Local brewers Seven Bro7hers and gin distillery Four Sis4ers are set to merge to form one big Salfordian alcohol outfit. You love to see it.
With Seven Bros already being a household name, operating out of four locations in Manchester alone, not to mention more and more sites opening up across the country and their beloved beers stocked in ASDA, Morrisons, Co-op, Booths and soon Aldi too, the brand just keeps getting bigger.
Now, the next step in that development will see the McAvoy brothers link up with their real-life sisters and their aptly named company, FOUR SIS4ERS Distillery, to form one big happy family business.
While many aware of the two companies’ connection always wondered whether it would happen, this link-up will finally put all 11 McAvoy siblings under one commercial roof, allowing customers and consumers access to a ‘one stop’ shop for craft beer, gin, rum and who knows what in the future.
The takeover will see a rebrand of the craft gin distillery aimed at bringing the portfolio in line with the brother’s lucrative core beers, targeting grocery buyers and convenience stores.
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Inspired by their father’s home-brewing legacy, the company was founded in 2014 by the seven McAvoy brothers themselves: Guy, Keith, Luke, Daniel, Nathan, Kit, and Greg.
Following their success, the McAvoy sisters Kerry Collins, Hayley Robinson, Kate Haslam, and Lucy White then decided they wanted in on the action and launched SIS4ERS Distillery back in 2018.
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With their own reputation growing exponentially, it seemed only natural to bring them on board. The merger will make SEVEN BRO7HERS BREWING CO the largest alcohol family in the industry. Try 55 direct relatives. Absolutely massive.
Credit: SEVEN BRO7HERSCredit: FOUR SIS4ERS
Keith McAvoy, CEO of Seven Bro7hers said: “Our sisters have built a brilliant portfolio of delicious, unique gins and rums unlike others in the marketplace. We believe with the right branding strategy and access to our fantastic network, we’ll be able to grow the business and get the products in front of new buyers.
“We are excited to be under one roof. Family is the foundation of our business, so it is fantastic to bring the sisters into our fold. Now you really can #jointhefamily, drink and serve the full family collection of amazing beers and spirits.”
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Lucy White of SIS4ERS DISTILLERY, said: “The merger feels like a natural progression for our business. The brothers have had great success taking the brewery from in-house webshop to store and we can’t wait to see where that wealth of experience takes the FOUR SIS4ERS brand.”
SEVEN BRO7HERS currently run successful beer houses in Middlewood Locks, MediaCityUK, Ancoats and, of course, their HQ, taproom and brewery in the heart of Salford.
Always looking to grow their portfolio — as exampled by the Four Sis4ers merger — they also opened their partnership bar at Manchester Airport‘s new T2 Departure Lounge in July 2020, before planting their first flag on the rest of the UK in May 2021 with their new Beerhouse in the heart of Liverpool.
Together with the help of their sisters, who have already seen their success not only in day-to-day sales but with hosting gin tours and tastings, as well as bookable event spaces, the sky is the limit for the McAvoy family.
Featured Image — SEVEN BRO7HERS/FOUR SIS4ERS DISTILLERY (via Instagram)
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Bolton woman who falsely accused 10 men of raping her has been jailed
Emily Sergeant
A woman from Bolton who falsely accused 10 different men of raping her over a six-year period has now been jailed.
Stacey Sharples, 31 from Farnworth in Bolton, pleaded guilty of 10 counts of perverting the course of justice in relation to reports against 10 separate men at Bolton Crown Court earlier last month (2 February 2026), before appearing in court again this week to be sentenced.
The investigation into Sharples was launched after the arrests and questioning of almost all these men, and following the pursuing of all relevant lines of enquiry, which consistently revealed evidence contrary to what had been disclosed by Sharples.
Greater Manchester Police (GMP) says investigations of this nature are ‘extremely rare’ and the decision to pursue Sharples as a suspect was ‘not one taken lightly’.
“However, it is our duty to act in the public interest and on the evidence and information we uncover and receive, which in this case demonstrated a continuous, wilful making of false allegations, knowing full well the consequences for each of the men involved,” GMP said in a statement following Sharples’ sentencing.
Of the allegations Sharples pleaded guilty to – of which were made over a six-year period between 2013 and 2019 – most of the men were arrested and spent time in custody, with some also undertaking intimate examinations, and almost all spending periods of time on police bail or released under investigation.
Statements from the men accused by Stacey Sharples / Credit: GMP
GMP says there’s ‘no doubt’ the reports and arrests have had an impact on these men, their sense of self and relationships, their wider networks, and how they move forward with their lives.
False accounts also undermine those who have genuinely experienced sexual violence.
Police say it also affects the confidence in the criminal justice system, and that the time spent investigating Sharples’ reports could have been put towards investigating ‘genuine reports of sexual offences’ instead.
Sharples has been sentenced to four-and-a-half years in prison this week after pleading guilty to making false rape allegations.
Speaking following Sharples’ sentencing this week, Detective Sergeant Steven Gilliland, who investigated this case, said: “We took the allegations made by Stacey Sharples seriously, explored all lines of enquiry and swiftly made arrests or interviewed of all the men she accused.
“We gave her multiple opportunities to provide further explanation or information to us, after interviews with the men and subsequent evidence uncovered didn’t align with her first recollection, as we understand that trauma can impact how victims and survivors recount their experiences.
“Ultimately, as the evidence continued to demonstrate that the reports were untrue, coupled with the desire for justice from some of the men who had been falsely accused, it was right that we followed the evidence and pursued the individual who had actually committed a criminal offence.”
Featured Image – GMP
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Major pop star CMAT pops up for surprise performance in Gay Village bar
Daisy Jackson
CMAT, one of the world’s hottest artists right now, popped up and did a surprise set inside a legendary Gay Village bar last night.
The Irish singer (who is a bit of an adopted Manc at this point) is about to play two massive sold-out shows in Manchester.
She’s set to play at the O2 Victoria Warehouse tonight and tomorrow, performing hits from her chart-topping third studio album Euro-Country.
But before that, it was a night out on Canal Street for CMAT, who stunned punters inside Via by hopping up on stage.
CMAT jumped on stage along with drag queen Ginger Hunter, resident queen Amy Laqueefa, and Dahliah Rivers and belted out a rendition of her smash hit single, Take A Sexy Picture Of Me.
The group – and the delighted audience – all joined her in nailing the choreography to the song too.
Sharing a couple of videos, Via wrote: “What a Night! Ireland’s Pop Princess @cmatbaby paid us a visit and gave us a very special rendition of Take a Sexy Picture! We love Cmat.”
She’d also been spotted earlier in the evening at Lily Allen’s West End Girl show at Aviva Studios.
Dahliah Rivers commented: “A fever dream!!! What a gorgeous evening”
Amy LaQueefa wrote: “Obsessed that CMAT wanted to come and get up with us tonight”
Fast-rising alt-pop favourite CMAT relocated to Manchester as a 17-year-old back in 2013 to pursue her career in music, and it’s fair to say the move turned out to be a positive one.
She’s supported the likes of Sam Fender, and played massive festival slots like Glastonbury last summer.
And now CMAT will head straight from the stage at Via to a much bigger platform, with two sold-out gigs at the O2 Victoria Warehouse on 11 and 12 March.
Danny Jones -
12th January 2023 
