Local brewers Seven Bro7hers and gin distillery Four Sis4ers are set to merge to form one big Salfordian alcohol outfit. You love to see it.
With Seven Bros already being a household name, operating out of four locations in Manchester alone, not to mention more and more sites opening up across the country and their beloved beers stocked in ASDA, Morrisons, Co-op, Booths and soon Aldi too, the brand just keeps getting bigger.
Now, the next step in that development will see the McAvoy brothers link up with their real-life sisters and their aptly named company, FOUR SIS4ERS Distillery, to form one big happy family business.
While many aware of the two companies’ connection always wondered whether it would happen, this link-up will finally put all 11 McAvoy siblings under one commercial roof, allowing customers and consumers access to a ‘one stop’ shop for craft beer, gin, rum and who knows what in the future.
The takeover will see a rebrand of the craft gin distillery aimed at bringing the portfolio in line with the brother’s lucrative core beers, targeting grocery buyers and convenience stores.
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Inspired by their father’s home-brewing legacy, the company was founded in 2014 by the seven McAvoy brothers themselves: Guy, Keith, Luke, Daniel, Nathan, Kit, and Greg.
Following their success, the McAvoy sisters Kerry Collins, Hayley Robinson, Kate Haslam, and Lucy White then decided they wanted in on the action and launched SIS4ERS Distillery back in 2018.
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With their own reputation growing exponentially, it seemed only natural to bring them on board. The merger will make SEVEN BRO7HERS BREWING CO the largest alcohol family in the industry. Try 55 direct relatives. Absolutely massive.
Credit: SEVEN BRO7HERSCredit: FOUR SIS4ERS
Keith McAvoy, CEO of Seven Bro7hers said: “Our sisters have built a brilliant portfolio of delicious, unique gins and rums unlike others in the marketplace. We believe with the right branding strategy and access to our fantastic network, we’ll be able to grow the business and get the products in front of new buyers.
“We are excited to be under one roof. Family is the foundation of our business, so it is fantastic to bring the sisters into our fold. Now you really can #jointhefamily, drink and serve the full family collection of amazing beers and spirits.”
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Lucy White of SIS4ERS DISTILLERY, said: “The merger feels like a natural progression for our business. The brothers have had great success taking the brewery from in-house webshop to store and we can’t wait to see where that wealth of experience takes the FOUR SIS4ERS brand.”
SEVEN BRO7HERS currently run successful beer houses in Middlewood Locks, MediaCityUK, Ancoats and, of course, their HQ, taproom and brewery in the heart of Salford.
Always looking to grow their portfolio — as exampled by the Four Sis4ers merger — they also opened their partnership bar at Manchester Airport‘s new T2 Departure Lounge in July 2020, before planting their first flag on the rest of the UK in May 2021 with their new Beerhouse in the heart of Liverpool.
Together with the help of their sisters, who have already seen their success not only in day-to-day sales but with hosting gin tours and tastings, as well as bookable event spaces, the sky is the limit for the McAvoy family.
Featured Image — SEVEN BRO7HERS/FOUR SIS4ERS DISTILLERY (via Instagram)
News
Huge bakery chain Gail’s confirms move to Prestwich – but spells village’s name wrong in signs
Daisy Jackson
After months of swirling rumours, bakery group Gail’s has finally confirmed it’s moving to Prestwich – but locals have spotted a glaring error at the first hurdle.
The popular artisan bakery will be moving onto Bury New Road, right in the heart of the suburb and directly opposite the new Rudy’s pizzeria.
Prestwich locals have been hearing whispers of a Gail’s arriving for a few months, and finally the London-founded cafe has stuck up signs to confirm it’s on the way.
But the sign contains one crucial mistake – it’s spelled Prestwich wrong.
The red window displays now read ‘Hello Preswich. We’ll be baking here soon’.
One local messaged Gail’s to point out the error and to say it’s ‘not a great first impression for the locals…’.
Gail’s has since confirmed it’s in the process of fixing the signs.
The arrival of both Gail’s and Rudy’s has already caused a stir in Prestwich, which has always been fiercely independent and has only a handful of chains within it (Greggs and Costa are perched by the tram stop).
In fact, one local business-owner shared a moving statement about his concerns for the future of local businesses just a few weeks ago.
Gail’s has confirmed it’s opening a bakery in Prestwich. Credit: The Manc Group
First formed in the early 1990s as a wholesale-only operation, Gail’s opened its first cafe on Hampstead High Street in 2005.
Today the brand has more than 100 sites spread across London, Oxford, Brighton and further afield, and is known more as a customer-facing cafe and bakery.
It’s famed for its freshly-baked loaves, cinnamon buns, ham and cheese croissants and coffees, and is likely to go down a storm in Prestwich.
But the signs have been causing a bit of a stir in the wrong way this weekend – in a local Facebook group, one person commented: “Not locals who own it then.”
Another described it as an ‘epic fail’.
And one person said: “Oh the DRAMA of it all.”
Someone else joked: “I cannot wait for Gais to come to Preswich.”
Met Office issues snow warnings for large parts of northern England from this evening
Emily Sergeant
Greater Manchester could be waking up to a winter wonderland as weather warnings for snow and ice have been issued across northern England.
Expected to arrive anywhere from 6pm this evening (18 November) and last until around 10am tomorrow morning (19 November), the Met Office has issued a yellow weather warning for snow and ice for large parts of northern England – indicating that “snow may bring disruption to a central swathe of the UK during Monday night and Tuesday morning”.
Weather forecasters say that although most snow is likely to accumulate on higher ground, with five-10 cm on ground over 200 metres, and possibly 15-20 cm over 300 metres, there is a chance that snow may settle at lower levels “within the warning area”.
The Met Office also said that this possible five-10 cm at lower levels is likely to be “more disruptive”, particularly if travelling and if the snow coincides with rush hour, but the likelihood for that is still “uncertain” at this stage.
Greater Manchester could see snow from this evening as the Met Office has issued a yellow weather warning / Credit: Geograph | Pexels
As the rain, sleet, and snow begin to clear on tomorrow morning, ice may form on surfaces that are untreated.
“We have issued yellow warnings for snow and ice as cold weather moves in from the north,” explained Andy Page, who is a Chief Meteorologist at the Met Office.
“This brings snow showers and some ice to parts of Scotland on Sunday night, and then the potential for a spell of snow to lead to disruption to some transport routes across a central swathe of the UK on Tuesday morning.”
⚠️ Yellow weather warning UPDATED ⚠️
Snow & ice across southern parts of Scotland, northern England, the Midlands and north Wales
In addition to the severe weather warnings, a Cold Health Alert has also been issued by the UKHSA, and it covers the north of England and the Midlands right through until Thursday.
Danny Jones -
12th January 2023 
