The billionaire owner of Patagonia has given the company away to environmental causes in a bid to help fight the climate crisis.
Standing by the morals the sportswear and outdoors fashion brand has always aligned with, and in a move that is no doubt setting the standard when it comes to environmental corporate leadership, Patagonia founder Yvon Chouinard and his family are giving away the entire company valued at $3 billion to a uniquely-structured trust and non-profit.
The move is designed to put all of the company’s profits into saving the planet.
Previously, Patagonia had given away 1% of its sales each year, and 2018, it said it was in “business to save our home planet” – but now, reluctant billionaire Mr Chouinard has said he feels this is “not enough”.
“I never wanted to be a businessman,” Mr Chouinard explained.
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“I started as a craftsman, making climbing gear for my friends and myself, then got into apparel [but] as we began to witness the extent of global warming and ecological destruction, and our own contribution to it, Patagonia is committed to using our company to change the way business was done.
“If we could do the right thing while making enough to pay the bills, we could influence customers and other businesses, and maybe change the system along the way.”
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Patagonia founder gives away $3 billion company to environmental causes fighting climate crisis / Credit: Patagonia
Kicking off the next 50 years, Patagonia says it’s “going purpose” instead of “going public”.
All ownership has been transferred to two new entities – Patagonia Purpose Trust and the Holdfast Collective.
Most significantly, every dollar that is not reinvested back into Patagonia will be distributed as dividends to protect the planet.
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The Patagonia Purpose Trust now owns all the voting stock of the company, and exists to create a more permanent legal structure to “enshrine Patagonia’s purpose and values”, and will help ensure that there is never deviation from the intent of the founder.
It will facilitate what the company says it continues to do best – “demonstrate as a for-profit business that capitalism can work for the planet.”
Instead of “going public,” you could say we’re “going purpose.” Instead of extracting value from nature and transforming it into wealth for investors, we’ll use the wealth Patagonia creates to protect the source of all wealth.
The Holdfast Collective now owns all the non-voting stock, and will use every dollar received from Patagonia to “protect nature and biodiversity”, support thriving communities, and ultimately, work on tackling and preventing climate change.
Each year, profits that are not reinvested back into the business, will be distributed by Patagonia as a dividend to help fight the climate crisis.
Announcing the transfer of the company, Mr Chouinard: “It’s been a half-century since we began our experiment in responsible business, but if we have any hope of a thriving planet 50 years from now, it demands all of us doing all we can with the resources we have.
“As the business leader I never wanted to be, I am doing my part.
“Instead of extracting value from nature and transforming it into wealth, we are using the wealth Patagonia creates to protect the source.
“We’re making Earth our only shareholder – I am dead serious about saving this planet.”
Featured Image – Patagonia
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‘Prolific’ South Manchester burglar jailed for thefts which included peanuts…
Daisy Jackson
A ‘prolific’ burglar has been jailed for just over two years, for numerous thefts including sunglasses, airpods, and peanuts…
The man was caught red-handed inside someone’s property, where he claimed he was just wanting a glass of water – but was found by police officers to have the resident’s car keys in his pocket.
Fazal Alnesi, 26, from Moss Side, was then linked to a number of other burglaries, attempted burglaries, and thefts across South Manchester.
Fazal was sentenced to 27 months at Manchester Crown Court last week after pleading guilty to offences including six counts of burglary in June of this year.
He was arrested on 12 June, when a man returned to his home in Fallowfield in the early hours of the morning and discovered Fazal inside his address.
He claimed he was there because he wanted a glass of water but subsequently refused to leave, which led to police being called.
Officers placed Alnensi in handcuffs and found the resident’s car keys in his pocket, as well as indications that he’d been rummaging through the man’s drawers.
He was later linked to other thefts include a wrench set from a car, a pedal cycle worth £350, airpods, sunglasses – and even peanuts from one address.
He additionally took an electric bike charger from one address worth hundreds of pounds.
PC Jon Holden, from GMP’s City of Manchester district, said: “Alnensi took various items from several homes and cars across a two-week period earlier this year, making off with hundreds of pounds worth of goods.
“Ultimately, Alnensi left people feeling unsafe in his own home, and I am glad he is now behind bars.
“Our team will investigate all burglaries, and I would encourage people to get in touch with us – all intelligence helps us lock up criminals and bring them to justice.”
The top 10 ‘happiest’ places to live in the North West in 2026 have been named
Emily Sergeant
The top 10 happiest places to live in the North West have been named for 2026.
It comes as Rightmove has published its annual ‘Happy at Home’ index this week, just as it has done for the last 14 years now, exploring exactly what it is that makes people feel content about where they live, and highlighting the happiest places nationwide ahead of the new year – with thousands of residents across more than 200 locations providing feedback.
The residents told the leading property listing platform what they love (or don’t love) about their community, from the friendliness of their neighbours, to job opportunities, access to green spaces, and so much more.
The survey also outlined the differences in happiness in rural, urban, and suburban environments, as well as the way our sense of ‘home happiness’ changes as we age.
So, when it comes to the North West as a whole then, where do we have in the top 10?
Well, to kick things off, you may have already seen that one Lancashire market town has earned its place in the top 10 nationwide, not just for the North West region – and that’s Chorley.
Closest to the Bolton and Wigan boroughs, Chorley – which is is about a 40-minute drive outside of Manchester, and sits on a direct train route into the city centre.
But aside from the national top 10, when it comes to the regional top 10, the next two towns following Chorley in second and third are both in Greater Manchester.
The North West’s top 10 happiest places to live 2026
Chorley
Stockport
Altrincham
Chester
Macclesfield
Southport
Kendal
Wirral
Northwich
Carlisle
Altrincham has been named one of the North West’s happiest places to live / Credit: The Manc Group
The ever-thriving Stockport comes in at number two, followed by Trafford favourite Altrincham directly behind it at number three.
Other of the region’s inclusions like Bury, Bolton, Wigan, and the Manchester borough itself all ranked towards the bottom.
Speaking on this year’s list, Colleen Babcock – a property expert at Rightmove – explained: “The balance between greenery and everyday convenience runs through the wider findings. Even among people who would ideally choose a rural setting, access to amenities, parks and public transport remains important.
“This year’s results suggest that the places people rate most highly aren’t simply urban or rural, but often bring together some of the best elements of both.”
Featured Image – Roger Kidd (via Wikimedia Commons)
Emily Sergeant -
15th September 2022 
