Local brewers Seven Bro7hers and gin distillery Four Sis4ers are set to merge to form one big Salfordian alcohol outfit. You love to see it.
With Seven Bros already being a household name, operating out of four locations in Manchester alone, not to mention more and more sites opening up across the country and their beloved beers stocked in ASDA, Morrisons, Co-op, Booths and soon Aldi too, the brand just keeps getting bigger.
Now, the next step in that development will see the McAvoy brothers link up with their real-life sisters and their aptly named company, FOUR SIS4ERS Distillery, to form one big happy family business.
While many aware of the two companies’ connection always wondered whether it would happen, this link-up will finally put all 11 McAvoy siblings under one commercial roof, allowing customers and consumers access to a ‘one stop’ shop for craft beer, gin, rum and who knows what in the future.
The takeover will see a rebrand of the craft gin distillery aimed at bringing the portfolio in line with the brother’s lucrative core beers, targeting grocery buyers and convenience stores.
ADVERTISEMENT
Inspired by their father’s home-brewing legacy, the company was founded in 2014 by the seven McAvoy brothers themselves: Guy, Keith, Luke, Daniel, Nathan, Kit, and Greg.
Following their success, the McAvoy sisters Kerry Collins, Hayley Robinson, Kate Haslam, and Lucy White then decided they wanted in on the action and launched SIS4ERS Distillery back in 2018.
ADVERTISEMENT
With their own reputation growing exponentially, it seemed only natural to bring them on board. The merger will make SEVEN BRO7HERS BREWING CO the largest alcohol family in the industry. Try 55 direct relatives. Absolutely massive.
Credit: SEVEN BRO7HERSCredit: FOUR SIS4ERS
Keith McAvoy, CEO of Seven Bro7hers said: “Our sisters have built a brilliant portfolio of delicious, unique gins and rums unlike others in the marketplace. We believe with the right branding strategy and access to our fantastic network, we’ll be able to grow the business and get the products in front of new buyers.
“We are excited to be under one roof. Family is the foundation of our business, so it is fantastic to bring the sisters into our fold. Now you really can #jointhefamily, drink and serve the full family collection of amazing beers and spirits.”
ADVERTISEMENT
Lucy White of SIS4ERS DISTILLERY, said: “The merger feels like a natural progression for our business. The brothers have had great success taking the brewery from in-house webshop to store and we can’t wait to see where that wealth of experience takes the FOUR SIS4ERS brand.”
SEVEN BRO7HERS currently run successful beer houses in Middlewood Locks, MediaCityUK, Ancoats and, of course, their HQ, taproom and brewery in the heart of Salford.
Always looking to grow their portfolio — as exampled by the Four Sis4ers merger — they also opened their partnership bar at Manchester Airport‘s new T2 Departure Lounge in July 2020, before planting their first flag on the rest of the UK in May 2021 with their new Beerhouse in the heart of Liverpool.
Together with the help of their sisters, who have already seen their success not only in day-to-day sales but with hosting gin tours and tastings, as well as bookable event spaces, the sky is the limit for the McAvoy family.
Featured Image — SEVEN BRO7HERS/FOUR SIS4ERS DISTILLERY (via Instagram)
News
Spectacular New Year’s Eve fireworks display confirmed for Manchester
Daisy Jackson
Manchester will celebrate New Year’s Eve with a spectacular FREE fireworks display, the council has confirmed.
This year, the dazzling display to ring in the new year will be set off from the roof of the city’s landmark Central Library building.
Mancs will be able to gather in St Peter’s Square as the city waves goodbye to 2024 and welcomes a new year.
The family-friendly New Year’s Eve celebration has never taken place at St Peter’s Square before, nor has the iconic Manchester Central library hosted any sort of fireworks display.
The fireworks spectacular and New Year countdown will take place on Tuesday 31 December between 10pm and 12.30am, hosted by local radio presenter and DJ Joe McGrath.
With a rough capacity of 20,000 people, there’ll be a festive atmosphere in the city centre – but Manchester City Council has stressed that alcohol is not permitted at the New Year’s Eve fireworks event.
Councillor Pat Karney, Christmas and New Year spokesperson for Manchester City Council, said: “If there’s something we do well in Manchester, it’s getting together for a big celebration – and there’s no better time for a big do than New Year’s Eve.
“This is the time to remember the year we’ve just had and to look ahead to the new one and all it may bring, surrounded by the people we love.
“Mancunians of all ages love a party, and this New Year’s Eve is going to be fantastic – a chance to dance the night away, with one of the biggest fireworks displays in the region for everyone to enjoy.
“All you need is your dancing shoes, party spirit and your nearest and dearest. Grab hold of those and we can’t wait to see you in St Peter’s Square for the last party of 2024.”
Spectacular New Year’s Eve firework display confirmed for Manchester. Credit: Unsplash, designecologist
There are a few things you need to know ahead of the event – attendees are asked to limit bag sizes to no larger than A4 in size, with bag searches in operation at the entrances.
It will be a standing room only event though there’ll be a managed designated accessible viewing area located on the Metrolink tram platform closest to Central Library, available on a first-come, first-served basis.
Portaloos, public toilets until 1am, and hot drinks and food will all be available on site.
Event staff will make sure St Peter’s Square is cleared promptly after the event and once the fireworks are over to minimise disruption to local residents.
Councillor Pat Karney added: “We want everyone to be able to enjoy New Year’s Eve, including the growing number of local residents who live in town.
“I will therefore be working closely with local councillors and others to ensure that we minimise any nuisance for city centre residents.”
Important road closures and event information for the New Year’s Eve fireworks in Manchester
A number of temporary but necessary traffic management measures will be put in place in the run-up to and on the day itself so the event can go ahead.
Road closures – 31 December 2024
7.30pm–2am
Peter Street westbound (Mount Street to Lower Mosley Street)
Peter Street eastbound (Deansgate to Lower Mosley Street)
Oxford Street (Peter Street to Portland Street)
George Street (Oxford Street to Dickinson Street)
St James Street (Oxford Street to Dickinson Street)
Bale Street (Lower Mosley Street to Hall Street)
Hall Street (Bale Street to Oxford Street)
9pm–2am
ADVERTISEMENT
Lower Mosley Street (Windmill Street to St Peter’s Square)
Princess Street (Cooper Street to George Street)
Back George Street (Princess Street to Dickenson Street)
Parking suspensions from 8am on 29 December until 6am on 2 January
Peter Street (Mount Street to Lower Mosley Street)
Parking suspensions from 6pm on 30 December until 6am on 1 January
Oxford Street (Lower Mosley Street to Portland Street)
Lower Mosley Street (Windmill Street to St Peter’s Square)
Princess Street (Cooper Street to George Street)
George Street (Oxford Street to Princess Street)
Back George Street (Princess Street to Dickenson Street)
Museum Street (Windmill Street to Peter Street)
Southmill (Windmill Street to Bootle Street)
Accessible parking
Unreserved accessible event parking is available on Mount Street.
Man charged after stealing Christmas dinner ingredients in burglary spree
Daisy Jackson
A man has been charged for a series of burglaries in Wigan – one of which saw him nick the ingredients for a Christmas dinner.
Gary Marsh of Heath Street in Golborne had reportedly taken a number of festive food items from a freezer at an address.
In the burglary on 7 December, the 38-year-old took items including a frozen turkey, two packs of pigs in blankets and a handful of Christmas appetisers.
Mr Walsh also made off with a pack of prawns, spring rolls and chicken satay skewers.
Police have said he has been charged for stealing ‘a Christmas dinner worth of goods’.
He’s been charged with six counts of burglary and one vehicle interference and will appear at Manchester Magistrates Court today.
Man charged after stealing Christmas dinner ingredients in burglary spree. Credit: Wikimedia Commons
GMP said in a statement today: “One frozen turkey, two packs of pigs in blankets and a handful of Christmas appetisers.
“Gary Marsh 16/05/1986 of Heath Street, Golborne, in Wigan, was charged on Wednesday 18 December with six counts of burglary and one vehicle interference.
“On 7 December 2024, the following items were reportedly taken from the freezer in the basement of an address: a frozen turkey, two packs of pigs in blankets, a pack of prawns, spring rolls and chicken satay skewers.”
Danny Jones -
12th January 2023 
