It’s officially that time of year once again… the John Lewis Christmas advert has been released to the world this morning.
November is here, the festive season is right around the corner, the 2023 Manchester Christmas Markets officially start tomorrow, and now, after teasing it on social media for the past few days and leaving the nation waiting with baited breath, the department store retailer has finally unveiled its 2023 Christmas advert.
And this year, the company has taken things in quite a different direction to usual.
After John Lewis toned things down and took it back to basics with its annual festive commercial in 2022, choosing to “shine a light on the overlooked issue” of children in the UK foster care system amid the rising cost of living crisis, the meaning behind this year’s ad isn’t quite so poignant… or at least, we think?
With a Venus flytrap being the star of the show, and an Italian opera song by one of the genre’s most-famous names providing the soundtrack, the retailer definitely seems to have switched things up for 2023.
Titled Snapper: The Perfect Tree, and with the promotional strapline ‘Let Your Traditions Grow’, John Lewis’ refreshed approach to its festive marketing this year is one that focuses on fostering and nurturing family seasonal traditions… but not it the most obvious way.
The advert follows a young boy who begs his Grandma to let him buy a seed in a box from their local market, before showing him lovingly-nurturing the seed into a plant with the belief he’s growing a spectacular Christmas tree.
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But to his surprise, it’s not a Christmas tree at all, and actually turns out to be a Venus flytrap with a playful personality – which the boy names ‘Snapper’.
Despite not being traditional, Snapper wants to join in all the fun of Christmas anyway, but he sadly grows too big for the living room and is then cast out into the cold garden outside.
The 2023 John Lewis Christmas ad is out and it features a Venus flytrap and Italian opera / Credit: John Lewis
As the two-minute ad continues, we see Snapper eventually welcomed back into the home, after he dishes out presents with such joy and enthusiasm that the family finds new joy in gathering around their unconventional Christmas tree.
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So as you can see, it’s not what many were expecting.
The soundtrack of John Lewis’ Christmas ads are always another talking point, and are usually covers of well-known or under-appreciated songs and often performed by upcoming artists, but this year, the music is provided by the legendary tenor, Andrea Bocelli performing a song called ‘Festa’.
The Italian opera song was written and produced by Le Feste Antonacci specifically for the John Lewis advert.
The retailer has adopted the strapline ‘Let Your Traditions Grow’ for 2023 / Credit: John Lewis
“Many of us have our own unique festive traditions and that makes them even more special,” explained Charlotte Lock, who is the Customer Director at John Lewis, “and this film celebrates themes of family and evolving traditions.
“It shows that a ‘perfect’ Christmas is finding joy together with loved ones, whatever your traditions.”
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John Lewis’ Marketing Director, Rosie Hanley, says the retailer hopes the nation “falls in love” with the wannabe Christmas tree Snapper “as much as we have”.
“He embodies what’s magical about Christmas – bringing loved ones together, holding on to what we all love about Christmas traditions and embracing new ones.”
You can watch the 2023 John Lewis Christmas advert in full here.
Featured Image – John Lewis
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Everton manager Sean Dyche randomly pops up in the music video for Blossoms’ new single – and he’s great
Danny Jones
Did anyone else think they’d ever see Sean Dyche make his acting debut in the role of a Northern crime boss in a silly little music video for the Blossoms?
No, us neither but that’s the bizarre alternate reality we’re living in, apparently.
Blossoms are currently working on the fifth studio album and have already released their lead single entitled, ‘To Do List (After The Break-Up)’, but now they have a new song out as well, with a rather amusing music video to go along with it and somehow Sean Dyche has found himself the star.
The Stockport band teased the curious collaboration in April, giving us just short glimpses of the Everton manager and former Burnley boss with very little explanation – all we know is that it looked funny and it was.
Sean Dyche sends the five of us on a mission in our new single What Can I Say (After I’m Sorry) out Wednesday 1st May ⏰ pic.twitter.com/WcDdfgAD1m
Sean Dyche stars as the boss in the music video for Blossoms’ latest single, ‘What Can I Say After I’m Sorry?’ As you do.
Dyche is still busy trying to finish the Premier League campaign as strong as possible after successfully navigating the Toffees to safety even in spite of their points deductions this season, but it sounds like keeping them up has given him enough time to moonlight as an actor.
Sending the indie five-piece on a mission to collect something of value (yes, that’s all the info we have at this point as the story is still to be continued), it looks like the Kettering-born coach has a larger role to play in whatever this narrative turns out to be.
Playing what can only be described as some kind of semi-Manc mafia figure on the hunt for a very valuable piece of art, i.e. a big giant gorilla statue – one that many Stopfordians spotted being lugged around various parts of the borough –
They also shared a little bit of BTS footage from the shoot for the music video last week. Some lovely head-bobbing and unassuming surroundings here:
As for the track itself, it’s a bit of stylistic change for the lads who’ve mastered their 80s-tinged indie formula over the past decade but it’s an absolute pop and is already stuck in our heads.
Revealing that they’ve collaborated with contemporary funk, disco and electronic icons Jungle on the track, it doesn’t take too long to hear the influences. Look forward to hearing it at Wythenshawe Park this summer.
You can watch the music video for ‘What Can I Say?’ and the ginger-goatee’d football manager extraordinaire in full character HERE.
He’s not the only footballing figure who’s made an entertainment crossover recently either.
So, Erling Haaland is now a character in Clash of Clans… 👀
Bit random, we know, but it's a funny little trailer. 😅
Featured Images — Blossoms (via YouTube)/Virgin EMI
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KFC have launched their own perfume – oh, and a new burger
Danny Jones
Fast food giants KFC have launched their very own perfume in one of the weirdest marketing stunts we’ve seen in a long while.
That being said, we definitely want a bottle.
KFC‘s fried chicken-themed fragrance launches next month and is fashionably named ‘No 11 Eau de BBQ’, a nod to their newest menu item, the Ultimate BBQ Burger, which we also want in our possession as soon as humanly possible.
The franchise’s new signature scent launches in just a week’s time and, yes, you can genuinely buy it along with the new burger for a limited time only.
Again, this is a real thing you can pay actual money for. (Credit: KFC UKI)
The UK-only release actually sold out when it came to pre-orders but Brits will be able to get their hands on another batch when the second lot drops on 7 May.
Promising a charcoal and smoky wood-scented aroma that immediately transports you to your mate’s back garden as he turns cheap burger patties into overly blackened dry pucks of meat that you definitely would’ve cooked better if you were in charge, the stunt is also helping raise money for non-profits.
Available in 100ml bottles and for just £11, 100% of the proceeds of every sale will go towards the KFC Foundation, which supports grassroots organisations empowering young people to unleash their potential and build a positive future in local communities across the country.
As for the burger that inspired it, the special edition menu item is a nod to BBQ season gradually approaching and they’ve even made a nod to our famously reliable British weather and its attempts to derail the art of outdoor grilling in a new advert.
KFC perfume and a new burger? Christmas has come well early this year.
The Ultimate BBQ Burger has already launched and will be on the menu until 9 June, priced at £6.49 or £9.99 for a box meal which comes with the burger, a regular mini fillet, regular fries, BBQ sauce and a drink.
And don’t worry, it’ll be available on delivery too — we know we’ve had problems with that when it comes to specials in the past.
As KFC’s No 11 Eau de BBQ perfume, you can wait in the online queue like everyone else HERE and let’s just say you’ll be fighting us and plenty of other Mancs for every last drop.
Emily Sergeant -
9th November 2023 
