Local brewers Seven Bro7hers and gin distillery Four Sis4ers are set to merge to form one big Salfordian alcohol outfit. You love to see it.
With Seven Bros already being a household name, operating out of four locations in Manchester alone, not to mention more and more sites opening up across the country and their beloved beers stocked in ASDA, Morrisons, Co-op, Booths and soon Aldi too, the brand just keeps getting bigger.
Now, the next step in that development will see the McAvoy brothers link up with their real-life sisters and their aptly named company, FOUR SIS4ERS Distillery, to form one big happy family business.
While many aware of the two companies’ connection always wondered whether it would happen, this link-up will finally put all 11 McAvoy siblings under one commercial roof, allowing customers and consumers access to a ‘one stop’ shop for craft beer, gin, rum and who knows what in the future.
The takeover will see a rebrand of the craft gin distillery aimed at bringing the portfolio in line with the brother’s lucrative core beers, targeting grocery buyers and convenience stores.
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Inspired by their father’s home-brewing legacy, the company was founded in 2014 by the seven McAvoy brothers themselves: Guy, Keith, Luke, Daniel, Nathan, Kit, and Greg.
Following their success, the McAvoy sisters Kerry Collins, Hayley Robinson, Kate Haslam, and Lucy White then decided they wanted in on the action and launched SIS4ERS Distillery back in 2018.
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With their own reputation growing exponentially, it seemed only natural to bring them on board. The merger will make SEVEN BRO7HERS BREWING CO the largest alcohol family in the industry. Try 55 direct relatives. Absolutely massive.
Credit: SEVEN BRO7HERSCredit: FOUR SIS4ERS
Keith McAvoy, CEO of Seven Bro7hers said: “Our sisters have built a brilliant portfolio of delicious, unique gins and rums unlike others in the marketplace. We believe with the right branding strategy and access to our fantastic network, we’ll be able to grow the business and get the products in front of new buyers.
“We are excited to be under one roof. Family is the foundation of our business, so it is fantastic to bring the sisters into our fold. Now you really can #jointhefamily, drink and serve the full family collection of amazing beers and spirits.”
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Lucy White of SIS4ERS DISTILLERY, said: “The merger feels like a natural progression for our business. The brothers have had great success taking the brewery from in-house webshop to store and we can’t wait to see where that wealth of experience takes the FOUR SIS4ERS brand.”
SEVEN BRO7HERS currently run successful beer houses in Middlewood Locks, MediaCityUK, Ancoats and, of course, their HQ, taproom and brewery in the heart of Salford.
Always looking to grow their portfolio — as exampled by the Four Sis4ers merger — they also opened their partnership bar at Manchester Airport‘s new T2 Departure Lounge in July 2020, before planting their first flag on the rest of the UK in May 2021 with their new Beerhouse in the heart of Liverpool.
Together with the help of their sisters, who have already seen their success not only in day-to-day sales but with hosting gin tours and tastings, as well as bookable event spaces, the sky is the limit for the McAvoy family.
Featured Image — SEVEN BRO7HERS/FOUR SIS4ERS DISTILLERY (via Instagram)
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Social media beauty spots and selfies blamed for record rise in mountain rescue callouts
Daisy Jackson
There’s been a record rise in the number of young people needing help from mountain rescue teams – and social media has been blamed for luring unprepared people into potentially dangerous situations.
As well as these viral beauty spots – such as Mam Tor – the rise in call-outs has also been attributed to ‘poor-quality map apps’ which can stop functioning when in areas with poor phone service.
According to an exclusive report in The Guardian, it’s now tourists under the age of 24 who are most likely to need mountain rescue’s assistance while out walking.
The data provided by Ordnance Survey said that the number of call-outs from this age group has almost doubled between 2019 and 2024.
Overall rescues increased by 24% over a similar period.
A spokesman for Mountain Rescue said that young people are drawn to places like the Lake District after seeing images on social media, but are often not dressed or equipped properly for the conditions.
Nick Giles said people are often ‘too reliant on mobile phones’ and unprepared for the changes in weather and terrain that come with hiking.
Mike Park, chief executive of Mountain Rescue England and Wales, told The Guardian: “We know from incident reports that more and more people are tempted into risky locations by Instagram posts and the navigation apps being used aren’t always suitable for an outdoor environment.
“Add to that a tendency to follow popular routes online without knowing the hazards and context, and it’s not surprising that those likely to be relying most on their phones are the ones getting into difficulties.”
Before you head out on any hike or walk, you should make sure you’re prepared and equipped – see Mountain Rescue’s tips HERE.
Oasis classic voted the greatest British song of all time once again
Danny Jones
With the Live ’25 reunion tour this summer fast approaching, it’s fair to say that fans all over the globe are struggling to think about much else other than Oasis at the minute, so it won’t surprise you to hear that one of the greatest classics has been named the best of British song once again.
Oasis, Britpop fanatics and plenty more will already know the song in question, but the everlasting legacy of this tune remains extremely impressive, nevertheless.
We are, of course, talking about their 1994 hit ‘Live Forever’, taken from the seminal debut album, Definitely Maybe, an album absolutely littered with eternal gems from cover to cover.
It might not be the first time the iconic Manc anthem has earned the accolade, but it does feel like a more poignant time than ever to celebrate with the long-awaited gigs now just months away.
Voted for directly by Radio X (formerly XFM) listeners, the legendary Oasis tune has been the ‘Best Of British‘ yet again, with each year’s victor being chosen from a poll on a century of classic bits of music from UK artists.
Note that this isn’t just a second win either; it’s actually the third time in a row that the station has given it the top spot, not to mention naming 16 Oasis entries on the list.
Oh yeah, it also happens to be just the 10th anniversary of the now annual award, meaning ‘Live Forever’ boasts nearly a third of all Best of British wins to trophies to date – and believe us, you won’t hear any complaints from The Manc office or Audio North.
You’ll also be glad to hear that Manchester was the most heavily respresented city this year too, with bands like The Smiths, The Stone Roses, Joy Division and Oasis making up a total 39% of the vote. Because of course.
Radio X’s Managing Editor, Matt Deverson, said of the very easy repeat decision: “‘Live Forever’ had to be number one, didn’t it?
“And with Oasis dominating the 100 with 16 songs in the list, it reflects the growing excitement among Radio X listeners for what will be the biggest music and cultural moment of the year, from the biggest band in the world right now!”
Might as well watch the music video for the 100th time, then, eh?
Do you agree? Is ‘Live Forever’ the greatest British song of all time?
It is still a spine-tingling track even to this day, there’s no doubt about that, but more importantly where does it land for you?
We certainly have one our own thoughts on the best Oasis songs of all time that we’re sure some of our opinions will irritate you no end.
Fellow firm favourites that made it into the top 10 were ‘Champagne Supernova’, ‘Slide Away’ and ‘Don’t Look Back in Anger’; meanwhile, one of the newest and highest-ranking additions is Sam Fender’s hugely popular ‘People Watching’, the title track from his fantastic third album.
With everyone getting ready for one of the biggest music events in history and even rumours of a return to Knebworth swirling, summer 2025 is set to go down in the history books. We were also glad to see someone who was there at the very beginning is as amped up as we are.
Danny Jones -
12th January 2023 
