Iceland has launched a new freezer aisle dedicated to air fryers and it is chock full of all sorts of goodies.
Created to help people save money during the cost of living crisis, the new supermarket air fryer aisles are said to be a world first and can hold over 287 items.
Consisting mainly of frozen foods, alongside instructions on how to cook it in the air fryer, the new aisle features treats like Greggs sausage rolls and Aunt Bessie’s Bacon Chicken Crowns.
Research from consumer company Which? found nearly half of UK households have purchased an air fryer in the past five years, and that 57% of respondents used their air fryers multiple times a week.
20% of air fryer owners said they used it every day, whilst 44% said they are using their regular ovens a lot less.
Image: Trusted Reviews
Image: Trusted Reviews
Most importantly, perhaps, 68% said they made the switch because it was more affordable for them, with research from Utilita Energy showing an average annual saving when switching from an electric cooker to be £80.50.
The appliances have become something of a TikTok sensation in recent years, with users on the social media platform proving that where there’s a will there’s (nearly) always a way.
Some of the most viral air fryer recipes to appear on the video platform in recent months include mac and cheese, PB&J, stuffed mushrooms and espiropapas.
What the videos have show is that it’s not just freezer food that can be cooked in an air fryer, and that, in fact, you can do anything from bake a cake to roast a chicken inside the tidy little gadgets.
Iceland is currently working on including air fryer instructions on a wide variety of different food ranges, not just frozen items, and has already begun making changes to 300 products.
Iceland executive chairman Richard Walker said: “We pride ourselves on knowing exactly what our customers coming through our store doors are looking for, matching their changing shopping trends with fresh ideas.
“Introducing the world’s first air fryer aisle at our Food Warehouse is another exciting example. As the popularity of air fryer cooking grows, this aisle will give customers easy access to products that work perfectly in this time and energy saving cooking appliance.”
Featured image – Iceland
Food & Drink
Nostalgic ready-to-drink Breezer makes UK return after a decade
Daisy Jackson
An iconic ready-to-drink favourite has launched back into the UK – oh yes, Breezer is back.
First launched in the 1990s, Breezers – then pitched as an ‘alcopop’ – were a staple on dancefloors and at barbecues right across the UK.
And now Bacardi has decided to bring these delicious, fruity, easy-drinking bottles back to British shores.
There are three new flavours to try as Breezers return to your fridges – Zesty Orange, Zingy Lime, and Crisp Watermelon.
And Breezer launched back into Manchester last night with a suitably memorable party, turning a spot in the Northern Quarter into a corner shop.
The ‘local Cornerbop’ was stacked with your usual essentials, plus shelf after shelf of these colourful glass ready-to-drink bottles.
Inside the Breezer ‘Cornerbop’ corner shop in ManchesterBreezer is back, in three new flavours
The Breezer relaunch party saw Tarsza and Rennie Peters spinning nostalgic anthems with a modern twist at a pop-up party in a corner shop.
Steve Young, business unit director for Bacardi in the UK & Ireland, said: “We know there is a lot of love for Breezer in the UK, and we are confident a new generation of consumers will fall in love with the new Breezer.
“RTDs are booming, however, the Flavoured Alcoholic Beverages category could do with a bit more excitement. By bringing back Breezer we’re definitely putting the fruity taste into FAB.”
The iconic ready-to-drink classic is back – and better than ever.
£1.8m revamp of Ancoats pub The Shamrock is FINALLY set to begin
Daisy Jackson
At long last, work to revamp The Shamrock pub in Ancoats is about to begin – and they’re calling on locals to rename the historic boozer.
The Shamrock, on Bengal Street, was taken over by Joseph Holt brewery in 2019 but has been firmly sealed shut ever since, with the pandemic halting its revamp.
But now the family-owned brewery is ready to get to work on the pub, with a £1.8m revamp kicking off very soon.
The Shamrock, which dates back to 1808, will be transformed from an Irish pub into a Joseph Holt’s venue.
Back in the turn of the 19th century, it was a popular watering hole for the Irish and Italian communities who moved to the industrial neighbourhood.
Obviously, Ancoats has gone through some pretty major changes in the years since, and is now one of the city’s trendiest and foodiest suburbs, filled with flats, bars, coffee shops and more.
It’s because of this that the Joseph Holt team felt like The Shamrock was due a new name for its new chapter, and are asking the public to help rename the pub, with a shortlist of five names drawn up.
The options on the table for when the pub reopens include The Victoria Arms (as a nod to the flats and accommodation across the road); The Fleet (the name of a former neighbouring pub); and The Linen Arms, reflecting the city’s cotton trade.
The historic Ancoats pub The Shamrock will finally undergo a £1.8m revamp. Credit: Supplied
The other choices for the public to vote on are The Spinners Rest, after the mill workers who lived in historic Ancoats; and Queen Adelaide, after another former pub around the corner on the main Ancoats Road.
Richard Kershaw, CEO of Joseph Holt, said: “As a family business with deep roots in the area, our pubs are very much at the very heart of the communities where they are located.
“With the moving forward of long-awaited refurbishment of The Shamrock – and with it a new name – we wanted our customers to feel part of the journey.
“So we brainstormed names for the pub that would respect the past and the local area while also looking to the future. Now we’re letting the people who matter most to us, our customers, decide which one to use.”
You can place your vote on the new name for The Shamrock pub HERE. One participant who picks the winning name will receive free drinks vouchers.
Georgina Pellant -
20th June 2023 
