club, Islington Mill, and Maxwell Hall along the way, before ending at the infamous Kings Arms, the trail promises to take people on a “mind-opening visual and audio journey”.
The ultimate aim of the trail is to “inspire and educate” people, all while showing just how important Salford is to the culture of Greater Manchester.
Accessed via the Echo Salford app, the trail will enable users to launch an AR experience at each location, view never-before-seen images, create musical content and other digital takeaways, and downloadable memorabilia too.
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From exploring the Edwardian elegance and Smith’s room at the Salford Lads Club, with history spanning over 100 years, to immersing yourself in the artistic epicentre of Islington Mill – which is creating a new wave of artists and creators to this day – Echo Salford is also said to be a “celebration” of the “diversity and inclusion that runs through the city”.
You’ll event get to submit a poem in the style of the wondrous John Cooper Clarke at The Lowry, which he’ll also personally review and award prizes to the best of.
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A new interactive AR trail celebrating Salford’s music and culture has just launched / Credit: The Lowry | Wikimedia Commons
Not enough to get you hooked?
How about the fact that you’ll even be able to enjoy the dulcet tones and supporting commentary of some local and national treasures around the trail too? Think guidance from the likes of Peter Hook, Maxine Peake, and John Cooper Clarke, as well as the next generation of incredible talent from the city such as Priya Matharu, and Cheddar Gorgeous.
Ultimately, the creators of Echo Salford say the app is about “sharing, uncovering, and restoring” heritage content.
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It will so this all while supporting new and future music in Salford, as well as providing career opportunities for both students and early-stage professionals as they start their media production careers too.
Salford City Mayor Paul Dennett says the Echo Salford app is “a perfect example of the world-class innovation produced here in Salford”.
Launch day is finally here for @EchoSalford – the first ever Salford immersive culture and music trail app! 📱
He continued: “This wonderful immersive trail shows off Salford’s vibrant cultural and musical past, present and future.
“Bringing buildings and people to life in front of our eyes, there are many Salford greats to spot along the route [and] I would encourage residents and visitors interested in music, culture, or local history to download the app.
“It really is a fun way to explore Salford at your own pace.”
The story behind Sâlo: the rising Georgian-born Salford artist set be one of the region’s next stars
Danny Jones
We always love stories of people moving to Manchester to be more creatively engaged, but tales of entire families relocating here for a better life and art being born out of it is something truly special – and besides her obvious talent, that’s what has attracted us and plenty others to Sâlo.
This up-and-coming Salfordian artist may have been born around the border between Eastern Europe and Western Asia during a particular fraught time for her country, but she’s been raised and moulded like so many of us by this city’s rich music culture and wider artistic heritage.
She came to the UK with her family as a baby, with her parents fleeing poverty and lingering friction in Georgia following the collapse of the Soviet Union in the 90s, and their journey as asylum seekers eventually brought them here to the North West.
It was clear from a young age that Sâlo (short for Salome) had a gift for the piano, but it was when her family moved to the Greater Manchester area that her own interest in genres and styles began to develop. Here’s a little snippet of her recent performance at the stunning Stoller Hall.
This short video was taken from her feature in a recent episode of Manchester: Unplugged, the web series by StreamGM that launched just last year and spotlights local songwriters.
Honing in on one of her newest releases, ‘Set Me Free’, which taps into that pure love for the keys.
While this clip shows a stripped-back version of the fully-fledged electronic studio version, with production playing a key role in defining her sound, she blends everything from classical music and jazz to neo-soul as well as drum and bass.
You hear the phrase ‘genre-bending’ thrown around a lot these days, but if this mid-20s star in the making isn’t the epitome of that term, then we don’t know who is.
Speaking more about her background in the short documentary film, which aired on YouTube this week, she talks about her first memory of visiting Forsyth Music Shop in Manchester city centre, and the inspiration behind the track in question.
You watch the Sâlo episode of Manchester: Unplugged in full here.
Detailed in the description of the newest edition of the online show, “Classically trained from the age of four, Sâlo’s journey runs through some of Manchester’s most important music spaces”, including time spent at the RNCM and Chetham’s School of Music and more.
As for the tune itself, not only do the lyrics revolve around a difficult patch in a personal relationship – this being one of the first times she felt like she’s fully opened up and not held back on letting people know what she’s speaking about – but it’s also the first track she’s produced and mixed entirely on her own.
Painstakingly mastered from a small studio at home, she almost “fell out of love” with the song altogether, but getting back to that simple joy of playing piano helped revive her passion for it.
With a stunning voice, natural musical talent when it comes to her instrument, and a great blend of different analogue and digital influences, Sâlo is definitely one to watch moving forward.
Zayn announces huge Manchester gig on his biggest tour to date
Daisy Jackson
Zayn is heading back out on tour – his biggest-ever solo tour – and has announced a massive show here in Manchester.
The multi-platinum recording artist will be heading out on The KONNAKOL Tour, playing arenas and stadiums across North America, South America, Mexico and the UK.
Zayn has announced the new tour dates in support of his upcoming fifth studio album, which is set for release on 17 April 2026.
The new global tour will kick off right here in Manchester, with Zayn playing a show at the almighty AO Arena in May.
The UK leg will also take him to Glasgow, Birmingham, and The O2 in London, before he heads to cities including Los Angeles, Mexico City, and São Paulo.
He’s just come off the back of his first-ever Las Vegas residency, where he’s been teasing this new material to fans.
Zayn announced his fifth studio album, KONNAKOL, earlier this week, which promises to be his ‘most culturally inspired project to date’.
Emily Sergeant -
9th September 2023 
