Seven Bro7hers has released a limited-edition ‘Peanut Butter on a Jaffa Cake Stout’ as part of its upcoming birthday celebrations.
The Salford brewery is launching a new line of special craft beers – with each can exploring the interests, personalities, and quirks of the seven founding brothers.
The Peanut Butter and Jaffa Cake can will mark the first beer in the ‘7 Series’ – a nuttily sweet stout inspired by co-founder Kit McAvoy’s favourite childhood snack.
Whilst the beer is rich in peanut flavour it contains no nuts (meaning it’s still suitable for those with peanut allergies); with a combination of hops and malts bringing out the nutty, zesty flavours.
The stout is 7% ABV and available in a 440ml can from the Seven Bro7hers brewery web shop for a fiver.
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Speaking about his stout, Director and Export Manager, Kit said: “It has been really fun taking well-known beers and flavours back to the drawing board and getting inventive with the brewing team. We are enormously proud of the last seven years and we hope people join us in celebrating this landmark.
“Have you ever had peanut butter on a Jaffa Cake? All I can say is, thank me later!”
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Founded in 2014 by McAvoy brothers Guy, Keith, Luke, Daniel, Nathan, Kit, and Greg, Seven Bro7hers opened their first beer house in Cutting Room Square in Ancoats in 2016, with a second site in Middlewood Locks welcoming its first customers back in December 2019.
The brand has also unveiled plans for a pop-up bar & kitchen in the heart of MediaCityUK – along with more beer houses across the north in Leeds and Liverpool.
A Seven Bro7hers bar is also being installed in Manchester Airport’s £1 billion Terminal 2 as part of a lucrative 10-year deal – with the travel hub expected to open to the public in 2021.
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The brewery’s most recent creation is a special beer called ‘Roadrunner‘ – launched alongside rugby league legend Rob Burrow who was diagnosed with Motor Neurone Disease in 2019. 60% of the proceeds from the beer will go towards the Motor Neurone Disease Association (MNDA) – helping to fund essential research in a bid to find a cure.
Co-founder Nathan said: “To us, Rob is one in seven million – an amazing player and family man, doing a fantastic job to raise awareness in the fight against this awful disease [and] it has been an honour to collaborate with Rob to bring to life his sporting legacy on the can.”
All Seven Bro7her beers are available to buy online.
Food & Drink
Salford industrial estate bakery with incredible cinnamon rolls to open new site
Daisy Jackson
Mayya Bakery, a local ‘hidden gem’ with incredible cinnamon rolls, is set to open a brand-new bakery that will make it significantly less hidden.
Until now, Mayya has been quietly trading from an industrial estate in Salford, where it’s built a great reputation for its bakes despite an off-the-beaten-track-location and relatively little social media fanfare.
It opened its doors in 2024, operated by former primary school teacher Meli and her husband, dentist Oguz.
This is an artisan bakery with a real Turkish flare, with plenty of comfort food like freshly made gözleme (or gozzies for short) and bigger dishes if you fancy sitting in.
Their counters are stuffed with sweet bakes, like their perfect cinnamon rolls, plus loaves, babka, cookies, and homemade cheesecake.
For bigger dishes, you’ll find breakfast dishes like Turkish eggs, Simit (a traditional sesame bagel) breakfasts, and menemen.
The counters at Mayya Bakery’s current locationIncredible cheesecake at Mayya BakerySigns on Chapel Street Salford for the new Mayya Bakery
And now Mayya Bakery has revealed plans to open a new location in a much more prominent spot in town, with signs appearing in the windows of a unit on Chapel Street.
The sign reads: “Everything is homemade – including this picture.”
It also quips: “They called us hidden gem… not hidden anymore.”
Mayya will open on Chapel Street soon – keep an eye on our food and drink Instagram page The Manc Eats for the latest.
Sacha Lord set to back local hospitality again with money behind the bar of one Greater Manchester pub
Danny Jones
Local figure Sacha Lord is once again looking to help support Greater Manchester’s food and drink scene once again this spring by putting a total of £2.5k behind the bar of one lucky pub.
Well, let’s be honest, we’re about to be the real lucky ones.
It’s far from the first time that the Night Time Economy Advisor has done this, having previously put sizeable sums towards shared tabs on a few ocassions over the last few years.
Lining up his next handout for this coming early May bank holiday (perfect timing), it’s going to be a super and potentially very sloppy Sunday…
Tell me your favourite pub in Greater Manchester.
Bank Holiday Sunday 3rd May, I’ll be turning up and putting £2500 behind the bar.
Sharing the video above online earlier this week, the 54-year-old simply wrote, “Tell me your favourite pub in Greater Manchester. Bank Holiday Sunday, 3rd May, I’ll be turning up and putting £2500 behind the bar.”
The message is as straightforward as ever: “Support your local pub.”
Now obviously, the fact that people can reply with their go-to boozers and help influence the decision is one thing – something that has certainly always created an attraction each time he’s done this – but it’s also just a good way of marketing these watering holes to begin with.
Whether or not someone’s favourite public house tucked away in one of the 10 boroughs, or their bar of choice here in Manchester city centre, ends up being selected or not, it’s obviously great publicity having their names plastered on a notable social media account.
This is especially so when you see how much the post itself ends up being reshared and the overall exposure Lord ultimately lends them via creating such a big crowd discussion.
Here’s hoping we get proper beer garden weather over that long weekend.
It’s also worth noting that the further support stunts like this have helped garner support for other regional businesses – in particular, indies that are battling the cost of living crisis and so many other challenges within the sector – has proved crucial for some places to stay open to begin with.
A good example is the Thirsty Korean, who teamed up with the Altrincham-born entrepreneur to cover hundreds of bills back in 2023, and has now been able to expand into a larger venue down the road from their original Chorlton location.
The obstacles facing the hospitality industry remain varied and numerous, but gestures like this can go a long way to helping prop up those who need it.
The Manc -
7th April 2021 
