Erling Haaland’s agent has said that his star client is now the most valuable player in the world, stating that he is now worth a whopping €1 billion.
The transfer window slammed shut on 31 January and, obviously, there was no chance of Haaland leaving the Etihad, but the 22-year-old superstar’s agent has still been talking about her client and what she deems to be his current market value.
Speaking in an exclusive interview with sporting outlet AS, Brazilian agent Rafaela Pimenta was talking about how she took over managing the City striker as a client after former representative and renowned football agent, Mino Raiola, passed away in April of 2022.
Discussing everything from the power balance between player and agent to Haaland’s personality and how social media can help be a gift or a curse, the 50-year-old was eventually asked how much she thinks he is worth today. She already had the extraordinary figure in her head back in October.
"Erling Haaland could be the first £1bn player!" 🤯
Doubling down on the statement on Wednesday, 1 February, she told AS‘ Marco Ruiz: “For me, Haaland is worth 1,000 million [roughly £895 million]. Maybe nobody is going to pay that, but it is the potential that he has when he arrives at a club.”
Contextualising the number, she noted that Paul Pogba was valued at “£80 million and everyone said… It’s incredible! Today many are worth it. The top is at Neymar’s €222m… The numbers change.”
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Pimenta worked alongside Raiola for more than 20 years, helping engineer deals like Pogba’s return to Manchester United for a then-world record fee. She has since inherited his football agency empire, representing the likes of Pogba, Zlatan Ibrahimovic, Erling Haaland and more.
She went on to insist that with a player like Haaland, you’re not just getting his performances on the pitch: you’re paying for the full package and that’s why she feels he should be valued so highly.
“With him comes fans, goals, sports results, professionalism, digital content, notoriety, sponsors… If you put all this together, his value is an aggregate of many things. But the price of a footballer is actually set by a club.”
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She went on to admit that while she believes “nobody is going to pay 700 million for a player”, she stands behind her statement that “the value Erling adds when he arrives at a club is immense, at least 1,000 million.”
Haaland is already said to be on nearly £900k a week thanks to his current deal — we don’t even want to think of what his compensation would look like if the numbers ever get that ridiculous.
With City’s number nine on course to break all manner of records, especially with those in blue around him giving him plenty of service and a platform to shine even brighter on the world stage, we really couldn’t put a number on how much Haaland is worth… but a billion!?
Elsewhere in the interview, Pimenta refused to confirm whether her client has a release clause in his contract, simply replying: “I’m not saying anything.” This comes after manager Pep Guardiola insisted no such clause exists at present.
She was also probed as to whether she expects Haaland to play in Spain one day, with Real Madrid mentioned specifically; all she would say is that “today he is very happy at City. Tomorrow, we’ll have to think about it”.
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How long do you see Erling Haaland staying at City for?
Co-op Live confirmed as the host venue for the 2026 Netball Super League Grand Final
Danny Jones
Manchester’s Co-op Live has booked its latest big event as the 2026 Netball Super League (NSL) Grand Final is set to be held at the massive indoor venue.
As one of the biggest indoor entertainment venues not just in the country but all of Europe, there’ll be room for plenty of UK fans to pile into the stands.
This being not only the NSL‘s debut at the arena but the first final to ever be held in the building, it’s set to be a historic night for lots of reasons.
Announcing the huge coup – not just for the increasingly popular female-led competition, but for sports fans around Greater Manchester in general – this week, the reaction to the big date on the women’s sporting calendar has been just as big.
As mentioned in an official press release, “The selection of Co-op Live for the 2026 Soft & Gentle Grand Final builds on the arena’s rapid emergence as a global destination for sport and entertainment, following a programme of major global broadcasts across music and sport.”
The 23,500-capacity and completely indoor stadium has quickly established itself as a leading destination for live music and more since it finally opened back in May 2024.
Last year’s Super League Grand Final was held down in the capital at The O2 Arena as the fast-rising franchise London Pulse beat Loughborough Lightning 53–45 to lift the title for the first time in history.
Now, the NSL is looking to capitalise on those record-breaking crowds by bringing the action closer to another foundational home for so many competitive disciplines: Greater Manchester.
With England Netball themselves being headquarted at the England Netball is headquartered at the National Squash Centre and Regional Arena on the Etihad Campus (next door to the arena), choosing Co-op Live only felt natural this time.
Elsewhere, another big tournament is being held up in the North, too, with the Netball Super Cup set be hosted at the Utilita Arena over in Yorkshire – much to our mates at The Sheff‘s delight.
Treat a netball fan in your life ❤️
🤝 Help them start #NSL2026 in style and get them tickets to see the Netball Super Cup live.
As for Co-op Live itself, general manager Guy Dunstan commented: “We’re incredibly proud to welcome the Soft & Gentle Grand Final to Co-op Live and to make history by hosting the first sporting final at the arena.
“Co-op Live was designed to bring people together for unforgettable shared experiences, and this reflects everything [we] stand for: world-class events, inclusivity, community impact and inspiring the next generation. We can’t wait to see Manchester play host to such a landmark moment for the sport.”
As always, official Co-op members get early access through the venue’s dedicated presale window, which will open at 10am on Monday, 2 March.
Meanwhile, general admission will then be available from the same time the following Thursday (5 Mar); you can get ready to grab your tickets for the Netball Super League Grand Final in Manchester at Co-op Live right HERE.
Featured Images — Publicity pictures (supplied via Co-op Live)
Sport
Pep Guardiola delivers important reminder about multiculturalism after Jim Ratcliffe controversy
Danny Jones
Manchester City manager Pep Guardiola has delivered an important message about the power of multiculturalism in his most recent press conference.
Guardiola’s comments come after the high-profile controversy surrounding his rival club across the city, Man United, whose co-owner, Sir Jim Ratcliffe, saw some of his recent remarks fall under major scrutiny.
In case you somehow missed it, the Failsworth-born British billionaire was heavily criticised after claiming he believes the UK has been “colonised by immigrants”.
Fast forward a couple of days, and while the club and the fan base are still dealing with the fallout of the story, Pep acknowledged the debate by reminding people that “embracing other cultures” makes for a “better society”.
Well put, Pep – in fact, we couldn’t have said it better ourselves.
Although he didn’t reference the 74-year-old directly after being probed on the subject by journalists, the Man City boss reiterated that his time spent living and working across the world has only broadened his mind and enriched his life.
That goes for both his professional and personal spheres, by the way, as the Catalan coach has often spoken of his love for English culture and the Manc people, specifically.
Speaking ahead of this weekend’s FA Cup game against local side Salford City, Pep described the attitudes towards immigrants around the world as a “big problem” despite most people simply leaving their country in search of “a better life”.
He also drew attention to the fact that he, like so many others in football – a sporting industry loved the world round by people from all walks of life and that the likes of Ratcliffe directly benefit from – is an immigrant working and contributing to not just the game but the British economy by being here.
Meanwhile, Manchester United have since shared a public statement on their club website and across social media, reiterating to fans and supporters the world over that they are an “inclusive club”.
‘We will continue to represent our people, our city and our fans with purpose and pride.’
The INEOS chairman, CEO and minority stakeholder in Manchester United Football Club, has since apologised (at least in part) for his “choice of language” following the divisive interview with Sky News.
In a world where plenty of people are quick to pessimism, negativity and turn to division almost by default, Pep’s message is one echoed by so many and is one that we should all keep in mind.
And for anyone who needs a more light-hearted bit of content on their timeline this week, here’s what else Pep said in his pre-match presser…
Pep Guardiola responding to a really intelligent question from a reporter:
‘Do you want to be my assistant coach, fucking hell, you are brilliant…’
Danny Jones -
2nd February 2023 
