Erling Haaland’s agent has said that his star client is now the most valuable player in the world, stating that he is now worth a whopping €1 billion.
The transfer window slammed shut on 31 January and, obviously, there was no chance of Haaland leaving the Etihad, but the 22-year-old superstar’s agent has still been talking about her client and what she deems to be his current market value.
Speaking in an exclusive interview with sporting outlet AS, Brazilian agent Rafaela Pimenta was talking about how she took over managing the City striker as a client after former representative and renowned football agent, Mino Raiola, passed away in April of 2022.
Discussing everything from the power balance between player and agent to Haaland’s personality and how social media can help be a gift or a curse, the 50-year-old was eventually asked how much she thinks he is worth today. She already had the extraordinary figure in her head back in October.
"Erling Haaland could be the first £1bn player!" 🤯
Doubling down on the statement on Wednesday, 1 February, she told AS‘ Marco Ruiz: “For me, Haaland is worth 1,000 million [roughly £895 million]. Maybe nobody is going to pay that, but it is the potential that he has when he arrives at a club.”
Contextualising the number, she noted that Paul Pogba was valued at “£80 million and everyone said… It’s incredible! Today many are worth it. The top is at Neymar’s €222m… The numbers change.”
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Pimenta worked alongside Raiola for more than 20 years, helping engineer deals like Pogba’s return to Manchester United for a then-world record fee. She has since inherited his football agency empire, representing the likes of Pogba, Zlatan Ibrahimovic, Erling Haaland and more.
She went on to insist that with a player like Haaland, you’re not just getting his performances on the pitch: you’re paying for the full package and that’s why she feels he should be valued so highly.
“With him comes fans, goals, sports results, professionalism, digital content, notoriety, sponsors… If you put all this together, his value is an aggregate of many things. But the price of a footballer is actually set by a club.”
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She went on to admit that while she believes “nobody is going to pay 700 million for a player”, she stands behind her statement that “the value Erling adds when he arrives at a club is immense, at least 1,000 million.”
Haaland is already said to be on nearly £900k a week thanks to his current deal — we don’t even want to think of what his compensation would look like if the numbers ever get that ridiculous.
With City’s number nine on course to break all manner of records, especially with those in blue around him giving him plenty of service and a platform to shine even brighter on the world stage, we really couldn’t put a number on how much Haaland is worth… but a billion!?
Elsewhere in the interview, Pimenta refused to confirm whether her client has a release clause in his contract, simply replying: “I’m not saying anything.” This comes after manager Pep Guardiola insisted no such clause exists at present.
She was also probed as to whether she expects Haaland to play in Spain one day, with Real Madrid mentioned specifically; all she would say is that “today he is very happy at City. Tomorrow, we’ll have to think about it”.
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How long do you see Erling Haaland staying at City for?
Manchester Storm’s record-breaking return to AO Arena goes down a storm with fans
Daisy Jackson
Manchester Storm have made their grand return to the AO Arena, after more than two decades away from their former home.
And it appears the ice hockey craze (which may have been spurred on by a certain Heated Rivalry) is here to stay, with record-breaking numbers piling into the venue for Sunday’s match against Sheffield Steelers.
The AO Arena has now shared that a record crowd of 11,000 fans attended the long-awaited Manchester Storm homecoming last week.
The action has gone down a storm with fans, with plenty of chatter on social media (and videos of a certain fight) doing the rounds.
Manchester Storm’s homecoming has now smashed the record for an Elite Hockey pre-season fixture, with fans travelling from across Manchester and beyond.
As the team enters this new era, bidding farewell to the ‘Storm Shelter’ in Altrincham that’s been their home for a decade, demand for tickets is continuing to grow.
This is the first time fans have been able to see the club on the ice at the AO Arena since 2004, and last weekend they thrilled supporters with a 5-5 draw agains the Steelers.
Manchester Storm is now set to bring approximately 35 games to the city centre each year, providing a regular programme of major sporting events for Manchester and its visitors.
It also brings elite-level hockey back to one of Europe’s largest indoor sporting arenas.
Gemma Vaughan, General Manager at the AO Arena says, “Tonight is a hugely significant moment for Manchester.
“To welcome Manchester Storm back to their former home after more than 20 years, and to do so in front of a record Elite Hockey League crowd, is incredibly special.
“The response from supporters has demonstrated the strength of Manchester’s passion for ice hockey and the demand for world-class sport in the city. We’re proud to be able to provide a home for the Storm as they begin this exciting new chapter.”
Erling Haaland has named his four favourite films… and fans have a lot to say on it
Emily Sergeant
Erling Haaland has answered the all-important question.
The question heard around the world, the question on everyone’s lips, a question that has absolutely nothing to do with football whatsoever… that’s right, he’s answered Letterboxd’s famous question of ‘what are your four favourite films?’.
If you’re unaware of what Letterboxd is, it describes itself as being an ‘online diary platform and app for film lovers’ and it gives users the chance to display their four favourite films at the top of their profile for all to see (and judge).
An extension of this has then been Letterboxd asking celebrities in press junket interviews and on red carpets what their ‘four faves’ are – and it’s gone on to become something of a phenomenon in the film world.
Everyone from massive A-list movie stars, to indie darlings and up-and-coming names have answered this question before, and now (it appears) to be Erling Haaland’s turn.
He’s not the first footballer to be tasked with question though, as the entire Spurs team was ambushed with it by former player – and famously massive cinephile – Alfie Whiteman last year, but it’s fair to say that after the summer he’s had with Norway at the World Cup, achieving international fame in the process, that Haaland is one of the most high-profile to answer it in a long while.
So, what’s on Erling’s list then?
Well, to self-confessed ‘film bros’ out there, you’re not going to find any deep cuts in this selection unfortunately, and you’re probably not going to get any recommendations for movies you haven’t seen before either, but come on, he is only a footballer after all.
Erling Haaland has named his four favourite films… and fans have a lot to say on it / Credit: Letterboxd
First up for the Manchester City striker is a pretty common pick by straight white men, it’s The Wolf of Wall Street, and he doesn’t give much of a reason for it, other than just suggesting: “I think you understand why”.
He then follows that up with Ridley Scott’s classic Gladiator, calling it ‘amazing’, before naming 2004’s epic Troy, and then rounding it out with a Christmas favourite for many, Home Alone, adding that he ‘watched it a lot as a kid, and then again now’.
As for fan reaction to Haaland’s four favourites, let’s just say it’s been mixed.
Among the 1,000+ comments on the Instagram video, you’ll find just as many people called him ‘king’ and saying he has ‘goated’ taste, as you will comments like this: “He has the most male gazed top four in history of Letterboxd.”
Danny Jones -
2nd February 2023 
