Bolton Wanderers have backed a bid to end gambling sponsorship and advertising in sport, becoming the latest club to officially endorse the national campaign.
Spearheaded by the Against the Odds Charter, the initiative is aimed at not just helping improve gambling awareness but bringing an end to associated sponsorships in football and sport altogether.
The club expressed their support for the movement in a statement on Tuesday, 18 October, remarking: “In Greater Manchester, sport is central to the region’s culture, heritage and identity and plays a huge role in bringing communities together.
“Unfortunately, there has been a proliferation of gambling sponsorship and advertising in sport which is reinforcing a perception that betting is a normal part of watching sport.”
🗞️ Bolton Wanderers and @OfficialBWITC have pledged our support to a brand-new campaign – Against the Odds – calling for an end to gambling sponsorship and advertising in sport.
They go on to explain that the overarching goal is to “shine a light on the prevalence of gambling” throughout sporting pyramids across the UK, in the hope of ultimately “phasing out gambling sponsorship and advertising to protect children, young people, and vulnerable adults.”
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Footballing bodies, gambling awareness campaigners and concerned fans alike have been calling for such action for years now, with numerous petitions set up before the government finally put forward the bill to bring in tougher regulations.
Against the Odds campaign lead Michael Viggars criticised the copy and paste ‘gamble responsibly’ sentiment, arguing that it lacks sincerity when “every square inch of sports stadia [is] being sold to advertise dozens of different sports betting brands”.
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Credit: Twitter (various) – They’re not just on shirts, they’re everywhere you look
However, as many in political, sporting and public spheres have pointed out, gambling addiction is a serious illness and profit should never come before health and wellbeing.
Like Viggars, James Grimes of The Big Step – a similar anti-gambling in sport organisation – says that moving to Manchester helped him break free from a “12-year gambling addiction” and hopes that Bolton’s backing will see other big clubs follow suit and place themselves “on the right side of history”.
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At present, these are the EFL and non-league clubs that have joined the campaign to end gambling sponsorships in English football:
Today Bolton have joined these English clubs campaigning to end gambling sponsorship in football 🙌 pic.twitter.com/6BgAn1Hcj2
To put into facts and figures, research by campaigners suggests that gambling logos can appear more than 700 times in a single football match – that’s about six logos every minute – on kits, training gear, on perimeter advertising hoardings, dugouts, press backdrops and more.
Moreover, they estimate that around 1 in 200 people in Greater Manchester (around 14,000 adults) are suffering from “severe gambling harms”, i.e. more people than the capacity of Oldham Athletic’s Boundary Park.
3.8% of the region’s population are considered to be low to moderate risk, which equates to over 96,000 adults in Greater Manchester alone – more than the capacity of the Etihad stadium (55,097), Old Trafford Cricket Ground (26,000) and Sale Sharks’ AJ Bell Stadium (12,000) combined.
Bolton Chairman Sharon Brittan said: “Gambling addiction can have a devastating effect on individuals and their families and communities, and that’s why Bolton Wanderers Football Club is pledging our formal support of the pioneering Against the Odds campaign by signing their charter.”
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Previously sponsored by the likes of Betfred, the club knows all about the dangers of betting on a local and national scale, making the decision to close their on-site betting facilities at the UniBol Stadium back in 2021 and promise to avoid any new commercial partnerships within the gambling industry.
Here’s hoping this is just the start.
If you or anyone you know is struggling with gambling addiction, you can use vital resources such as GamCare, the National Gambling Helpline (0808 8020 133) Gamblers Anonymous UK, or just get in touch with the NHS directly for more information.
Featured Image — Bolton Wanderers (via Twitter)
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Manchester United to debut first ‘tifo’ banner before Lyon game
Danny Jones
Manchester United is set to debut its first-ever ‘tifo’ banner ahead of their big game against Olympique Lyonnais on Thursday night.
The Red Devils are staring down their biggest moment of the season – arguably one of their biggest in some time – as they must beat Lyon in the second leg of their Europa League quarter-final to advance in the competition, which is their only chance of silverware this year.
It’s been a tough start for new manager Ruben Amorim since he arrived at Old Trafford, with Jim Ratcliffe and the INEOS ownership group having been amidst turbulent times pretty much ever since they took up a minority stake in the club.
All that being said, and with Man United’s financial obstacles now well-publicised by the co-owner himself, winning the tournament and therefore securing a shot at Champions League football next season is crucial to how their ambitious rebuild and, notably, stadium redevelopment plans pan out.
A pleasure to have worked with @ManUtd on this. The whole display should be fantastic. Let's ensure all fans are in the stadium early to create an atmosphere.https://t.co/yBzo3kXWrx
With that in mind, the club are looking to be bolder than ever when it comes to creating an atmosphere for the crucial knockout fixture, announcing that a tifo banner will be unveiled inside the stadium for the first time in the club’s history.
For any of those still unclear on what a tifo is, they are large, colourful, choreographed displays typically organised by the supporters themselves, which spotlight things like club badges, legendary players, insignias, messages and more.
Popular in various other parts of the continent and beyond, especially in the likes of Italy (where the trend first started) and Germany, as well as southern and eastern Europe, this particular part of global football fan culture hasn’t really made it over to the Premier League just yet.
Not too far away from the kinds of big banners that are commonplace throughout most football, only even more massive and usually much intricate in shape, design and detail, the club has confirmed their inaugural attempt at a United tifo will be shown in front of the Sir Alex Ferguson Stand.
As for what it’s going to look like, the specifics are being kept under wraps for now, but the club are said to have worked with fan representatives closely on the project before being shared with captain Bruno Fernandes to get his seal of approval.
The flag shown during this year’s Munich Disaster memorial observation. (Credit: The Manc Group)
For now, the only details revealed are that “the ‘tifo’ will be raised from the ground to the roof, in front of the halfway line, creating a spectacular moment ahead of kick-off in M16.”
There have been plenty of big banner moments – both in protest and to mark important memorials – already this season, but this promises to be a whole different kettle of fish for the club.
During their most recent Europa League fixture, those up in the stands even got to witness Old Trafford putting on pyrotechnics for the first time, though it’s safe to say they didn’t quite nail the concept.
In fact, it looks like the club itself would be the first to admit it, as they also confirmed that the pre-match pageantry will include “red-and-white pyrotechnics will also appear adjacent to the banner, in a larger display than the one seen before the win over Real Sociedad in the previous round.”
Tifos are all well and good, but they need backing up with results, and it goes without saying that this match could define not just Man United‘s season but work wonders for Amorim’s future moving forward. This is the sort of standard they’re up against…
Ultras do not mess about when it comes to this kind of stuff.
Bury FC legend Nicky Adams confirms retirement after more than two decades
Danny Jones
Bury FC is saying goodbye to a veteran of Greater Manchester football as local legend Nicky Adams has announced he will be retiring at the end of the season.
The Bolton-born midfielder has enjoyed a 22-year career, playing for 10 different clubs in that time, most notably Bury, where he began as an academy product and earned his first senior minutes back in 2005.
Having been with the club across four different stints and by far the largest chunk of his playing days, making more than 200 appearances for the North West Counties side, he’s practically part of the furniture at this point.
But the time has finally come, as Adams revealed he will be retiring from professional football at the age of 38 – his longevity being an incredible achievement in itself.
⚪🔵 Nicky Adams has announced his retirement from football.
Adams has had a 22-year football career and will hang up his boots at the end of the season to take up a full-time coaching role.
Confirmed via a club statement on Tuesday, 15 April, the Shakers informed fans that Adams, who returned to his home club back in December, will be able to toast hanging up his boots with a promotion party if they avoid defeat against Burscough.
Adams has represented several other Greater Manchester teams in the past too, playing 85 games for Rochdale and 59 for Oldham Athletic, as well as 88 for Radcliffe FC.
Having scored 14 goals during his time with Bury, as well as serving as club captain, he told the club: “I think it’s perfect timing for me, I’m learning the coaching side of it. I’ve been doing that for the last few years, and I’ve got a big opportunity to go and do that full-time now.
“I came here at 16 years old; I’ve come back a few times now, I’ve played over 200 games for the football club, I don’t need to tell anyone what it means to me.
“I’ve had some unbelievable times here, and I’ll be forever grateful to this football club, which gave me the opportunity to go and be a professional footballer and go on the journey that I’ve been on. I’m forever grateful for that.”
Speaking on his return late last year, it’s plain to see how big an impression Gigg Lane has left on him.
He may be calling time on his playing days, but he’s not going anywhere.
Manager Dave McNabb went on to say: “I’m not really sure how to put into words the impact that Nicky has had on me and this group since he walked back through the door in December.
“His legendary status at this football club is well-known and documented. I had heard a lot of good things about his character and his personality through mutual friends and people within the game, so I knew he was going to be a good lad and have a positive impact in the dressing room.
Even with this knowledge, never did I expect to meet such an honest and caring man with enormous levels of integrity and with such high standards and principles. He’s a leader amongst men. When he talks, people listen. He gets the best out of others.
He is trusted and respected by everyone. He drives positive relationships within the group. He is the glue that holds things together. I’m proud to have brought him back to HIS football club, I’m proud to have played a very small part in his illustrious career but most of all, I’m proud to be able to call him a friend.
Signing off with a sentiment, McNabb added: “Good luck Nicky, you’re a legend.”
Danny Jones -
19th October 2022 
