Shopping

‘Not just for mums’ – Iceland drops iconic slogan after more than 50 years

Emily Sergeant Emily Sergeant - 22nd April 2024

Iceland has dropped its iconic slogan after more than 50 years, and has finally admitted that it’s “not just for mums”.

We all know that “that’s why mums go to Iceland” is one of the most famous slogans in British retail history… but, as of last week, more than 50 years since it was first uttered on TV, Iceland has decided to say farewell to the iconic phrase.

The headline-grabbing move is thought to be the supermarket‘s bid to become more inclusive, as it has cited the decades-old tagline as “outdated”.

Iceland’s first use of ‘mum’ in its’ marketing campaigns was all the way back in 1970 with the phrase “Mums love it”, before it was slightly changed to “Mum’s gone to Iceland” in 1988 ahead of its expansion into Europe in 1991.

Iceland has dropped its iconic slogan after more than 50 years / Credit: Iceland Foods

Then finally, in 2004, the frozen food retailer introduced its now most-iconic strapline, “So that’s why mums go to Iceland”, to coincide with introducing celebrity pop star Kerry Katona as the new face of its TV advertisements.

But now, as part of its latest advertising campaign, the world ‘mum’ has been dropped once and for all in favour of the altered tagline “That’s why we go to Iceland.

Explaining its decision to part way with its use of ‘mums’, Iceland’s Executive Chairman Richard Walker commented: “Iceland’s always been number one with mums, but the reality is, people from all walks of life, and life stage, choose to shop with us. That includes everyone from students and seniors, to single-parent families, mums, dads, and fitness enthusiasts.

“We’re a Great British institution, and open to all.”

Alongside the new slogan, Iceland is continuing its tradition of appointing celebrity mums as the face of the company.

TV presenter Josie Gibson has landed the role of the supermarket’s new ambassador.

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“With her famous warmth and positivity, Josie is the perfect person to encapsulate the friendly welcome all our customers receive at Iceland,” Mr Walker continued, adding that the retailer is “delighted to have her onboard”.

Featured Image – Iceland Foods

Shopping

adidas and Oasis launch exclusive 90s-inspired collection with new Manchester store

Daisy Jackson Daisy Jackson adidas and Oasis launch exclusive 90s-inspired collection with new Manchester store

Rock ‘n’ roll giants Oasis have officially partnered with adidas to launch an exclusive Oasis Live ‘25 collection as part of a new Original Forever campaign.

The legendary Manchester band and the pioneering sportswear brand have dropped a full collection of 90s-inspired adidas Originals x Oasis Live ‘25 apparel. 

The 26-piece collection lands just in time for the massive Oasis reunion shows this summer, which includes five homecoming gigs at Heaton Park.

And it’s launching in Manchester in a big way – with a brand-new adidas store that will host the exclusive Oasis collaboration collection. 

The new adidas store is set to open on Thursday 3 July on Market Street, in the heart of Manchester’s busiest shopping district, and will have a packed programme of events to celebrate the city that shaped this iconic band. 

Those events include a free after-hours opening party (you can sign up for the exclusive event through Eventbrite HERE), with free food and beer, plus a tote bag full of limited edition gifts for the first 150 in the queue – first come, first served. 

Bada Bing will be in store serving up a specially curated menu of signature sandwiches, alongside beers from local craft brewery Track Brewing.

The adidas Originals x Oasis Live ‘25 apparel
The adidas Originals x Oasis Live ‘25 apparel
The adidas Originals x Oasis Live ‘25 apparel
The adidas Originals x Oasis Live ‘25 apparel

Manc icons Mani from the Stone Roses and DJ Paulette will be DJing the event, along with giveaways, raffles, gifts with purchase, and a free photobooth. 

The opening party is set to be a celebration of adidas within the city, of Oasis’s return to Manchester, and the city’s loud and proud legacy. 

Later in the month, on Thursday 10 July, there’ll be a live podcast recording in-store – The Band With The 3 Stripes Podcast with The Face will take fans behind the scenes of Oasis, with photographer Lawrence Watson who’s known for capturing iconic images of the band’s raw energy and style. 

His work with the band over the years helped to define the visual identity of the era and adidas’s influence on British youth culture. 

The event will include complimentary drinks throughout the evening, with a personally signed A6 postcard print by Lawrence Watson as a gift with purchase if attendees purchase any one item from the range.

Between 18 and 21 July, from 10am to 6pm, adidas will collaborate with Vinyl Exchange on a record store takeover, featuring listening stations and a free branded slip mat with any purchase from the collection. 

Exclusive to the adidas x Vinyl Exchange pop-up, select records will also be available at a set price for the special event.

A new adidas store opens on Market Street next week, with a huge launch event
A new adidas store opens on Market Street next week, with a huge launch event
A new adidas store opens on Market Street next week, with a huge launch event
A new adidas store opens on Market Street next week, with a huge launch event

Back to that collaboration though – Oasis and adidas have announced their official partnership to celebrate 30 years of shared history and culture-defining style. 

The Original Forever campaign film shows euphoric crowd-surfers as they journey through each historic era that Oasis has touched, including iconic moments like Knebworth, Wembley and Rio – set to the soundtrack of Live Forever.

The adidas Originals x Oasis Live ‘25 apparel collection consists of looks from the 90s that have been reimagined for modern day, with quintessentially British style. 

At their heyday, Oasis were deeply entrenched in UK terrace culture and lifelong football fans, leading to this new football-casual collection of Firebird tracksuits (Noel’s favourite), raglan sleeve jerseys, coach jackets and bucket hats. 

Chris Walsh, VP Brand at adidas, said: “adidas and Oasis share a story defined by originality and cultural impact, with roots that run deep and  have long been entwined in the fabric of music and style. 

“This official partnership represents more than  just two icons coming together; it reignites a timeless piece of cultural music history. 

“‘Original Forever’ continues to build on adidas’ lasting legacy in music and celebrates the powerful role music and style  play in shaping culture across generations,”

The adidas Originals x Oasis Live ‘25 collection is available now within adidas retail stores including the brand-new adidas store in Manchester, and adidas.co.uk.

The new adidas Manchester store opens on Market Street on Thursday 3 July, with the exclusive Oasis collection in store. 

Find out more HERE.

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Featured image: The Manc Group

Shopping

Seven Brothers have brought back a beloved British fizzy drink, only now it’s boozy

Danny Jones Danny Jones Seven Brothers Lilt flavour beer

Local brewmasters Seven Brothers have brought back one of the UK’s most beloved former fizzy drinks and reimagined it as their latest beer.

The Salford-based brewery, who now boast multiple locations across the North, is no stranger to perfecting creative craft beers, but the latest addition to the 7 Bros lineup is sure to be as firm a favourite as the original soft drink.

If it wasn’t already blatantly obvious, we’ll give you a hint: this tropical twist on pale ale contains hints of pineapple and grapefruit – and it looks an awful lot like an old can of Lilt…

Yes, bringing back the British corner shop staple as an alcoholic version, no less, let us introduce you to Seven Brothers’ new ‘Lilty’ flavour.

What’s better than an ice-cold Lilt on a hot day, we hear you ask? A boozy one, that’s what.

In case you had been wondering why you hadn’t seen the familiarly colourful can on shelves recently, that’s because you haven’t.

Lilt was officially discontinued after 50 years back in February 2023, having been available since 1975 in the likes of the UK, Ireland, Gibraltar, and the Seychelles. Well, sort of.

Still part of Coca-Cola, who also own the likes of Fanta, Powerade, Minute Maid, Schweppes and many more, Lilt has since been rebranded as ‘Fanta Pineapple & Grapefruit’.

However, it doesn’t have quite the same bright white, green and yellow scheme, and maybe it is just the packaging, but it does feel like it hasn’t quite tasted the same since.

Fortunately, we now have an alternative that not only captures all of those Caribbean and citrusy notes but that packs plenty of punch at 6% per tin.

The original
The upgrade
Lilt didn’t walk so ‘Fanta Pineapple & Grapefruit’ could run; it was so ‘Lilty’ could get you well on your way to tipsy. (Credit: Press shots)

Now available in 440ml cans, this is actually the latest iteration of the first attempt at the drink launched back in July 2024, only now they’ve fine-tuned the recipe, and we can’t wait to drink by the gallon-full, or at least by the pint.

The description reads as follows: “This lilty little pale ale is a tongue-tingling throwback to fruity pop days gone by. Packed with pineapple and grapefruit flavours for a proper tropical punch.

“Immerse yourself in a wave of vibrant, tropical flavours with a generous double-hit of Amarillo and Mosaic hops taking centre stage. Juicy, fruity, fresh and fun with no bitter goodbyes, it’s basically sunshine in a tin.” It also happens to be vegan, which is a nice little bonus, isn’t it?

Seven Brothers’ brand new flavour is being rolled out as we speak, and we suspect it won’t be long before you see plenty of people asking for a ‘totally tropical taste’ at the taproom, their Ancoats Beerhouse or over in Media City (rest in peace, the Middlewood Locks site).

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Featured Images — Seven Brothers (supplied)

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