Eats
First look as Ad Maiora opens first proper sandwich shop in Manchester
A proper home-grown business.

Ad Maiora, the sandwich business that started life in a Northern Quarter flat, is opening its first proper sandwich shop in town.
The beloved butty business – a firm favourite with Erling Haaland and the rest of the Man City team – has finally opened the doors to its own place for the first time.
Ad Maiora started life just a couple of years ago when owners, Sardinian couple Daniela Steri and Enrico Pinna, quit their jobs to dedicate their lives to sandwiches.
Since then, they’ve gone on to open up in Kargo Market in Salford Quays and have had half of Manchester obsessing over their authentic sandwiches.
Made with freshly-baked schiacciata – a Tuscan flatbread – and top-quality Italian ingredients, Ad Maiora is comfortably one of the city’s best sandwich spots.
Daniela and Enrico are now ready to open up in the Northern Quarter, where they’ll join the likes of Siop Shop and Butcher’s Quarter over on Tib Street.
In their cosy new location, there are cabinets packed with fresh produce, window seats overlooking the busy street outside, and stacks of that freshly-made bread ready for cutting, heating and filling.


You’ll also find plenty of the shop’s biggest achievements proudly displayed, from photographs with Man City players to print-outs of news articles (including, yes, this piece by yours truly).
There’s a new meal deal in store too, where you can get one of these huge sandwiches with an Italian soft drink for £10.90, Monday to Thursday.
Ad Maiora is sticking to its tried-and-tested menu of Italian sandwiches, including Haaland’s (Parma ham, burrata, pesto, truffle oil, sundried tomatoes, pistachio and rocket), named after the Man City striker’s favourite.
From the vegan-friendly La Nonna (red tapenade, artichokes, peppers, chilli oil and rocket) to a huge array of different cheesy and meaty delights, fillings include Mortadella, fennel salami, ‘nduja, burrata, truffle sauce, pistachios and loads more.
Ad Maiora officially opens its doors on Wednesday 26 February on Tib Street in the Northern Quarter, Manchester.
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Featured image: The Manc Group