Bolton Wanderers have backed a bid to end gambling sponsorship and advertising in sport, becoming the latest club to officially endorse the national campaign.
Spearheaded by the Against the Odds Charter, the initiative is aimed at not just helping improve gambling awareness but bringing an end to associated sponsorships in football and sport altogether.
The club expressed their support for the movement in a statement on Tuesday, 18 October, remarking: “In Greater Manchester, sport is central to the region’s culture, heritage and identity and plays a huge role in bringing communities together.
“Unfortunately, there has been a proliferation of gambling sponsorship and advertising in sport which is reinforcing a perception that betting is a normal part of watching sport.”
🗞️ Bolton Wanderers and @OfficialBWITC have pledged our support to a brand-new campaign – Against the Odds – calling for an end to gambling sponsorship and advertising in sport.
They go on to explain that the overarching goal is to “shine a light on the prevalence of gambling” throughout sporting pyramids across the UK, in the hope of ultimately “phasing out gambling sponsorship and advertising to protect children, young people, and vulnerable adults.”
Footballing bodies, gambling awareness campaigners and concerned fans alike have been calling for such action for years now, with numerous petitions set up before the government finally put forward the bill to bring in tougher regulations.
Against the Odds campaign lead Michael Viggars criticised the copy and paste ‘gamble responsibly’ sentiment, arguing that it lacks sincerity when “every square inch of sports stadia [is] being sold to advertise dozens of different sports betting brands”.
Credit: Twitter (various) – They’re not just on shirts, they’re everywhere you look
However, as many in political, sporting and public spheres have pointed out, gambling addiction is a serious illness and profit should never come before health and wellbeing.
Like Viggars, James Grimes of The Big Step – a similar anti-gambling in sport organisation – says that moving to Manchester helped him break free from a “12-year gambling addiction” and hopes that Bolton’s backing will see other big clubs follow suit and place themselves “on the right side of history”.
At present, these are the EFL and non-league clubs that have joined the campaign to end gambling sponsorships in English football:
Today Bolton have joined these English clubs campaigning to end gambling sponsorship in football 🙌 pic.twitter.com/6BgAn1Hcj2
To put into facts and figures, research by campaigners suggests that gambling logos can appear more than 700 times in a single football match – that’s about six logos every minute – on kits, training gear, on perimeter advertising hoardings, dugouts, press backdrops and more.
Moreover, they estimate that around 1 in 200 people in Greater Manchester (around 14,000 adults) are suffering from “severe gambling harms”, i.e. more people than the capacity of Oldham Athletic’s Boundary Park.
3.8% of the region’s population are considered to be low to moderate risk, which equates to over 96,000 adults in Greater Manchester alone – more than the capacity of the Etihad stadium (55,097), Old Trafford Cricket Ground (26,000) and Sale Sharks’ AJ Bell Stadium (12,000) combined.
Bolton Chairman Sharon Brittan said: “Gambling addiction can have a devastating effect on individuals and their families and communities, and that’s why Bolton Wanderers Football Club is pledging our formal support of the pioneering Against the Odds campaign by signing their charter.”
Previously sponsored by the likes of Betfred, the club knows all about the dangers of betting on a local and national scale, making the decision to close their on-site betting facilities at the UniBol Stadium back in 2021 and promise to avoid any new commercial partnerships within the gambling industry.
Here’s hoping this is just the start.
If you or anyone you know is struggling with gambling addiction, you can use vital resources such as GamCare, the National Gambling Helpline (0808 8020 133) Gamblers Anonymous UK, or just get in touch with the NHS directly for more information.
Featured Image — Bolton Wanderers (via Twitter)
Sport
The NBA is coming to Manchester for just the second time ever
Danny Jones
In another major coup for Manchester, the NBA is coming to our shores for just the second time in history, having only been played in the UK on a relative handful of occasions.
This is nothing short of a massive milestone for the city.
Having last crossed the pond back in 2019, the NBA has only visited 0161 once before over a decade ago at the old AO Arena, and there’s only been a total of 19 transatlantic meetings up until now.
As if that wasn’t exciting enough, being confirmed as part of the NBA’s new European slate, Manchester is also set to be one of the first venues in the UK to ever host a regular-season game.
JUST ANNOUNCED: @NBA The NBA, Co-op Live and @ManchesterCityCouncil have today announced that the NBA will bring a regular-season game to Manchester for the first time ever in 2027, a monumental moment for the city, the venue, and UK sport. Read more here: https://t.co/6hR5g8XsxXpic.twitter.com/PRCCqb2Zaw
NBA Europe have managed to secure a three-year programme of matches that will feature as part of the league’s normal competitive season.
Kicking off next year and running until 2028 at the very least, the current deal will see the much-loved sport watched worldwide first land on the continent for a pair of games next year in Berlin and London, before heading to Paris and our very own Manchester in 2027.
Florida’s Orlando Magic and Tennessee’s Memphis Grizzlies have already been announced for the first two games, although Manchester’s match-up is yet to be confirmed at this early stage.
With Basketball England being officially headquartered within the wider Etihad Campus, there was no question that the Manchester NBA fixture was going to be held at Co-op Live.
As well as being not just the biggest indoor entertainment venue of its kind in England but all of Europe, the arena has also recently welcomed the likes of the UFC, WWE and multiple boxing matches, proving it can serve as the perfect host for premier live sporting action on a global scale.
Speaking in the wake of the seismic news, the Leader of Manchester City Council and representative for Burnage, Bev Craig, could only echo how big a deal this is for the region.
“Manchester once again has shown what a magnificent draw it is for major events, and we are thrilled to welcome the NBA back to our city”, she said. “This city is known for big names, big games and a reputation for showcasing world-class events on the biggest stage possible.
“With a growing basketball scene in Manchester, this event feels like the perfect fit and will give so many people in our city the chance to see what the best athletes in the sport can do on our home turf.
“When it comes to delivering world-class events, we know that Manchester is now firmly on the map. Now, working with our partners, we want to continue driving investment towards our city, creating new jobs, increasing growth and providing new opportunities and experiences for all of our residents.”
Once again, the exact date, timings and teams set to play at the Co-op are still yet to be decided, but having also sealed the BRIT Awards ceremony for 2026, it’s set to be a truly momentous couple of years for the arena and the city as a whole.
Manchester Thunder and AO help provide grassroots netball teams with new kits
Danny Jones
Our native netball team, Manchester Thunder, and Bolton-based principal sponsor, AO, recently helped provide new kits to grassroots clubs in the region.
We love to see it.
Acting in collaboration not only with the local electrical retailer but with the team’s very own kit manufacturer and sportswear supplier, VX3, who design gear for all manner of disciplines, Manchester Thunder visited the Platt Lane Sports Complex in Fallowfield to visit some youth netball teams.
Surprising the girls at the popular Greater Manchester community sports venue – operated by Manchester Metropolitan University (MMU) – a trio of different outfits from the North West and beyond were kitted out with jerseys, shorts, netball dresses, t-shirts and more.
Ribble Valley NC, Bangor’s Thundercats, and Chester, who were named North West Netball Club of the Year back in 2023, were all presented the boxes of brand-new netball kit.
These training and match-ready sportswear packages were worth more than £500 each, with VX3 renowned for their top-quality products, particularly prominent in both netball and rugby.
With approximately 700,000 women and girls playing netball nationwide every year, and an estimated 3.1 million people playing the sport annually, it remains the highest female participation sport in the country.
Multiple Manchester Thunder players were also in attendance on the day to help dish out the new kits, delighting youngsters who are no doubt hoping to follow in their footsteps one day.
Better still, not only were the kits bespoke to each club, but they also included tickets to a Thunder match, as well as an exclusive training session with the senior stars themselves.
Thundercats Under 12sRibble Valley U11sChester Netball ClubManchester Thunder presented netball kits to dozens of aspiring young players. (Credit: Supplied)
When it comes to the likes of Chester, the nearby netball team saw their previous season hit by multiple obstacles, including their summer club tournament, which typically serves as a key annual fundraiser, being called off due to adverse weather conditions.
That being said, competitions and generous donations like these prove vital for spotting organisations up and down the UK.
Maya Nelson, Head Coach of Ribble’s under-11s squad, said of the heartwarming event: “Getting the kit means a lot to the club.
“I think the dress, especially with them being different to our usual kit, is a really nice touch, and it’s something that we can wear to competitions and different events, and feel a little bit special.
“We’re always trying to recycle kit through pre-loved sales, so it’s nice for the girls to be able to be gifted something new through the competition, and not having to wear second-hand kit. We were all absolutely buzzing and we couldn’t believe it.”
At the time of the launch, Arafa Heneghan, Director of Brand at AO, said: “We’re incredibly passionate about supporting young people and grassroots team sports at AO, so we’re thrilled to run this competition for the next generation of netball stars, alongside Manchester Thunder.
“We know how much pride players take in their kits, so ten lucky teams getting the chance to create something bespoke with VX3 is really exciting.”
As official partners of the legendary AO Arena, the city’s iconic venues will also host the return of the England Netball team for an important international test series.
Danny Jones -
19th October 2022 
