Kids & Family
An adorable new Jellycat store has just opened in Manchester
It is VERY cute in here.
The world’s most adorable brand has launched a big new opening in Manchester just in time for Christmas – welcome to the Jellycat General Store.
The viral stuffed toy brand has created a charming traditional corner shop experience, where every shelf is stocked with all your essentials in cuddly toy form.
From squishy toilet rolls to smiling eggs to bunches of flowers, and ranging from pint-sized keyrings to giant plushies, there’s a Jellycat for everyone here.
They’re even arranged much like a supermarket would be, with an aisle full of fruit and vegetable-shaped toys and another of sports equipment and games.
Though first famed for its soft bunny toys and its signature black cats, Jellycat has hugely diversified its range in recent years and now you can get plushies in every shape and size imaginable.
It’s created something of a cult following for the toys, which appeal to all ages.
With this new Manchester store within Selfridges, Jellycat has taking inspiration from nostalgic shopping experiences, down to building window displays of retro tins and adding a striped awning over the entrance.
There’s even a blue bench outside where you can take photos with a giant Jellycat character.
The new shop within Selfridges at the Trafford Centre follows successful openings in Birmingham and others across Europe.
Vicki Cain, store director at Selfridges Manchester Trafford, said: “We’re delighted to welcome the new Jellycat General Store to Selfridges Trafford.
“It’s a fun destination for customers to explore the Jellycat collection, with so many fabulous creations to choose from. Who could resist cuddling up to one of the giant Jellies?
“Our customers are huge fans of Jellycat, so this new opening is perfectly timed for those starting their Christmas shopping.”
The Jellycat General Store is open now at Selfridges at the Trafford Centre in Manchester.
Inside the Jellycat General Store in Manchester
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Featured image: The Manc Group