“Every time you think you’ve collected everything, someone else will show you something that you’e not got,” says manager Allan Hudd when we meet at the Briton’s Protection on a wet, rainy Friday afternoon.
The historic boozer has been serving drinkers for generations and has a legacy that harks all the way back to the Peterloo Massacre, but today we’re here to talk about the pub’s epic whiskey collection – which spans over 360 bottles.
When he came on board in 2013, there were already around 190 whiskies on the back bar – but under Allan’s premiership, this has grown massively.
Now, alongside a hearty collection of Irish and Scotch whiskies, the pub also boasts the biggest collection of Jack Daniels in Manchester and pulls in fans and collectors from around the globe.
“These guys they know everything about it. They’re a great bunch, I can’t speak more highly of them, but they know every little detail,” says Allan.
“It’s great when they take pictures of their collection and you see that ours are in there.”
The Sinatra Century Jack Daniels edition, created to commemorate what would’ve been the singer’s 100th birthday, contains a tie clip with an unaired recording of one of his concerts at the Sand hotel / Image: The Manc Group
On the shelves, you’ll find some super rare Jack Daniels bottles, including a special flight case of Sinatra Century that holds a tie clip with an unaired recording of one of the singer’s concerts at the Sand Hotel.
The pub also holds Jack Daniels’ full Master Distillers collection, a number of legacy releases, a Green Label bottle you can only get exclusively at the distillery, a bottle of no.7 from the distillery’s Scenes of Lynchburg collection, a Gentleman Jack, and a Gold no. 27, barrelled in maple wood.
Of a collection totalling nearly 50 different styles, though, the real stars of the show are the Briton’s Protection’s own Manchester casks – which the team hand-selects every year, with the help of JD’s master distiller.
The special Manchester casks, created specially for and by the Briton’s Protection team, can just about be seen lined up on the bottom shelf here in order, from number one on the left to number six on the right.
Covid aside, every year since 2014 the Britons Protection team has taken an annual trip to Tennessee to visit the distillery and conduct a series of blind tastings in order to cultivate their new barrel.
It’s a process that takes roughly six months from start to finish, resulting in a unique run of around 300 bottles which they then sell on to collectors and to drinkers through the pub.
When they first began making these unique casks, Allan tells us the only other place in the UK that had done the same was The Savoy Hotel in London.
Since then, they’ve gone on to become the place for avid JD fans to get their fix, and have now produced six out of a planned ten exclusive Manchester casks, whilst the Savoy still only has one.
Image: The Manc Group
Each bottle in the range offers something a little bit different, playing with JD’s three main flavour profiles. Whether you’re a fan of something light and fruity, woody and oaky, or spicy, trust us – there’s a cask here for you.
Asked which is his personal favourite, Allan tells us it’s cask number three:
“Cask three is probably my favourite, we actually picked that with Jeff Arnett, who at the time was the master distiller [….]
“I turned my paper over and it was the same one he’d picked and I was like if it’s good enough for the man who makes it it’s good enough for me, that’s it we’re done.”
Some of the casks are in incredibly high demand, not least the original cask one – which Allan confides sold so well he only has half a bottle of it left on his back bar.
Typically, they sell all of their cask bottles for £70 a pop – and for this you’ll also get a nice box, some glasses etc – however, due to the demand for this particular edition, he tells us the last one he sold went to a gentleman in Norway for £1,500.
Image: The Manc GroupImage: The Manc Group
“With whisky, there’s no real price band on it. It’s just whatever people … if you want it, you want it,” he explains.
“I’ve sent these all over the world… to Sweden, New Zealand…
“I sent one to Australia, it cost more to ship it than it did for the bottle but the person who bought it didn’t care. He had a gift of cask 3 at the time, and he was like I need the back catalogue, I need the new ones.”
“It’s just great to see that dynamic of people where a friend from god knows where has come to try it and then they’ll travel all the way here to see what it’s about,” he adds.
The pub’s obsession with Jack Daniels isn’t limited to the back bar, either. Behind the bar is a snug, which they call their Jack Daniels room, and it’s ompletely dedicated to the brand.
Image: The Manc Group
Barrel tops have been repurposed as tables, the original Manchester casks hang on the wall with their respective numbers, there are pictures from the distillery and other mementoes dotted about here and there. It’s a Jack Daniels fan’s haven.
The fact might come as a surprise to some, considering that the Britons Protection is also a CAMRA recognised pub with a good selection of ales – but this little gem is full of interesting discoveries.
To sample a whiskey flight or even get your hands on one of the limited edition casks, your best bet is to go down yourself and have a chat with Allan. Trust us, he is a fountain of knowledge on the subject.
You can find the Britons Protection at 50 Great Bridgewater St, Manchester M1 5LE.
Food & Drink
Jet2 and Greggs is offering Mancs the chance to win a luxury holiday for the price of a sausage roll
Thomas Melia
Jet2 has teamed up with Greggs to announce a new competition where you can win a holiday for the price of a sausage roll.
If you didn’t know by now, ‘Nothing beats a Jet2 Holiday’, and as the British budget airline launches its latest collaboration where you can win a holiday for the same price as a sausage roll, we’d say that’s pretty accurate.
Fancy laying down in the scorching heat and baking yourself just like a trusty Greggs sausage roll? Well it’s a good thing these two iconic companies have teamed up then, because now you can do just that.
Jet2 and Greggs are giving away a three-night all-inclusive holiday to Marbella for the same price as everyone’s flaky-pastry favourite priced at £1.30.
In a video shared to social media, internet personalities Charley Marlowe and Luke Hamnett announced this brand-new offer in an extremely on-brand way.
The video sees the pair taking on very different roles, quite literally, as Hamnett dresses as a sausage roll while Marlowe tries her hand as a cabin crew member.
This exclusive campaign sees you in with the chance of winning a three-night all-inclusive holiday to the luxury Spanish destination, staying at Iberostar Selection Marbella Coral Beach from 2 October – 5 October 2025.
Jet2 and Greggs is offering a luxury holiday for the price of a sausage roll / Credit: Laura Barry (via Unsplash) | Greggs
On top of this, you’ll also get a handful of Jet2 and Greggs co-branded goodies sent to your door before take-off, and there may even be a present or two in your hotel room as well.
I think it’s safe to say there certainly will be carbs in Marbs.
The first new tenant of the old Debenhams department store on Market Street has been confirmed
Danny Jones
The first new resident of the Rylands Building on Market Street in central Manchester has been revealed, and it’s a foodie one.
Set to be the maiden opening inside the old Debenhams department store, which closed after more than three decades back in 2021, Rylands’ debut won’t be for another year or so, but it will soon welcome Mancs with an increasingly popular food hall operator making its way up north.
Simply called Market Place, the ever-growing brand is fast becoming a well-established name, with four venues in the capital already and a fifth coming soon.
Rylands will be their first location outside of London, and with 1,300 sqm of space at their disposal, Market Place Manchester is set to make a significant splash on the high street.
A look at Market Place Peckham.A rough idea of what the Manchester branch could look like.
Developers managed to green-light plans for the Grade II-listed building last November, sharing the first details and glimpses of their vision for the instantly recognisable city centre spot, including a whole new rooftop terrace.
Currently earmarked for a late 2026 launch, the former department store (previously Paulden’s) consisted of seven floors but is now set for a four-storey extension that promises to be a massive and varied retail, leisure and business destination that makes the most of the expansive structure.
Not to be confused with the famous John Rylands Library – a much older, more gothic, historic and hallowed hall over on Deansgate – this task of ‘revitalising a Manchester icon’, to quote property firm AM ALPHA, is a huge undertaking.
In charge of the redevelopment since 2023, the group have been outlining a pretty complete overhaul, with plans to convert the upper floors into premium office space, and the creation of a retail arcade at ground level, on which Market Place Manchester will sit.
This particular Manc corner was a bustling food, drink and shopping complex for the longest time, but has been derelict and covered up by boards for what feels like forever, with urban explorers even roaming the large, abandoned building.
Credit: Supplied
Now, though, the new long-term 15-year lease agreement will see the latest food hall kick off a new era for Rylands, delivering socially focused venues and the range of flavourful, vibrant choices of scran that Market Place have become known for.
With sites in St Paul’s, Vauxhall, Peckham, Harrow and soon Baker Street – as well as their eventual Manchester outpost, of course – the chain is getting bigger and better, meaning its arrival in the North West is an exciting one.
AM ALPHA manager Paul Hodgkiss said in an official statement: “Manchester is a city with a vibrant cultural scene – the perfect environment for forward-thinking concepts like Market Place Food Hall…
“The early commitment to Rylands is no coincidence: it reflects the strength of our strategic and forward-looking approach to development. We are not just creating high-quality space – we are setting new standards for urban mixed-use concepts. Interest from further prospective tenants is strong.”
It was only last week that Greater Manchester’s latest market hall, Campfield Studios, said hello to the general public and with House of Social also opening this summer, among several other similar projects, soon you won’t be able to move for more social hospitality scenes like this:
Georgina Pellant -
19th November 2021 
