Ad Maiora, the sandwich business that started life in a Northern Quarter flat, is opening its first proper sandwich shop in town.
The beloved butty business – a firm favourite with Erling Haaland and the rest of the Man City team – has finally opened the doors to its own place for the first time.
Ad Maiora started life just a couple of years ago when owners, Sardinian couple Daniela Steri and Enrico Pinna, quit their jobs to dedicate their lives to sandwiches.
Since then, they’ve gone on to open up in Kargo Market in Salford Quays and have had half of Manchester obsessing over their authentic sandwiches.
Made with freshly-baked schiacciata – a Tuscan flatbread – and top-quality Italian ingredients, Ad Maiora is comfortably one of the city’s best sandwich spots.
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Daniela and Enrico are now ready to open up in the Northern Quarter, where they’ll join the likes of Siop Shop and Butcher’s Quarter over on Tib Street.
In their cosy new location, there are cabinets packed with fresh produce, window seats overlooking the busy street outside, and stacks of that freshly-made bread ready for cutting, heating and filling.
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Ad Maiora is opening its first sandwich shop in ManchesterInside Ad Maiora in Manchester
You’ll also find plenty of the shop’s biggest achievements proudly displayed, from photographs with Man City players to print-outs of news articles (including, yes, this piece by yours truly).
There’s a new meal deal in store too, where you can get one of these huge sandwiches with an Italian soft drink for £10.90, Monday to Thursday.
Ad Maiora is sticking to its tried-and-tested menu of Italian sandwiches, including Haaland’s (Parma ham, burrata, pesto, truffle oil, sundried tomatoes, pistachio and rocket), named after the Man City striker’s favourite.
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From the vegan-friendly La Nonna (red tapenade, artichokes, peppers, chilli oil and rocket) to a huge array of different cheesy and meaty delights, fillings include Mortadella, fennel salami, ‘nduja, burrata, truffle sauce, pistachios and loads more.
Ad Maiora officially opens its doors on Wednesday 26 February on Tib Street in the Northern Quarter, Manchester.
New Manchester restaurant receives rave review as another is slammed as ‘torture’
Daisy Jackson
Pip, a new restaurant in Manchester, has received a rave national review this week – a review which slammed another restaurant in the same feature.
Food critic William Sitwell wrote in his review in The Telegraph that Pip is charming, refined, and fabulous.
“Bravo, Pip. Pip pip!” he wrote in the glowing write-up on the new restaurant, which stands at the foot of the new Treehouse Hotel and has the acclaimed Mary-Ellen McTague at its helm.
Sitwell’s Telegraph review particularly raved about dishes including Lancashire hot pot (‘fabulously good’), a wild garlic soup (‘a gorgeous thing’), and an apple trifle (‘a gift from heaven’).
But while it was all good for Pip, there were significantly less positive adjectives heaped on another restaurant in Manchester.
In fact, he said that Pip is ‘a great-value tonic’ for the ‘brash (and pricey) torture’ across town.
That restaurant was KAJI, formerly known as MUSU, which he said was ‘all tummies, bald heads, tattoos and heat’.
Sitwell said that while the service and sashimi are good at KAJI, the ‘place is afflicted by some overbearing cooking that cheapens the noble name of Japanese cuisine’.
He wrote: “Lamb chops fail the tender test and are properly wrecked sitting on a vulgar pond of sticky “tomato ponzu”. No beast should die to have that stuff squirted anywhere near it.
“And Kaji is a Japanese gaff without sake. Which is like opening a British pub in Tokyo and forgetting to put an ale on tap.”
Sharing the review, Pip wrote: “Thankyou @telegraph and @williamsitwell for the fantastic feature. We’re so proud of our team here.”
Milk Maids, Bolton – The family-run ice cream parlour on an award-winning farm
Daisy Jackson
Ice cream doesn’t come much fresher than those served at Milk Maids – in fact, you’ll be standing right on the family farm where the cows that produce the milk live, as you tuck into your scoop.
This unassuming dairy farm in Bolton has been in operation for decades, and in the same family for generations.
But it’s when sisters Fiona and Rebecca saw the full potential of all that award-winning milk being produced on their farm that Milk Maids was born.
This ice cream parlour on Dearden’s Farm in Over Hulton is now one of the hottest spots in Greater Manchester, especially when the weather is similarly hot.
Every month they release a whole batch of flavours, all made fresh daily (you can literally see Fiona legging it across the yard with buckets of milk to make fresh batches), with May specials including white chocolate and sea salt caramel, raspberry cookie, and passionfruit pavlova.
Milk Maids, Bolton – The family-run ice cream parlour on an award-winning farm
Cones can be filled with molten chocolate or pistachio creme before your ice cream is scooped and pressed into the cone.
Or you can have your chosen flavour whizzed up into a milkshake, served in a milk bun, or presented in an insulated take-home box for later.
We could wax lyrical about how good this ice cream is, but the queues really do speak for themselves, and you should go and get in it right now.
Daisy Jackson -
25th February 2025 
