Bolton Wanderers have backed a bid to end gambling sponsorship and advertising in sport, becoming the latest club to officially endorse the national campaign.
Spearheaded by the Against the Odds Charter, the initiative is aimed at not just helping improve gambling awareness but bringing an end to associated sponsorships in football and sport altogether.
The club expressed their support for the movement in a statement on Tuesday, 18 October, remarking: “In Greater Manchester, sport is central to the region’s culture, heritage and identity and plays a huge role in bringing communities together.
“Unfortunately, there has been a proliferation of gambling sponsorship and advertising in sport which is reinforcing a perception that betting is a normal part of watching sport.”
🗞️ Bolton Wanderers and @OfficialBWITC have pledged our support to a brand-new campaign – Against the Odds – calling for an end to gambling sponsorship and advertising in sport.
They go on to explain that the overarching goal is to “shine a light on the prevalence of gambling” throughout sporting pyramids across the UK, in the hope of ultimately “phasing out gambling sponsorship and advertising to protect children, young people, and vulnerable adults.”
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Footballing bodies, gambling awareness campaigners and concerned fans alike have been calling for such action for years now, with numerous petitions set up before the government finally put forward the bill to bring in tougher regulations.
Against the Odds campaign lead Michael Viggars criticised the copy and paste ‘gamble responsibly’ sentiment, arguing that it lacks sincerity when “every square inch of sports stadia [is] being sold to advertise dozens of different sports betting brands”.
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Credit: Twitter (various) – They’re not just on shirts, they’re everywhere you look
However, as many in political, sporting and public spheres have pointed out, gambling addiction is a serious illness and profit should never come before health and wellbeing.
Like Viggars, James Grimes of The Big Step – a similar anti-gambling in sport organisation – says that moving to Manchester helped him break free from a “12-year gambling addiction” and hopes that Bolton’s backing will see other big clubs follow suit and place themselves “on the right side of history”.
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At present, these are the EFL and non-league clubs that have joined the campaign to end gambling sponsorships in English football:
Today Bolton have joined these English clubs campaigning to end gambling sponsorship in football 🙌 pic.twitter.com/6BgAn1Hcj2
To put into facts and figures, research by campaigners suggests that gambling logos can appear more than 700 times in a single football match – that’s about six logos every minute – on kits, training gear, on perimeter advertising hoardings, dugouts, press backdrops and more.
Moreover, they estimate that around 1 in 200 people in Greater Manchester (around 14,000 adults) are suffering from “severe gambling harms”, i.e. more people than the capacity of Oldham Athletic’s Boundary Park.
3.8% of the region’s population are considered to be low to moderate risk, which equates to over 96,000 adults in Greater Manchester alone – more than the capacity of the Etihad stadium (55,097), Old Trafford Cricket Ground (26,000) and Sale Sharks’ AJ Bell Stadium (12,000) combined.
Bolton Chairman Sharon Brittan said: “Gambling addiction can have a devastating effect on individuals and their families and communities, and that’s why Bolton Wanderers Football Club is pledging our formal support of the pioneering Against the Odds campaign by signing their charter.”
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Previously sponsored by the likes of Betfred, the club knows all about the dangers of betting on a local and national scale, making the decision to close their on-site betting facilities at the UniBol Stadium back in 2021 and promise to avoid any new commercial partnerships within the gambling industry.
Here’s hoping this is just the start.
If you or anyone you know is struggling with gambling addiction, you can use vital resources such as GamCare, the National Gambling Helpline (0808 8020 133) Gamblers Anonymous UK, or just get in touch with the NHS directly for more information.
Featured Image — Bolton Wanderers (via Twitter)
Sport
Manchester City announced signing of top Premier League defender Marc Guehi
Danny Jones
It looks like they’ve finally got a done deal: Manchester City have finally announced the transfer of highly sought-after defender Marc Guehi.
Man City reached an agreement with Crystal Palace to sign the increasingly established Three Lions star after emerging as a suitor in recent weeks.
Pep Guardiola’s pursuit of the impressive Premier League centre-back ramped up earlier this month, as it became apparent that they were hoping to hijack Liverpool’s prospective move for Guehi.
The Ivory Coast-born England international looked all set to arrive at Anfield back in the summer, but the deal never materialised, and now rivals City have sealed his signature instead.
Finally confirmed and fully announced on Monday, 19 January, Palace and Man City are said to have reached an agreement in principle for a base fee of approximately £20 million.
However, rumoured add-ons are thought take that total closer to £30m; either way, it’s fair to say that it’s an absolute bargain for a player of his quality.
On the other hand, the acquisition will also see Man City’s total spending reach roughly half a billion pounds over the past year alone. Staggering sums for any sporting outfit.
Not that his former London team will mind one bit, of course, as it became increasingly clear that Guehi would be leaving eventually; manager Oliver Glasner – who also seems set to depart at the end of his contract – even addressed the sale ahead of completion in a recent press conference.
Guehi will wear the number 15 shirt for Man City and has penned a deal until 2031.
With Man City currently facing multiple absences, particularly in their backline with both Josko Gvardiol and Ruben Dias out injured, Guehi’s arrival is no doubt a welcome one.
Although many debated whether or not Pep needed to sign another centre-half, especially with two promising youth players returning from loan, supporters will nevertheless be glad to have snatched him from the clutches of Liverpool.
Over in the women’s team, they’ve also brought in a new member of the squad who could help spur on their title charge.
Can you see any more deals being down befor the end of the window?
Stockport County supporters are calling for the ‘perfect’, ‘common-sense’ transfer this window
Danny Jones
A significant section of Stockport County supporters are calling for the club to do what many are dubbing not just the ‘perfect’ reinforcement this January transfer window, but following recent developments, what some have called almost ‘common sense’ at this point.
The player in question is Isaac Tanitoluwaloba Aduraoluwatimileyin Olaofe, also known as and more affectionately referred to as ‘Tanto’.
It’s fair to say he was a firm fan favourite during his time at Edgeley Park, and most in the ground would have him back in a heartbeat.
With that in mind, given that County are not only looking to consolidate their promotion/playoff prospects wherever possible, but Tanto’s current club seem to have just nudged him another step down the pecking order, there is a suggestion that various moving parts could see him return to Stockport.
Naturally getting a lot of questions on Tanto Olaofe, especially with reports coming around his potential availability (or lack of) from the Charlton Athletic end today.
Understand there's interest in a number of targets, including Olaofe. That's *not* to say interest means a…
As per local football writer and Stockport correspondent, Sam Byrne (who also helps out on co-comms for County TV), there’s been plenty of interest in the Lewisham-born attacker, as it appears he may be available before the end of the month.
That is on loan, at least; although Charlton Athletic FC only recently signed him this past summer, Tanto had to wait until late two-thirds of the way through October to make his debut, even despite the capital-based club going after him quite persistently with a near record fee.
Fans were gutted to see him go, losing both his goal involvements and a big character around the ground – not to mention a great chant, too.
More crucially, perhaps due to the step from League One to the Championship, or simply not having quite fully settled into the rhythm of his new surroundings, he’s struggled to make much of an impact in his 25 appearances across all competitions.
Registering just a couple of assists and a single goal since arriving at The Valley stadium, compared to his best-ever season at County, when he scored 21 times throughout 2023/24, it’s fair to say that while he’s still put in some impressive peformances that, he hasn’t quite had the same return.
Still sitting as the Hatters’ second-highest scorer (37) since their return to the football league back in 2022, he still managed a dozen finishes and four assists last term, as those kinds of numbers could prove to be a key differential in the Greater Manchester side’s season.
IF they were to “bring him home” as many fans have already urged the board to do so, that is.
One user wrote, “Can you please tweet the following: Stockport County have agreed a deal with Charlton Athletic to sign Tanto Olaofe on a permanent deal until 2029. TIA [thanks in advance]”; another simply added: “Room for tanto back at Stockport county please.”
While Charlton manager Nathan Jones insisted that Tanto “isn’t going anywhere”, and the 26-year-old may obviously prefer plying his trade back in London, now The Addicks have completed the signing of another forward in seasoned EFL striker Lyndon Dykes, the 26-year-old could be competing for minutes.
Between the Scottish international, last year’s talisman, Matty Godden, Charlie Kelman and youngster Miles Leaburn, there are plenty of offensive options to choose from.
There has also been plenty of pull for the recruitment team to bring back former loan star, Louie Barry – who hasn’t enjoyed the same kind of form since leaving Dave Challinor’s squad either – with the Aston Villa youth product having also sparked some conversation after a recent profile picture change…
Once again, lots of this remains merely speculation for now, but it can’t be denied that there is a clamour from a sizeable amount of fans to bring either one or both of them back if possible.
Whether or not this affects any potential plans to bring back Isaac Tanto Olaofe as a loanee until the end of the campaign, as rumours continue to hint at, only time will tell. One thing we will say is that a lot can happen in a few days during the transfer window, let alone a few weeks.
Danny Jones -
19th October 2022 
