It’s officially that time of year once again… the John Lewis Christmas advert has been released to the world this morning.
November is here, the festive season is right around the corner, the 2023 Manchester Christmas Markets officially start tomorrow, and now, after teasing it on social media for the past few days and leaving the nation waiting with baited breath, the department store retailer has finally unveiled its 2023 Christmas advert.
And this year, the company has taken things in quite a different direction to usual.
After John Lewis toned things down and took it back to basics with its annual festive commercial in 2022, choosing to “shine a light on the overlooked issue” of children in the UK foster care system amid the rising cost of living crisis, the meaning behind this year’s ad isn’t quite so poignant… or at least, we think?
With a Venus flytrap being the star of the show, and an Italian opera song by one of the genre’s most-famous names providing the soundtrack, the retailer definitely seems to have switched things up for 2023.
Titled Snapper: The Perfect Tree, and with the promotional strapline ‘Let Your Traditions Grow’, John Lewis’ refreshed approach to its festive marketing this year is one that focuses on fostering and nurturing family seasonal traditions… but not it the most obvious way.
The advert follows a young boy who begs his Grandma to let him buy a seed in a box from their local market, before showing him lovingly-nurturing the seed into a plant with the belief he’s growing a spectacular Christmas tree.
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But to his surprise, it’s not a Christmas tree at all, and actually turns out to be a Venus flytrap with a playful personality – which the boy names ‘Snapper’.
Despite not being traditional, Snapper wants to join in all the fun of Christmas anyway, but he sadly grows too big for the living room and is then cast out into the cold garden outside.
The 2023 John Lewis Christmas ad is out and it features a Venus flytrap and Italian opera / Credit: John Lewis
As the two-minute ad continues, we see Snapper eventually welcomed back into the home, after he dishes out presents with such joy and enthusiasm that the family finds new joy in gathering around their unconventional Christmas tree.
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So as you can see, it’s not what many were expecting.
The soundtrack of John Lewis’ Christmas ads are always another talking point, and are usually covers of well-known or under-appreciated songs and often performed by upcoming artists, but this year, the music is provided by the legendary tenor, Andrea Bocelli performing a song called ‘Festa’.
The Italian opera song was written and produced by Le Feste Antonacci specifically for the John Lewis advert.
The retailer has adopted the strapline ‘Let Your Traditions Grow’ for 2023 / Credit: John Lewis
“Many of us have our own unique festive traditions and that makes them even more special,” explained Charlotte Lock, who is the Customer Director at John Lewis, “and this film celebrates themes of family and evolving traditions.
“It shows that a ‘perfect’ Christmas is finding joy together with loved ones, whatever your traditions.”
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John Lewis’ Marketing Director, Rosie Hanley, says the retailer hopes the nation “falls in love” with the wannabe Christmas tree Snapper “as much as we have”.
“He embodies what’s magical about Christmas – bringing loved ones together, holding on to what we all love about Christmas traditions and embracing new ones.”
You can watch the 2023 John Lewis Christmas advert in full here.
Featured Image – John Lewis
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Tickets officially go on sale for rare 70mm IMAX screenings of Dune: Part Three in Manchester
Emily Sergeant
Tickets have now officially gone on sale for rare 70mm IMAX screenings of Dune: Part Three in Manchester.
Arriving on screens from 18 December and gearing up to be one of the most anticipated films of the year, Dune: Part Three – which is the third and final instalment in director Denis Villeneuve’s Dune franchise – will be screening in IMAX 70mm at Vue Manchester Printworks, one of only three venues to show it in this format nationwide.
There are only 40 other venues across the globe showing the film in IMAX 70mm, and Manchester is the only city outside of London to screen the blockbuster this way too.
Based on the novels of Frank Herbert and set nearly two decades after the previous film, Dune: Part Three features an ensemble cast of all-star names led by Timothée Chalamet and Zendaya.
Alongside them will be Jason Momoa, Florence Pugh, Anya Taylor-Joy, Rebecca Ferguson, Robert Pattinson, Charlotte Rampling, Javier Bardem, and Josh Brolin.
After seats for a special early screening of the film in IMAX sold out in less than 30 minutes last month, the IMAX 70mm showings – which officially went live today (20 October) – are expected to be snapped up fast by film fans in Manchester.
“A decade in the making, Denis Villeneuve’s epic Dune trilogy is reaching its dramatic conclusion this December,” explained Dean Cross, who is the Senior Screen Content Manager at Vue.
“As the only venue outside of London to be screening Dune: Part Three in IMAX 70mm, it’s a privilege for us to offer this unique way to experience the film.”
Dune: Part Three is coming to Vue Manchester Printworks on 18 December, and you can book your tickets here.
Featured Image – Warner Bros.
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Free pints and live craft experiences coming to a Manchester pub for one night only
Daisy Jackson
A pop-up pub takeover is opening its doors in Manchester, where you can get your hands on a free pint as well as some amazing craft experiences.
The Uncommon Inn is being operated by premium Italian lager brand Poretti, who want to help us Brits break out of our daily routines.
Matt & Phreds on Tib Street will welcome The Uncommon Inn on Thursday 22 October, from 4pm to 8pm, giving visitors the chance to discover unusual creative skills and watch artisans at work, with a free pint in hand.
It comes after research commissioned by Poretti found that 61% of UK adults feel they are living on autopilot, while a quarter have not tried a new creative pursuit in five years or more.
Free pints and live craft experiences are coming to a Manchester pub for one night only / Credit: Supplied
The study also found that adults have an average of just 90 minutes of genuine personal time each day, with 58% spending that time watching television and 35% scrolling through social media.
Exhaustion and financial constraints came out as the main barriers preventing people from trying new things.
The Uncommon Inn has been designed to offer an alternative, bringing together a collective of specialist makers to showcase their skills in a familiar pub setting.
Visitors to the Manchester event can watch Giulio Miglietta embroidering personalised beer mats, using a vintage Singer sewing machine dating back to the early 1900s, alongside live hand-engraving and bespoke jewellery-style crafting using recycled silver.
The Uncommon Inn is being operated by premium Italian lager brand Poretti / Credit: Supplied
Other demonstrations include 3D body-casting by sculptor Ami of Angelcasts and personalised, hand-engraved glassware from Leigh Calligraphy. Sabira of Sken Studios will also demonstrate how recycled silver can be turned into bespoke bottle openers.
Guests will be able to enjoy complimentary pints of Poretti while watching the makers at work.
Caitlin Maley, Senior Brand Manager at Poretti, said: “Modern life moves at an overwhelming pace, and it’s all too easy to fall into autopilot mode where routine replaces curiosity.
“We believe in celebrating intentional craft, rare skills, and authentic human connection – values that are at the core of our brewing heritage.
“We created The Uncommon Inn to turn an ordinary pub visit into an inspiring journey. By bringing together our Masters of Crafts, from chainstitch embroiderers to live engravers and musicians, we’re inviting pubgoers to slow down, pick up a new skill, and enjoy a pint crafted with genuine passion.”
The Uncommon Inn is at Matt & Phreds in Manchester on Thursday 22 October, from 4pm until 8pm.
Emily Sergeant -
9th November 2023 
