It’s officially that time of year once again… the John Lewis Christmas advert has been released to the world this morning.
November is here, the festive season is right around the corner, the 2023 Manchester Christmas Markets officially start tomorrow, and now, after teasing it on social media for the past few days and leaving the nation waiting with baited breath, the department store retailer has finally unveiled its 2023 Christmas advert.
And this year, the company has taken things in quite a different direction to usual.
After John Lewis toned things down and took it back to basics with its annual festive commercial in 2022, choosing to “shine a light on the overlooked issue” of children in the UK foster care system amid the rising cost of living crisis, the meaning behind this year’s ad isn’t quite so poignant… or at least, we think?
With a Venus flytrap being the star of the show, and an Italian opera song by one of the genre’s most-famous names providing the soundtrack, the retailer definitely seems to have switched things up for 2023.
Titled Snapper: The Perfect Tree, and with the promotional strapline ‘Let Your Traditions Grow’, John Lewis’ refreshed approach to its festive marketing this year is one that focuses on fostering and nurturing family seasonal traditions… but not it the most obvious way.
The advert follows a young boy who begs his Grandma to let him buy a seed in a box from their local market, before showing him lovingly-nurturing the seed into a plant with the belief he’s growing a spectacular Christmas tree.
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But to his surprise, it’s not a Christmas tree at all, and actually turns out to be a Venus flytrap with a playful personality – which the boy names ‘Snapper’.
Despite not being traditional, Snapper wants to join in all the fun of Christmas anyway, but he sadly grows too big for the living room and is then cast out into the cold garden outside.
The 2023 John Lewis Christmas ad is out and it features a Venus flytrap and Italian opera / Credit: John Lewis
As the two-minute ad continues, we see Snapper eventually welcomed back into the home, after he dishes out presents with such joy and enthusiasm that the family finds new joy in gathering around their unconventional Christmas tree.
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So as you can see, it’s not what many were expecting.
The soundtrack of John Lewis’ Christmas ads are always another talking point, and are usually covers of well-known or under-appreciated songs and often performed by upcoming artists, but this year, the music is provided by the legendary tenor, Andrea Bocelli performing a song called ‘Festa’.
The Italian opera song was written and produced by Le Feste Antonacci specifically for the John Lewis advert.
The retailer has adopted the strapline ‘Let Your Traditions Grow’ for 2023 / Credit: John Lewis
“Many of us have our own unique festive traditions and that makes them even more special,” explained Charlotte Lock, who is the Customer Director at John Lewis, “and this film celebrates themes of family and evolving traditions.
“It shows that a ‘perfect’ Christmas is finding joy together with loved ones, whatever your traditions.”
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John Lewis’ Marketing Director, Rosie Hanley, says the retailer hopes the nation “falls in love” with the wannabe Christmas tree Snapper “as much as we have”.
“He embodies what’s magical about Christmas – bringing loved ones together, holding on to what we all love about Christmas traditions and embracing new ones.”
You can watch the 2023 John Lewis Christmas advert in full here.
Featured Image – John Lewis
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Pep Guardiola delivers important reminder about multiculturalism after Jim Ratcliffe controversy
Danny Jones
Manchester City manager Pep Guardiola has delivered an important message about the power of multiculturalism in his most recent press conference.
Guardiola’s comments come after the high-profile controversy surrounding his rival club across the city, Man United, whose co-owner, Sir Jim Ratcliffe, saw some of his recent remarks fall under major scrutiny.
In case you somehow missed it, the Failsworth-born British billionaire was heavily criticised after claiming he believes the UK has been “colonised by immigrants”.
Fast forward a couple of days, and while the club and the fan base are still dealing with the fallout of the story, Pep acknowledged the debate by reminding people that “embracing other cultures” makes for a “better society”.
Well put, Pep – in fact, we couldn’t have said it better ourselves.
Although he didn’t reference the 74-year-old directly after being probed on the subject by journalists, the Man City boss reiterated that his time spent living and working across the world has only broadened his mind and enriched his life.
That goes for both his professional and personal spheres, by the way, as the Catalan coach has often spoken of his love for English culture and the Manc people, specifically.
Speaking ahead of this weekend’s FA Cup game against local side Salford City, Pep described the attitudes towards immigrants around the world as a “big problem” despite most people simply leaving their country in search of “a better life”.
He also drew attention to the fact that he, like so many others in football – a sporting industry loved the world round by people from all walks of life and that the likes of Ratcliffe directly benefit from – is an immigrant working and contributing to not just the game but the British economy by being here.
Meanwhile, Manchester United have since shared a public statement on their club website and across social media, reiterating to fans and supporters the world over that they are an “inclusive club”.
‘We will continue to represent our people, our city and our fans with purpose and pride.’
The INEOS chairman, CEO and minority stakeholder in Manchester United Football Club, has since apologised (at least in part) for his “choice of language” following the divisive interview with Sky News.
In a world where plenty of people are quick to pessimism, negativity and turn to division almost by default, Pep’s message is one echoed by so many and is one that we should all keep in mind.
And for anyone who needs a more light-hearted bit of content on their timeline this week, here’s what else Pep said in his pre-match presser…
Pep Guardiola responding to a really intelligent question from a reporter:
‘Do you want to be my assistant coach, fucking hell, you are brilliant…’
Featured Images — Hayters TV (screenshot via YouTube)
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Chester Zoo becomes first UK zoo to gain important international status
Danny Jones
The North West’s beloved Chester Zoo has been awarded a highly coveted global status, being named as the first international botanical garden in the entire UK.
With so many well-deserved awards, accolades and plaudits from within the world of wildlife preservation over the year, it’s no surprise.
A gem in Cheshire and the wider region’s crown, which continues to express its extreme commitment to ecological and environmental causes year in and year out, Chester Zoo is regularly ranked the best in the country and one of the top facilities in all of Europe, and now its worldwide reputation is growing too.
Taking its already sterling CV one further this year, 2026 marks the inaugural year of not only Chester Zoo existing as a recognised international botanical garden, but a big moment for Great Britain’s conservation status in general, as it’s been over 150 years since it last held the status.
Writing on social media in response to the huge honour, they wrote: “We’re officially the FIRST UK zoo recognised as a globally important botanic garden!
“We care for hundreds of rare plants, protect species at risk of extinction, and create beautiful gardens that encourage visitors to slow down and connect with nature.
“Global plant conservation organisation [Botanic Gardens Conservation International] assessed us against 22 criteria before awarding us Conservation Practitioner status – a recognition that now lets us do even more to protect native wildlife alongside our incredible conservation partners!”
Incredible stuff.
They signed off by adding that their efforts are “all made possible by YOU”, with 2025 marking an all-around groundbreaking year for the venue, as a total of 2,136,224 visitors came through the gates to surpass their previous record tally back in 2019 (2,086,785).
BGCI’s awarding of Conservation Practitioner is yet more proof of just how much work Chester Zoo does throughout the annual calendar, not least of all the incredible fundraising they do via various activations like their hugely successful charity run.
They signed off by adding that their efforts are “all made possible by YOU”, with 2025 marking an all-around groundbreaking year for the venue, as a total of 2,136,224 individuals came through the gates to surpass their previous record tally back in 2019 (2,086,785).
Speaking directly on the watershed moment, the zoo’s head of plants, Philip Esseen, said in an official press release: “This recognition shows that our plant work has real conservation value.
“We’re caring for species that are threatened with extinction in the wild, and that carries a responsibility to protect them, propagate them and share our expertise with others.
“The accreditation will help us work more closely with other horticultural and conservation organisations and increase the amount of conservation work we can do, particularly to support native species.”
Congratulations once again to Chester Zoo on such a significant achievement, and with around 10k people visiting each day – be that staff, field-expert guests or visitors – the proof is in the pudding: it really is the best in Britain doing some of the most vital work possible.
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