Manchester City have been named the most valuable football club brand in the world, topping the Brand Finance Football 50 Report for the first time in their history.
Following yet another successful season punctuated with a fifth Premier League title in six years, another FA Cup following their historic Manchester derby victory and potentially a first-ever Champions League trophy in just a few days’ time, the club has arguably never been in a stronger position.
In monetary terms, it is a simple fact: according to this year’s Brand Finance Football 50 report, Man City’s brand value has grown 34% since the COVID-19 pandemic, rising to more than £1.3 billion and overtaking European giants Real Madrid to become the most valuable club in world football.
Despite Man United being named the most valuable club in the Premier League according to Forbes’ latest rankings at the start of this month, this report suggests that Man City took in the most revenue on a global scale, reaching their all-time high notwithstanding the pandemic recovery period.
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Further backing up the numbers, City also topped Deloitte’s Money League for the second year running after announcing a record revenue of £613 million and profits of £41.7 million, the latter being more than double the previous Club record — and that was before the two most recent major honours. Crikey.
Elsewhere in the report, United did jump back above Liverpool into fourth overall, with Arsenal seeing the most growth over the last year following an impressive runner-up season. As for around Europe, PSG leapfrogged German giants Bayern Munich, and AC Milan are said to be the fastest-growing Italian club.
The City Football Group’s Chief Operating Officer, Roel de Vries, said the following after the announcement: “Being recognised as the world’s most valuable football club brand reflects the phenomenal growth story that Manchester City has had in recent years.
“This achievement recognises the evolution of not just the brand, but the Club as a whole. The Club has been performing consistently and has broken records on and off the pitch this season…
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“As we look to the future, we want to keep investing in the right things – our football talent, the city of Manchester and our local community, infrastructure and fan experience. We have a proven track record of innovation and are excited for the next chapter in this Club’s great history.”
Pep Guardiola and his squad are now just one game away from winning the treble, an achievement which would not only see them join an exclusive club of just seven teams to do so, such as United’s famous 1999 team, but would no doubt see their value skyrocket even further. Can they do it?
Pep Guardiola says he won’t manage another club after Manchester City
Danny Jones
Pep Guardiola has claimed he won’t manage another team after his tenure at Manchester City is up, so enjoy the ride whilst you can, Blues.
One of the most successful managers in history, Pep Guardiola is undoubtedly one of the greatest managers to have ever lived but it looks like the 53-year-old is now starting to think about life after football – or at least after Man City.
Guardiola recently extended his stay at the Eithad with a new two-year contract but it did look like he was ramping up to leave until the 11th hour and it now seems as though his time at City will be his last in the world of club football.
Pep Guardiola claims that he won't manage another club after Manchester City…
When asked about his future by his fellow compatriot, Pep said: “I’m going to stop. I am not going to join another team, I’m not going to leave to go to another country. I won’t have the energy. For now, I’m still here but to think about starting again, the whole process of training – no, no.”
Energy has been a defining factor for so many managers of late, with long-time rival Jürgen Klopp having departed Liverpool FC as a result of the fatigue caused by the job.
With countless cups, six Premier League titles and a trio of Champions League trophies to his name, Pep has pretty much won everything there is to win, which will no doubt factor into his eventual decision.
That being said, Pep did go on to suggest that however long he stays in the sport after his time in Manchester is all said and done, his next role would likely be in international football as leading a country to major silverware is the one thing he hasn’t achieved just yet.
City have managed to get points back on the board in their last two games, notching a much-needed 3-0 against Nottingham Forest before only managing to scrape a draw against Crystal Palace this past weekend, but with a derby approaching this Sunday, all eyes are on Manchester.
With the title race already looking like a nigh on an insurmountable task given the points they’ve already drooped (even with Liverpool’s recent slip-up), Pep’s stress and energy are already pushed to their limits as it is.
You might only get a couple more years with the tactical genius, City fans, so make the most of it.
You can watch Pep Guardiola’s full interview with Dani García down below – though it is in Spanish so you will need subtitles on:
Manchester City’s alleged charges have been increased to 130
Danny Jones
Manchester City’s hearing over their 115 alleged breaches of FFP (financial fair play) has ended and the outcome is that their charges have now been increased to 130.
Not exactly what Blues will want to hear.
The hearing officially concluded last Friday, 6 December after a 12-week process to determine whether they broke Premier League regulations regarding PSR (profit and sustainability), with accusations initially spanning a nine-year period.
However, rather than making any progress when it comes to clearing their record, it looks as though the opposite has happened.
Man City are now alleged to have committed 130 breaches of Premier League rules with both parties still able to enter an official appeal.
The hearing was held at the International Dispute Resolution Centre near St Paul’s in London, kicking off in September before coming to a close on Friday, 6 December.
Fans will no doubt have been hoping for and maybe even expecting a much more positive update, especially after having been successful in their recent case against the division regarding sponsorship deals and Associated Party Transactions (APT).
As well as the number of alleged breaches having risen to 130, the period of offence is also now said to have been extended, jumping from just under a decade to a total of 14 years.
The Times writer Martyn Ziegler says the club could quietly learn of their fate as soon as next month and even though a final decision still isn’t expected until spring 2025, should either side appeal the final outcome, this will likely draw out proceedings for several more months.
For context, City still deny all of the claims laid against them, which include failing to provide accurate financial information for as many as nine seasons, full details of players’ wages, hiding the true figure former manager Roberto Mancini was paid for her service, as well as failing to cooperate with the Premier League’s investigation and UEFA’s FFP rules.
The club were slapped with a two-year European ban back in 2020 and have been fined by the European footballing body previously, but that ban was ultimately dropped and even their most recent financial punishment was dropped from £30 million to just £10m – chump change given their spending power.
It still remains unclear what exactly will happen to the reigning English champions if they are found guilty but with Pep Guardiola’s also struggling for form of late, having lost five games in a row for the first time in the Catalan’s career, those inside the Etihad could do with some good news.
The blue moon that has loomed over Manchester in recent years is looking a little lost behind the clouds at the minute.