Iceland has dropped its iconic slogan after more than 50 years, and has finally admitted that it’s “not just for mums”.
We all know that “that’s why mums go to Iceland” is one of the most famous slogans in British retail history… but, as of last week, more than 50 years since it was first uttered on TV, Iceland has decided to say farewell to the iconic phrase.
The headline-grabbing move is thought to be the supermarket‘s bid to become more inclusive, as it has cited the decades-old tagline as “outdated”.
Iceland’s first use of ‘mum’ in its’ marketing campaigns was all the way back in 1970 with the phrase “Mums love it”, before it was slightly changed to “Mum’s gone to Iceland” in 1988 ahead of its expansion into Europe in 1991.
Iceland has dropped its iconic slogan after more than 50 years / Credit: Iceland Foods
Then finally, in 2004, the frozen food retailer introduced its now most-iconic strapline, “So that’s why mums go to Iceland”, to coincide with introducing celebrity pop star Kerry Katona as the new face of its TV advertisements.
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But now, as part of its latest advertising campaign, the world ‘mum’ has been dropped once and for all in favour of the altered tagline “That’s why we go to Iceland.
Explaining its decision to part way with its use of ‘mums’, Iceland’s Executive Chairman Richard Walker commented: “Iceland’s always been number one with mums, but the reality is, people from all walks of life, and life stage, choose to shop with us. That includes everyone from students and seniors, to single-parent families, mums, dads, and fitness enthusiasts.
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“We’re a Great British institution, and open to all.”
Alongside the new slogan, Iceland is continuing its tradition of appointing celebrity mums as the face of the company.
TV presenter Josie Gibson has landed the role of the supermarket’s new ambassador.
“With her famous warmth and positivity, Josie is the perfect person to encapsulate the friendly welcome all our customers receive at Iceland,” Mr Walker continued, adding that the retailer is “delighted to have her onboard”.
Featured Image – Iceland Foods
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Manchester United tease new collaboration with Manc streetwear brand Drama Call
Danny Jones
Manchester United have revealed their latest fashion collaboration with popular homegrown streetwear designers Drama Call, sharing a new teaser on social media.
The football club may be faltering on the pitch, but commercially it’s still one of the best-known and most successful brands on the planet.
More specifically, they’ve made some big splashes when it comes to merchandising and fashion spin-offs in particular, with reproducing retro kits and other collabs like the Adidas x Stone Roses line, which dropped in February last year.
These releases quickly go on to become collector’s items, and that will almost certainly be the case with Man United’s upcoming Drama Call crossover, which they announced in fine fashion – pardon the pun.
Plenty of Drama Call die-hards will be scrambling for this one.
For those unaware of Drama Call, the local fashion label is hugely popular across the region, regularly worn by the likes of Aitch, Headie One and several other celebrities.
It’s actually not even the first time Drama Call and United have worked either, previously colliding to create a limited edition version of the classic blue 1988 away kit back in 2023.
As for this latest United x Drama Call collab, we have very few details on when the release can be expected; all fans can do is try and glean whatever clues possible from the teaser video above.
We always enjoy footballers trying their hands at acting, no matter the result, to be fair. Who can forget Wayne Rooney meeting Deadpool?…
So, if you’re a fan of the viral streetwear brand, watch this space.
A popular Manc streetwear brand is hosting a big festival to mark their fifth birthday
Danny Jones
Popular Manchester streetwear and footwear brand, CLINTS Inc., is hosting its first-ever festival to mark five whole years in fashion – and it’s going to be big.
The highly sought-after clothing and sneaker make started out from a bedroom in Moston and is now a premium label in British urban, skating, UK grime and hip-hop culture, having been worn by many famous names and welcoming even more through the door of their Deansgate shop.
Located in the ABC Buildings on Quay Street next to Spinningfields, the flagship CLINTS store opened back in 2022 and is much more than a place to buy some new drip: it’s a place that showcases art, music, and a whole sub-sect of shopping beyond just skate silhouettes and trendy trainers.
As hack as it might sound to some, wearing this brand comes along with immersing yourself in the wider style and scene; the very same scene being celebrated in tandem with their fifth birthday.
Not to tease you more than the company already has, but as you can see, details are scarce.
There is no lineup or even location for this festival… only a date.
CLINTS Fest (the inaugural one, at that) will take place on Saturday, 6 September – presumably at or around the 21-23 Quay Street site, but who knows?
Fans of the brand can sign up for the mailing list for the latest details, and pre-sale tickets are also available now, with a couple of clicks on the website revealing that the event is set to start at 12 noon and wrap up around 10:30pm.
If you’re interested, you can register your interest HERE.
Credit: The Manc Group
While you can expect the festival to be packed to the rafters with die-hard followers of all things CLINTS and streetwear, they’re not the only local indie holding a special one-off this month.
In fact, this weekend, a fellow trainer specialist who is still just starting out life in the fashion game but is already making waves reminiscent of their contemporaries.
Here’s hoping this is just the beginning of the journey and they’re the next Manc brand to become a national success story.
Emily Sergeant -
22nd April 2024 
