Local brewers Seven Bro7hers and gin distillery Four Sis4ers are set to merge to form one big Salfordian alcohol outfit. You love to see it.
With Seven Bros already being a household name, operating out of four locations in Manchester alone, not to mention more and more sites opening up across the country and their beloved beers stocked in ASDA, Morrisons, Co-op, Booths and soon Aldi too, the brand just keeps getting bigger.
Now, the next step in that development will see the McAvoy brothers link up with their real-life sisters and their aptly named company, FOUR SIS4ERS Distillery, to form one big happy family business.
While many aware of the two companies’ connection always wondered whether it would happen, this link-up will finally put all 11 McAvoy siblings under one commercial roof, allowing customers and consumers access to a ‘one stop’ shop for craft beer, gin, rum and who knows what in the future.
The takeover will see a rebrand of the craft gin distillery aimed at bringing the portfolio in line with the brother’s lucrative core beers, targeting grocery buyers and convenience stores.
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Inspired by their father’s home-brewing legacy, the company was founded in 2014 by the seven McAvoy brothers themselves: Guy, Keith, Luke, Daniel, Nathan, Kit, and Greg.
Following their success, the McAvoy sisters Kerry Collins, Hayley Robinson, Kate Haslam, and Lucy White then decided they wanted in on the action and launched SIS4ERS Distillery back in 2018.
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With their own reputation growing exponentially, it seemed only natural to bring them on board. The merger will make SEVEN BRO7HERS BREWING CO the largest alcohol family in the industry. Try 55 direct relatives. Absolutely massive.
Credit: SEVEN BRO7HERSCredit: FOUR SIS4ERS
Keith McAvoy, CEO of Seven Bro7hers said: “Our sisters have built a brilliant portfolio of delicious, unique gins and rums unlike others in the marketplace. We believe with the right branding strategy and access to our fantastic network, we’ll be able to grow the business and get the products in front of new buyers.
“We are excited to be under one roof. Family is the foundation of our business, so it is fantastic to bring the sisters into our fold. Now you really can #jointhefamily, drink and serve the full family collection of amazing beers and spirits.”
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Lucy White of SIS4ERS DISTILLERY, said: “The merger feels like a natural progression for our business. The brothers have had great success taking the brewery from in-house webshop to store and we can’t wait to see where that wealth of experience takes the FOUR SIS4ERS brand.”
SEVEN BRO7HERS currently run successful beer houses in Middlewood Locks, MediaCityUK, Ancoats and, of course, their HQ, taproom and brewery in the heart of Salford.
Always looking to grow their portfolio — as exampled by the Four Sis4ers merger — they also opened their partnership bar at Manchester Airport‘s new T2 Departure Lounge in July 2020, before planting their first flag on the rest of the UK in May 2021 with their new Beerhouse in the heart of Liverpool.
Together with the help of their sisters, who have already seen their success not only in day-to-day sales but with hosting gin tours and tastings, as well as bookable event spaces, the sky is the limit for the McAvoy family.
Featured Image — SEVEN BRO7HERS/FOUR SIS4ERS DISTILLERY (via Instagram)
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Harry Styles announced as latest performer at the 2026 BRIT Awards
Danny Jones
Yes, in what is set to be his Co-op Live debut (yes, the venue he’s literally invested in), Harry Styles has been confirmed as the latest blockbuster performer at this year’s BRITs.
The lineup for the 2026 BRIT Awards was already pretty stacked, but this just takes the cake.
Not long after FINALLY announcing his fourth album, Kiss All the Time. Disco, Occasionally and releasing the new lead single, ‘Aperture’, the Cheshire-born singer-songwriter is coming to the Co-op Live arena for the very first time as part of the ceremony’s live music lineup.
Absolute scenes. Screaming, crying, throwing up.
we've got news… Harry's coming home 💋🪩@Harry_Styles will be making his live TV performance debut of music from his new album 'Kiss All The Time. Disco, Occasionally.' at The BRIT Awards 2026
Watch the performance live Saturday 28th February on ITV1 & ITVX in the UK and on… pic.twitter.com/Aax3lV03xM
The 31-year-old former One Direction member turned solo artist and global megastar recently revealed a raft of live shows this coming May (and there’s been plenty of discussion surrounding ticket prices), but he’s sadly overlooked Manchester for now.
However, anyone who already secured a seat at the first-ever BRITs here in Manchester will no doubt be doing cartwheels now following the announcement.
As if that wasn’t a mega enough name, he will be joining the likes of the wonderful, already award-winning and fellow multi-time nominee, Olivia Dean.
As quite literally two of the biggest musicians on the planet right now, we couldn’t pick a better roster if we dreamed it up ourselves.
Speaking of Ms Dean, she is also one of several acts confirmed to be playing a series of intimate acts across the country – and her’s is right here in Manchester.
You can see the full lineup of gigs HERE – all we’ll say is that there’s some seriously big hitters playing very small capacity venues on this list.
What a great few weeks for music, eh?
Taking place on Sunday, 28 February, public tickets for the show unfortunately sold out some time ago for what will also be his first-ever live musical TV performance.
Perhaps his booking is at least partly why we haven’t got a standalone Harry Styles Manchester gig on the ‘Together, Together’ tour, but we’re still keeping everything crossed that he’ll announce a second leg of shows here in the UK.
You’d think he’d fancy properly headlining the gaff he helped pay for, or maybe a return to the Etihad Stadium across the way, right?
Find the complete shortlist of nominees, as well as the rest of the live music lineup for the 2026 BRITs ceremony here in Manchester, down below; and if you see on screen trying to clutch at Harry’s ankles, we’re sure you’ll understand…
Featured Images — Leticia Moraes (via Flickr)/Press shots (supplied)
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Tyson Fury has officially revealed his comeback fight after coming out of ‘retirement’ once again
Danny Jones
Tyson Fury has officially announced the opponent for his comeback fight after yet again returning to professional boxing.
Fury supposedly ‘retired’ for seemingly the umpteenth time last January following his second defeat to Oleksandr Usyk the month prior, and some even believed it might have actually been his final outing.
Nevertheless, ‘The Gypsy King’ said he was coming out of retirement once more earlier this year, and now his next match-up has been confirmed.
Revealing the other contender as Aslanbek Makhmudo, the fight will be aired live on Netflix only.
Tyson Fury is coming home.
TYSON FURY vs. ARSLANBEK MAKHMUDOV. Saturday April 11 from the United Kingdom — and LIVE only on Netflix. pic.twitter.com/ib7KjT3xIt
Partnered exclusively with boxing magazine, Ring, the bout between Fury and Makhmudo is the latest big fight night to be picked up by the streaming giants.
The most recent example was, obviously, Anthony Joshua’s brutal knockout of influencer-turned-boxer Jake Paul this past December.
Makhmudo, just a year younger than his opposite number, is a fellow experienced heavyweight based mainly out of Canada with a decent pedigree of his own.
The Russian, simply known as ‘The Lion’, has a record of 21 wins – more than half of those coming by KO.
With that in mind, he presents a potentially exciting prospect for the famous Manchester fighter, who hasn’t won a proper competitive fight since the defence of his WBC belt against Derek Chisora in December 2022.
Similarly, this should at least see two very well-seasoned pros going head to head.
Many fight fans would argue that there haven’t been enough proper big heavyweight dates since Fury vs Usyk, and even then, we are still yet to get a date for the all-but fully confirmed final fight of the trilogy.
Fury himself did state that the conclusion of their clash is scheduled for this April, but nothing official has been set in stone by any promotion or venue and the new date means it’s even less likely to be any time soon; meanwhile, plenty are still hoping for AJ vs Fury.
The 37-year-old will take on Makhmudo on Saturday, 11 April, and you can bet the world will be watching.
Danny Jones -
12th January 2023 
