Local brewers Seven Bro7hers and gin distillery Four Sis4ers are set to merge to form one big Salfordian alcohol outfit. You love to see it.
With Seven Bros already being a household name, operating out of four locations in Manchester alone, not to mention more and more sites opening up across the country and their beloved beers stocked in ASDA, Morrisons, Co-op, Booths and soon Aldi too, the brand just keeps getting bigger.
Now, the next step in that development will see the McAvoy brothers link up with their real-life sisters and their aptly named company, FOUR SIS4ERS Distillery, to form one big happy family business.
While many aware of the two companies’ connection always wondered whether it would happen, this link-up will finally put all 11 McAvoy siblings under one commercial roof, allowing customers and consumers access to a ‘one stop’ shop for craft beer, gin, rum and who knows what in the future.
The takeover will see a rebrand of the craft gin distillery aimed at bringing the portfolio in line with the brother’s lucrative core beers, targeting grocery buyers and convenience stores.
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Inspired by their father’s home-brewing legacy, the company was founded in 2014 by the seven McAvoy brothers themselves: Guy, Keith, Luke, Daniel, Nathan, Kit, and Greg.
Following their success, the McAvoy sisters Kerry Collins, Hayley Robinson, Kate Haslam, and Lucy White then decided they wanted in on the action and launched SIS4ERS Distillery back in 2018.
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With their own reputation growing exponentially, it seemed only natural to bring them on board. The merger will make SEVEN BRO7HERS BREWING CO the largest alcohol family in the industry. Try 55 direct relatives. Absolutely massive.
Credit: SEVEN BRO7HERSCredit: FOUR SIS4ERS
Keith McAvoy, CEO of Seven Bro7hers said: “Our sisters have built a brilliant portfolio of delicious, unique gins and rums unlike others in the marketplace. We believe with the right branding strategy and access to our fantastic network, we’ll be able to grow the business and get the products in front of new buyers.
“We are excited to be under one roof. Family is the foundation of our business, so it is fantastic to bring the sisters into our fold. Now you really can #jointhefamily, drink and serve the full family collection of amazing beers and spirits.”
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Lucy White of SIS4ERS DISTILLERY, said: “The merger feels like a natural progression for our business. The brothers have had great success taking the brewery from in-house webshop to store and we can’t wait to see where that wealth of experience takes the FOUR SIS4ERS brand.”
SEVEN BRO7HERS currently run successful beer houses in Middlewood Locks, MediaCityUK, Ancoats and, of course, their HQ, taproom and brewery in the heart of Salford.
Always looking to grow their portfolio — as exampled by the Four Sis4ers merger — they also opened their partnership bar at Manchester Airport‘s new T2 Departure Lounge in July 2020, before planting their first flag on the rest of the UK in May 2021 with their new Beerhouse in the heart of Liverpool.
Together with the help of their sisters, who have already seen their success not only in day-to-day sales but with hosting gin tours and tastings, as well as bookable event spaces, the sky is the limit for the McAvoy family.
The funds will help improve the already incredible music scene in Manchester, benefitting staples likes Night and Day Café, Matt and Phred’s Jazz Club, SOUP and more.
All of the donations will be distributed across six independent music venues and will be used for various instruments, PA equipment, backline technology and other necessities depending on the requirements of each site.
Elbow have teamed up with Co-op Live in aid of supporting Manchester grassroots venues.Credit: Supplied
This initiative has been keeping Manchester’s Northern Quarter in the forefront of people’s minds when it comes to live music as well as the impressive Co-op Live.
Alongside providing vital resources for these local institutions, Elbow teaming up with Co-op Live also helps cement the North West as one of the main powerhouses in relation to live music.
The latest efforts from the largest indoor arena in Manchester fall in line with celebrating one year of bringing some of the best live music to the city, being officially open for 12 months in May.
Co-op Live have made a commitment to the people and the planet, promising to donate £1 million annually to the Co-op Foundation.
The stunning Co-op Live venue, Manchester’s largest indoor arena.Elbow performing at Co-op Live, marking history as the first act to grace the venue.Credit: Audio North/Supplied
Manchester’s latest live music venue also contributed significantly to selected charities, including Happy Doggo – chosen by Liam Gallagher and Eric Clapton’s addiction recovery centre, Crossroads.
As Elbow teams up with Co-op Live, even more money is making its way to necessary resources, this time in the likes of crucial live music establishments.
Elbow front-person Guy Garvey says: “Playing Co-op Live’s opening night will stay with us for a lifetime, not least because of how incredible the room sounded.”
“When the venue donated funds in our name to support the city we love, it made complete sense to carry that through to the Northern Quarter and to venues that have meant so much to my bandmates and I throughout our career.”
Guy Dunstan, Senior Vice President and General Manager, Co-op Live, adds: “In the past year, I have been proud to see Co-op Live become an integral part of such an incredible city.”
“Teaming up with Elbow to directly support the venues that first put Manchester on the map, and to share something so intrinsic to us as venues – proper sound – is something truly special.”
Police launch investigation after a 19-year-old is stabbed in broad daylight at an Oldham retail park
Emily Sergeant
A police investigation has been launched after a stabbing in a ‘very public place’ in Oldham yesterday afternoon.
Greater Manchester Police (GMP) explained that officers were called out to Alexandra Retail Park in Oldham yesterday afternoon ( Sunday 30 March 2025) at 3:25pm, and when they arrived on the scene, they found that a 19-year-old man had been stabbed.
The victim was taken to hospital with ‘serious injuries’, and GMP assures that he and his family are being supported at this time.
A scene remains in place at the retail park and some of the surrounding areas while the investigation is ongoing, and a large police presence can also been seen too as officers continue to collect evidence and piece together the events of what happened.
Police also believe the attack to be an ‘isolated incident’ with those involved known to each other, indicating no threat to the wider public.
“We understand this incident is shocking and took place in a very public space,” commented Inspector Andrew Clayton.
“There have been no arrests so far, but enquiries are ongoing to determine who is responsible. At this stage, we do believe the attack to be an isolated incident involving those known to one another.”
Alexandra Retail Park, where the incident occurred yesterday afternoon / Credit: Google Maps
In a bid to gather as much information as possible, a public police appeal has been made.
Inspector Clayton continues: “We have spoken to a number of witnesses so far, but would encourage anyone who believes they have any information or dash cam footage which could assist our investigation, particularly that which may help us identify the perpetrators, to come forward.”
Anyone with any information is asked to contact GMP on 101, quoting log 1757 of 30/03/25, or by getting in touch with Crimestoppers anonymously on 0800 555 111.
Danny Jones -
12th January 2023 
