Iceland has dropped its iconic slogan after more than 50 years, and has finally admitted that it’s “not just for mums”.
We all know that “that’s why mums go to Iceland” is one of the most famous slogans in British retail history… but, as of last week, more than 50 years since it was first uttered on TV, Iceland has decided to say farewell to the iconic phrase.
The headline-grabbing move is thought to be the supermarket‘s bid to become more inclusive, as it has cited the decades-old tagline as “outdated”.
Iceland’s first use of ‘mum’ in its’ marketing campaigns was all the way back in 1970 with the phrase “Mums love it”, before it was slightly changed to “Mum’s gone to Iceland” in 1988 ahead of its expansion into Europe in 1991.
Iceland has dropped its iconic slogan after more than 50 years / Credit: Iceland Foods
Then finally, in 2004, the frozen food retailer introduced its now most-iconic strapline, “So that’s why mums go to Iceland”, to coincide with introducing celebrity pop star Kerry Katona as the new face of its TV advertisements.
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But now, as part of its latest advertising campaign, the world ‘mum’ has been dropped once and for all in favour of the altered tagline “That’s why we go to Iceland.
Explaining its decision to part way with its use of ‘mums’, Iceland’s Executive Chairman Richard Walker commented: “Iceland’s always been number one with mums, but the reality is, people from all walks of life, and life stage, choose to shop with us. That includes everyone from students and seniors, to single-parent families, mums, dads, and fitness enthusiasts.
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“We’re a Great British institution, and open to all.”
Alongside the new slogan, Iceland is continuing its tradition of appointing celebrity mums as the face of the company.
TV presenter Josie Gibson has landed the role of the supermarket’s new ambassador.
“With her famous warmth and positivity, Josie is the perfect person to encapsulate the friendly welcome all our customers receive at Iceland,” Mr Walker continued, adding that the retailer is “delighted to have her onboard”.
Featured Image – Iceland Foods
Shopping
A FREE event where little Mancs can meet Bluey is coming to MediaCity this half term
Thomas Melia
There’s a free event making its way to MediaCity this half term, and its fronted by a very familiar children’s TV character.
As schools across Greater Manchester are out for half term at the end of this month, toy manufacturers Little Tikes are heading to MediaCity and bringing everyone’s favourite adventurous puppy Bluey along for the ride too.
And better yet, it’s all completely free.
This day-long event – which is to celebrate the launch of Little Tikes and Bluey’s collaboration – will feature an abundance of Little Tikes toys for kids to try out, while parents can put their feet up and watch some Bluey on the big outdoor screen.
Alongside some much needed rest for parents, kids and adults alike can take part in a ‘Spin to Win’-style competition and even get their face painted.
Whilst playing around with items such as the ‘Bluey Beach Day Sandbox’ and ‘Bluey Beach Water Table’, fan-favourite moments from the show will be broadcast onto the big screen.
There’s also a foot-to-floor car which kids can zoom around in titled ‘Bluey Grannies Car Coupe’, and the log flume inspired ‘Bluey Bushland Adventure’ where you can splash around mini-figurines from the TV show.
If that wasn’t enough Bluey for you in one day, the cute pup herself will be meeting and greeting little ones throughout the day – what more could you ask for?
A free event where little Mancs can meet Bluey is coming to MediaCity this half term / Credit: Wikimedia Commons
Ad what better place to host this special event than at MediaCity Waterside Steps, just outside of CBeebies HQ, which has recently received an all-new revamp.
Each attendee will be given a 45-minute slot throughout the day in which they can visit the attraction, and tickets are given out on a first-come-first-serve basis.
If you’re interested in having some family fun this May half term, why not tag along with Little Tikes and Bluey for this free event at Media City on Wednesday 28 May from 11am onwards – with tickets HERE.
Featured Images – Bluey
Shopping
Beloved Danish lifestyle and home decor store Søstrene Grene to open new site in Stockport
Emily Sergeant
Stockport has been given the ‘Grene’ light, as a beloved Danish lifestyle and home decor brand is opening in the town’s centre.
Known for its contemporary – yet surprisingly affordable – home decor, furniture, and stylish lifestyle products, stepping foot inside a Søstrene Grene is store is arguably unlike any other experience on the high street, thanks to its unique layout and winding aisles making it feel like you’re discovering something new around every corner.
Founded in Aarhus in Denmark back in 1973 by Inger Grene and Knud Cresten Vaupell Olsen, Søstrene Grene – which translates as the ‘Green Sisters’ – is now led by Grene’s sons, Mikkel and Cresten Grene, making sure that while the brand continues to grow internationally, it still stays true to its family roots.
Søstrene Grene will be taking over a spacious 4590 sq ft unit formerly occupied by JD Sports inside Stockport‘s Merseyway Shopping Centre, and it’s already being described as an ‘exciting milestone’ moment for the Greater Manchester town.
Søstrene Grene will be opening a new site in Stockport / Credit: The Manc Group
Shoppers will be able to experience a signature immersive shopping experience when the brand opens in Stockport.
Think soft lighting, classical music, and a distinctive labyrinth-style layout designed to surprise and inspire at every turn – everything Søstrene Grene is known and loved for.
Central to Stockport’s £1bn regeneration plans, Merseyway is playing a key role in the town’s vision of a ‘thriving and vibrant’ town centre, and Søstrene Grene’s opening will be a huge part of that alongside other major projects including new cultural and creative space Stockroom, and the Merseyway Innovation Centre offering flexible working spaces and offices to support local businesses.
The beloved Danish lifestyle and home decor store is known for its affordable prices / Credit: The Manc Group
“We are looking very much forward to opening our first store in wonderful Stockport,” commented Søstrene Grene Group’s CEO, Mikkel Grene.
“This opening will further solidify our presence in Greater Manchester, where we already have many loyal customers. The location in Merseyway Shopping Centre is superb and this new store will be the first in the area to showcase our newest shopping concept where we have worked especially on evoking the visitors’ senses.
“We want our visitors to feel like entering a Søstrene Grene is like taking a break from an often-hectic everyday life and we cannot wait to spread this feeling amongst shoppers in Stockport.”
Søstrene Grene is opening in Stockport later this year.
Emily Sergeant -
22nd April 2024 
