Bolton Wanderers have backed a bid to end gambling sponsorship and advertising in sport, becoming the latest club to officially endorse the national campaign.
Spearheaded by the Against the Odds Charter, the initiative is aimed at not just helping improve gambling awareness but bringing an end to associated sponsorships in football and sport altogether.
The club expressed their support for the movement in a statement on Tuesday, 18 October, remarking: “In Greater Manchester, sport is central to the region’s culture, heritage and identity and plays a huge role in bringing communities together.
“Unfortunately, there has been a proliferation of gambling sponsorship and advertising in sport which is reinforcing a perception that betting is a normal part of watching sport.”
🗞️ Bolton Wanderers and @OfficialBWITC have pledged our support to a brand-new campaign – Against the Odds – calling for an end to gambling sponsorship and advertising in sport.
They go on to explain that the overarching goal is to “shine a light on the prevalence of gambling” throughout sporting pyramids across the UK, in the hope of ultimately “phasing out gambling sponsorship and advertising to protect children, young people, and vulnerable adults.”
Footballing bodies, gambling awareness campaigners and concerned fans alike have been calling for such action for years now, with numerous petitions set up before the government finally put forward the bill to bring in tougher regulations.
Against the Odds campaign lead Michael Viggars criticised the copy and paste ‘gamble responsibly’ sentiment, arguing that it lacks sincerity when “every square inch of sports stadia [is] being sold to advertise dozens of different sports betting brands”.
Credit: Twitter (various) – They’re not just on shirts, they’re everywhere you look
However, as many in political, sporting and public spheres have pointed out, gambling addiction is a serious illness and profit should never come before health and wellbeing.
Like Viggars, James Grimes of The Big Step – a similar anti-gambling in sport organisation – says that moving to Manchester helped him break free from a “12-year gambling addiction” and hopes that Bolton’s backing will see other big clubs follow suit and place themselves “on the right side of history”.
At present, these are the EFL and non-league clubs that have joined the campaign to end gambling sponsorships in English football:
Today Bolton have joined these English clubs campaigning to end gambling sponsorship in football 🙌 pic.twitter.com/6BgAn1Hcj2
To put into facts and figures, research by campaigners suggests that gambling logos can appear more than 700 times in a single football match – that’s about six logos every minute – on kits, training gear, on perimeter advertising hoardings, dugouts, press backdrops and more.
Moreover, they estimate that around 1 in 200 people in Greater Manchester (around 14,000 adults) are suffering from “severe gambling harms”, i.e. more people than the capacity of Oldham Athletic’s Boundary Park.
3.8% of the region’s population are considered to be low to moderate risk, which equates to over 96,000 adults in Greater Manchester alone – more than the capacity of the Etihad stadium (55,097), Old Trafford Cricket Ground (26,000) and Sale Sharks’ AJ Bell Stadium (12,000) combined.
Bolton Chairman Sharon Brittan said: “Gambling addiction can have a devastating effect on individuals and their families and communities, and that’s why Bolton Wanderers Football Club is pledging our formal support of the pioneering Against the Odds campaign by signing their charter.”
Previously sponsored by the likes of Betfred, the club knows all about the dangers of betting on a local and national scale, making the decision to close their on-site betting facilities at the UniBol Stadium back in 2021 and promise to avoid any new commercial partnerships within the gambling industry.
Here’s hoping this is just the start.
If you or anyone you know is struggling with gambling addiction, you can use vital resources such as GamCare, the National Gambling Helpline (0808 8020 133) Gamblers Anonymous UK, or just get in touch with the NHS directly for more information.
Featured Image — Bolton Wanderers (via Twitter)
Sport
Salford Red Devils have assured that their next game will ‘go ahead as scheduled’
Danny Jones
Salford Red Devils have assured their supporters that their next game is set to go ahead as planned following the cancellation of their previous match over the weekend.
The local rugby league club is set to take on fellow Greater Manchester outfit Leigh Leopards this Friday, but there remain lingering doubts as to whether or not this latest fixture will be played either.
Nevertheless, Salford Red Devils have now issued a statement assuring those watching Super League round 23 at home and, more importantly, those travelling to nearby Wigan for the clash that “will go ahead as scheduled.”
Then again, the meeting against Wakefield Trinity RLFC was only called off two days prior, so many are still opting for a ‘touch wood’ mentality.
Sharing a statement on social media at the start of the week, the Red Devils said: “We can confirm this Friday’s Betfred Super League Round 23 clash between Leigh Leopards and Salford Red Devils will go ahead as scheduled.
“The Club, in consultation with the Rugby Football League (RFL), RL Commercial and Rugby League Cares, reluctantly decided to cancel last Sunday’s scheduled fixture versus Wakefield Trinity due to significant concerns regarding player welfare.
“However, with first-grade players back from injury this week, and others with Super League experience set to join on loan, this Friday’s fixture will proceed as planned.
“Your support this season has been incredible, both at home and on the road – thank you for backing the boys in such a tough period.”
While there were no issues on Wakefield’s end last Sunday, 17 August, it was made apparent that the home tie simply had to be cancelled, as the Salford side were effectively unable to raise a team.
Only two players were said to be actually available for the match, with the Devils having to depend on loanees for others in the division to stay afloat following several individuals departing this year.
So much passion as fans of Salford Red Devils came together to peacefully protest against the owners of the club.
Pretty special to also see supporters of rivals Wigan, Warrington & Widnes here to support the rugby league community ❤️
— Nick Hope – the athlete’s journalist (@NickHopeTV) August 17, 2025
Against the backdrop of yet more woe for the 125-year-old organisation, more than 500 fans decided to march outside the ground – led by passionate supporters group, The 1873 – with a clear message regarding problematic ownership and their equally ever-troublesome finances: “enough is enough.”
The board insist that the recent and increasingly decisive decision-making hasn’t been “taken lightly”, but the climate around the Salford Community Stadium is nevertheless turbulent, with some deeply distressing claims being made behind the scenes.
Perhaps one of the most alarming allegations came on Thursday, 14 August, when now former COO (chief operating officer) Claire Bradbury resigned within less than a year with the Devils after an ownership figure suggested she “sleep with someone at the RFL” to help their struggles.
She shared details of incidents in a lengthy open letter via LinkedIn; we sincerely hope the toxicity and lingering air of uncertainty abate soon, not just for the fans’ sake, but for the evidently long-suffering staff and everyone who has kept the club going this long.
Manchester chosen for first-ever Pro:Direct Soccer ‘FC’ concept store
Danny Jones
Manchester city centre has been chosen for the first-ever Pro:Direct Soccer concept store, which is set to be unveiled very soon.
While a specific opening date is yet to be announced, we now have a confirmed venue, which will be none other than the Arndale.
The world-famous online retailer first began experimenting with brick-and-mortar stores over a decade ago, with their LDN19 shop in the capital opening back in 2014, but now they’ve signed a new 10-year lease in the busy Manc shopping centre.
Set to open early in 2026, the flagship ‘PD:FC’ site promises to be “more than a store” and is purpose-built to celebrate all things football culture.
The hoardings are already up. (Credit: Supplied)
Due to take over a 9,180 sq ft unit spanning two floors, the new ‘Football Performance and Culture store’ is tipped as the first of its kind anywhere in the world.
Choosing Manchester due to its rich music, fashion, sporting and football heritage, most specifically, our home was seen as a natural destination for the new concept.
The debut PD:FC store is not only looking to offer a unique retail experience to our footy-obsessed city, but also deliver a site for innovation and cultural crossover.
As per an official press release, the brand says PD:FC “ensures every player finds the right fit, feel, and edge to allow them to ‘Play Better’”, adding that it will “curates the evolving world of football culture, harnessing the energy of the streets, the glory of stadiums, and the influences within game and beyond.”
‘PRO:DIRECT Sport PD:FC’ will be come just the latest in a recent trend of high-profile openings in the Arndale and neighbouring New Cathedral Street, with the likes of Sephora and Represent attracting huge opening day queues, not to mention fellow sport and activity brands, Arc’teryx, Alo Yoga and Trailberg.
Speaking on the announcement, PRO:DIRECT Sport‘s Chief of Brand, Sam Baldock, said: “Manchester is the beating heart of football culture – a city where the game’s history, passion, and future collide.
“Launching our new PD:FC concept here is about more than opening a store; it’s about creating a space that lives and breathes football and its culture.
“A place where players and fans can connect with the very best the sport has to offer. This is our home for the football-inspired community in the Manchester area – from the streets to the stadiums – and we can’t wait to welcome everyone through the doors.”
Danny Jones -
19th October 2022 
