Local brewers Seven Bro7hers and gin distillery Four Sis4ers are set to merge to form one big Salfordian alcohol outfit. You love to see it.
With Seven Bros already being a household name, operating out of four locations in Manchester alone, not to mention more and more sites opening up across the country and their beloved beers stocked in ASDA, Morrisons, Co-op, Booths and soon Aldi too, the brand just keeps getting bigger.
Now, the next step in that development will see the McAvoy brothers link up with their real-life sisters and their aptly named company, FOUR SIS4ERS Distillery, to form one big happy family business.
While many aware of the two companies’ connection always wondered whether it would happen, this link-up will finally put all 11 McAvoy siblings under one commercial roof, allowing customers and consumers access to a ‘one stop’ shop for craft beer, gin, rum and who knows what in the future.
The takeover will see a rebrand of the craft gin distillery aimed at bringing the portfolio in line with the brother’s lucrative core beers, targeting grocery buyers and convenience stores.
ADVERTISEMENT
Inspired by their father’s home-brewing legacy, the company was founded in 2014 by the seven McAvoy brothers themselves: Guy, Keith, Luke, Daniel, Nathan, Kit, and Greg.
Following their success, the McAvoy sisters Kerry Collins, Hayley Robinson, Kate Haslam, and Lucy White then decided they wanted in on the action and launched SIS4ERS Distillery back in 2018.
ADVERTISEMENT
With their own reputation growing exponentially, it seemed only natural to bring them on board. The merger will make SEVEN BRO7HERS BREWING CO the largest alcohol family in the industry. Try 55 direct relatives. Absolutely massive.
Credit: SEVEN BRO7HERSCredit: FOUR SIS4ERS
Keith McAvoy, CEO of Seven Bro7hers said: “Our sisters have built a brilliant portfolio of delicious, unique gins and rums unlike others in the marketplace. We believe with the right branding strategy and access to our fantastic network, we’ll be able to grow the business and get the products in front of new buyers.
“We are excited to be under one roof. Family is the foundation of our business, so it is fantastic to bring the sisters into our fold. Now you really can #jointhefamily, drink and serve the full family collection of amazing beers and spirits.”
ADVERTISEMENT
Lucy White of SIS4ERS DISTILLERY, said: “The merger feels like a natural progression for our business. The brothers have had great success taking the brewery from in-house webshop to store and we can’t wait to see where that wealth of experience takes the FOUR SIS4ERS brand.”
SEVEN BRO7HERS currently run successful beer houses in Middlewood Locks, MediaCityUK, Ancoats and, of course, their HQ, taproom and brewery in the heart of Salford.
Always looking to grow their portfolio — as exampled by the Four Sis4ers merger — they also opened their partnership bar at Manchester Airport‘s new T2 Departure Lounge in July 2020, before planting their first flag on the rest of the UK in May 2021 with their new Beerhouse in the heart of Liverpool.
Together with the help of their sisters, who have already seen their success not only in day-to-day sales but with hosting gin tours and tastings, as well as bookable event spaces, the sky is the limit for the McAvoy family.
Featured Image — SEVEN BRO7HERS/FOUR SIS4ERS DISTILLERY (via Instagram)
News
You can step inside a fashion show with Vogue’s immersive ‘Inventing the Runway’ show in Manchester
Thomas Melia
A Vogue immersive show titled ‘Inventing the Runway’ has arrived Manchester, and it’s even co-created by Anna Wintour herself.
Ever fancied learning more about the fashion world? Well, now’s your chance to hear everything you need to know from global fashion leaders and lifestyle magazine Vogue.
The Anna Wintour-approved immersive experience comes alongside the announcement of Factory International‘s Winter lineup, which features another new event all about voyaging to the moon.
Vogue: Inventing the Runway incorporates interviews, visual media and more to help attendees visualise fashion shows of the past, present and future.
Visitors will be surrounded by incredible visuals on all sides (including underfoot), fully stepping inside the world of high fashion.
As well as understanding how fashion shows became the pinnacle of a designer’s vision, this runway-themed display also includes looking back at iconic moments of fashion and pop culture.
‘Inventing the Runway’ by Vogue is focusing on outfits worn by models and A-listers alike, with narration from the one and only Cate Blanchett.
A glimpse inside Vogue: Inventing the Runway. Credit: The Manc Group
You can expect to see curated pieces by significant creative minds in fashion history like Alexander McQueen, Balenciaga, Stella McCartney, Vivienne Westwood and lots more.
Throughout the Vogue experience, as well as coming visually face to face with fashion, you will also hear a soundscape that perfectly reflects this innovative industry with a fusion of classical and pop music.
This fashion exhibition uses the same Lightroom technology behind the impressive David Hockney experience that opened back in December.
Anna Wintour, Chief Content Officer, Condé Nast, and Global Editorial Director, Vogue said: “At Vogue, we’ve been lucky enough over the decades to see many incredible runway shows, which have often told the story of fashion as much as the clothes themselves.”
“This Lightroom experience is a wonderful opportunity for a lot more people to experience first-hand the thrill of watching the history of fashion unfold right in front of them.”
You can experience Vogue’s ‘Inventing the Runway’ immersive show from 18 December to 10 January.
Find out more information and grab your tickets HERE.
Record 37.5 million journeys home for Christmas expected before the big day
Emily Sergeant
Drivers are being told to prepare for long queues, as a record number of festive trips are predicted across the UK ahead of the big day.
With the festive season generally known to make the roads nationwide busier than usual, travel warnings have now been issued to all those making Christmas getaway trips for the holidays – with an annual study by the RAC and INRIX suggesting that 37.5 million journeys are planned before Christmas Day arrives.
With Christmas falling mid-week again this year, the figures are suggesting that drivers are keen to set off early to avoid what will be an undoubtedly frantic coming weekend on the roads.
Around 18% of getaway journeys are expected to be made today and tomorrow (Wednesday 17 and Thursday 18 December, respectively).
But, the RAC expects the main wave of festive journeys to start this Friday (19 December) with a whopping 3.6 million trips planned, before this escalates even further to 4.1 million on Saturday (20 December).
A record 37.5 million journeys home for Christmas are expected before the big day/ Credit: Highways Agency (via Unsplash)
The figures predict this will be the busiest Saturday of any Christmas getaway period since its records began in 2013.
Approximately 3.5m journeys are then expected on Sunday (21 December), while a further 5.3 million trips are set to take place at some point between 19 and 21 December, although drivers haven’t decided what day they’ll travel yet.
According to the RAC’s research, there will then be a slight lull in festive trips at the start of Christmas week – with Monday and Tuesday being normal working days for many people – however, volumes of traffic could be at their highest since COVID on Christmas Eve when 4.2 million getaways are expected, making it the single busiest day for getaways over the period.
When it comes to the best and worst times to travel over the festive period, the research has revealed that the times to avoid when travelling along major routes will be from 4:30pm onwards, with queues of more than half an hour expected in Manchester on the M60 clockwise from J7 Altrincham to J18 for the M62 for Leeds.
On the two busiest days over the getaway period – this coming Saturday (20 December) and Christmas Eve – the RAC and INRIX are advising drivers to expect lengthy delays on major roads between 11am and 7pm, as this is when most journeys will be made.
After the big day, drivers are expecting to make 4.6 million journeys on Boxing Day and 4.1 million on Saturday 27 December, as they travel home or continue their celebrations elsewhere.
Danny Jones -
12th January 2023 
