It’s officially that time of year once again… the John Lewis Christmas advert has been released to the world this morning.
November is here, the festive season is right around the corner, the 2023 Manchester Christmas Markets officially start tomorrow, and now, after teasing it on social media for the past few days and leaving the nation waiting with baited breath, the department store retailer has finally unveiled its 2023 Christmas advert.
And this year, the company has taken things in quite a different direction to usual.
After John Lewis toned things down and took it back to basics with its annual festive commercial in 2022, choosing to “shine a light on the overlooked issue” of children in the UK foster care system amid the rising cost of living crisis, the meaning behind this year’s ad isn’t quite so poignant… or at least, we think?
With a Venus flytrap being the star of the show, and an Italian opera song by one of the genre’s most-famous names providing the soundtrack, the retailer definitely seems to have switched things up for 2023.
Titled Snapper: The Perfect Tree, and with the promotional strapline ‘Let Your Traditions Grow’, John Lewis’ refreshed approach to its festive marketing this year is one that focuses on fostering and nurturing family seasonal traditions… but not it the most obvious way.
The advert follows a young boy who begs his Grandma to let him buy a seed in a box from their local market, before showing him lovingly-nurturing the seed into a plant with the belief he’s growing a spectacular Christmas tree.
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But to his surprise, it’s not a Christmas tree at all, and actually turns out to be a Venus flytrap with a playful personality – which the boy names ‘Snapper’.
Despite not being traditional, Snapper wants to join in all the fun of Christmas anyway, but he sadly grows too big for the living room and is then cast out into the cold garden outside.
The 2023 John Lewis Christmas ad is out and it features a Venus flytrap and Italian opera / Credit: John Lewis
As the two-minute ad continues, we see Snapper eventually welcomed back into the home, after he dishes out presents with such joy and enthusiasm that the family finds new joy in gathering around their unconventional Christmas tree.
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So as you can see, it’s not what many were expecting.
The soundtrack of John Lewis’ Christmas ads are always another talking point, and are usually covers of well-known or under-appreciated songs and often performed by upcoming artists, but this year, the music is provided by the legendary tenor, Andrea Bocelli performing a song called ‘Festa’.
The Italian opera song was written and produced by Le Feste Antonacci specifically for the John Lewis advert.
The retailer has adopted the strapline ‘Let Your Traditions Grow’ for 2023 / Credit: John Lewis
“Many of us have our own unique festive traditions and that makes them even more special,” explained Charlotte Lock, who is the Customer Director at John Lewis, “and this film celebrates themes of family and evolving traditions.
“It shows that a ‘perfect’ Christmas is finding joy together with loved ones, whatever your traditions.”
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John Lewis’ Marketing Director, Rosie Hanley, says the retailer hopes the nation “falls in love” with the wannabe Christmas tree Snapper “as much as we have”.
“He embodies what’s magical about Christmas – bringing loved ones together, holding on to what we all love about Christmas traditions and embracing new ones.”
You can watch the 2023 John Lewis Christmas advert in full here.
Featured Image – John Lewis
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The UK could be at risk of a roast potato shortage this Christmas
Danny Jones
Ok, we don’t mean to alarm you but, according to the latest reports, Christmas dinner plates could be at risk of scrimping on a major component as there is a threat of a roast potato shortage this holiday season.
Please, for the love of all things holy and festive, no — we’ll do anything to protect our roasties and gravy.
While there’s often talk of supermarket shortages and supply problems when it comes to the busiest time of year, it seems that the Great British potato-loving people might genuinely have to cut back on the amount of roast spuds we intend to eat over the next few months due to recent storms.
Following what has already gone down as one of the toughest harvests on record, the yield of potato crops has been hit hard by the ‘Autumn washout’, with fields being waterlogged by the likes of Storm Babet, Ciarán, Debi and more, meaning that farmers have been unable to harvest lots of their produce.
Christmas dinner roast potatoes under threat as storms lead to 'lowest crop on record' https://t.co/7XjGkEth6c
Farmer James Lacey explained how there is around £200,000 worth of potatoes that he and his team simply can’t harvest and that they are struggling to hold on to those already pulled out, as even such sturdy vegetables as potatoes just “don’t like this kind of weather and aren’t storing very well”.
This is just the story of one farmer’s plot of land too; unfortunately, current figures project that roughly 20% of this autumn’s potato crop has been flooded and will likely be unsalvageable, with the majority of rotting spuds only fit for animal feed.
Although the figures are still unclear, it is estimated that the latest potato crop is tipped for a record low of 4.1 million tonnes — for context, on average and in their various forms, Brits eat around 250m potatoes at Christmas every year.
Sadly, it doesn’t stop there either as due to the almost unprecedented rainfall over the last few months and back-to-back storms, combined with the increasingly frosty conditions now creeping across the UK, the likes of broccoli, carrots, parsnips and more are all under threat.
As a result, retailers are already being forced to supplement their supplies from cold storage which, obviously, isn’t endless.
With shortages of different vegetables increasing week upon week and as well as the impact it is having in restaurants already, the knock-on effect it may have on supermarkets with people raiding the freezers to get frozen roasties at the ready just in case could be massive.
The recent miserable weather isn’t getting any better either as the North West is one of many regions that has been hit by a cold snap this week, with the Met Office and UKHSA issuing an amber health alert.
New survey reveals one in six Brits would rather have a curry than a Christmas dinner
Emily Sergeant
One in six Brits would apparently rather have a curry on Christmas Day in place of a traditional roast dinner, a new survey has revealed.
With December just a few days away now, it won’t be long before we all sit down to tuck into what is always one of the biggest and heartiest meals of the whole year – but, if the results of a new survey is anything to go by, for a good chunk of Brits, this year’s Christmas feast won’t be the typical roast turkey that tradition’s always called for.
Instead, one in six would rather stray off the beaten track and opt for an Indian instead.
After a shocking survey by Next revealed last year that more than 12 million Brits think Yorkshire puddings belong with your Christmas dinner, around 1,000 UK adults have been polled by instatprint this time around to discover what’s making it on the festive feasting plate in just a few weeks time.
And, as to be expected, some weird and wonderful food combinations feature on the list, with over a third of Brits apparently planning on having sausages instead of the usual Christmas meats, and chips and beans also seem to be on the menu for the fussier eaters among us too.
One in six Brits would apparently rather have a curry than a Christmas dinner / Credit: Supplied
Chicken nuggets, eggs, caviar, goat’s cheese, haggis, and chimichurri were some of the other rogue choices given by some of the survey respondents.
Then, when it comes to the accompanying sides to the main event, 11% even revealed they plan on tucking into some macaroni cheese with their Christmas dinner this year, with another 11% sharing that mushy peas are a must on their plate too.
17% of Brits will be enjoying mustard, 13% will be squirting ketchup on their roast, and 7% will apparently be enjoying a dollop of mayonnaise too.
It’s all according to a new survey to discover Christmas feasting preferences / Credit: Supplied
But while some clearly like to freestyle their Christmas dinner and pop whatever they fancy on the plate, others are apparently ditching the norm all together, as the survey has revealed that only half of Brits are set on having their traditional Christmas dinner this year.
As mentioned, almost one in six would much rather tuck into an Indian curry, but not only that, 6% of us would rather have a Chinese, 5% would enjoy Mexican, and another 5% would opt for tapas if it was an option too.
Emily Sergeant -
9th November 2023 
