The quirky Manchester brewery with some of the funniest beer names in the city
Having co-founded Cloudwater Brew Co and spent thirteen years at Marble before that, Sureshot's head brewer is as knowledgeable about beer as his wit is dry.
Independent breweries and taprooms have been having a real moment in Manchester.
Over the past decade, there’s been a real gold rush with the advent of Piccadilly’s beer mile heralding a whole new era for local brewers and drinkers alike.
In fact, the choice nowadays is overwhelming – with some feeling a bit out of their depth given the never-ending element of choice. For others, though, that is the fun of the whole thing.
As a keen beer drinker and taproom fan, it has been a treat to have so many exciting indie breweries springing up in recent years.
Even if a few sadly had to close their doors because of rising energy costs, we’ve still got plenty left – not least relative newcomer Sureshot, a quirky Manchester brewery with some of the funniest beer names in the city.
Brewed ‘from the belly of Manchester’, this fairly young brewery is all about not taking itself too seriously. If you were in any doubt, all you need to do is scan its beer list which is chock full of silly names like Have Thee Nowt Moist, Jabroni, Pugh, Pugh, Barney McGrew,Underwhelming Kazoo Party, and (my personal favourite) Eighteen Free Personalised Fridge Magnets.
Some reference TV shows, like the Arrested Development-inspired IPA They’re Not Tricks They’re Illusions, or the Mr. Blobby-inspired Dunblobbin, promoted by the team at last year’s Indy Man Beer Con by one of their team strolling around in a life-size pink, white and yellow costume.
Image: Supplied
Image: Supplied
The Sureshot Brewery beer list. / Image: The Manc Eats
Others are reflective of in-jokes shared by the small brewing team, who manage to churn out tens of thousands of pints a week according to head brewer James Campbell.
With decades of experience under his belt, James is as knowledgeable about beer as his wit is dry. The result is that in just three years Sureshot has cemented itself firmly in the ranks with some of the city’s most exciting breweries.
Having co-founded Cloudwater Brew Co in 2014 after thirteen years spent heading up the brewing operation at Marble Beers, James has spent decades living and breathing all things beer, not to mention shaping the direction of some of Manchester’s most popular breweries on the way.
But whilst the beer inside Sureshot’s cans is made of serious stuff, everything else about this young, fun brewery is decidedly unserious – and that’s the whole joy of it.
Sitting down with James, he outlines his background a little and it soon becomes clear that this is a man who knows his stuff. As he puts it, he’s been brewing “since God knows when, I think 96, a long time, yeah.”
A serial head brewer at some of the city’s most respected breweries, today he runs Sureshot with his business partner Michael.
Image: The Manc Eats
Image: The Manc Eats
“I was at Marble for thirteen years as the head brewer there, and then I did a year of consultancy, I was involved in Brewsmith and Runaway and Barcelona Beer Cat.
“Whilst I was doing that, I was involved in setting up Cloudwater,” he adds, revealing he wrote the first five hundred recipes for Cloudwater before moving on in 2018 with a plan to start his own brewery.
“This is it,” he deadpans, as if I didn’t know we were sitting in it.
In the time it took to set Sureshot up, he also worked as a project lead on the DEYA and Verdant brewery plant builds – but maintains that, whilst they were great jobs, there is no better feeling than having his own place.
“So myself and Mike had a lot of chat about it and a lot of thought about it. Our original beer was with Vocation, that was during the middle of lockdown, they offered us the opportunity to do a beer with them.
“Matt at Vocation I’ve known since Marble days, he’s a good lad and he’s a really good brewer so we said yeah, why the hell not, did a double IPA with them and it ended up in Tesco.”
“It was quite weird [for our first beer to go onto the supermarket shelves], but it was a very weird time. You know, it was the middle of lockdown, there were no pubs open and, it was like, well, ‘how are we going to do this'” he laughs.
Image: Supplied
Image: The Manc Eats
“That all came together nicely. So, er, we were looking at ways of doing this and how to, how to skin a cat basically, which is unfortunate if you’re a cat.”
“Track had bought a new brewery, I mean we wanted to go for something a bit bigger than this originally but nobody knew what shape the world was going to be the other side of lockdown so, er it makes people risk averse and borrowing expensive so we spoke to Sam at Track and said ‘what are you doing with that brewery you no longer need?'”
After arriving at a figure and buying the brewery, Sureshot officially moved in on 25 January 2022 and stuck the first brew, called How Much Does Water Weigh, through that same day. Within a month, beer number one was out for sale in the world – and the rest, as they say, is history.
Three years on from its inception, Sureshot’s name is up there with some of the most established brewers in the city.
At its taproom, the team hosts regular events – welcoming in pop-up supper clubs such as Our Place and The Little Sri Lankan, as well as working alongside its neighbouring breweries to host big block parties where beer fans can go from bar to bar, sampling different drinks as they go.
As well as brewing up a storm from its Sheffield Street location, you can also just pop in for a quiet pint with the taproom open from Wednesday to Sunday every week.
The next Block Party takes place this month, with Sureshot, Cloudwater, Track, and Balance Brewing all joining forces on 15 July for a big. boisterous summer edition celebrating the Piccadilly area’s established and growing craft beer scene.
Featured image – The Manc Eats
Feature
Drinking around the ‘Beermuda Triangle’ of brewery taprooms in Manchester
Daisy Jackson
If you’re looking for the best pints in Manchester, turn your ass around at the door of the pub and head to the ‘Beermuda Triangle’, a corner of the city centre where taprooms are king.
Our city has a great rep for craft beer and microbreweries, and a lot of these are concentrated in one brilliant, unexpected stretch of industrial estate.
Head beyond Manchester Piccadilly and you’ll find yourself in an area nicknamed the ‘Beermuda Triangle’, where tucked among tool shops and warehouses are breweries welcoming in thirsty punters.
These are places where you can sip on the freshest lagers, ales and sours, straight from the source.
As you kick back in one of these taprooms, you can see the brewers hard at work on their next creation, and see beers being canned before your eyes.
There are, of course, plenty of other taprooms and brewery-operated bars all over Greater Manchester, but if you want to minimise your step count and maximise your drinking time, this is where to head.
So we’ve gone out exploring the current residents on the Beermuda Triangle (I know, tough job) to give you the low-down for your next pub crawl.
All the taprooms on Manchester’s Beermuda Triangle
Cloudwater
When you think of craft beer, you probably think of these guys.
Since being founded in 2014, Cloudwater has gone on huge things and is now listed among the largest craft beer brands in the UK.
They’ve got their own pub (The Sadler’s Cat), a taproom down in London, and a huge brewery next-door to their taproom on the Piccadilly Trading Estate.
In here, it’s a stripped-back, Scandi-style interior upstairs, with a few extra tables squeezed in amongst oak barrels downstairs, plus a decent suntrap terrace out the front.
Our order? A pint of Fuzzy pale ale.
Track
Track TaproomTrack Taproom
Another big player in the craft beer game, Track’s taproom is comfortably one of Manchester’s coolest bars.
It’s a huge space, split between the actual brewery and the taproom, where beers are displayed on a rainbow-hued menu board and their own merch lines the walls.
With loads of plants, a leafy little beer garden, and a small kitchen that’s home to Slice Culture pizzeria, this one is the least rough-and-ready of all the taprooms on the Beermuda Triangle.
The most logical order here has, and will always be, Sonoma, they’re easy-drinking session pale ale available on both cask and keg – but there are always tonnes of other beers beyond their core range that are worth your attention.
Sureshot
Sureshot proves that you can take the art of brewing seriously but still have a laugh, with silly beer names and a giant bear mascot manically grinning at you as you sip your beer.
What’ll it be – a pint of ‘Wait… What?’, a schooner of ‘Small Man’s Wetsuit’, or a third of ‘Be Polite and Comb Your Hair?’.
They’re known for their hop-forward styles but are always dreaming up new creations and collaborations, like a recent sour with Bundobust, and collaboration with inclusive football club Manchester Lacesm with a donation of each ‘I Thought She Was A Pisces’ sold going to the club.
This one’s off the Piccadilly Trading Estate and is under the railway arches, handily with Nell’s next door who will deliver you a pizza while you’re on your taproom crawl.
Balance Brewing & Blending
The final stop on the Beermuda triangle is Balance, who specialise in barrel-fermented sours.
The taproom itself is a real looker, with fairy lights festooned overhead, a deep burgundy bar, and persian rugs thrown all over the concrete floors.
The beers here are all funky and punchy and well worth ordering a few testers of before you make your final decision.
Whatever you order, it’s going to have good British roots and a beautiful flavour.
Five Manchester artists we’ve been listening to this month | July 2025
Danny Jones
Hello again, it’s us: The Manc, or more specifically, our Audio North arm – back to talk about the music coming out of Greater Manchester that we’ve been listening to over the past month.
If you’re new here, it really is as simple as that, and whether they’re revered veterans of the region’s music scene or what we think might be the next up-and-coming thing, as long as it’s from ’round our way, we’ll give it a chance.
Five native artists, three recommended tracks from each and hopefully hours of exciting new listening if you play your cards right.
Headphones and playlists at the ready. Here’s what we had on in July.
Manchester music we’ve been into recently
1. poor effort
We’re kicking things off with an experimental project from Salford-born and Manchester-based musician and writer, Matty Dagger, whose new outing in the spoken word space immediately caught our attention when it came down the grapevine. It’s a bit alternative, a bit punk and very Manc. We love it.
Some might say it’s reminiscent of Yard Act and Sleaford Mods, which would be fair, but more specifically, our first listens gave us Stockport’s very own Hello Cosmos with a sprinkling of Oldham’s Seb Lowe (both previous monthly picks). The lyrical/vocal delivery is charmingly casual and anecdotal.
Dagger’s poor effort couldn’t be anything less than; there seems to be a very considered approach to the more electronic style of spoken word and poetry-driven music. You can complete the discography already, but we’d start with ‘you’re wrong, i’m right (symphony)’, ‘HMRC’, and then ‘City of Hope’.
Cool visual aesthetics going on too.
2. Victoria Jane
Next up is a big knee-jerking turn in genre and overall temperament, as if Dagger has been making us pay microscopic attention to every word and Greater Mancunian reference, this local musician hooked us in with her somewhat quieter but inviting timbre of voice and smooth, almost sleepy melodies at times.
Victoria Jane may have been born in London, having previously collaborated as part of the Vibbar collective, but having moved to 0161 as a kid and falling in love with Man United, she’s always immersed herself in the Northern way. The R’n’B act also presents BBC Radio 1 ‘Future Soul’ show.
Her work really hits all the notes you want, from smooth and soulful singing, to not quite voice cracks but soft, intentional breaks that often feel nigh on agonising – as if she’s into you and welcoming you to slump back the other way. ‘The One’, ‘Voicenote Freestyle’ and ‘On My Own’ are our picks.
Number three is, admittedly, another big whiplash when it comes to overall experience, but it’s one of the most unique musical discoveries we’ve made in a hit minute. This musical duo is called Phellotape, conceived by double bassist Alice Phelps and multi-instrumentalist producer Thomas ‘Twem’ Twemlow.
They met while playing in the queer alt-rock outfit, The Irrepressibles, but this project could be branded as anything from alternative and/or experimental to maybe even art pop. All we know is the multi-talented mix of instruments within almost every section, and pulling from numerous styles is pretty staggering.
Rather fittingly, there are only two recorded tracks to their name so far; ‘Rain’ is a quiet, atmospheric song that puts you in mind of London Grammar with a mix of the xx and Massive Attack, while ‘Hungry Ghost’ is quite easily one of the most interesting tunes we’ve heard in the past decade. No exaggeration.
4. 10cc
Fancing something more familiar for number four? Well, as a born and bred Stopfordian myself, every now and again I go back and admire some of the incredible names that recorded at the town’s famous Strawberry Studios – one of which is Stockport‘s very own 10cc. Great name, great band.
The moment I heard my then-teenage brother play ‘Donna’, I was baffled as to why he was playing what I then just dismissed as “old music”, before it quickly got stuck in my head. Is it their best tune? No. Does it still hold a special place in my head and heart? Yes. Do they have other standouts? Absolutely.
For the record, while most people recognise the likes of the controversial ‘Dreadlock Holiday’, I’d argue ‘Good Morning Judge’ is their best track and the first time I listened to it, I thought it was one of the coolest sounding intros ever. Still do. ‘I’m Not In Love’ with them, but they are a core childhood memory.
A hugely undercelebrated of Greater Manchester music history (Credit: AVRO/Dirk Annemans (via Wikimedia Commons)
5. Oasis
Speaking of legends who evoke nothing but feelings of hometown pride, legacy and pure admiration, it’d be the most see-through lie ever to pretend that we haven’t spent most of this last month listening to the almighty Oasis amid their comeback tour.
We had the pleasure of being there at Heaton Park and up on ‘Gallagher Hill’, which now has its own precious place in British music history, and July as a whole still feels akin to a fever dream and similar to what we imagine Glastonbury is like for those nearby when it takes over their entire universe.
July 2025 really was “biblical” and we don’t think we’ll ever get over it, so, last but not least, we’d thought we’d give a special shout-out to some of our favourite tracks that didn’t make the setlist. ‘Don’t Go Away’, ‘Shock of the Lightning’, ‘Round Are Way’. Done.
As The Masterplan proved, everything from the so-called ‘filler’ album tracks to those B-sides is better than most other bands could dream of. As you were x