Local brewers Seven Bro7hers and gin distillery Four Sis4ers are set to merge to form one big Salfordian alcohol outfit. You love to see it.
With Seven Bros already being a household name, operating out of four locations in Manchester alone, not to mention more and more sites opening up across the country and their beloved beers stocked in ASDA, Morrisons, Co-op, Booths and soon Aldi too, the brand just keeps getting bigger.
Now, the next step in that development will see the McAvoy brothers link up with their real-life sisters and their aptly named company, FOUR SIS4ERS Distillery, to form one big happy family business.
While many aware of the two companies’ connection always wondered whether it would happen, this link-up will finally put all 11 McAvoy siblings under one commercial roof, allowing customers and consumers access to a ‘one stop’ shop for craft beer, gin, rum and who knows what in the future.
The takeover will see a rebrand of the craft gin distillery aimed at bringing the portfolio in line with the brother’s lucrative core beers, targeting grocery buyers and convenience stores.
Inspired by their father’s home-brewing legacy, the company was founded in 2014 by the seven McAvoy brothers themselves: Guy, Keith, Luke, Daniel, Nathan, Kit, and Greg.
Following their success, the McAvoy sisters Kerry Collins, Hayley Robinson, Kate Haslam, and Lucy White then decided they wanted in on the action and launched SIS4ERS Distillery back in 2018.
With their own reputation growing exponentially, it seemed only natural to bring them on board. The merger will make SEVEN BRO7HERS BREWING CO the largest alcohol family in the industry. Try 55 direct relatives. Absolutely massive.
Credit: SEVEN BRO7HERSCredit: FOUR SIS4ERS
Keith McAvoy, CEO of Seven Bro7hers said: “Our sisters have built a brilliant portfolio of delicious, unique gins and rums unlike others in the marketplace. We believe with the right branding strategy and access to our fantastic network, we’ll be able to grow the business and get the products in front of new buyers.
“We are excited to be under one roof. Family is the foundation of our business, so it is fantastic to bring the sisters into our fold. Now you really can #jointhefamily, drink and serve the full family collection of amazing beers and spirits.”
Lucy White of SIS4ERS DISTILLERY, said: “The merger feels like a natural progression for our business. The brothers have had great success taking the brewery from in-house webshop to store and we can’t wait to see where that wealth of experience takes the FOUR SIS4ERS brand.”
SEVEN BRO7HERS currently run successful beer houses in Middlewood Locks, MediaCityUK, Ancoats and, of course, their HQ, taproom and brewery in the heart of Salford.
Always looking to grow their portfolio — as exampled by the Four Sis4ers merger — they also opened their partnership bar at Manchester Airport‘s new T2 Departure Lounge in July 2020, before planting their first flag on the rest of the UK in May 2021 with their new Beerhouse in the heart of Liverpool.
Together with the help of their sisters, who have already seen their success not only in day-to-day sales but with hosting gin tours and tastings, as well as bookable event spaces, the sky is the limit for the McAvoy family.
Featured Image — SEVEN BRO7HERS/FOUR SIS4ERS DISTILLERY (via Instagram)
News
New data reveals a third of Brits admit to secretly sneaking off work early on a Friday
Emily Sergeant
Surprising new data has revealed that a third of Brits admits to secretly sneaking off work early on a Friday.
After a long and tiring week, most of us would love the chance to clock off work a little earlier than usual on a Friday, but for a lot of workers, this isn’t always a possibility – and for some, they even have to work longer at the end of the week to make sure everything has been finished off and tied up before the weekend arrives.
But since there has been a noticeable rise in remote working and working from home, a new survey has revealed that working attitudes have changed.
Virgin Media has released new broadband data that reveals a drop in traffic on Friday afternoons during the summer months – with as much as an 8% dip between 3-5pm compared to the winter, as remote workers clock off early.
A third of Brits admit to secretly sneaking off work early on a Friday / Credit: Glenn Carstens-Peters | Robin Worrall (via Unsplash)
The Friday traffic drop-off comes from Virgin Media’s broadband network analysis, which it says is a ‘reliable indicator’ of the connectivity habits of the British public.
Alongside the network data, Virgin Media also asked Brits about their work policies and working habits ij a bid to fully understand the trend.
Nearly a third (30%) of Brits say they have a formal early Friday finish in place during the summer, but despite almost half of UK adults (48%) saying they’re not authorised to finish early on a Friday, 32% have admitted to regularly logging off with or without official permission.
Surprising new data has revealed Brits’ working habits / Credit: Chuttersnap (via Unsplash)
Many Brits have also confessed to working ‘on the move’ on a Friday afternoon too.
15% admitted to having worked from the train station as the weekend creeps nearer, as well as 14% from the park, 10% from the pub, and many as 30% of 18-24-year-olds worked from the car while travelling for the weekend.
“Our network traffic analysis is revealing changing workplace habits in real time as the nation takes advantage of long summer Fridays,” commented Jeanie York, who is the Chief Technology Officer at Virgin Media O2.
“We’re continuing to boost our fixed and mobile networks so whether Brits are working from their local park, or finishing their work at home, we’re ready to keep them connected.”
Featured Image – Israel Andrade (via Unsplash)
News
Tiny Manchester pub brilliantly condemns ‘alarming rise’ in hate speech
Daisy Jackson
A micropub in Manchester city centre has spoken out about an ‘alarming rise’ in hate speech.
The Victoria Tap, a tiny little boozer at Manchester Victoria train station, strongly condemned any racist, homophobic or sexist conversations taking place in its venue.
The pub said ‘there is absolutely no room for it’ within its walls.
In a statement – which has been met with praise from customers and followers – they added that anyone bringing hate speech to the pub ‘can let the door kick you on the way out’.
The Victoria Tap wrote: “We’ve noticed an alarming rise in racist, homophobic and sexist slurs/comments/conversations lately and we just want to say that there is absolutely no room for it here.
“This is a safe space for everyone.
“If you, or someone in your group, want to disturb this philosophy, you can let the door kick you on the way out.”
The Victoria Tap has brilliantly condemned ‘alarming rise’ in hate speech
Praising their statement, one person wrote: “Great to read this. There is NO place for this. All public spaces should be welcoming.”
Another said: “Pubs should be welcoming environments for people of all walks of life. There’s no room for misogyny, racism or discrimination of any kind. Those who espouse those thoughts need a good hard look in the mirror.”
Someone else commented: “That’s how I see the Vic Tap. Great place for a safe quiet pint. Keep up the great work guys as it’s a fantastic venue.”
The Victoria Tap opened at Manchester Victoria back in 2023, completely transforming a space that was previously a bin store.
As well as its cosy interior, it has a small beer garden which overlooks the tram tracks in and out of the train station.
It’s operated by the same team behind the Piccadilly Tap and the even newer Oxford Tap.
We know exactly where we’ll be heading for our next pint now. Good work, Victoria Tap.
Danny Jones -
12th January 2023 
