Local brewers Seven Bro7hers and gin distillery Four Sis4ers are set to merge to form one big Salfordian alcohol outfit. You love to see it.
With Seven Bros already being a household name, operating out of four locations in Manchester alone, not to mention more and more sites opening up across the country and their beloved beers stocked in ASDA, Morrisons, Co-op, Booths and soon Aldi too, the brand just keeps getting bigger.
Now, the next step in that development will see the McAvoy brothers link up with their real-life sisters and their aptly named company, FOUR SIS4ERS Distillery, to form one big happy family business.
While many aware of the two companies’ connection always wondered whether it would happen, this link-up will finally put all 11 McAvoy siblings under one commercial roof, allowing customers and consumers access to a ‘one stop’ shop for craft beer, gin, rum and who knows what in the future.
The takeover will see a rebrand of the craft gin distillery aimed at bringing the portfolio in line with the brother’s lucrative core beers, targeting grocery buyers and convenience stores.
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Inspired by their father’s home-brewing legacy, the company was founded in 2014 by the seven McAvoy brothers themselves: Guy, Keith, Luke, Daniel, Nathan, Kit, and Greg.
Following their success, the McAvoy sisters Kerry Collins, Hayley Robinson, Kate Haslam, and Lucy White then decided they wanted in on the action and launched SIS4ERS Distillery back in 2018.
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With their own reputation growing exponentially, it seemed only natural to bring them on board. The merger will make SEVEN BRO7HERS BREWING CO the largest alcohol family in the industry. Try 55 direct relatives. Absolutely massive.
Credit: SEVEN BRO7HERSCredit: FOUR SIS4ERS
Keith McAvoy, CEO of Seven Bro7hers said: “Our sisters have built a brilliant portfolio of delicious, unique gins and rums unlike others in the marketplace. We believe with the right branding strategy and access to our fantastic network, we’ll be able to grow the business and get the products in front of new buyers.
“We are excited to be under one roof. Family is the foundation of our business, so it is fantastic to bring the sisters into our fold. Now you really can #jointhefamily, drink and serve the full family collection of amazing beers and spirits.”
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Lucy White of SIS4ERS DISTILLERY, said: “The merger feels like a natural progression for our business. The brothers have had great success taking the brewery from in-house webshop to store and we can’t wait to see where that wealth of experience takes the FOUR SIS4ERS brand.”
SEVEN BRO7HERS currently run successful beer houses in Middlewood Locks, MediaCityUK, Ancoats and, of course, their HQ, taproom and brewery in the heart of Salford.
Always looking to grow their portfolio — as exampled by the Four Sis4ers merger — they also opened their partnership bar at Manchester Airport‘s new T2 Departure Lounge in July 2020, before planting their first flag on the rest of the UK in May 2021 with their new Beerhouse in the heart of Liverpool.
Together with the help of their sisters, who have already seen their success not only in day-to-day sales but with hosting gin tours and tastings, as well as bookable event spaces, the sky is the limit for the McAvoy family.
Featured Image — SEVEN BRO7HERS/FOUR SIS4ERS DISTILLERY (via Instagram)
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Police appeal for information after pedestrian killed on Mancunian Way followed earlier welfare concern reports
Emily Sergeant
Police are continuing to appeal for information after a pedestrian was killed on Mancunian Way during the early hours.
Greater Manchester Police (GMP) explained that the shocking incident occurred at approximately 12:50am on Friday 31 October when it was reported that a Volkswagen Passat had collided with a man in his 20s.
Sadly, the collision was fatal and the pedestrian died at the scene.
The driver of the Volkswagen, a man in his 40s, was subsequently arrested on suspicion of causing death by dangerous driving.
Following the incident, subsequent police enquiries have established that a call was made to the force shortly after midnight which reported concern for a man walking on the carriageway, and GMP says it believes the man in that report was the man who was involved in the fatal collision.
Officers were sent out as ‘high priority’ to carry out an extensive search of the surrounding area after the report was made, but it was said that they couldn’t locate him.
#UPDATE | Officers are continuing to appeal for information following the fatal collision on Mancunian Way this morning.
We have referred ourselves to the IPOC after reports that the victim was possibly spotted on the carriageway earlier that morning.
— Manchester City Centre Police (GMP) (@GMPCityCentre) October 31, 2025
Due to this earlier report, GMP has confirmed that it has referred itself to the Independent Office for Police Conduct (IOPC) to look into its response to the search.
The victim’s family is aware, have been updated, and they are being supported by specialist officers at this time.
GMP’s Serious Collision Investigation Unit is still appealing for anyone who may have witnessed the incident to come forward, and are particularly keen to speak to anyone who may have CCTV footage, dashcam, or mobile phone footage from the area in the moments leading up to the incident.
“This is a tragic incident for all involved and we express our deepest condolences to the family of the man who has lost his life, and whom we are doing our utmost to support at this time,” commented Sergeant Andrew Page.
Anyone with any information is asked to contact police on 0161 856 4741, quoting log number 111 of the 31/10/25, or by using the ‘report tool’ or LiveChat function on the GMP website – www.gmp.police.uk
Alternatively, you can contact Crimestoppers anonymously on 0800 555 111.
Featured Image – Geograph
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Stockport paedophile who abused teen girls in early 2000s handed five extra years in prison
Emily Sergeant
A prolific paedophile who ‘groomed, exploited, and coerced’ teenage girls in the early 2000s has had his sentenced extended.
It was reported on back in June that Christopher Oates, from Stockport, was brought to justice after he subjected vulnerable girls to what Greater Manchester Police (GMP) referred to as a ‘campaign’ of violence and sexual abuse 20 years ago.
Oates was charged with possession of a firearm with intent to cause fear of violence, three counts of engaging in penetrative sexual activity with a girl aged 13-15 years old, and two counts causing / inciting a child aged 13-17 years to prostitution.
He was originally sentenced to 13 years in prison for all his crimes.
But now, following a successful appeal by GMP, working with the survivors and the Crown Prosecution Service, to take the ‘unduly lenient’ sentence to the Court of Appeal, Oates has now been handed an extra five years in prison.
Paedophile who abused teenage girls twenty years ago has sentenced extended by five years after successful appeal
We’ve worked with the survivors and the CPS to take Christopher Oates’ unduly lenient sentence to the Court of Appeal. pic.twitter.com/4yfgjpWxCN
His sentencing increase comes after the 45-year-old groomed one of the survivors from when she was just 14 years old, by providing her with a false sense of security, paying her compliments, and pretending to be her boyfriend, all before he proceeded to ply her with drugs, gifts, and affection, and using the trust and control he gained to persuade her to start sex work on the streets of Manchester.
When the teenage victim began to doubt his intentions and asked to go home, Oates dragged her down an alleyway, violently attacked her, and threatened her with a gun, stating: ‘You do as I say, you’re mine now,’ commanding her to go to her ‘spot’.
It was this incident that prompted the teenager to confide in her mother and support services, and from here, found the strength to move forward with her life, while still courageously supporting the police investigation.
From this investigation, detectives were then able to identify a second teenage victim, a 17-year-old, who Oates also coerced into sex work.
Speaking on Oates’ sentencing increase, DI Eleanor Humphreys, who was a senior investigating officer for this case, said: “We join both victims in expressing our relief and delight that the Court of Appeal has reviewed Oates’ lenient sentence and increased it by five years.
“Oates will now rightly serve consecutive sentences for both victims, meaning that his time behind bars reflects the totality of his offending against both women – whose lives he has so badly impacted.
“We will not relent in ensuring child sex offenders are brought to justice and face the full consequences for their horrific crimes.”
Danny Jones -
12th January 2023 
