Erling Haaland’s agent has said that his star client is now the most valuable player in the world, stating that he is now worth a whopping €1 billion.
The transfer window slammed shut on 31 January and, obviously, there was no chance of Haaland leaving the Etihad, but the 22-year-old superstar’s agent has still been talking about her client and what she deems to be his current market value.
Speaking in an exclusive interview with sporting outlet AS, Brazilian agent Rafaela Pimenta was talking about how she took over managing the City striker as a client after former representative and renowned football agent, Mino Raiola, passed away in April of 2022.
Discussing everything from the power balance between player and agent to Haaland’s personality and how social media can help be a gift or a curse, the 50-year-old was eventually asked how much she thinks he is worth today. She already had the extraordinary figure in her head back in October.
"Erling Haaland could be the first £1bn player!" 🤯
Doubling down on the statement on Wednesday, 1 February, she told AS‘ Marco Ruiz: “For me, Haaland is worth 1,000 million [roughly £895 million]. Maybe nobody is going to pay that, but it is the potential that he has when he arrives at a club.”
Contextualising the number, she noted that Paul Pogba was valued at “£80 million and everyone said… It’s incredible! Today many are worth it. The top is at Neymar’s €222m… The numbers change.”
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Pimenta worked alongside Raiola for more than 20 years, helping engineer deals like Pogba’s return to Manchester United for a then-world record fee. She has since inherited his football agency empire, representing the likes of Pogba, Zlatan Ibrahimovic, Erling Haaland and more.
She went on to insist that with a player like Haaland, you’re not just getting his performances on the pitch: you’re paying for the full package and that’s why she feels he should be valued so highly.
“With him comes fans, goals, sports results, professionalism, digital content, notoriety, sponsors… If you put all this together, his value is an aggregate of many things. But the price of a footballer is actually set by a club.”
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She went on to admit that while she believes “nobody is going to pay 700 million for a player”, she stands behind her statement that “the value Erling adds when he arrives at a club is immense, at least 1,000 million.”
Haaland is already said to be on nearly £900k a week thanks to his current deal — we don’t even want to think of what his compensation would look like if the numbers ever get that ridiculous.
With City’s number nine on course to break all manner of records, especially with those in blue around him giving him plenty of service and a platform to shine even brighter on the world stage, we really couldn’t put a number on how much Haaland is worth… but a billion!?
Elsewhere in the interview, Pimenta refused to confirm whether her client has a release clause in his contract, simply replying: “I’m not saying anything.” This comes after manager Pep Guardiola insisted no such clause exists at present.
She was also probed as to whether she expects Haaland to play in Spain one day, with Real Madrid mentioned specifically; all she would say is that “today he is very happy at City. Tomorrow, we’ll have to think about it”.
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How long do you see Erling Haaland staying at City for?
Salford RLFC finally confirm new head and assistant coaches
Danny Jones
Salford RLFC have finally announced their new head and assistant coach picks as the new rugby league season fast approaches.
The Salfordian phoenix club had already confirmed they’d reached provisional pre-contract agreements with a new boss and several players following the news of the consortium bid that kept the sporting institution alive, but now they officially have a new leadership team to get behind.
Following Salford Red Devils’ resurrection by the aforementioned investment group – though it still remains unclear whether this will eventually include a full rebranding – familiar face Mike Grady and his assistant Dave Hewitt are now in place.
They replace ex-boss Paul Rowley, now at St Helens, and his assistant, Kurt Haggerty, who both left in October and September of last year, respectively.
Sharing the news in an official statement on their new Instagram account amid a major overhaul of their online presence, the local side wrote: “We are proud to announce Mike as the new Head Coach of Salford RLFC, joined by Dave Hewitt as Assistant Coach.
“Mike brings over 12 years of coaching experience across club and international rugby, most recently leading the Salford Women’s team and previously coaching at Widnes.
“His appointment marks another big step forward in our rebuild, combining experience, passion and a deep understanding of what Salford rugby league stands for: hard work, resilience and exciting rugby.
“Joining him, Dave Hewitt, former St Helens and England Academy player, will focus on developing our attacking play and nurturing new talent.”
Hewitt also played for Oldham RLFC across three spells, as well as Rochdale Hornets.
As for the board, they sign off by adding: “Together, Mike and Dave represent the energy and belief driving this new era for Salford RLFC.”
With several ‘key announcements’ soon to be made, we can expect a better idea of what the new and hopefully improved Salford will look like in time for their opener against the Roughyeds in the Championship on Friday, 16 January.
It is worth noting that the club have yet to reveal any actual squad signings.
As for co-owner Caton-Brown, who knows all about the club and the community from his several years playing in the area, we have the pleasure of chatting with him first-hand about the vision for their future.
As a result, Pep Guardiola and co. have decided to cut the 20-year-old’s loan spell at Championship outfit Watford FC short to bolster their ranks along the backline.
The Italian journalist gave the reports the ‘Here We Go!’ seal of approval on Monday, 5 January, following confirmation of Gvardiol‘s ankle problem.
“Man City act fast as Josko Gvardiol will now be out for several weeks with injury”, he writes, “and so Max Alleyne returns.”
Himself a bit of a utility player, having also been deployed in defensive midfield on occasion, the Bristol-born youth academy product could prove a useful option in various positions across the pitch.
While Guardiola admitted that the versatile Croatian star’s issue “doesn’t look good” – this being the same ankle he had surgery on back in November 2025 – it remains to be seen how serious his Portuguese teammate’s muscle concern is.
Romano continues: “Alleyne has been doing great at Watford on loan… City informed the London club this morning, even if they’re very happy [with] how they managed Max over recent months. Club-to-club good relationship, City wanted Alleyne in their squad ASAP, and Watford let Max leave today.”
The England prospect has represented his country in every age group from the under-17s to Lee Carsley’s U21 side, and has certainly impressed on the national stage.
Danny Jones -
2nd February 2023 
