Ad Maiora, the sandwich business that started life in a Northern Quarter flat, is opening its first proper sandwich shop in town.
The beloved butty business – a firm favourite with Erling Haaland and the rest of the Man City team – has finally opened the doors to its own place for the first time.
Ad Maiora started life just a couple of years ago when owners, Sardinian couple Daniela Steri and Enrico Pinna, quit their jobs to dedicate their lives to sandwiches.
Since then, they’ve gone on to open up in Kargo Market in Salford Quays and have had half of Manchester obsessing over their authentic sandwiches.
Made with freshly-baked schiacciata – a Tuscan flatbread – and top-quality Italian ingredients, Ad Maiora is comfortably one of the city’s best sandwich spots.
Daniela and Enrico are now ready to open up in the Northern Quarter, where they’ll join the likes of Siop Shop and Butcher’s Quarter over on Tib Street.
In their cosy new location, there are cabinets packed with fresh produce, window seats overlooking the busy street outside, and stacks of that freshly-made bread ready for cutting, heating and filling.
Ad Maiora is opening its first sandwich shop in ManchesterInside Ad Maiora in Manchester
You’ll also find plenty of the shop’s biggest achievements proudly displayed, from photographs with Man City players to print-outs of news articles (including, yes, this piece by yours truly).
There’s a new meal deal in store too, where you can get one of these huge sandwiches with an Italian soft drink for £10.90, Monday to Thursday.
Ad Maiora is sticking to its tried-and-tested menu of Italian sandwiches, including Haaland’s (Parma ham, burrata, pesto, truffle oil, sundried tomatoes, pistachio and rocket), named after the Man City striker’s favourite.
From the vegan-friendly La Nonna (red tapenade, artichokes, peppers, chilli oil and rocket) to a huge array of different cheesy and meaty delights, fillings include Mortadella, fennel salami, ‘nduja, burrata, truffle sauce, pistachios and loads more.
Ad Maiora officially opens its doors on Wednesday 26 February on Tib Street in the Northern Quarter, Manchester.
Manchester favourite Nell’s to open new site for New York-style pizza, karaoke and shuffleboard
Daisy Jackson
Much-loved New York-style pizza joint Nell’s has announced big plans for a brand new location – they’re heading to MediaCity.
Nell’s are stepping things up a notch with the move, adding in private karaoke booths, shuffleboard tables, and a huge outdoor terrace in their new site.
Nell’s MediaCity is set to open this autumn, promising 22-inch New York-style pizza (also served in gigantic slices), frozen margs, and ice cream sandwiches.
There are already several spots around Manchester where you can get a slice of Nell’s, including their restaurants at Kampus and in Altrincham, the OG Northern Quarter site in Common, and at The Beagle in Chorlton.
And now it’s Salford’s turn, with plans unveiled for the team to expand over to MediaCity’s quayside Orange Building.
Nell’s co-founder Jonny Heyes said: “We’ve been thinking about MediaCity for a long time, it’s such a great area and we’ve seen what brilliant operators like Kargo have achieved so when this space came up, we jumped on it!
“The venue is huge which has given us the chance to really play with the experience.
“This idea of karaoke and shuffleboard accompanying our made-for-sharing pizzas and great cocktails feels like a natural next step for us as a brand.”
Nell’s have also partnered with Deliveroo and Slerp to send 14-inch and 22-inch pizzas far and wide.
The new opening is expected to create more than 35 new jobs, and as Common & Co has twice been named in the Times 100 Best Places To Work list, you might want to check those out HERE.
These viral sensations are a plush toy created by Hong Kong-born, Netherlands-raised designer Kasing Lung, who drew inspiration from his love of fairytales to create a character with bunny-like ears, large eyes and big smiles.
They’re swinging off handbags all over the UK at the minute and people are queueing for hours for the latest Labubu drops.
At Sweet Dreams, they’re making edible chocolate Labubus using a special mould flown in from Japan.
Each one has a pistachio kunafa filling and is painstakingly painted by hand.
And that brings us neatly to the next viral craze at play here – Dubai pistachio chocolate.
An army of pistachio chocolate LabubuInside a chocolate pistachio Labubu
Kunafa is a staple in Middle Eastern bakes and pastries but hit the global mainstream last year when thick chocolate pistachio bars stuffed with it went viral online, spawning countless dupes and inspired specials.
And finally, chocolate covered strawberries – hardly a new invention, but this simple dessert has rocketed in popularity especially in food hotspots like Borough Market in London.
Head into Sweet Dreams and you can build your treat from the base up – choose white or milk melted chocolate for your strawberries, layer on pistachio kunafa, then top with either a milk or white chocolate Labubu.
A slightly daft novelty? Yes. But that doesn’t stop them being delicious.
This is the only place in the UK currently selling Dubai pistachio chocolate Labubus.
Daisy Jackson -
25th February 2025 
